Puspo Dewi Dirgantari, Puspo Dewi
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Pengaruh Kualitas Layanan Jasa Pendidikan Terhadap Kepuasan Mahasiswa serta Dampaknya Terhadap Upaya Peningkatan Citra Perguruan Tinggi Negeri Menuju World Class University (Studi pada Mahasiswa Asing di ITB, UNPAD, dan UPI) Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 3, No 2 (2012): Jurnal Ilmu Manajemen dan Bisnis. September 2012
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.298 KB) | DOI: 10.17509/jimb.v3i2.1039

Abstract

Pendidikan merupakan salah satu alat yang yang paling efektif untuk mengubah manusia. Seiring dengan globalisasi yang terus terjadi dengan kecepatan tinggi yang menyentuh setiap aspek kehidupan manusia secara global menyentuh pula pendidikan. Perubahan ini membuat pasar dan persaingan perguruan tinggi menjadi lebih luas dari sebelumnya dan relatif bergerak lebih cepat dibandingkan dengan kemampuan perguruan tinggi untuk meresponnya. Saat ini telah ada pemeringkatan universitas-universitas di dunia yang bertandar internasional yang dilakukan oleh lembaga-lembaga yang diakui oleh dunia, perguruan tinggi di Indonesia tidak termasuk 50 universitas terbaik dunia baik versi Webometrics maupun QS World University Rankings. Hal ini menunjukan bahwa masih lemahnya daya saing perguruan tinggi di Indonesia dibandingkan dengan perguruan tinggi di luar negeri yang pada akhirnya daya saing perguruan tinggi ini akan membangun citra perguruan tingginya. Citra memiliki arti yang sangat penting bagi institusi. Citra adalah sebuah faktor yang penting yang saling berhubungan dengan kepuasan konsumen dan loyalitas. Pengalaman langsung mempunyai pengaruh yang kuat terhadap citra Metode yang digunakan dalam penelitian ini adalah descriptif survey dan explanatory survey terhadap sampel berukuran 100 orang mahasiswa asing di tiga perguruan tinggi negeri di Bandung yaitu ITB, UNPAD dan UPI. Data yang digunakan adalah data primer dan data sekunder yang dikumpulkan melalui studi kepustakaan dan kuesioner. Sedangkan untuk mengukur besarnya pengaruh kualitas layanan jasa pendidikan terhadap kepuasan mahasiswa serta dampaknya terhadap upaya peningkatan citra perguruan tinggi negeri di Bandung digunakananalisis SEM (Structural Equation Modelling). Hasil penelitian mengungkapkan bahwa kualitas layanan jasa pendidikan berpengaruh positif terhadap kepuasan mahasiswa dan pengaruh kepuasan mahasiswa berpengaruh positif terhadap citra perguruan tinggi negeri di Bandung. Atribut layanan yang harus diprioritaskan atau yang harus mendapat perhatian lebih atau diperbaiki sehingga kinerjanya meningkat antara lain: asrama mahasiswa, Infrastruktur TI, fasilitas medism, dan potensi-potensi staf seperti etos kerja, fleksibilitas, ketelitian, kedisiplinan, kreatif dan inovasi, integritas dan tanggung jawab.
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
STRATEGIC Vol 11, No 20 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (826.507 KB)

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation. Keywords: Marketing Mix of Education Services; Customer Based Brand Equity.
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
STRATEGIC Vol 11, No 19 (2016)
Publisher : Indonesia University of Education, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.929 KB)

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the peoples preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation.
Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian Hijrianti, Rina A.; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 1 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i1.17668

Abstract

The purpose of this research is to find out the influence of e-wom toward purchase decision on online hotel reservation visitors in Indonesia. A total of 200 respondents were selected using probability sampling. A questionnaire was used as a resreach instrument to collect data from respondents. The analysis tehnique by using frequency distribution.
GAMBARAN BRAND EXPERIENCE DAN BRAND LOVE IPHONE PADA KOMUNITAS FANSPAGE FACEBOOK IPHONE INDONESIA Hanifah, Silvana; Rahayu, Agus; Dirgantari, Puspo Dewi
Journal of Business Management Education Vol 3, No 1 (2018)
Publisher : Department Business Management Education of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.25 KB)

Abstract

Purpose - The purpose of this study is to see the description of brand experience and brand love.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high category with with a score of representative 94.18% and the love brand is in high category with with a score of representative 64.60%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a product from famous brand. The dimensions and indicators used to measure of variablethe are theories consumer-brand relationship.
SOCIAL INQUIRY FIELD WORK BASED INSTRUCTION MODEL TO IMPROVE UNDERSTANDING ENVIRONMENTAL FRIENDLY ACTIVITIES disman, Disman; Kurniawati, Susanti; dirgantari, puspo dewi
The International Journal of Business Review (The Jobs Review) Vol 1, No 2 (2018): The International Journal of Business Review. December 2018
Publisher : Faculty of Economics and Business Education Indonesia University of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.437 KB) | DOI: 10.17509/tjr.v1i2.14475

Abstract

This research is motivated by economic learning conditions that have not involved the value of sustainability. Sustainability values need to be developed in economic learning because economic activities have a great opportunity to behave in an environmentally unfriendly manner that has a broad impact. The application of sustainable values to students is realized through meaningful learning, one of which is by applying the inquiry work field learning model that emphasizes direct experience through field research. Thus this study aims to design learning models with the ADDIE approach (analysis, design, development, implementation and evaluation). To design the design of this learning model, a needs analysis was conducted and design was designed by conducting surveys, observations and literature studies on the learning model. The results of this study reveal the current conditions of economic learning, the results of the needs analysis for the preparation of learning models and the design of learning models. It is hoped that from this research, it can be an input for meaningful economic learning through direct experience that is able to foster environmentally friendly behavior in the long term.