Hary Sulaksono
Dosen STIE Mandala Jember

Published : 5 Documents
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Journal : UNEJ e-Proceeding

ROADBLOCK IMPLEMENTASI PERAN QUADRUPLE HELIX DALAM UPAYA MENINGKATKAN KAPABILITAS INOVASI DAN KEUNGGULAN BERSAING Sulaksono, Hary
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

AbstrakTujuan penulisan artikel ini adalah menelaah tantangan dan peluang upaya meningkatkankapabilitas inovasi dan keunggulan bersaing dalam rangka menelaah potensi kearifan lokalusaha ternak sapi potong dan sapi perah yang merupakan modal dasar keunggulan kompetitifkabupaten Jember, sub sektor peternakan. Makalah ini merupakan hampiran (approach) untukmengetahui dan memahami pemicu fenomena rebranding usaha ternak sapi perah dan dampakdari strategi brand equity usaha sapi perah, menelaah roadblock dalam upaya meningkatkankapabilitas inovasi dan keunggulan bersaing. Pendekatan dalam perumusan pemikiran,meliputi: 1) di Propinsi Jawa Timur, Kabupaten Jember merupakan sentra produksi sapi potongdengan jumlah populasi nomor 2 setelah Kabupaten Sumenep; 2) Propinsi Jawa Timurmerupakan penghasil susu segar terbesar di Indonesia; 3) kabupaten Jember merupakan sentrapengembangan sapi perah di Jawa Timur bagian timur; 4) rebranding usaha ternak sapi yangtidak hanya bertumpu pada sapi potong namun bisa dikombinasikan dengan sapi perah; 5)implementasi kolaborasi dan sinergi quadruple helix sapi perah di Jember.Kata Kunci: QuadrupleHelix, Innovation Capability, Competitive Advantage, usaha sapiperah.
RE-MERK USAHA SAPI PERAH BERBASIS KEARIFAN LOKAL DI KABUPATEN JEMBER Sulaksono, Hary
UNEJ e-Proceeding 2016: Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UNEJ e-Proceeding

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Abstract

The purpose of writing this article is to examine the potential of indigenous businesses cattle (beef and dairy cattle) which is the basis of competitive advantage  Jember  regency, livestock sub-sector. This paper is an approximation (approach) to know and understand the phenomenon triggers rebranding effort dairy cattle and the impact of brand equity strategy dairy cattle business. The approach in the formulation of ideas, among others, include: 1) in the province of East Java, Jember regency is a beef cattle production center with a population number 2 (two) after Sumenep regency; 2) East Java Province is the largest producer of fresh milk in Indonesia; 3) Jember district is a center for dairy development in the eastern part of East Java, with the population increasing; 4) rebranding cattle business that rely on beef cattle but can be combined with dairy cows. The result of thinking that can be learned are: 1) the accuracy of determining the rebranding strategy dairy cows; 2) capability of human resources; competitive advantage rests on innovative differentiation; 3) the role of government and stakeholders are synergistic.