Hertria Maharani, Hertria
Balai Besar Penelitian Sosial Ekonomi Kelautan dan Perikanan

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MARKETING SECTOR DEVELOPMENT AS SUPPORT FOR FISHERIES INDUSTRIALIZATION (CASE STUDY: TILAPIA FISH IN MUSI RAWAS DISTRICT, SOUTH SUMATRA) Maharani, Hertria
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : LIPI-Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.565 KB)

Abstract

Fisheries industrialization announced by the Ministry of Marine and Fisheries Affairs aims to increaseproduction, productivity, and value added of fishery products. However, increased production without increasingmarketingefforts will make less successful impact for the program. This research examines the aquaculture, market,channel marketing, and trading of tilapia from Musi Rawas, South Sumatra. Field studies were conducted inMarch–June 2012. Survey method was used as the main instrument of this study, with the help of questionnairesand in-depth interviews with key informants. Respondents consisted of farmers, collectors, traders, and policymakers related tilapia. Descriptive analysis was conducted for the method of analysis. Results of the study showedthat despite an increase in production experienced by farmers, commodities are marketed only to the local market.Farmers are still the price takers which means they cannot increase the bargaining power. The structure of farmersmarkets are perfectly competitive, while the structure is oligopsonistic merchant. So the prices at the level of farmersare controlling nature merchants. To improve the welfare of farmers aquaculture, should diminishing patronclient relationship and search for new marketing channels need to be done as the customer looking for a restaurantor doing marketing tilapia up to another area.
KINERJA EKSPOR TUNA INDONESIA : SUATU PENDEKATAN ANALISIS BAYESIAN Yusuf, Risna; Arthatiani, Freshty Yulia; Maharani, Hertria
Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Vol 7, No 1 (2017): JUNI 2017
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.463 KB) | DOI: 10.15578/jksekp.v7i1.5746

Abstract

Tujuan makalah ini adalah untuk mengetahui strategi penetrasi pasar tuna di pasar tujuan ekspor utama Indonesia. Penelitian berlangsung pada bulan March – Juli 2014 dengan metode pengumpulan data berupa studi literatur, survey dan wawancara ke informan kunci. Analisis data dilakukan menggunakan pendekatan bayesian. Hasil penelitian menunjukkan bahwa pasar tuna Indonesia dominan ke pasar Jepang sebesar 54%, diikuti pasar USA 24% dan pasar UE 23%. Selanjutnya komoditas dominan yang diperdagangkan adalah Tuna Kaleng dengan probabilitas sebesar 54%, yang diikuti Tuna Segar sebesar 26% dan Tuna beku sebesar 24%. Untuk daerah ekspor, lokasi ekspor dengan probabilitas tertinggi berasal dari Jakarta yaitu sebesar 49%, diikuti Surabaya sebesar 36% dan Bitung sebesar 15%. Sedangkan lokasi ekspor tersebut mendapat pasokan dari berbagai daerah. Ketiga lokasi ekspor berasal dari enam daerah dengan probabilitas Jakarta (14%), Sukabumi (21%), Jawa Timur (4%), Bitung (19%), Maluku (14%) dan Bali (26%). Pada level ini armada penangkapan yang dominan digunakan untuk ekspor tuna terdiri dari armada motor tempel (22%), dengan menggunakan jenis alat tangkap tuna handline (31% ) sebagai alat tangkap yang dominan. Oleh karena itu, untuk menjaga dan mempertahankan konsistensi kinerja tuna Indonesia, diperlukan suatu strategi pemasaran yang tepat yaitu strategi penetrasi pasar dimana pada strategi ini diperlukan berbagai  upaya yang tepat agar market share perikanan tuna Indonesia terus meningkat. Salah satu upaya tersebut adalah dengan melakukan aspek penelusuran bahan baku tuna dengan memperhatikan daerah baik daerah yang mengekspor maupun daerah asal ikan tersebut ditangkap dan jumlah armada serta alat tangkap yang digunakan dalam proses penangkapan tuna Indonesia disamping upaya-upaya lain dari sisi hulu sampai hilir. Title: Performance of export tuna indonesia: A bayesian analysis approachThe purpose of this study was to determine the opportunity of Indonesian tuna in the main export markets. The study held in March -July 2014, with data collection methods such as desk study, surveys and interviews with key informants. Data collected consist primary and secondary data. Secondary data obtained from various government agencies and local institutions that related to the field fisheries are statistical data commodity export volume tuna, the policy related to tuna commodities data. Data analysis done by using bayesian approach. Results of the study showed that dominant Indonesia tuna market are Japan (54 %), followed by the USA (24 %) and the EU (23 %). The major trading are Tuna Cans with probability of 54 %, which followed Fresh Tuna 26% and Tuna canning 24 %. For the region exports, location exports with highest probability came from Jakarta that is equal to 49 %,  followed by Surabaya 36% and Bitung  15 %. This location export was getting supply from various areas. The three location exports came from six districts with probability from Jakarta (14 %), Sukabumi (21 %), East Java (4 %), Bitung (19 %), Maluku (14 %) and Bali (26 %).  In this level, a dominant fishing vehicle used for the export tuna consists of fleet outboard motors (22%), using fishing equipment type of tuna handline (31% ) as fishing equipment dominant. Therefore, to maintain the consistency of Indonesia's tuna performance, an appropriate marketing strategy is needed, which is a market penetration strategy in which this strategy is required to make appropriate efforts to increase the market share of Indonesia’s tuna. One of the efforts is by doing traceability  aspect of tuna raw material by paying attention to the area of both exporting area and the origin of area, the number of vehicle  and fishing gear used in order to catch tuna. 
PENGEMBANGAN SEKTOR PEMASARAN SEBAGAI DUKUNGAN TERHADAP PROGRAM INDUSTRIALISASI PERIKANAN (Studi Kasus: Komoditas Nila di Kabupaten Musi Rawas Propinsi Sumatera Selatan) Maharani, Hertria; Hafsaridewi, Rani
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 9, No 1 (2014): Juni (2014)
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.279 KB) | DOI: 10.15578/jsekp.v9i1.33

