Salman Alfarisy Totalia
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Pengaruh Promotional Mix Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Masyarakat Kecamatan Jebres Surakarta Yulianti*, Tri; Baedhowi, Baedhowi; Totalia, Salman Alfarisy
Jurnal Pendidikan Bisnis dan Ekonomi (BISE) Vol 1, No 1 (2013): Jurnal Pendidikan Bisnis dan Ekonomi (BISE)
Publisher : Jurnal Pendidikan Bisnis dan Ekonomi (BISE)

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ABSTRACTEFFECT OF PROMOTIONAL MIX TO THE PURCHASING DECISIONS OF YAMAHA MOTORCYCLE IN JEBRES SURAKARTA. The purposes of this study are (1) the effect of advertising to the purchasing decisions of Yamaha motorcycles; (2) determine the influence of personal selling to the purchasing decisions of Yamaha motorcycles; (3) determine the effect of publicity to the purchasing decision of Yamaha motorcycle; (4) the effect of sales promotions to the purchasing decision of Yamaha motorcycle; (5) determine the together effect of promotional mix that consisting of advertising, personal selling, publicity, and sales promotion to the purchasing decision of Yamaha motorcycle. The method used in this research is quantitative descriptive method. In this study, the number of samples was determined by eighty respondents. Tryout conducted on forty respondents in the inside and outside of the population. The data analysis technique used is the multiple linear regression. The data used in this research is a primary data obtained by questionnaire. Prerequisite test analysis used in this research include: normality, multicollinearity, heterokedastisitas, autocorrelation, and linearity. Hypothesis testing used multiple regression analysis, F test, t test, and the coefficient of determination. Based on the results of this study concluded that (1) there is effect of promotional mix to the purchasing decision of Yamaha motorcycle. (2) Advertising and publicity variables have partial effect on the purchasing decision of Yamaha motorcycles. While the personal selling and sales promotion variables have not partially influence purchasing decisions of Yamaha motorcycles. (3) 37.4% of purchasing decisions of Yamaha motorcycle are influenced by advertising, personal selling, publicity, and sales promotion, while the rest is influenced by other factors. Keywords: marketing communications; purchasing decisions; promotional mix; marketing strategy
PENGARUH CITRA SEKOLAH TERHADAP KEPUTUSAN MEMILIH SEKOLAH PADA SISWA SMK KRISTEN 1 SURAKARTA Sari, Wulan Merdeka; Totalia, Salman Alfarisy; Sudarno, Sudarno
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 1, No 2 (2015)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The purposes of research was to find out: (1) whether or not there was an effect of product, price, place, promotion, people, physical  evidence, process as main dimension of school image as simultaneously on the decision to choose the school at students of SMK Kristen 1 Surakarta (2) whether or not  there  was  an effect of product, price, place, promotion, people, physical evidence, process  as main dimension of school image as partially on the decision to choose the school at students  of SMK Kristen 1 Surakarta. This research is quantitative research using descriptive methods and multiple regression analysis. Thepo pulation in this research is class X, XI and XII SMK Kristen 1 Surakarta amount to 449 students. The samples amount are 113 samples, respondent determination is by using nonprobability sampling that is proportionate stratified rando sampling. The data validity was obtained from the result of tryout conducted with 30 respondents. From the analysis results, regression equation is obtained, that is:  Y= 3,597 + 0,465 X1 + 0,220 X2 + 0,017 X3 + 0,422 X4 + 0,074 X5 + 0,006 X6 + 0,558 X7. Seen from the result of F-test obtaining probability value of (0,000). It mean that there was a simultaneous effect of product, price, place, promotion, people, physical evidence, process as main dimension of school image on the decision to choose the school at students of SMK Kristen 1 Surakarta. The result of t-test on product variables obtaining probability values of (0,001) respectively, t-test on promotion variables values of (0,022) respectively, t-test on process variables values of (0,011) respectively. It meant that there was a partial effect of product, promotion, process variables on the decision to choose the school at students of SMK Kristen 1 Surakarta.
