Fety Nurlia Muzayanah, Fety Nurlia
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FAKTOR-FAKTOR YANG MEMENGARUHI RESISTENSI PEMBELIAN PANGAN ORGANIK DAN PROSES PENDIDIKAN KONSUMEN Muzayanah, Fety Nurlia; Suroso, Arif Imam; Najib, Mukhamad
Jurnal Manajemen & Agribisnis Vol 12, No 3 (2015): Vol. 12 No. 3, November 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.12.3.163

Abstract

Organic food market share in Indonesian only 0,5?2% from all agricultural products. There are problems in organic food marketing in Indonesia such as consumer confidence and limited information about organics food. This research aimed to analyze correlation of gender, occupation, age and education in intention to purchase organic foods, factors influencing purchase resistance of organic foods, and the pendidikan konsumen process. This research was involved 150 respondents. Data was collected using questionnaire survey. The result showed that gender, occupation, age and education not correlate with purchase intention of organic foods. Result from Structural Equation Modeling (SEM) showed that factors caused purchase resistance was negative attitude toward organic foods, unaffordability of organic foods, and lack of awareness in organic foods but subjective norm don?t have significant correlation with purchase intention. Market Education process that can do is educate consumers about health benefits of organic food, organics certification and economics value of organic food.Keywords: consumer behavior, market education, organic foods,  SEMABSTRAKPangsa pasar pangan organik di Indonesia baru mencapai 0,5-2 persen dari keseluruhan produk pertanian. Beberapa kendala pemasaran pangan organik di Indonesia seperti consumer confidence dan terbatasnya informasi mengenai produk organik. Tujuan penelitian ini adalah menganalisis hubungan gender, pekerjaan, usia, dan pendidikan terakhir terhadap minat beli pangan organik, mengidentifikasi faktor-faktor yang memengaruhi resistensi pembelian pangan organik, dan mengidentifikasi proses pendidikan konsumen. Penelitian ini melibatkan 150 responden. Responden terdiri dari dosen, staf kependidikan, dan mahasiswa yang dipilih dengan teknik purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Hasil analisis menunjukkan tidak ada hubungan antara gender, pekerjaan, usia, dan pendidikan terakhir terhadap minat beli pangan organik. Hasil analisis Structural Equation Modeling (SEM) menunjukkan faktor yang menyebabkan resistensi pembelian pangan organik adalah sikap negatif terhadap pangan organik, ketidakterjangkauan produk pangan organik dan kurangnya kesadaran terhadap pangan organik, sedangkan norma subjektif tidak berpengaruh signifikan terhadap minat beli. Proses pendidikan konsumen yang dapat dilakukan adalah edukasi konsumen mengenai manfaat kesehatan pangan organik, sertifikasi organik dan nilai ekonomi dari pangan organik.Kata kunci: pendidikan konsumen, pangan organik, perilaku konsumen, SEM
Dynamic Modelling System of Indonesia’s Crude Palm Oil Sustainable Supply Chain Management Muzayanah, Fety Nurlia; Cahyadi, Eko Ruddy; Munandar, Jono Mintarto
Jurnal Manajemen & Agribisnis Vol 15, No 1 (2018): JMA Vol. 15 No. 1, March 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.15.1.33

Abstract

The agricultural sector has an important role in economic activity in Indonesia. It is reflected from its contribution to the Gross Domestic Product (GDP) of approximately 13.46 percent in 2016 and its ability to absorb 31.86 percent of Indonesian workforce in February 2017. The objectives of this study are to simulate the scenarios of increasing sustainable production in the model of sustainable supply chain management of Crude Palm Oil (CPO) and to formulate policy alternatives for the development of sustainable supply chain management of Indonesian CPO. Data used in this research were primary data and secondary data. The analyzer used in this research was dynamic system model by simulating the replanting policy, moratorium, and environmentally friendly cultivation technique. The result of this research shows that the dynamic system model of sustainable supply chain management CPO Indonesia built is valid, both through structure test and performance model test. Scenario 4 provides the greatest PV of all scenarios of 10.99% larger than the baseline. The best policy alternative is to implement replanting and sustainable agriculture practices with zero burning on the new land clearing process to give better net benefits value.