Abstract

Industrialisasi perikanan yang dicanangkan oleh Kementerian Kelautan dan Perikanan bertujuan untuk meningkatkan produksi, produktivitas dan nilai tambah produk kelautan dan perikanan yang berdaya saing tinggi. Peningkatan produksi yang tanpa disertai oleh upaya meningkatkan pemasaran akan berdampak pada kurang berhasilnya program tersebut. Penelitian ini mengkaji usaha budidaya, pasar, saluran pemasaran dan perdagangan ikan nila yang berasal dari Kabupaten Musi Rawas, Propinsi Sumatera Selatan. Studi lapangan dilakukan pada Bulan Maret-Juni 2012. Instrumen utama yang digunakan dalam penelitian ini adalah metode survey dengan bantuan kuesioner dan wawancara mendalam dengan informan kunci. Responden terdiri dari pembudidaya, pengumpul, pedagang serta penentu kebijakan yang terkait dengan komoditas ikan nila. Metode analisis dilakukan secara analisis deskriptif. Hasil penelitian menunjukkan bahwa meskipun terdapat peningkatan produksi budidaya ikan nila, namun pemasaran ikan terbatas pada pasar lokal. Pihak pembudidaya masih menjadi pihak price takeryang artinya tidak dapat meningkatkan posisi tawarnya. Struktur pasar pembudidaya bersifat persaingan sempurna, pada sisi lain dengan struktur pedagang bersifat oligopsoni sehingga harga di tingkat pembudidaya berada dibawah pengendalian pedagang. Untuk meningkatkan kesejahteraan petani budidaya, dibutuhkan upaya menghilangkan pola patron-clientdalam pembiayaan usaha dan pengembangan jalur pemasaran baru perlu dilakukan seperti dengan mencari pelanggan untuk keperluan restoran ataupun melakukan pemasaran ikan nila hingga ke daerah lain(Title: Marketing Sector Development As A Support For Fisheries Industrialization Program (Case Study: Tilapia Fish in the Musi Rawas Regency, South Sumatera))Fisheries industrialization were announced by the Ministry of Marineand FisheriesAffairs aims to increase production, productivity and value-added of fishery products. But of course, increased production without increasing marketing efforts will makeless successful impact for the program. This research will examine aquaculture bussiness, market, marketing channel and trading of tilapia from Musi Rawas Regency, South Sumatra Province. Field studies conducted in March until June 2012 .The main instrument of this study using a survey method with questionnaires and in-depth interviews with key informants. Respondents were consist of farmers, fish collectors, traders and policy makers related tilapia. Methods of analysis conducted with descriptive analysis. Results study showed that despite an increase in production experienced by farmers, but commodities marketed limited to the local market. Fish farmer is still as price takers meaning it cannot increasing their bargaining power. The structure of farmers markets are perfectly competitive, on the other hand the structure of merchanct is oligopsonistic. So the prices at the farmers level are controlled by merchants. To improve the welfare of fish farmers, it should diminish patron client relationship and develop a new marketing channels, such as searching customer for restaurant or marketing tilapia to another region.
TATA KELOLA PEMUKIMAN NELAYAN DI WILAYAH PERKOTAAN PESISIR UTARA JAKARTA Maharani, Hertria; Nurlaili, Nurlaili
Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan Vol 4, No 1 (2018): Juni 2018
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6930.316 KB) | DOI: 10.15578/marina.v4i1.2048

