Yoestini Yoestini
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

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Studi Mengenai Pengembangan Hubungan Jangka Panjang Perusahaan dan Pengecer Cempaka Sari, Diah Arum; Yoestini, Yoestini
JURNAL SAINS PEMASARAN INDONESIA Vol 2, No 1 (2003): Jurnal Sains Pemasaran Indonesia
Publisher : Master of Management Diponegoro University

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Abstract

Penelitian ini membahas mengenai pengembangan hubungan antara perusahaan dan  pengecer  yang diupayakan untuk pembinaan hubungan jangka panjang. Untuk membina hubungan jangka panjang maka perusahaan memerlukan kepercayaan pengecer yang didukung oleh faktor-faktor karakteristik perusahaan dan karakteristik tenaga penjualan. Masalah penelitian diajukan adalah  untuk mengetahui bagaimana mewujudkan hubungan jangka panjang antara perusahaan dan pengecer melalui faktor-faktor karakteristik perusahaan dan karakteristik tenaga penjualan.  Berdasarkan hal tersebut maka diajukan sebuah model teoritis dan lima hipotesis untuk diuji. Sampel dari penelitian ini adalah para pengecer minuman Pepsicola di kota Semarang. Hasil analisis data menunjukkan bahwa terdapat pengaruh yang signifikan antara kepuasan, reputasi perusahaan, dan kepercayaan pada tenaga penjualan dengan kepercayaan pada perusahaan, keandalan tenaga penjualan dengan kepercayaan pada tenaga penjualan, dan kepercayaan pada  perusahaan dengan hubungan jangka panjang
ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA PERUMAHAN PURI MEDITERANIA SEMARANG) Mulyono, Bayu Hadyanto; Yoestini, Yoestini; Nugraheni, Rini; Kamal, Mustofa
STUDI MANAJEMEN DAN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRAKSI Tujuan penelitian ini adalah untuk menguji pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen. Penelitian ini dilakukan di kompleks Perumahan Puri Mediterania Semarang, responden yang digunakan sebanyak 50 penghuni rumah Puri Mediterania dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen. Pengaruh dari kualitas produk terhadap kepuasan konsumen sebesar 0,548, sedangkan pengaruh dari kualitas layanan terhadap kepuasan konsumen sebesar 0,381. Kualitas produk adalah variabel paling penting dalam mempengaruhi kepuasan konsumen daripada kualitas layanan. Kata kunci : kualitas produk; kualitas layanan; dan kepuasan konsumen.
ANALISIS PENGARUH KETIDAKPUASAN KONSUMEN, HARGA DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK SABUN LIFEBUOY DI SEMARANG Ratna Nilasari, Debora; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of consumer dissatisfaction, price and the need to variety product of brand switching decision of bar soap. This research was conducted on consumers Lifebuoy bar soap that has been moved to another brand of soap and bar soap sample set of 100 respondents using Accidential Sampling methods. Data ware collected by distributing questionnaires. Data analysis method was perfored by multiple linear regression using SPSS software. Data that has met the test validity, test reliability, and test the assumptions of classical. Based on analysis that used, can be pulled several conclusions of be donedoubled regression processing. this watchfulness is validity up to standard,reliabilitas, with free from heteroskedastisitas, multikolinearitas and escape testnormally. from regression similarity that got, variable dependent that has value most significant that is consumer dissatisfaction. hypothesis testing by using test t demo that variable consumer dissatisfaction, price and the need for variety, variables according to significant influence displacement brand. while in test f demo significant <0,05. matter thismeans variable displacement Brand (Y), Consumer Dissatisfaction (X1), Price (X2) and Needs Finding Variations (X3) to together influential manifestly towards displacement brand (Y). while determination coefficient is got with value adjusted R Square 48,4%, mean, variable displacement brand explainable by existence variable consumer dissatisfaction, price, advertising and the need for variety, while therest 51,6% can be influenced by variable other.
ANALISIS IKLAN DAN ENDORSER TERHADAP PEMBENTUKAN BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK KECAP MANIS ABC Raih Nur Fatmayanti, Susy; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABC products was an old brand that had a good quality. ABC always improve their quality products trought the age and had an international standardized. This purpose of this research is to analyze the impact of the advertising and endorser towards brand awareness and their effects towards decision buying on ABC soy sauce, where  independents variables of this research is Advertising (X1), Endorser  (X2), and Brand Awareness (X3) become intervening variable that give impact towards Buying Decision (Y) as a dependent variable. The population of this research is soy sauce customer. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is purposive sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, multiple regressions, and classical assumption test. Hypothesis test that used includes F test, t-test, and Determination Coefficients Analysis (R²). According to this research results, regression formula: Y1 = 0,45 X1 +  0,8 X2 and = 0,661 + 0,140.  According to statistic data analysis, indicators in this research showed that all data were valid and reliable. As an individual, variable that have the biggest impact is Brand Awareness. And followed by its independent variable, Advertising, and Endorsers. Hypothesis testing used t-test showed that the advertising significantly influences its dependent variable  (Brand Awareness), but Endorser has no significant impact towards Brand Awareness. When this research used multiple regression analysis, Brand Awareness significantly impact Buying Decision.
STUDI TENTANG BRAND LOYALITY ( LOYALITAS MEREK ) PRODUK PELEMBAB POND’S ( Studi Pada Warga Perum. Bumi Citra Fajar Sidoarjo Jawa Timur) Masitha, Raya; Yoestini, Yoestini
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Currently,  the competition  among  cosmetic  producers  in Indonesia  is more  glowing,  Many  cosmeticproducers in Indonesia are competing to make the qualified facial moisture product and it admissible to woman kind. The brand product of Pond’s as a market leader of facial moisture in Indonesia is gretting market share decline result from thearrival of competitors those doesn’t inferior. Pond’s was do action in order to all consumers remains loyal to this brand. The research aims to analyze the effect of factor of brand, company, and consumer brand characteristic. Respondent who imvoled within the research is 100 female; method uses non probability sampling, which is accidental sampling. Data collecting is done by distributing questionnaire and data analysis method is performed by multiple linier regression uses SPSS software. The result of regression test demonstrates company,s characteristic variable has a positive and significant  effect  on  brand  loyalty  of  Pond,s  facial  moisture  0,373.  Product  brand,s  characteristic variable  has  a  positive  and  significant  effect  on  brand  loyalty  of  Pond’s  facial  moisture  0,296. Determination  coefficient  value is 0.521 , it means that brand loyalty  is influenced  by characteristic variable  of  brand,  company,  and  costumer-brand  52,1%  ,  where  asa  the  balance  is  48,9%  can  be clarified by other variable those do not examined within this research.
ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP MINAT BELi DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Telepon Seluler Merek Sony Ericson di Kota Semarang) Yoestini, Yoestini; Rahma, Eva Sheila
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 6, No 3 (2007): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.662 KB) | DOI: 10.14710/jspi.v6i3.261-276