PENERAPAN NUMBER HEADS TOGETHER UNTUK MENINGKATKAN STUDENTS’ ENGAGEMENT DAN HASIL BELAJAR SMKN 3 SURAKARTA Pramusinto, Novia Dani; Wahyuni, Sri; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 2, No 1 (2016)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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This research is aimed to improve students’ engagement and students’ learning achievement through implementation of Number Heads Together at SMKN 3 Surakarta 2015/2016 academic year. The subject of this research is the students of X Marketing II class of SMKN 3 Surakarta. The techniques of collecting the data used in this research are questionnaire, observation, interview, documentation and test. The procedures of this research are planning, acting, observing and reflecting. The result of the research showed that students’ engagement in the pre-cycle was 29.03%, improved in the 1st cycle up to 77.42% and in the 2nd cycle up to 90.32%. The result of the students’ achievement in cognitive aspect of the pre-cycle was 6.25%, improved up to 75.86% in the 1st cycle and 79.31% in the 2nd cycle. The result of the students’ achievement in affective aspect of the pre-cycle was 81.25%, improved in the 1st cycle up to 83.87% and in the 2nd cycle was 87.10%. The result of the students’ achievement in psychomotor aspect of the pre-cycle was 78.13%, improved in the 1st cycle up to 80.65% and 86.21% in the 2nd cycle. Based on the result of this research, it can be concluded that the implementation of Number Heads Together can improve students’ engagement and students’ learning achievement in the subject of Introduction of Economy and Business of X Marketing II class of SMKN 3 Surakarta 2015/2016 academic year.
PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING (PBL) UNTUK MENINGKATKAN HASIL BELAJAR PESERTA DIDIK KELAS XI IIS DALAM MATA PELAJARAN EKONOMI DI SMA N 5 SURAKARTA TAHUN AJARAN 2015/2016 Auliya Hakim, Muhammad Andi; Sunarto, Sunarto; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 2, No 2 (2016)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The purpose of this research is to improve learning outcomes of student in economic lesson at class XI IIS 1 of Senior High School 5 Surakarta in the academic year of 2015/2016 with the implementation of Problem Based Learning (PBL) model.The type of this research is classroom action research. The subject of this research is students at XI IIS 1 of Senior High School 5 Surakarta in the academic year of 2015/2016 with 31 students. The data sources are from the teacher and students. The technique of data collection used are, (a) observation, (b) interview, (c) documentation, and (d) test. Validity of data used is triangulation resources and method. Comparative statistic analysis, analysis of quantitative data, and analysis of qualitative data is used for analyzing the data. The procedures of this research are (a) planning, (b) action, (c) observation, and (d) reflection.Based on the research results, the learning process with the implementation of Problem Based Learning (PBL) model can improve learning outcomes of  students. It was proven in the cycle I that students learning outcomes were increased 4,07 (average score of pre cycle 72,90 and average score of the cycle I  76,97) and percentage of minimal prerequisite score is increased 9,67% (percentage of pre cycle 61,29% and cycle I 70,96%). On the cycle II, students’ learning outcomes on cycle II also increased 6,68 (average score of cycle I 76,97 and average score of the cycle II 83,65) and percentage of minimal prerequisite score increased 16,13% (percentage of cycle I 70,96% and cycle II 87,09%).The conclusion of this research is that the implementation of Problem Based Learning (PBL) model can increase learning  outcomes of student  in  Economic  lesson  at  XI  IIS  1  of  Senior  High  School  5 Surakarta, in the academic year of 2015/2016.