Abstract

Pemukiman nelayan di kawasan perkotaan belum banyak diperhatikan oleh pemerintah. Seharusnya sebagai bagian dari perencanaan kota, pemukiman nelayan mempunyaI urgensi yang sama untuk diatur sehingga dapat dikelola dengan baik. Makalah ini mempunyai tiga tujuan utama, yaitu: 1) Mengidentifikasi kondisi eksisting kawasan pemukiman nelayan; 2) Mengidentifikasi hambatan perencanaan pemukiman nelayan di perkotaan; dan 3) menganalisis peran perencanaan kota pada tatakelola pemukiman nelayan. Observasi hanya dilakukan di pantai utara Teluk Jakarta (Kamal Muara) terkait kondisi eksisting dan hambatan perencanaan pemukiman nelayan. Data primer diperoleh dari hasil wawancara informan kunci dengan menggunakan bantuan topik data. Hasil penelitian menunjukkan bahwa kondisi pemukiman nelayan masih jauh dari kondisi ideal, yang mulai dari sanitasi, desain pemukiman, drainase dan sebagainya. Sedangkan terdapat 3 stakeholder yang  bertanggungjawab atas kesulitan pengaturan pemukiman nelayan yaitu masyarakat nelayan, pemerintah dan instansi swasta termasuk  pengembang dan perbankan. Ketiga elemen stakeholder tersebut harus bersamasama melakukan upaya untuk perbaikan tata kelola pemukiman nelayan dengan tanpa melupakan pemahaman bahwa nelayan tidak dapat dipisahkan dari laut dan tepi pantai sebagai tempat  bekerja, komunitas dan budaya.Title: Fisherman Settlement Management in Urban Region of Northern-Coast of Jakarta Fisherman settlements in urban areas have received less attention by the government. As a part of urban planning, fisherman settlements should have the same urgency to be well governed. This paper has three main objectives: 1) to identify existing conditions of fishermen residential areas; 2) to identify barriers on planning of fisherman settlements in urban area; and 3) to analyze the role of urban planning on fisherman settlements governance. Observation toward existing conditions and the barriers on fisherman settlements planning were only completed in Kamal Muara, the northern coast of Jakarta Bay. Primary data were obtained from key informant interviews using data topic tool. The results show that the conditions of the fisherman settlement is still under ideal level, including its sanitation, settlement design, drainage, etc. There are 3 stakeholders who are responsible for the difficulties in regulating fisherman settlements, they are fishing communities, government and private institutions including developers and commercial banks. These three elements must jointly improve the governance of fisherman settlements under the same perception that fishermen cannot be  separated from the sea and coast area as a work place, community and culture.