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PENERAPAN METODE PROBLEM BASED, EXPERIENCE DAN EXPERIENTIAL LEARNING UNTUK MENINGKATKAN HASIL BELAJAR MATA KULIAH KEWIRAUSAHAAN Koesworo, Yulius; Triwijayati, Anna
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 10, No 2 (2006)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

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Decreasing the motivation and learning outcome forwards entrepreneurship subject motivates the expertise and academician to create learning athmosphere of entrepreneurship condusively.This research is briefly stress to describe study activities of entrepreneurership learning in faculty of economic Widya Mandala Surabaya. The method implemented in this neglance are problem based method, experience and experiential learning. Also, identification of restriction in this method is conducted. Morover, students are subject and patner in this research. They are supported to participate actively in aims to increase learning outcome. Condusive learning athmosphere is a motivator of more variation of student activities. As a result, learning evaluation shows that student’s mark in odd semester 2003/4 is 3.310 in average standart deviation 0.3848, flowerer, student’s mark in odd semester 2004/5 is 3.359 in average with standart deviation 0.3189, respectively. Eventhough, studen’s mark in average after implementation of new method is better than before implementation, but the differences between mean marking is not significant.
Kompetensi Anak Dalam Mengambil Keputusan Konsumsi serta Regulasi dan Pemberdayaan Konsumen Anak dalam Mengkonsumsi Makanan Jajanan Triwijayati, Anna
Jurnal Aplikasi Manajemen Vol 10, No 2 (2012)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: Children consumer can take consumption decisions. Children consumers are unique because they have lack abilities and cognitive skills compared to older consumers. This study aims to describe the phenomenon of children ability to make decisions independently to buy snacks. ? What is known and taken into consideration and how we can build children consumer empowerment. The method used is phenomenology. Data obtained from interview with 10 informants of children and mothers. The results show thatchildren take decisions of consumption independently but not with full consideration. Reference factors which are teachers, parents, and product determine a quick evaluation or choice of alternative of snack product. Physical and psychological needs become the basis of quick evaluation of alternative of product and purchasing decisions by children consumers. This study also gives the concept of children consumer empowerment in order make decisions.Keywords: children consumers, decision making, snack, consumer empowerment
Sementasi Pasar Produk Kosmetika untuk Kulit Wajah di Surabaya Triwijayati, Anna
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Segmenting in marketplace is important to clasify consumer. Consumer's profile will lead firm to understand the target market. The aim of this study is segmenting customers cosmetic based on consumer perception. This research use descriptive research design without hypothesis. Data is collected by survey with questionaire, Samples are women who live in Surabaya. Data are analyzed by cluster analyze in order to get market segmentation variable. Results of this study are : l) Segment Profile L' steady consumer with deep knowledge of cosmetic, innovative, up to date and.foreign made orientation, other directed, enthusiast , inertia and soft core loyal, valuable, tend to have high dependently to face cosmetic, daily routine and high intens to use it. 2) Segment profile 2: Early and late majority and not up to date, less innovative and not familiar with cosmetic trend, realistic and moderate userale, etnocentris and inner directed, moderate knowledge of cosmetic and hard core loyal.3) Segment Profile 3: Late majority, less enthusiast, and laggard, inner directed, low knowledge of cosmetic, moderate awareness and moderate attitude, lower use rate and situational, soft core loyal.
STUDI SIKAP DAN NIAT KONSUMSI JAMU PAHITAN DI SURABAYA Triwijayati, Anna; Koesworo, Yulius
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Drinking traditional medicine (jamu is one of Indonesian traditions. This activity influenced by culture, family factors, group of reference and psychology. This paper tries to ex[plore attitude and intention consuming bitter jamu in Surabaya. The research design is exploratory and descriptive without hyphothesis. The research respondents are 100 which collected by documentation study, interview and survey. Moreover, they are analyze by Fisbein formula. The results show that (1) attitude to product: customer likes bitter jamu. (2) attitude to consumer behaviour : costumer is a neutral. (3) behaviour intention of jamu : customer like consume jamu. (4) the reference trust is neutral, expect parent references. (5) responden motivation to group of references is neutral (less motivated) to follow sugestions. (6) norm for each group of reference is neutral for sibblings, parents, media and seller references and it is not follow friend?s references. (7) subjective norm as a whole is neutral to group of references?s sugestion (8) Consumer intention to consume bitter jamu is neutral.
Penerapan Orientasi Pasar Dan Inovasi Pada Usaha Skala Kecil Yang Dikelola Wirausahawan Perempuan Setiyati, Etsa Astridya; Taneo, Stefanus Yufra Manahen; Triwijayati, Anna
Jurnal Perilaku dan Strategi Bisnis Vol 7, No 1: Februari 2019
Publisher : Universitas Mercu Buana Yogyakarta