ANALISIS EFISIENSI RELATIF PENGGUNAAN PENDAPATAN DAERAH DALAM MENINGKATKAN KESEJAHTERAAN PADA KABUPATEN / KOTA PROVINSI JAWA TENGAH TAHUN 2007 – 2012 Rusydi, Duta Sabiila; Wardani, Dewi Kusuma; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 1, No 1 (2015)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The purposes of this study are: 1) to figure out the district / city that has reached the maximum level of relative efficiency in Central Java province in 2007 to 2012, 2) to find out the district / city that has not reached the maximum level of relative efficiency in the province of Central Java in 2007 to 2012, 3) to propose solutions and references toward the district / city in central Java province in the year 2007 to 2012 so that the district / city is able to improve their prosperity. This research is a quantitative research. The population is 35 district / city in Central Java province. Data collection technique used is documentation. The technique used to analyze the data analysis uses the application Data Envelopment Analysis (DEA).The results of the study are as follows: 1 ) There were 12 districts / cities have reached relative efficiency in 2007, 8 districts / cities have reached relative efficiency in 2008, 6 districts / cities have reached relative efficiency in 2009, 5 districts / cities have reached relative efficiency in 2010, 6 districts / cities have reached relative efficiency in 2011 and 9 districts / cities have reached relative efficiency in 2012, 2 )There were 23 district / cities have not reached their efficiency yet in 2007, 27 district / cities have not reached their efficiency yet in 2008, 29 districts / cities have not reached their efficiency yet in 2009, 30 districts / cities have not reached their efficiency yet in 2010, 29 districts / cities have not reached their efficiency yet in 2011 and 26 districts / cities have not reached their efficiency yet on 2012, 3 ) Districts / cities goverment that have reached their maximum efficiency can be used as overview of the example of areas that have not reached their efficiency to increase their relative efficiency with choose proper activities, decreasing activities or cut off activities, so they can improve their people prosperity.
PENGARUH CUSTOMER SERVICE STRATEGIES TERHADAP AMAZING CUSTOMER EXPERIENCES MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI Muntasir, Muhammad Saifuddin; Wahyuni, Sri; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 2, No 2 (2016)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The aims of this research are: (1) to know the effect of the customer service strategies consisting of membership, serious fun, partnership, hire right, after-experience, community, and walk the walk toward the amazing customer experiences in students of Economic Education Study Program; (2) to know the effect of the membership toward the amazing customer experiences in students of economic education study program; (3) to know the effect of the serious fun toward the amazing customer experiences in students of Economic Education Study Program; (4) to know the effect of the partnership toward the amazing customer experiences in students of Economic Education Study Program; (5) to know the effect of the hire right toward the amazing customer experiences in students of Economic Education Study Program; (6) to know the effect of the after-experience toward the amazing customer experiences in students of Economic Education Study Program; (7) to know the effect of the community toward the amazing customer experiences in students of Economic Education Study Program; (8) to know the effect of the walk the walk toward the amazing customer experiences in students of Economic Education Study Program. The research is descriptive quantitative. The population of the research were all of students of Economic Education Study Program in 2013-2015 with the total number of 187 student. The samples of the research were 127 student by using proportionate sratified random sampling. The data were obtained by questioners. The data were analyzed by using double regression, F test and T test. The results of this research show: (1) there is an positive effect of the customer service strategies consisting of membership, serious fun, partnership, hire right, after-experience, community, and walk the walk toward the amazing customer experiences in students of Economic Education Study Program; (2) there is an positive effect of the membership toward the amazing customer experiences in students of Economic Education Study Program; (3) there is an negative effect of the serious fun toward the amazing customer experiences in students of Economic Education Study Program; (4) there is an negative effect of the partnership toward the amazing customer experiences in students of Economic Education Study Program; (5) there is an negative effect of the hire right toward the amazing customer experiences in students of Economic Education Study Program; (6) there is an positive effect of the after-experience toward the amazing customer experiences in students of Economic Education Study Program; (7) there is an positive effect of the community toward the amazing customer experiences in students of Economic Education Study; (8) there is an positive effect of the walk the walk toward the amazing customer experiences in students of Economic Education Study Program.
