Articles

Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Wardhana, Aditya
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v12i2.477

Abstract

This study examines the implementation of market strategy and marketing mix strategy and customer relationship management affecting the customer value and its implication on the marketing performances. In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. This study uses survey research method, data were collected from 100 heads of authorized dealers premium SUV in West Java and Banten Proviences as respondents, with data analysis using path analysis. Based on the research results, it was concluded that the performance of marketing authorized dealer of premium SUVs in West Java and Banten Proviences influenced by customer value, and customer value is affected by the implementation of market strategy, marketing mix strategy and management of customer relationship management either partially or simultaneously.
Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Wardhana, Aditya
Jurnal Trikonomika Vol 12, No 2 (2013): Edisi Desember 2013
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji bagaimana implementasi strategi pasar dan bauran pemasaran serta manajemen kerelasian pelanggan yang mempengaruhi nilai pelanggan dan implikasinya pada kinerja pemasaran. Implementasi strategi pasar meliputi segmentasi pasar, penargetan dan pemosisian. Strategi bauran pemasaran meliputi produk, harga, distribusi, dan promosi (4 Ps), sementara itu kinerja pemasaran meliputi volume penjualan, keuntungan, dan pangsa pasar. Penelitian ini menggunakan metode survei dengan data penelitian dikumpulkan dari dari 100 kepala dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten sebagai responden, dengan analisis data menggunakan analisis jalur. Berdasarkan hasil penelitian, disimpulkan bahwa kinerja pemasaran dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten dipengaruhi oleh nilai pelanggan, dan nilai pelanggan dipengaruhi oleh implementasi strategi pasar dan strategi bauran pemasaran serta manajemen kerelasian pelanggan baik secara parsial maupun simultan.
PENGARUH PENJUALAN PERSONAL TERHADAP PENGETAHUAN PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUV PREMIUM DI JAWA BARAT Wardhana, Aditya; Iba, Zainuddin
JURNAL KEBANGSAAN Vol 3, No 5 (2014): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research can provide useful information about the importance of personal selling in building customer knowledge against the products offered by the company (product knowledge), which in turn implies an increase in consumer purchasing decisions. Research using multistage area sampling which combined between cluster random sampling and systematic random sampling done on the consumers car dealer shops in the city of Bandung, as many as 400 respondents as samples. This research using survey method with the quantitative approach. While this research type is descriptive research and verificative explanatory research. To test the hypothesis of research statistical methods used path analysis. Test results found a significant relationship between sales personnel with knowledge of the product, other than that of the test results found no significant influence between the personal selling and product knowledge of the consumer buying decisions either partially or simultaneous.Keywords: Personal Selling, Product Knowledge, Consumer Buying Decision
PENGARUH INFLASI, SUKU BUNGA SBI, NILAI TUKAR RUPIAH TERHADAP USD, PROFITABILITAS, DAN PERTUMBUHAN AKTIVA TERHADAP HARGA SAHAM PERUSAHAAN PEMBIAYAAN DI BURSA EFEK INDONESIA Iba, Zainuddin; Wardhana, Aditya
JURNAL KEBANGSAAN Vol 1, No 1 (2012): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims at analyzing the influence of inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth and their impact to financing company’s stock price partially and simultaneously. The inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth as independent variables. Financing company’s stock price as dependent variables. The proposed hypotheses: The inflation rate, sertifikat bank Indonesia (SBI) rate, currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth have significance influences to the financing company’s stock price partially and simultaneously. The result of the research has evidenced that inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, corporate’s profitability and asset growth are significantly related to