Articles

Upaya Peningkatan Kinerja Organisasi Melalui Orientasi Keunggulan Teknik Kreatif Yang Spesifik Tjahjaningsih, Endang; Setiawan, Mulyo Budi
Conference In Business, Accounting And Management (Cbam) 2012 Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting And Management (Cbam) 2012

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Abstract

This research aims to develop a new theoretical approach in solving the result of research gap between the effects of organizasional learning influence towards organizational performance and analyze the development of Orientation On The Advantage Of Specific Creative Technique. Sources of orientation on the advantage of specific creative technique derived from the concept of the specifc firms resources. The research was conducted in the area Pekalongan, Rembang, Sragen, Banjarnegara, and Solo in Central Java Province. The empirical test model used was Structural Equation Modeling (SEM) by using some software, such as: AMOS 7.0, SPSS 16.0 and Microsoft Excel version. 2007. The sample size of the study was 200 owners/ leaders/ managers of Small and Medium Scale Enterprises. The results showed that learning explorative affect positively towards advantage of new product development, innovation creativity affect positively towards advantage of product differentiation, exploitative learning affect positively towards advantage of the creative process-oriented cost. Furthermore, advantage of new product development, advantage of product differentiation, advantage of the creative process- oriented cost affect positively towards organizational performance. This study contributes to the Resources-Based Theory, and Organizational learning Theory. Organizational learning theory provides an explanation explorative learning, exploitative learning, and creativity to the realm of Resources Based Theory, which is the realm of capabilities and orientation on the advantage of specific creative technique which is a competitive advantage in an organizational performance. Limitations and implications for future research and managerial implications are also discussed in this study. Keywords: Orientation On The Advantage Of Specific Creative Technique, Organizational Learning, and Organizational Performance. 
SISTEM MANAJEMEN INOVASI: ALTERNATIF PENDEKATAN BAGI TIPE INOVASI Tjahjaningsih, Endang
Fokus Ekonomi Vol 9, No 2 (2010)
Publisher : Fokus Ekonomi

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Organizational require to use management system innovate to increase innovate. Management system is key to develop aspect innovate antagonistic which often times emerge, so that management system have to can manage duality from radical innovation and incremental innovation. Management system factor innovate is strategy innovate and portofolio. Selected management system have to emit a stream of direct the than strategy choice innovate and searched balance in portofolio. Incremental innovation is the way of to reach for as many as possible goods product or service which have there is without making signifikan or big invesment. Radical innovation is change of signifikan which by simultan influence business model and also company technology. Innovation type have to as according to company strategy. Deciding best innovation strategy as according to condition of internal emulation and eksternal.
ANALISIS KUALITAS PRODUK DAN CITRA MEREK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS MEREK HP NOKIA Tjahjaningsih, Endang; Yuliani, Maurine
Jurnal Ilmiah Telaah Manajemen Vol 6, No 2 (2009): TEMA VOL. 6 EDISI 2 SEPTEMBER 2009
Publisher : Jurnal Ilmiah Telaah Manajemen

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This research aims to develop and test empirical model of development brand loyalty on the basis of product quality and brand image. The research was conducted at customer of Handphone brand of Nokia . The empirical test model used was regression analysis by using some software, such as: SPSS 13.0 and Microsoft Excel version. 2007. The sample size of the study was 100 customer of Handphone brand of Nokia in Semarang. The results showed that product quality affect positively towards decision of purchasing, and brand image affect positively towards decision of purchasing. Quality product, brand image, and decision of purchasing affect positively towards brand loyality. Furthermore, product quality have indirect effect to brand loyalty through mediating decision of purchasing, product quality have direct effect to brandloyalty so that total effect product quality to brand loyalty is equal to effect indirect plus effect direct. Brand image have indirect effect to brand loyalty through mediating decision of purchasing.Keywords: Product quality, brand image, decision of purchasing, and brand loyalty.
STRATEGI MENINGKATKAN KINERJA ORGANISASI MELALUI INOVASI TRANSFORMASI BUDAYA PROSOSIAL Tjahjaningsih, Endang
Jurnal Bisnis dan Ekonomi Vol 20, No 1 (2013): vol. 20 No. 1 Maret 2013
Publisher : Jurnal Bisnis dan Ekonomi

