Suci Widyawati
Jurusan Ilmu Administrasi Bisnis

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PENGARUH KUALITAS PRODUK, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Widyawati, Suci; Farida, Naili; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.34 KB)

Abstract

BlackBerry smartphone is one of the leading products in Indonesia. BlackBerry has a high market share compared with other brands of smartphone, but BlackBerry users consumer satisfaction index has declined. It is very influential on consumer loyalty to BlackBerry mobile phone. This study aimed to determine the effect of product quality, price and customer value on customer satisfaction BlackBerry mobile phone. Population in this research is a BlackBerry mobile phone users in FISIP UNDIP Semarang. Samples were taken 100 respondents and the sampling technique used was purposive sampling technique, and then using accidental sampling technique. Measurement scale using a Likert scale. Data analysis using simple linear regression and multiple regression test with SPSS 18.0. Based on the survey results revealed that the quality of the product, price, and customer value and significant positive impact on customer satisfaction, either partially or simultaneously. Variable “product quality” affects “customer satisfaction” that is equal to 46.6%.Variables “customer satisfaction” affect prices by 27,1%. Variables “customer value” affect “customer satisfaction” that is equal to 51,0%. Simultaneously, the variable product quality, price, and customer value affects customer satisfaction at 72.2%. It means that the better the quality of the product, the price according to customer desires, and high customer value, it can improve customer satisfaction. 
Kecelakaan Kerja Di PT. Cipta Kridatama Batulicin Nugroho, Adi; Widyawati, Suci
Jurnal Promosi Kesehatan Indonesia Volume 5, No. 1, Januari 2010
Publisher : Master Program of Health Promotion Faculty of Public Health Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.05 KB) | DOI: 10.14710/jpki.5.1.46-57

Abstract

Background: An accident in work is unexpected incident for everyone and also the worker. There are so many factors as cause among human behavior, environment and tools. The purpose of this research knows the correlation between safety work using behavior and an accident incident at PT. Cipta Kridatama Batulicin period 2007 ? March 2008. Method: This research used analytic observational research with case control approach. The research sample is workers at PT. Cipta Kridatama Batulicin Kabupaten Tanah Bumbu which consist of 40 cases and 40 control.Result: The result of this research show that workers who experience an accident are they are who age between 27 ? 31 years old (27,5%), senior high school grade (42,5%), operation department (82,5%) and long work for until 4 ? 6 years (57,5%). Chi square examination with ± = 0,05 shows that worker knowledge (p = 0,014), worker attitude (p = 0,019), using safety work practice (p = 0,003 and OR = 4,394) and safety work using behavior (p = 0,022). The conclusion of this research is there is correlation among worker knowledge, worker attitude, safety work using practice and safety work using behavior with an accident in work.
PENGARUH KUALITAS PRODUK, HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Semarang) Widyawati, Suci; Farida, Naili; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Administrasi Bisnis Fakultas Ilmu Sosial & Ilmu Politik Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.34 KB)

Abstract

BlackBerry smartphone is one of the leading products in Indonesia. BlackBerry has a high market share compared with other brands of smartphone, but BlackBerry users consumer satisfaction index has declined. It is very influential on consumer loyalty to BlackBerry mobile phone. This study aimed to determine the effect of product quality, price and customer value on customer satisfaction BlackBerry mobile phone. Population in this research is a BlackBerry mobile phone users in FISIP UNDIP Semarang. Samples were taken 100 respondents and the sampling technique used was purposive sampling technique, and then using accidental sampling technique. Measurement scale using a Likert scale. Data analysis using simple linear regression and multiple regression test with SPSS 18.0. Based on the survey results revealed that the quality of the product, price, and customer value and significant positive impact on customer satisfaction, either partially or simultaneously. Variable ?product quality? affects ?customer satisfaction? that is equal to 46.6%.Variables ?customer satisfaction? affect prices by 27,1%. Variables ?customer value? affect ?customer satisfaction? that is equal to 51,0%. Simultaneously, the variable product quality, price, and customer value affects customer satisfaction at 72.2%. It means that the better the quality of the product, the price according to customer desires, and high customer value, it can improve customer satisfaction.