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Abstract

Orientasi pasar sangat berharga bagi perusahaan karena membantu organisasi untuk terus fokus dalam mengumpulkan informasi mengenai kebutuhan pelanggan dan kemampuan pesaing, dalam upaya menciptakan bisnis yang berkelanjutan. Inovasi juga merupakan fungsi penting dalam manajemen untuk memenangkan persaingan. Studi tentang orientasi pasar dan inovasi dalam usaha kecil yang dikelola oleh pengusaha perempuan dianggap penting dalam mengidentifikasi dimensi yang perlu ditangani dalam strategi mengembangkan usaha kecil dan memberdayakan perempuan untuk dapat meningkatkan kinerja bisnis dan berkontribusi pada pertumbuhan ekonomi dalam masyarakat. Penelitian ini bertujuan untuk menguji apakah ada perbedaan yang signifikan dalam penerapan orientasi pasar dan inovasi antara industri kerajinan kecil dan non-kerajinan tangan di Malang; dan untuk menganalisis sejauh mana penerapan orientasi dan inovasi pasar telah digunakan. Survei ini didistribusikan kepada 113 responden secara proporsional (antara usaha kecil di bidang kerajinan dan non-kerajinan), menggunakan teknik purposive sampling. Hasil pengujian hipotesis dengan uji-t sampel independen menunjukkan bahwa tidak ada perbedaan yang signifikan antara industri kerajinan skala kecil dan industri non-kerajinan dalam hal menerapkan orientasi pasar dan inovasi. Nilai rata-rata menunjukkan bahwa pengusaha perempuan telah menerapkan orientasi pasar (terdiri dari orientasi pelanggan, orientasi pesaing, dan koordinasi fungsional) dan inovasi (baik teknis dan administratif) dengan baik.
Markov Chain Analysis: Peramalan Pangsa Pasar dan Pola Perpindahan Merek berdasarkan Persepsi Konsumen pada Produk Minyak Goreng di Surabaya Triwijayati, Anna; Astanto, Merlin
Jurnal Widya Manajemen & Akuntansi Vol 5, No 3 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Cooking oil is one of the most needed food supplies. Many cooking oil brands are available in the market to provide demand consumption to this product. However, now days, arises of petroleum prices influence reduction cooking oil consumption.
STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH Triwijayati, Anna
Journal of Management and Business Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

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Children consumers are a potential segment because they have pocket money and do the buyingbehavior. Consuming snacks at school is typical children behavior in Indonesia. Research onhow children make decision of their consumption is very interesting and useful because there hasnever been a similar study thoroughly examined the specific decision making of childrenconsumers. This study aims to construct a theory of decision making of buying snacks bychildren consumers. The research method used is phenomenology. Phenomenology method isutilized in order to get meaningful and ‘live’ children’s experiences. Based on the stages of datacollection, analysis and classification of the themes, this result obtained 22 themes related tochildren consumer decision making. All of themes are processed into meaning essential and fromthis gives propotitions and model of children consumer decision making.The result shows thatchildren consumer decision making process is determined by these factors: internal children theirself, teacher’s references, parents, conditioning and snack product. The process have threestages which are driving physical and psychological need factors, process of quick alternativeevaluation of snack products, and unplanned decision.Konsumen anak adalah segmen yang potensial karena mereka memiliki uang saku danmelakukan pembelian.Perilaku mengkonsumsi jajanan pada konsumen anak merupakan perilakuanak yang khas di Indonesia.Penelitian tentang bagaimana anak mengambil keputusan konsumsisangat menarik dan berguna untuk diteliti karena belum pernah ada penelitian serupa yangmengkaji dan menghasilkan model pengambilan keputusan khusus konsumen anak secaralengkap. Penelitian ini bertujuan untuk membangun suatu teori proses pengambilan keputusanpembelian makanan jajanan oleh konsumen anak. Metode penelitian yang digunakan adalahfenomenologi. Metode tersebut dipilih untuk mendapatkan pengalaman anak yang bermakna dan‘hidup’. Berdasarkan tahapan pengumpulan dan analisis data serta dari hasil penggolongan tema,diperoleh hasil 22 tema terkait dengan pengambilan keputusan konsumen anak.Semua tematersebut diolah melalui proses esensi makna sehingga menghasilkan proposisi dan modelpengambilan keputusan konsumen anak. Hasil analisis menunjukkan bahwa pengambilankeputusan konsumen anak ditentukan oleh faktor internal anak, referensi guru, orang tua,pengkondisian dan produk. Proses pengambilan keputusan konsumen anak memiliki tiga tahapanproses yaitu dorongan kebutuhan fisik dan psikis anak, proses evaluasi pilihan jajanan yangdilakukan dengan cepat (quick evaluation) dan keputusan pembelian yang tidak terencana(unplanned decision).
Gaya Pengambilan Keputusan Pembelian Pakaian Secara Online pada Generasi Z Indonesia Santoso, Giovani; Triwijayati, Anna
Jurnal Ilmu Keluarga & Konsumen Vol 11, No 3 (2018): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences

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Strategic marketing decisions are based on the way the company understands consumers, including the wayconsumers make purchasing decisions. This study aimed to analyze the generation Z consumer decision-makingstyle in Indonesia in the purchasing of clothing by online shop media. Generation Z is a generation that is differentfrom the previous generation because it has a unique character and has technological literacy. In this reseach thedecision-making style used eight factors from the Consumer Style Inventory (CSI). Samples of research were 200people generation 16-22 years old who have bought clothes in online shop. The sampling technique usedpurposive sampling. Data analysis technique used the Confirmatory Factor Analysis. The results showed thatseven factors that were brand consciousness, perfectionist, high-quality consciousness, recreational, hedonisticconsumer, impulsiveness, confused by over choice, fashion-conscious novelty, and habitual and brand loyalorientation found in Indonesian Z generation in purchasing clothes by online. Another factor was that the pricevalue of consciousness is not confirmed in this study. Understanding consumer decision-making styles canexplain the basic considerations of Z generation as young consumers when choosing products from severalalternative product choices, brand selection, online stores, and purchasing intentions.