Abstract

Penelitian  inf ditujukan  untuk menguji pengaruh  citra  merek  dan kualitas  layanan  terhadap minat membeli dalam meningkatkan keputusan pembelian.                                                  . Sampel  penelitian   ini   adalah   pengguna   handphone   di  kota   semarang,   sejumlah   100 responden.  Structural  Equation  Modeling  (SEM)  yang  dijalankan  dengan  perangkat  lunak AMOS,  digunakan untuk menganalisis data,  Hasil analisis menunjukkan bahwa citra  merek dan kualitas layanan  berpengaruh  terhadap  minat membeli dalam  meningkatkan  keputusan pembe/ianTemuan empiris tersebut mengindikasikan bahwa  kua/itas  layanan berpengaruh signifikan terhadap citra merek dengan  nilai korelasi sebesar 0,34; citra merek berpengaruh signifikan terhadap minat membeli dengan  nilai korelasi sebesar 0,30,  kualitas layanan  berpengaruh signifikan terhadap minat membeli dengan  nilai korelasi sebesar 0,32,  dan minat membeli berpengaruh signifikan terhadap keputusan pembe/ian  dengan nilai korelasi sebesar 0,60.
ANALISIS ORIENTASI STRATEGI DAN KINERJA PEN JUALAN ( Studi Kasus Pada Industri Farmasi dan lndustri Jamu di Jawa Tengah) Hariyanto, Merry; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 2 (2003): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1981.631 KB) | DOI: 10.14710/jspi.v2i2.197-218

