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PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Semarang State University

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Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
Proses Pembentukan Perilaku Niat Wisatawan Berkunjung Kembali Sultan, Mokh Adib; Haryono, Tulus; Haryanto, Budhi; Riani, Asri Laksmi
Jurnal Siasat Bisnis Vol 16, No 1 (2012)
Publisher : Jurnal Siasat Bisnis

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Abstract

Penelitian ini menguji pengaruh terhadap persepsi kualitas, nilai yang dirasakan, niat berkunjung kembali, dan dimediasi pada kepuasan wisatawan. Sampel terdiri dari 200 wisatawan yang memiliki niat berkunjung kembali ke pariwisata heritage di Bandung, Teknik sampel yang menggunakan Convenience sampling. Pengumpulan data dilakukan melalui survei dengan metode kuesioner. Teknik Persamaan model struktural (SEM) adalah metode statistik yang dipilih untuk menguraikan antara variabel teramati. Hasil menunjukkan bahwa kualitas yang dirasakan memiliki pengaruh signifikan positif pada nilai yang dirasakan dan niat berkunjung kembali, tetapi tidak signifikan pada kepuasan wisatawan. Nilai yang dirasakan memiliki pengaruh signifikan positif terhadap kepuasan wisatawan, dan niat berkunjung kembali. Kepuasan wisatawan memiliki efek positif dan signifikan terhadap niat berkunjung kembali.Kata Kunci: persepsi kualitas pelayanan, persepsi nilai, kepuasan wisatawan, niat berkunjung kembali.
PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Universitas Negeri Semarang

Show Abstract | Original Source | Check in Google Scholar | Full PDF (179.512 KB)

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the companys lifetime, so it will be strenghten economic condition.
Leadership Style of Transformational Key User in the Success of the Implementation of Enterprise Resource Planning in the Universities in East Java, Indonesia Wijayanto, Heri; Haryono, Tulus
Journal of Innovation in Business and Economics Vol 2, No 01 (2018): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

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Abstract

AbstractThis study is aimed to analyze to what extend is the implementation of Enterprise Resource Planning (ERP) by involving transformational key user leadership style as the moderating variable. This study used DeLone and McLean information system success model approach. There are 285 universities in east Java, Indonesia as the population. As for this study, 164 universities are chosen as the samples by using the disproportionate stratified random sampling through organizational unit analysis. The instrument that is used to analyze the data is Structural equation Modeling (SEM) program Amos 22. The constructs used to make the model are transformational key user leadership, System Quality, and User Satisfaction. The result showed that the quality system has no influence towards the user satisfaction, and transformational key user leadership style moderates the quality system influences the quality system on the user satisfaction.  
MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? Haryono, Tulus; Khoiriyah, Siti; Handayani, Rum; Sugiarti, Rara
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 1, No 4 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

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Abstract

This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed.
THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

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Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
PENGARUH MARKET ORIENTATION, INOVASI PRODUK, DAN KUALITAS PRODUK TERHADAP KINERJA BISNIS DALAM MENCIPTAKAN KEUNGGULAN BERSAING Haryono, Tulus; Marniyati, Sabar
Jurnal Bisnis dan Manajemen Vol 17, No 2 (2017)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The research shown : (1) market orientation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (2) market orientation indirect effect positive but not significant to competitive adventage on CV Multi Global Agrindo  by business performance. (3) Product inovation direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (4) Product inovation indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (5) product quality direct effect positive and significant to competitive adventage on CV Multi Global Agrindo. (6) product quality indirect effect positive and significant to competitive adventage on CV Multi Global Agrindo  by business performance. (7) business performance is direct effect positive and significant to competitive adventage on CV Multi Global Agrindo.
PENGARUH ANTESEDEN KEPUASAN DALAM MENINGKATKAN LOYALITAS KONSUMEN Setiadi, Teguh; Haryono, Tulus
Jurnal Bisnis dan Manajemen Vol 16, No 1 (2016)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The purpose of this study was to examine the effect of personal interaction quality between employer with their customer, relationship quality between employer with their customer, product and service quality on customer loyalty PT. Asuransi Jasindo Solo Branch Office with customer satisfaction as a mediating variable. Collecting data using a questionnaire. The population of this study are all customers of PT. Asuransi Jasindo Solo Branch Office using existing in Surakarta. The sampling technique using purposive sampling technique, with a sample of 200 people. Analysis using structural equation model (Structural Equation Modeling / SEM), with the additional of AMOS programme. The results showed: Personal interaction quality has a positive and significant impact on relationship quality with the customer. Relationship quality has a positive and significant impact on customer satisfaction. Relationship quality has a positive and significant impact on customer loyalty. Product quality has a positive and significant impact on customer satisfaction. Service quality has a positive and significant impact on customer satisfaction. Service quality has no effect on customer loyalty. Customer satisfaction has a positive and significant impact on customer loyalty PT. Asuransi Jasindo in Solo.
Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Haryono, Tulus; Hastjarjo KB, Dwi
KINERJA Vol 14, No 2 (2010): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