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The purpose of this study to develop a theoretical approach to track and analyze the development to Innovation of Prosocial Cultural Transformation improve organizational  performance. This research is expected to provide an explanation to fill this research gap related to the presence of entrepreneurs in the batik industry is the thing that can not be circumvented in wanting to improve the performance of the organizations success in a competitive business environment associated with the implementation of the innovation strategy. The research was conducted in the area of Pekalongan, Rembang, Sragen, Solo, dan Banjarnegara Central Java Province. The sample size of the study was 200 owners/ leaders/ managers of Small and Medium Scale Enterprises. The variables of innovation of prosocial cultural transformation measured through creative product development, creative technique based on cost efficiency, and responsibility to employees and the community to achieve improved organizational performance. The result showed that consumer orientation, supplier orientation, employee creativity affect positively towards innovation of prosocial cultural transformation. Afterwards, innovation of prosocial cultural transformation affect positively towards organizational performance. This research was based on Resources Based Theory and Diversity in Innovation Theory which means that the companys success is based on the characteristics of the resources in the company.The limitation and implication for the future study and the managerial implication are alsodiscussed in this study. Key words: consumer orientation, supplier orientation, employee creativity, innovation of prosocial cultural transformation, organizational performance.
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Toko Bangunan Sumber Manis Kaliwungu Kendal) Farid Ali Mustafa, 08.05.51.0078; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the Effect of variable Product, Price and Promotion on purchase decisions" to the purpose of analyzing purchasing decisions on Building Shop Sumber Manis Kaliwungu Kendal. The population in this study is consumers TB. Sumber Manis Kaliwungu Kendal. Sampling was done by using "purposive sampling" technique of determining if the information for the data samples taken from specific targets, by taking samples with specific criteria. The criterion is consumer TB. Sumber Manis who purchase two or more than two times and the number of samples taken as many as 100 people. The results of this research are: (1) The results of the statistical linear regression analysis can be shown by the regression equation Y = 0.201 X1 + 0.437 X2 + 0.278 X3. From the regression equation it is known that the product, price and promotion has a positive and significant impact on purchasing decisions. (2) The calculation of the coefficient of determination 0.544 magnitude. This means that the effect of the variable product (X1), price (X2) and Promotion (X3), jointly influence the purchase decision variable (Y) equal to 54.4% while the remaining 45.6% is influenced by other variables not included in this study. (3) The hypothesis that has been done in this study are: a) There is a positive and significant relationship between product purchase decisions on TB. Sumber Manis. b) There is a positive and significant correlation between the price of the purchase decisions on TB. Sumber Manis. c) There is a positive and significant relationship between promotion against purchasing decisions on TB. Sumber Manis.Keywords: Product, Price, Promotion and Purchasing Decisions.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN INDOVISION DI SEMARANG Sholekatun Fadhilah, 09.05.51.0022; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Indovision is a company engaged in television service in Indonesia, which has been trying to provide good service to its customers so that customers feel satisfied, but there are indications of a decline in customer satisfaction can be seen from the falling percentage of the number of customers. Matters relating to customer satisfaction such as brand image and service quality. This study aimed to determine the effect of brand image and service quality on customer satisfaction Indovision Semarang branch, either partially or simultaneously.  The population in this study were all customers Indovision Branch Semarang, the sampling technique used is accidental sampling. Data collection is done through a questionnaire. Data analysis was performed by multiple regression but first tested the validity and reliability data analysis of the data using a parcial hypothesis test (ttest), simultaneous testing (Test f) and the coefficient of determination (R2). Based on the analysis conducted showed that brand image has a positive and significant effect on customer satisfaction with a significancevalue of 0.011 which is smaller than 0.05, the quality of service also has a positive and significant effect on customer satisfaction with a significant value of 0.000 which is smaller than 0.05 . While simultaneously brand image and service quality has positive and significant impact on customer satisfaction with a significance value of 0.000 is smaller than 0.05. Brand image and service quality affects customer satisfaction Indovision Semarang branch of 85%. The quality of service has a greater influence than the brandi mageto customer satisfaction. The conclusion of this research is that the brand image and service quality has a positive and significant impact on customer satisfaction either partially or simultaneously. Suggestions can be submitted Indovision management should create a program that can create a positive image to the community. Maintain and enhance the quality ofservice that customers feel more comfortable and loyal to Indovision.Key words : brand image,service qualitv and customer satisfaction
PENGARUH KUALITAS LAYANAN TERHADAPKEPUASAN NASABAH L. Anisia Fatsha, 08.05.51.0102; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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The purpose of this study was to analyze the influence of variable tangible, reliability, responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang. Samples used in this study of 100 respondents with a sampling technique is purposive sampling. The collected data were analyzed using factor analysis, the formula Cronobachs Alpha, multiple regression analysis, t test. The research results can be concluded that: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0,197 X1 + 0,630 X2 + 0,177 X3 + 0,147 X4 + 0,182 X5. The most dominant factor in influencing customer satisfaction is a variable reliability backed by the highest reliability of regression coefficient (0.630) followed by tangible variables (0.197), empathy (0.182), responsiveness (0.177) and assurance(0.147). (2) Adjusted R Square by 71,2%. While the remaining 28.8% is influenced by variables other than this research model, for example image. (3) The hypothesis that has been done in this study can be concluded that : There are positive and significant between the tangible, reliability responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang.Key words: Service Quality, Customer Satisfaction
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN CITRA TERHADAP TINGKAT KEPUASAN PASIEN RAWAT INAP Bonnietta Dwi Senjani, 09.05.51.0055; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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This research is a study that tested the effect of price perceptions, quality of service and image. The purpose of this study were: 1) examine the effect of price perception on the level of patient satisfaction in hospitals Dr. Soewondo Kendal. 2) test the effect of Service Quality on the level of satisfaction of hospitalized patients. 3) test the effect of imagery on the level satisfaction hospital inpatients Dr. Soewondo Kendal. Factor Price Perception, Image Quality and service are some of the factors that influence patient satisfaction. The study was conducted on patients hospitalized at the Hospital Dr. Soewondo Kendal. Respondents are being sampled in this study were 95 respondents with sampling methods using purposive sampling. The results showed that, The first hypothesis accepted, meaning that the more positive perception of the price received by patients will increase patient satisfaction. The second hypothesis is accepted it means the better the quality of service will further enhance the satisfaction. The third hypothesis is accepted it means that the better the image will further enhance the satisfaction. So it can be concluded to build the necessary patient satisfaction among perceptions of price, quality of service and a good image.Key words: Price Perception, Service Quality, Image and Patient Satisfaction
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pengguna Jasa Penginapan Hotel Pandanaran Semarang) Andria Ferry Rosmawan, 07.35.02.0724; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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One of [the] action to satisfy consumer by give service to consumer with as well possible. this fact can be seen, that there is several things that can give customer satisfactions that is customer total value yag consist of product value, service value, value personal, image value or image, and customer total cost that consist of monetary cost, time cost, energy cost, and idea cost (kotler, 2000: 50). with service quality existence either in in a company, will creat satisfaction to all the consumer. after consumer felts satisfied with product or service that accepted it, consumer will compare service that given. when does consumer felt genuinely satisfied, they will buy to repeat with give recommendation to another person to buy in place same. This watchfulness population entire entire hotel visitors pandanaran semarang. watchfulness sample election technique is done according to non probability sampling. steps that sample taking technique do distribution kuesioner by visit one who is spending at hotal pandanaran and ever spend the night at hotel pandanaran more than 1 time. to test researcher data quality does validity testing and reliabilitas. while to answer watchfulness hypothesis is used doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient. This watchfulness result shows that reliability, assurance, and emphaty positive influential and significant towards consumer satisfaction. While watchfulness result for another free variable, that is tangible, and responsive negative influential and significant towards consumer satisfaction. Key words: tangible, reliability, responsive assurance, emphaty,  consumer satisfaction.  
Upaya Peningkatan Kinerja Organisasi Melalui Orientasi Keunggulan Teknik Kreatif Yang Spesifik Tjahjaningsih, Endang; Setiawan, Mulyo Budi
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB)