Abstract

Inovasi  produk merupakan bagian esensial yang menentukan  kelangsungan  hidup suatu perusuhaan  dalam jangka panjang.  Klnerja  inovasi tidak  semata-mata  ditentukan  oleh bagaimana   implementasi  dan  evaluasi strategi  dilakukan,   tetapi juga ditentukan  oleh proses yang menyertai  pengembangan strategi  itu.  Penelitian ini secaru  khusus  meneliti pengaruh faktor lingkungan  persaingan  dan  komitmen  sumber   daya yang  merupakan komponen   kritikal  proses  perencanaan  strategi   terhadap   orientasi  strategi,  pengaruh orientasi strategi terhadap  inovasl produk, dan pengaruh inovasi produk terhadap pertumbuhan   penjualan.   Responden  dalam penelitian  ini  adalah  pihak:  manajemen (tingkat  Plant  Manager  dan  tingkat  di  atas  Plant  Manager) perusahaan farmasi  dan perusahaan  jamu  di Jawa  Tengah.  Data  dianalisa  dengan  Structural  Equation  Model (SEM) dari program  AMOS 4.01.
STUDI MENGENAI PENGEMBANGAN HUBUNGAN JANGKA PANJANG PERUSAHAAN DAN PENGECER Cempakasari, Diah Arum; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 1 (2003): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1518.851 KB) | DOI: 10.14710/jspi.v2i1.67-84

Abstract

Penelitian ini membahas mengenai pengembangan hubungan antara perusahaan dan pengecer yang  diupayakan untuk pembinaan  hubungan jangka  panjang.   Untuk membina hubungan jangka panjang  maka perusahaan memerlukan kepercayaan pengecer yang  didukung  oleh faktor-faktor karakieristik perusahaan dan karakteristik tenaga penjualan.  Masalah penelitian diajukan  adalah  untuk mengetahui bagaimana mewujudkan hubungan jangka panjang antara perusahaan  dan  pengecer  melalui faktor-faktor  karakteristik perusahaan  dan  karakteristik tenaga penjualan.   Berdasarkan hal tersebut maka diajukan sebuah model teoritis dan lima hipotesis untuk diuji. Sampel dari penelitian  ini  adalah para pengecer  minuman Pepsicola di kola Semarang.  Hasil analisis data menunjukkan bahwa terdapat pengaruh yang signifikan antara  kepuasan,   reputasi  perusahaan,   dan kepercayaan pada  tenaga penjualan  dengan kepercayaan pada perusahaan,  keandalan tenaga penjualan dengan  kepercayaan pada tenaga penjualan,  dan kepercayaan pada perusahaan dengan hubungan jangka panjang.
ANALISIS PENGARUH KUALITAS WEBSITE, LINGKUNGAN DAN DAYA TARIK KONTEN TERHADAP IMPULSIVE BUYING PADA WEBSITE OLX MELALUI PERILAKU HEDONIK Septiani, Shelomita Elisabeth; Sugiarto, Sugiarto; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.954 KB) | DOI: 10.14710/jspi.v15i3.168-180

Abstract

Along with era?s development, there is a shift which consumers prefer to buy via online shopping rather than going straight to the mall or come to the store to buy something. This research aims to analyze the effect of website?s quality toward hedonic behavior, to analyze the effect of environment toward hedonic behavior, to analyze the effect of content attractiveness toward hedonic behavior, to analyze the effect of hedonic behavior toward impulsive buying.Sample in this research is 97 respondents that are shopping on the OLX website. The technique of data analysis is using SPSS, with validity and realibility test, the classic assumption test and multiple regression.The result of this research shows that the Quality of the Website doesn?t has positive effect toward hedonic behavior, Environment have positive effect toward Hedonic Behavior, the Attractiveness of Content have positive and significant effect toward Hedonic Behavior, Hedonic Behavior have a positive effect toward Impulsive Buying.
ANALISIS IKLAN DAN ENDORSER TERHADAP PEMBENTUKAN BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK KECAP MANIS ABC Raih Nur Fatmayanti, Susy; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.172 KB)

Abstract

ABC products was an old brand that had a good quality. ABC always improve their quality products trought the age and had an international standardized. This purpose of this research is to analyze the impact of the advertising and endorser towards brand awareness and their effects towards decision buying on ABC soy sauce, where  independents variables of this research is Advertising (X1), Endorser  (X2), and Brand Awareness (X3) become intervening variable that give impact towards Buying Decision (Y) as a dependent variable. The population of this research is soy sauce customer. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is purposive sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, multiple regressions, and classical assumption test. Hypothesis test that used includes F test, t-test, and Determination Coefficients Analysis (R²). According to this research results, regression formula: Y1 = 0,45 X1 +  0,8 X2 and = 0,661 + 0,140.  According to statistic data analysis, indicators in this research showed that all data were valid and reliable. As an individual, variable that have the biggest impact is Brand Awareness. And followed by its independent variable, Advertising, and Endorsers. Hypothesis testing used t-test showed that the advertising significantly influences its dependent variable  (Brand Awareness), but Endorser has no significant impact towards Brand Awareness. When this research used multiple regression analysis, Brand Awareness significantly impact Buying Decision.