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Journal : Kinerja: Jurnal Bisnis dan Ekonomi

Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Haryono, Tulus; Hastjarjo KB, Dwi
KINERJA Vol 14, No 2 (2010): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v14i2.48

Abstract

This  study  was  meant  to  explain  the  relation  between  relationship marketing,  consumer  trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to Malls. Based on the number of the sample, the tests of sample validity and reliability showed that the result  was  that  the sample  was  valid  and  reliable. The  data  analysis  was  carried  out  by using “Structural Equation Model” (SEM). The  findings  of  the  present  study shows  that:  (1)  there  is  a  positive  and  significant  relation between relationship  marketing  and    consumer  trust,  (2)  there  is  a  positive  and  no significant relation between relationship marketing and consumer commitment, (3) there is a positive and significant  relation  between  consumer  trust  and consumer  commitment,  (4)  there  is  a  positive and significant relation between consumer commitment and consumer loyalty, and (5) there is a positive and no significant relation between relationship marketing and consumer loyalty.
The Impact of CSR on Employee Performance: With The Mediation of Employee Trust and Employee Behavior (A Case Study of Companies in Bekasi and Jakarta) Setyaningrum, Retno Purwani; Haryono, Tulus
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1106.66 KB) | DOI: 10.24002/kinerja.v22i2.1814

Abstract

The Researches on Corporate Social Responsibility (CSR) tends to focus on stakeholders and external outcomes. The impact of CSR on employee performance is still rarely discussed in many studies. This study aims to determine how the impact of CSR affects employee performance and the role of employee trust and employee behavior as a mediator at 3 companies in Bekasi and Jakarta. Every company has a responsibility to develop its environment through social programs. The research questions in this study are: (1) The impact of CSR on Employee performance, (2) The impact of CSR on employee trust (3) The impact of employee trust on employee performance (4) The impact of CSR on employee behavior (5) The impact of employee behavior on employee performance.  The sample used in this study was 246 employees from companies in Bekasi and Jakarta District. Data collection method used in this study was questionnaire and forum group discussions (FGD), while analytical method used was SEM Warps PLS.The findings of this study indicate that CSR does not impact directly the employee performance. The CSR indicator that needs to be considered is ethical, where the companies are suggested to have a CSR department. Where employees have lack knowledge about environmental work, environmental laws regarding material sources, emissions, and so on. So that employees realize and understand the importance of having attention and responsibility to the environment. CSR has a significant impact on employee trust, employee trust has a significant impact on employee performance, CSR has a significant impact on employee behavior, and employee behavior significantly impact employee performance. Employee trust and employee behavior mediate the impact of CSR on Employee performance.Keywords: CSR, employees trust, employee behavior, employee performance