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Abstract

This  study  was  meant  to  explain  the  relation  between  relationship marketing,  consumer  trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to Malls. Based on the number of the sample, the tests of sample validity and reliability showed that the result  was  that  the sample  was  valid  and  reliable. The  data  analysis  was  carried  out  by using “Structural Equation Model” (SEM). The  findings  of  the  present  study shows  that:  (1)  there  is  a  positive  and  significant  relation between relationship  marketing  and    consumer  trust,  (2)  there  is  a  positive  and  no significant relation between relationship marketing and consumer commitment, (3) there is a positive and significant  relation  between  consumer  trust  and consumer  commitment,  (4)  there  is  a  positive and significant relation between consumer commitment and consumer loyalty, and (5) there is a positive and no significant relation between relationship marketing and consumer loyalty.
PENGARUH KUALITAS PELAYANAN B2B PERBANKAN SYARI’AH DAN CULTURAL FIT PADA KEPUASAN, LOYALITAS, DAN REKOMENDASI POSITIF Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
IQTISHADIA Vol 9, No 1 (2016): IQTISHADIA
Publisher : Ekonomi Syariah STAIN Kudus

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Abstract

Artikel ini bertujuan untuk mengatasi kesenjangan tentang teori dasar tentang kualitas layanan dalam hubungan pemasaran. Artikel ini hendak menguji pengaruh strategi peningkatan kualitas pelayanan B@B perbankan syariah dan culture fit terhadap kepuasan konsumen, loyalitas dan rekomendasi positif. Kajian ini juga berusaha mendemonstrasikan keterkaitan antara variabel-variabel. Sampel yang diambil secara praktis terdiri atas 200 responden: pemilik usaha, pemimpin organisasi/perusahaan dan manajer keuangan yang memanfaatkan transaksi elektronik dari BSM Kudus dan Pati, baik sebagai kreditur, debitur maupun pengguna layanan BSM lainnya. Hasil analisis koefisien path menunjukkan bahwa dimensi empati, tangible, keandalan, kepatuhan, dan culture fit berpengaruh secara langsung maupun tidak lengsung terhadap kesetiaan nasabah. Kata Kunci: Hubungan Pemasaran, Kualitas Layanan, Culture Fit  THE INFLUENCE OF SERVICE QUALITY OF B2B SHARIA BANKING AND CULTURE FIT TOWARD CUSTOMER SATISFACTION, LOYALTY AND POSITIVE RECOMMENDATIONS Abstract This goal of this article is to overcome the research gap by developing the basic theory of the service quality in relationship marketing. This article examines effect of strategy of improving service qaulity of B2B sharia banking and culture fit toward customer satisfaction, loyalty and positive recommendation. The study also seeks to demonstrate the interdependence between variables. Convenience samples are 200 respondents: business owners, heads of organizations/companies and financial managers who make use of electronic transactions of BSM Kudus and Pati, whether as a creditor, debitor or other services of BSM. Result of path coefficient analysis shows that the dimensions of empathy, tangibles, reliability, compliance and cultural fit directly or indirectly have effect on loyalty.  Keywords: Marketing Relationship, Service Quality, Cultural Fit