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Journal : Jurnal Bisnis dan Manajemen

PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING Haryono, Tulus; Marniyati, Sabar
Jurnal Bisnis dan Manajemen Vol 17, No 2 (2017)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.547 KB) | DOI: 10.20961/jbm.v17i2.17174

Abstract

The research shown : (1) market orientation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (2) market orientation indirect effect positive but not significant to competitive adventage on CV Multi Global Agrindo  by business performance. (3) Product inovation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (4) Product inovation indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (5) product quality direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (6) product quality indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (7) business performance is direct effect positive and significant to competitive adventage on CV Multi Global Agrindo.
PENGARUH ANTESEDEN KEPUASAN DALAM MENINGKATKAN LOYALITAS KONSUMEN Setiadi, Teguh; Haryono, Tulus
Jurnal Bisnis dan Manajemen Vol 16, No 1 (2016)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.125 KB) | DOI: 10.20961/jbm.v16i1.4080

Abstract

The purpose of this study was to examine the effect of personal interaction quality between employer with their customer, relationship quality between employer with their customer, product and service quality on customer loyalty PT. Asuransi Jasindo Solo Branch Office with customer satisfaction as a mediating variable. Collecting data using a questionnaire. The population of this study are all customers of PT. Asuransi Jasindo Solo Branch Office using existing in Surakarta. The sampling technique using purposive sampling technique, with a sample of 200 people. Analysis using structural equation model (Structural Equation Modeling / SEM), with the additional of AMOS programme. The results showed: Personal interaction quality has a positive and significant impact on relationship quality with the customer. Relationship quality has a positive and significant impact on customer satisfaction. Relationship quality has a positive and significant impact on customer loyalty. Product quality has a positive and significant impact on customer satisfaction. Service quality has a positive and significant impact on customer satisfaction. Service quality has no effect on customer loyalty. Customer satisfaction has a positive and significant impact on customer loyalty PT. Asuransi Jasindo in Solo.