the financing company’s stock price partially and simultaneously. The research methodology is a survey method by descriptive and verificative research. The data processing uses multiple regression models by SPSS statistical software. Population in this research are registered financing companies listed in Indonesia Stock Exchange (Bursa Efek Indonesia) from 31st March 2004 and still listed until 31st March 2011. The result of coefficient of correlation is 61,2% and it’s a strong relation between independent and dependent variables and 38,8% is the impact of other variables were not researched. Based on simultaneous hypotheses testing using F-test and partial hypotheses testing using t-test, it shows the significant impact between independent and dependent variables. From this result, there is main conclution that the company’s profitability and SBI rate have strong significant impact from the others to the financing company’s stock price.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK BENGKEL RESMI TERHADAP NILAI PELANGGAN SERTA IMPLIKASINYA PADA KEPUASAN PELANGGAN (SUATU SURVEY PADA PELANGGAN BENGKEL RESMI KENDARAAN MPV DI BAWAH 2500 CC DI KOTA BANDUNG) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 3 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to obtain empirical evidence regarding the influence of the quality of service and the brand image of the customers as well as its implications on customer satisfaction workshop ATPM official vehicle MPV under 2500 cc in Bandung. The results of this research are expected to contribute in the development of management science in particular management of marketing and consumer behavior. For the workshop as well as a type of ATPM official practitioners, expected results of this research can provide useful information about the importance of service quality, brand image, customer value, in an effort to increase customer satisfaction. Research conducted on the official workshop ATPM vehicle MPV under 2500 cc in the city of Bandung by as much as 22 official car dealers workshop from 5 ATPM. A population study of 14.947 respondents and of the population of 375 people respondents as samples. This method uses a quantitative approach with survey methods. While his research is descriptive research tipa and verificative explanatory research with a time horizon to its data in the form of cross-sectional that reflects the image of a State at any given moment. To test the hypothesis of research statistical methods used path analysis (path analysis).The test results found no significant relationship between service quality and brand image official workshop, in addition to that of the test results found no significant influence between the service quality and brand image of good customers and partially simultaneous, also found significant effects between the value customers with customer satisfaction.
USULAN RENCANA PENGUKURAN KINERJA STRATEGI BISNIS DENGAN MENGGUNAKAN KERANGKA THE BALANCED SCORECARD PADA PT PERTAMINA GAS (PERSERO) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 4 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The measurement of business performance are still focusing on financial performance as net profit, cost minimization, maximization of existing outputs and the measurement of assets that are tangible, it will not be able to measure the value of penciptaaan assets are intangible. The purpose of this research is to develop a performance measurement framework that is balanced, coherent, and comprehensive on the company which is engaged in the business of gas such as PT Pertamina Gas (Persero) by using the methods of the balanced score card. The research method used is descriptive analysis with a combination of quantitative and qualitative approaches. Data obtained from observation, interview, questionnaire, and a study of the literature. Data analysis and interpretation results illustrate that management companies have the same perception that to improve overall corporate performance starts from the perspective of learning and growth. Keywords : The Balanced Scorecard
Pengaruh Kualitas Layanan Mobile Banking (M-Banking) Terhadap Kepuasan Nasabah di Indonesia [Effect of Mobile Banking (M-Banking) Service Quality on Customer Satisfaction in Indonesia] Wardhana, Aditya
DeReMa (Development Research of Management): Jurnal Manajemen Vol 10, No 2 (2015): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v10i2.164