ANALISIS KEPUASAN PESERTA DIDIK BERDASARKAN KUALITAS PELAYANAN DI SMK BATIK 1 SURAKARTA Pranoto, Wahyu Yudha; Sunarto, Sunarto; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 2, No 1 (2016)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The purpose of this study was to determinethe suitability level of service quality performanceat SMK Batik 1which includes tangible, reliability, responsiveness, assurance, and empathy simultaneously and partially.This study uses survey research methods. The study population was SMK Batik 1 Surakarta. Samples were taken by proportional random technique. The research data obtained by questionnaire. The validity of the data carried by the internal validity. Analysis of the data used in this research is the analysis of Importance Performance Analysis (IPA).The conclusion of this study were: 1) the satisfaction of students is lower than the quality of service in SMK Batik 1 Surakarta. 2) The high level of expectation of students on the performance of services seen from the dimensions of service quality has been determined, indicating that the level of expectation of students on a quality service at SMK Batik 1 Surakarta is quite important. 3) The low level of performance of service quality as seen from the dimensions of service quality has been determined show that the level of quality of service performance in SMK Batik 1 Surakarta is unsatisfactory students. 4) 30 indicators that are analized then there are 6 indicators included in the quadrant A, which is the main priority, 10 indicators are included in quadrantgB (performance and expevtation was based), who fall into quadrant C there are 7 indicators (low priority), 7 indicators included in quadrant D (be overestimated by students)
IMPLEMENTASI MODEL DISCOVERY LEARNING DENGAN PENDEKATAN SAINTIFIK UNTUK MENINGKATKAN KEMAMPUAN BERFIKIR KRITIS DAN HASIL BELAJAR SISWA MATA PELAJARAN EKONOMI KELAS XI IIS I SMA NEGERI 6 SURAKARTA TAHUN PELAJARAN 2014/2015 Wulandari, Yun Ismi; Sunarto, Sunarto; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 1, No 2 (2015)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The purpose of this research is to improve critical thinking skills and students learning outcomes of economic subject at class XI IIS I of Senior High School 6 Surakarta in academic year of 2014/2015 with the implementation of discovery learning Model by using scientific approach. The subjects were students of class XI IIS 1 of Senior High School 6 Surakarta in the academic year of 2014/2015 with 30 students. Sources of data derived from the teachers, students, and documents. The technique of data collection used are (a) Observation, (b) Test, (c) documentation, (d) interviews. Techniques for the validity of the data used triangulation of data sources and triangulation tec hniques. Comparative analysis, simple quantitative and qualitative analysis is used for analyzing the data. The procedures of this research are (a) planning, (b) action, (c) observation, (d) reflection.Based on the research results, the learning process with the implementation of discovery learning model by using scientific approach can improve critical thinking skills and learning outcomes of the students. It depends on the critical thinking skills cycle according to the indicators. These indicators increase 22,83 % (pre cycle percentage 47,17% and 70,00% on the first cycle). The students learning outcomes also increased 11,83% (the pre cycle average points 72,27 (2,89) and the first cycle 3,36 84,10 (3,36)) by the completeness presentation 30% (the pre-cycle completeness percentage is 43,33% and 73,33% on the first cycle). On the cycle II, the critical thinking skills of students continue to increase, it can be seen that the critical thingking indicator increase 11,50% (the first cycle percentage is 70,00 % and second cycle is 81,50%. Student learning outcomes on cycle II is also increased 8% and the completeness percentage is 13,34% (the first cycle percentage 73,33 and second cycle 86,67%). The conclusion of this research is the implementation of Discovery Learning Model by using scientific approach can improve students’ critical thinking skills and learning outcomes in Economics subject at class XI IIS I of Senior High School 6 Surakarta, in the academic year of 2014/2015.
