Heni Rohaeni
STMIK Bina Sarana Informatika

Published : 13 Documents
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Journal : EKSPANSI

PENGARUH RISIKO KREDIT DAN LIKUIDITAS TERHADAP PROFITABILITAS PADA PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN TBK Rohaeni, Heni; Rudiansyah, Diki
EKSPANSI Vol 9, No 1 (2017)
Publisher : Politeknik Negeri Bandung

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Abstract

Abstract: The purpose of this study was to determine the effect of credit risk and liquidity to profitabiitas partially and simultaneously. Descriptive verification method used quantitative approach. Credit Risk Thitung for NPL amounted -1.959 negative sign and Ttabel of 0.740, then by comparison Thitumg and Ttabel obtained figures -1.180 <0.740 with significant value of 0.145> 0.05. It can be concluded that partial NPL but not significant effect on profitability in BJB Bank. Liquidity Thitung for liquidity amounted to 0.850 is positive and ttabel figures obtained 0.850 <0.740 and significant value of 0.475> 0.05 it can be concluded that partial liquidity no significant effect on profitability in the BJB Bank. Credit risk and liquidity to Profitability in simultan with the provisions of a significant level of a = 0.05 or 5% with the degree of freedom DF1 = k-1 and DF2 = nk where Ftable value by 6, 94. So the results obtained from the comparison Fhitung with Ftabel of 2.261> 6.94 can be inferred credit risk and liquidity no significant effect on the profitability of the significance level of 0.252> 0.05. Keywords: NPL, LDR and Profitabilitas
PENGARUH STORE LAYOUT TERHADAP IMPULSE BUYING DI TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG Rohaeni, Heni; Damayanti, Asti
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan dan Akuntansi Vol 10, No 2 (2018)
Publisher : Politeknik Negeri Bandung

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Abstract

Store layout is one of the retail marketing strategy elements named retail mix which can impact the purchasing. The objective of this research is to analyze how the effect of  store  layout in retail  marketing strategy  toward  impulse buying on Gramedia Books Store products at Istana Plaza Bandung. This research  applied quantitative approach  with non-probability  sampling method and  convenience technique. The sample of this research  is 100 visitors of Gramedia  Books Store at  Istana  Plaza Bandung. This research used questionnaire as research instrument with 21 questions and  analyze  with coefficient correlation  test,  coefficient determination  test,  and regression test. The result of this research indicate that the store layout have an effect toward impulse buying equal to 58,06% and the residue equal to 41,94% effected by some other  factor. The equal  of 58,06% show that  the store layout has a  strong relation toward impulse buying on Gramedia Book Store products at Istana Plaza Bandung. Keywords: Store Layout, Impulse Buying.