Abstract

The research aim was to assess the influence of the service quality of mobile banking (m-banking) against customer satisfaction at the greatest banks in Indonesia. Elements of the quality of mobile banking services (m-banking) were speed, security, accuracy, and trust. The population of this study was bank customers from eight of the greatest bank in Indonesia -- Bank Mandiri, Bank BRI, Bank BCA, Bank BNI, Bank CIMB Niaga, Bank Danamon, Bank Permata, and Bank Panin -- who used mobile banking which totaled 19.9 million customers with the size of the sample being 400 respondents. The sampling method used nonprobability sampling by incidental sampling. The results by using a structural equation modeling (SEM) found significant influences between service quality of mobile banking (m-banking) partially and simultaneously to customer satisfaction.
Determinan Nilai Pelanggan Dan Implikasinya Pada Dependensi Pelanggan Bengkel Suv Premium Wardhana, Aditya
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 31, No. 1, Tahun 2015 [Terakreditasi Dikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penerapan ASEAN Economic Community (AEC) bagi Indonesia akan lebih mengkapitalisasikan pasarnya yang besar dan tumbuh dengan pesat. Indonesia telah menjadi pasar otomotif terbesar di ASEAN. Produk otomotif di Indonesia terbagi menjadi dua varian yaitu kendaraan penumpang dan kendaraan niaga.  Kendaraan penumpang terbagi menjadi tiga jenis yaitu: Sedan, Multi Purpose Vehicle (MPV),  dan Sport Utility Vehicle (SUV). Studi ini menyelidiki determinan nilai pelanggan yang meliputi kualitas pelayanan  dan manajemen kerelasian pelanggan serta implikasinya pada dependensi pelanggan. Penelitian ini menggunakan metode survei dengan populasi sebesar 63.015 dan sampel sebanyak 400 responden sebagai pelanggan bengkelresmi mobil SUV premium di wilayah perkotaan di Jawa Barat menggunakan rumus Slovin. Analisis data  menggunakan analisis jalur.  Hasil penelitian ini menyimpulkan bahwa kualitas pelayanan dan manajemen kerelasian pelanggan berpengaruh secara parsial dan signifikan terhadap nilai pelanggan bengkel resmi mobil SUV premium. Pengaruh kualitas pelayanan terhadap nilai pelanggan lebih besar dibandingkan dengan manajemen kerelasian pelanggan, kualitas pelayanan dan manajemen kerelasian pelanggan berpengaruh secara simultan dan signifikan terhadap nilai pelanggan bengkel resmi mobil SUV premium. Besaran pengaruh kualitas pelayanan dan manajemen kerelasian pelanggan terhadap nilai pelanggan bengkel resmi mobil SUV premium lebih besar dibandingkan dengan besarnya pengaruh variabel lainnya, nilai pelanggan berpengaruh secara signifikan terhadap dependensi pelanggan bengkel resmi mobil SUV premium. 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSITAS PENGGUNAAN KREDIT PERBANKAN OLEH USAHA MIKRO, KECIL, DAN MENENGAH (STUDI KASUS UMKM WILAYAH PESISIR BANTEN) Putra, Syah; Rustandi Kartawinata, Budi; Wardhana, Aditya
JURNAL KEBANGSAAN Vol 5, No 9 (2016): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Kecil dan Menengah (UKM) di Indonesia memberikan kontribusi bagi kesempatan kerja untuk masyarakat, dan meningkatkan PDB. Ddengan jumlah penduduk yang besar dan perusahaan besar yang sedikit, maka kesempatan kerja yang ada dapat terserap oleh UKM. Data statistik yang ada menunjukkan bahwa pada tahun 2000, lebih dari 66 juta orang bekerja di Usaha Kecil, atau sekitar 99,44 % dari jumlah kesempatan kerja yang ada di Indonesia. Untuk PDB, UKM menyumbang sekitar 40 % dari total pembentukan PDB di Indonesia. Tujuan dari penelitian ini, untuk menganalisis pengaruh pengalaman usaha Usaha Mikro, Kecil dan Menengah (UMKM), tingkat pendidikan pemilik UMKM, skala usaha UMKM, karakteristik dan pola pembiayaan, kepercayaan dan komitmen terhadap intensitas penggunaan dana kredit perbankan. Objek Penelitian ini dalah pemilik UMKM di pesisir wilayah pesisir Banten, dengan sampel 100 orang, dengan pendekatan analisis regresi berganda. Hasil penelitian membuktikan Pengalaman usaha, tingkat pendidikan, skala usaha, karakteristik dan pola pembiayaan, kepercayaan dan komitmen berpengaruh secara simultan terhadap tingkat intensitas penggunaan dana. Keywords : Intensitas Penggunaan Kredit, Perbankan, UMKM
Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia Aditya, Ricky; Wardhana, Aditya
Jurnal Siasat Bisnis Vol 20, No 1 (2016)
Publisher : Jurnal Siasat Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol20.iss1.art3

Abstract

Di antara berbagai instant messaging yang kini ada, LINE merupakan salah satu instant messaging  yang menarik untuk diteliti dengan pesatnya pertumbuhan pengguna dan keunggulannya dibanding WhatsApp dan Blackberry. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived usefulness  dan perceived  ease  of  use  terhadap  behavioral  intention  pada  pengguna instant messaging LINE di Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 400 pengguna instant messaging LINE di Indonesia dengan teknik sampling insidental. Hasil penelitian menunjukan bahwa perceived usefulness berada pada posisi angka 75,81% dengan kategori tinggi, perceived ease of use berada pada posisi angka 81,43% dengan kategori tinggi, behavioral intention berada pada posisi 79,52% dengan kategori tinggi, perceived usefulness berpengaruh signifikan terhadap behavioral intention sebesar 18,83%, perveived ease of use berpengaruh signifikan terhadap behavioral intention sebesar 36,84% serta perceived usefulness dan perceived ease of use berpengaruh signifikan terhadap behavioral inteniton sebesar 55,7%.