Abstract

This research aims to develop a new theoretical approach in solving the result of research gap between the effects of organizasional learning influence towards organizational performance and analyze the development of Orientation On The Advantage Of Specific Creative Technique. Sources of orientation on the advantage of specific creative technique derived from the concept of the specifc firms resources. The research was conducted in the area Pekalongan, Rembang, Sragen, Banjarnegara, and Solo in Central Java Province. The empirical test model used was Structural Equation Modeling (SEM) by using some software, such as: AMOS 7.0, SPSS 16.0 and Microsoft Excel version. 2007. The sample size of the study was 200 owners/ leaders/ managers of Small and Medium Scale Enterprises. The results showed that learning explorative affect positively towards advantage of new product development, innovation creativity affect positively towards advantage of product differentiation, exploitative learning affect positively towards advantage of the creative process-oriented cost. Furthermore, advantage of new product development, advantage of product differentiation, advantage of the creative process- oriented cost affect positively towards organizational performance. This study contributes to the Resources-Based Theory, and Organizational learning Theory. Organizational learning theory provides an explanation explorative learning, exploitative learning, and creativity to the realm of Resources Based Theory, which is the realm of capabilities and orientation on the advantage of specific creative technique which is a competitive advantage in an organizational performance. Limitations and implications for future research and managerial implications are also discussed in this study.Keywords: Orientation On The Advantage Of Specific Creative Technique, Organizational Learning, and Organizational Performance.