PENGARUH KOMPETENSI GURU DAN PROSES PEMBELAJARAN DALAM IMPLEMENTASI KURIKULUM 2013 TERHADAP HASIL BELAJAR KOGNITIF PADA MATA PELAJARAN PRINSIP–PRINSIP BISNIS KELAS XI PEMASARAN SMK NEGERI 1 KARANGANYAR TAHUN 2015/2016 Lestari, Lilis; Adi, Bambang Wasito; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 2, No 1 (2016)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The aims of this research are to know: (1) the effect of the teacher’s competence in the implementation of 2013 Curriculum toward the students’ Cognitive learning achievement in the subject of Business Principles of XI Marketing class of SMK Negeri 1 Karanganyar, (2) the effect of the learning process in the implementation of 2013 Curriculum toward the students’ cognitive learning achievement in the subject of Business Principles of XI Marketing class of SMK Negeri 1 Karanganyar, (3) the effect of the teacher’s competence and learning process in the implementation of 2013 Curriculum toward the students’ cognitive learning achievement in the subject of Business Principles of XI Marketing class of SMK Negeri 1 Karanganyar. This is a casual associative research which used quantitative approach. The technique of sampling used in this research is convenience sampling/saturated sampling. The technique of collecting the data was done by using questionnaire. The technique of analyzing the data used was double regression, t-test and f-test.Based on the result of the research, it can be concluded that (1) there is an effect of the teacher’s competence in the implementation of 2013 Curriculum toward the student’s cognitive learning achievement in the subject of Business Principles of XI Marketing class. It can be shown by the score of tstatistic > ttest; 9,552 > 1,667. (2) There is an effect of the learning process in the implementation of 2013 Curriculum toward the student’s learning achievement in the subject of Business Principles of  XI Marketing class. It can be shown by the score of tstatistic > ttable; 2,036 > 1,667. (3) There is an effect of the teacher’s competence and learning process in the implementation of 2013 Curriculum toward the student’s learning achievement in the subject of Business Principles of XI Marketing class. It can be shown by the score of tstatistic > ttable; 51,726 > 3,128.
PENERAPAN KOMBINASI MODEL PEMBELAJARAN KOOPERATIF TWO STAY TWO STRAY DENGAN MAKE A MATCH UNTUK MENINGKATKAN HASIL BELAJAR EKONOMI SISWA KELAS XI-IIS 6 SMA NEGERI 8 SURAKARTA TAHUN PELAJARAN 2015/2016 Arumsari, Margaretha Puspita; Indriayu, Mintasih; Totalia, Salman Alfarisy
BISE: Jurnal Pendidikan Bisnis dan Ekonomi Vol 1, No 2 (2015)
Publisher : Department of Economics Education, Universitas Sebelas Maret

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The objective of this research are to improve the economic learning outcomes in the  XI-IIS 6 grade of SMA Negeri 8 Surakarta  through the application of combination of the cooperative learning model between Two Stay Two Stray with Make A Match. This research used the Classroom Action Research (CAR). The study was conducted in two cycles, with each cycle consisted of planning, implementation, observation and reflection. The subjects were 28 students in the XI-IIS 6 grade of SMA Negeri 8 Surakarta in academic year 2015/2016. Data collection techniques are observation, test, documentation and  interview. The result  of research   can  conclution  that application  of combination of the cooperative learning model between two stay two stray with make a match can improve the ecconomic learning outcomes in the XI-IIS 6 grade of SMA Negeri 8 Surakarta in academic year 2015/2016. It proved from prior- action, cycle I and cycle II that the students learning outcomes is viewed  from increases every aspect. The proportion aspect cognitive of students learning outcomes passing are 42.86% in prior action, 67.86% in cycle I, and 85.71% in cycle II. Affective aspect of student learning outcomes were 42.85% in prior action, 78.58% in cycle I and 92.85% in cycle II. The psychomotor aspect of student learning outcomes were 0.00% in prior action, 57.14% in cycle I, and 85.71% in cycle II.