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Analisis Brand Loyalty Terhadap Keputusan Pembelian Studi Kasus Pengguna Mobil Merek Toyota Zuhdi, Saefudin; Yudi, Darto
Jurnal Ilmiah Kesatuan (JIK) Vol 10, No 2 (2008): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Analisis Brand Loyalty Terhadap Keputusan Pembelian Studi Kasus Pengguna Mobil Merek Toyota
Pengaruh Atribut Produk Terhadap Persepsi Konsumen: Studi Kasus Motor Merek Honda Jenis Vario pada PT. Kusumasejati Intiprima Cabang Bogor Zuhdi, Saefudin; Supardi, Denny
Jurnal Ilmiah Ranggagading (JIR) Vol 9, No 2 (2009): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Marketing strategy conducted by the company in stimulating the company’s good perception shaping is by developing product and its attributes comprising brand, package, phisical being et cetera which can be evaluated by consumers in harmony with value system, belief, and consumers experience as users. The goal of this research is to find out how are consumers perception toward the objects (company, product, or brand) and marketing strategy conducted by the company company, its product and its attributes. The result of the research shows that Honda brand motor product of dominant vario genre has influence (score on an average 4,16), its found that consumers perception to the attribute of Honda brand motor product of vario genre is “good” (score on an average 4). Regression analysis result shows that function y = 46.694 + 0.326 (x), it can be used to predict if the grade of product attribute variable is 5, then it can be predicated that consumers perception is 48,324. Thereby it can be found out from correlation coefficient analysis result that motor product attribute has significant correlation to the perception of society with moderate and positive correlation (score 0,405) and the attribute product has contribution as high as 16,403 percent in influencing the perception of society. Keywords : Product attribute; Consumers Perception.
Pengaruh Frekuensi Pelatihan Salesman Terhadap Volume Penjualan Studi Kasus pada PT. Dwiperkasa Mobiltama Bogor Zuhdi, Saefudin; Natan, Christian Stefanus
Jurnal Ilmiah Ranggagading (JIR) Vol 7, No 2 (2007): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of this research is to find out training frequency done by a firm to increase selling volume and how far the influence of training to selling volume, and what obstacles the firm faces in increasing salesmans quality. The result of this research shows that training frequency done by the firm has low influence to selling volume. It can be proven by low correlation score, that is 0,426. From regression counting result, it can be found out Y = 231,87 + 49,47 X. It means, if training influence (X) moves up to 1 unit, selling volume will move up to 49,47 units. If there is no training, selling volume is 231, 87. Statistical test works in t-test. T-count score = 1,333 and t-table score = 1,860. Because of t-count score is lower than t-table score (1,333 < 1,860), the influence of training frequency to selling volume is not significant. Keywords: Training; Selling volume.
Formulasi Strategi Pengembangan Jaringan Distribusi terhadap Tingkat Volume Penjualan : Studi Kasus pada PT Hero Supermarket Sujana, Sujana; Zuhdi, Saefudin; Kamaludin, Kamaludin
Jurnal Ilmiah Ranggagading (JIR) Vol 6, No 2 (2006): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of matrix IE (Internal-External) model is to formulate the company strategy for corporate level to more detail. The result of research indicates that company position is in quadrant V at Matrix IE, that means in the “growth and being stable” position. The EFAS’ score is 2,422 and the increasing in market demand is the biggest opportunity factor to achieve by the company. The IFAS’ score is 2.719 with inventory control system as a dominant factor (score: 0.452). Thereby the strategy for the company level that can be extended is ‘defending and developing strategy’ to increase the volume of sales and company’s profit... Keywords: Marketing strategy, Distribution network.
Teknik Analisis Forward Contract Hedging dengan Money Market Hedging dalam Meminimalisasi Tingkat Risiko Kerugian : Studi Kasus pada PT. Elang Perdana Tyre Industry Sujana, Sujana; Zuhdi, Saefudin; Purwitayani, Purwitayani
Jurnal Ilmiah Ranggagading (JIR) Vol 6, No 1 (2006): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Hedging is enterprise or entrepreneur’s step to minimize loss as result of exchange rate fluctuation. There are two implemented hedging techniques, namely Forward Contract Hedging Technique and Money Market Hedging Technique. The goal of this research is to find out how far the utilizing of the two hedging techniques will be able to minimize loss degree as result of exchange rate fluctuation compared with using non-hedging techniques (open position), thereafter comparing which of the two hedging techniques has lower cost. Analysis outcome indicates that the enterprise that does not make use of hedging techniques (open position) to ward foreign currency produces loss risk of exchange rate fluctuation for the enterprise. Keywords : Hedging; Forward Contract Hedging; Money Market Hedging
Analisis Strategi Pengembangan Kemasan Produk terhadap Volume Penjualan. Studi Kasus pada PT. Australian Indonesia Milk Hasibuan, David H.M.; Zuhdi, Saefudin
Jurnal Ilmiah Ranggagading (JIR) Vol 5, No 1 (2005): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of the research is to find out the Strategy of product packing development implemented by the company at present. PT Indomilk obviously is able to compete with other companies although they still need to improve the packaging, because the position of the competitor is above PT Indomilk. PT Indomilk is in the position of stabile development so that it can survive and is developing the strategy product packing to increase sales volume. To determine the strategy they use correlation analysis to analyze how far the relation between packing development and the rate of sales volume. Key words: Packaging Development; Sales Volume
Analisis Pelayanan Hotel Terhadap Kepuasan Tamu : Studi Kasus Pada Hotel Pangrango I Zuhdi, Saefudin
Jurnal Ilmiah Ranggagading (JIR) Vol 4, No 2 (2004): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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To find out correlation between hotel services and consumers’ satisfation degree, the author used regression analysis, correlation coefficient, and determinant coefficient. From hypothesis result, ho was rejected and has was accepted because t stat.>t table. It means between hotel service (variable of x) and consumers’ satisfaction degree (variable of y) influence each other. To be found out regrresion result as y=24,46 + 0,60X. It mans if rate of x increases, rate of y increases 0,60 times. Correlation coefficient 0,598 show that variable of x and variable of y are significant and having positive correlation (getting close to r = +1). This fact has proven that services raising will afford satisfation to consumers. To be gotten determination coefficient rate 35,76 %; it means that hotel services contributes 35,76 % to consumers’ satisfaction degree, whereas the rest of 64,24% could be other factors’ contribution. KeyWords : Management Strategy;
Reranan Kepemimpinan Terhadap Usaha Peningkatan Produktivitas Kerja Karyawan Pada PT Bukaka Teknik Utama Tbk. (Divisi Garbarata) Zuhdi, Saefudin; Nuryana, Rus
Jurnal Ilmiah Ranggagading (JIR) Vol 2, No 1 (2002): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Firm’s leader has important roles in increasing workers’ productivity. From the result of linear analysis and by virtue of homogeneity test, it’s stated that if the leader do his work well’ workers’ productivity will be up raised. This regard was proved by PT Bukaka Teknik Utama tbk. Garbarata division. Increase in productivity reached 150% in the year 1999
Analisis Motivasi Konsumen Terhadap Keputusan Pembelian Studi Kasus Penggunaan Tisu Tessa pada PT Graha Kerindo Utama Cabang Bogor Zuhdi, Saefudin; Mardinah, Mardinah
Jurnal Ilmiah Ranggagading (JIR) Vol 11, No 2 (2011): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Purchasing reduplication very need in a product sale especially so that consumer always permanent use our product, oftentimes company to ignore to the effect that this, it is better company also always evaluate all changes in consumer behaviour so that permanent motivate towards tissue use tessa, rivalry that in producers industrial this time very tight is making producers in concurrence to compete are developping superiorities compete it. tissue tessa has superiority in paper quality and use benefit that follow trend present day. This watchfulness are detects consumer motivation that given towards tissue tessa, consumer confidence in use tissue tessa, consumer evaluation after use tissue tessa, and between confidence and consumer evaluation towards purchasing decision in tissue use tessa that produced by PT. Graha Kerindo principal branch Bogor. This watchfulness method uses attitude model method fishbein. model used to measures confidence and consumer evaluation formed in consumer self so that can motivate to decide a purchasing. Watchfulness result shows that consumer motivation towards tissue tessa very good. use benefit and not torn easy is superiority compete than brand tissue other chalenge, this watchfulness prove that tissue consumer has given good evaluation in tissue tessa most of benefit side and paper quality that make tissue tessa not torn easy. Evaluation result in this watchfulness shows that besides consumer feels satisfaction in tissue use tessa, also very wish for safe taste towards product doesnt contain whitener. with superiority existence competes tissue tessa, make a big opportunity in development and tissue sale tessa in the future.
Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan Zuhdi, Saefudin; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1, No 1 (2013): April 2013
Publisher : STIE Kesatuan

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In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom. In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program. Keywords: marketing strategy; social marketing; sales volume