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Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion Syahlani, Suci Paramitasari; Purwanto, Bernardinus Maria; Ummul Muzayyanah, Mujtahidah Anggrian
Journal of Economics, Business, and Accountancy | Ventura Vol 17, No 2 (2014): Agustus 2014
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i2.305

Abstract

Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compared to those in emotional appeal advertisement. This study analyzes the effect of emotional and rational appeal advertisements on perceived persuasion and presentation order identity of third party organization endorser and message content in advertising on perceived persuasion. Experimental laboratory with factorialdesign 2×2 advertisements type (rational vs. emotional) and presentation order of identification source and message (recency vs. primacy) were done on graduate students in Faculty of Animal Science, Gadjah Mada University, using random assignment to put subjects to reduce bias. It shows that rational and emotional appeals has no significant effect on perceived persuasion where the perceived persuasion average of rational advertisements effect was 5.6453 compared to 5.6247 on emotional advertisements effect. Furthermore, in rational appeal advertisement therecency presentation order affect higher perceived persuasion (p<0.01) that it was 6.0000 than primacy presentation order which was 5.2907. However, in emotional type public service, presentation order has no effect to the perceived persuasion which was 5.5275 in recency presentation order compare to 5.6822 in primacy presentation order.
EFEK MEREK DOMESTIK vs ASING DAN INFORMASI COUNTRY-OFORIGIN TERHADAP PERSEPSI DAN SIKAP KONSUMEN : Studi Perilaku Konsumen Pada Produk Susu Olahan Syahlani, Suci Paramitasari
Journal of Indonesian Economy and Business Vol 23, No 2 (2008): April
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.751 KB)

Abstract

The aims of this research is to identify the effect of domestic and foreign branding towards consumer perceptions and attitudes, also country-of-origin (COO) information towards consumer attitudes. Product stimuli used in this research was processed milk product. This research was held by factorial design and paper and pencil experiments are used as experiment tool. Eighty (80) males and 80 females of Gadjah Mada University students are used as respondent and then classified into four experiment groups which were domestic branding-domestic COO, domestic branding-foreign COO, foreign branding-domestic COO and Foreign brandingforeign COO. The analysis method employed in the study was independent sample ttestdan regression analysis. The results indicated that effect of foreign branding, which was English branding, showed its positive effect better on consumer perceptions and attitudes of processed milk product. Consumer perception showed that foreign branded processed milk product had higher quality than domestic branded processed product. Positive attitudes consumer toward foreign branded processed milk product was higher than domestic branded processed milk product.Foreign COO showed higher positive consumer attitudes than domestic COO.Gender factor did not show its effect on consumer attitudes toward processed milk product’s brand. This research also showed that effect of foreign branding was higher than COO information on product evaluation.Keywords: Brand, country-of-Origin, perception, attitudes.
PERAN PENAMBAHAN GAYA KEPEMIMPINAN TRANSFORMASIONAL PADA GAYA KEPEMIMPINAN TRANSAKSIONAL DALAM MEMPREDIKSI KINERJA, ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN SIKAP BAWAHAN TERHADAP ATASAN: STUDI EMPIRIS PADA PERUSAHAAN PETERNAKAN Mayasari, Desi; Syahlani, Suci Paramitasari
Benefit Volume 14 No 1 Juni 2010
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to measure the influence of transformational  leadership style on performance,  organizational citizenship behavior, and subordinates attitude toward the leader. The research design used in  this study is survey. Respondents of this research were 140 subordinates that worked in three companies in livestock industry that has international and national market share. Random sampling was use to determine the respondents based on employee list. Data was analyzed by  simple linear regression analysis and multiple linear regression analysis. The results of the analysis show that there is an increase explanation capability aplication of transformational  leadership addition on transactional leadership to performance, organizational citizenship behavior, subordinates attitude towards the each leader were 2,3%, 8,3%, and 70,4% respectively.  The results of this research lead to the conclusion that transformasional leadership addition gave stronger explanation of transactional leadership capability to predict  performance, organizational citizenship behavior, and subordinates attitude towards the leader. As many as 17.1% variability of performance could be explained by addition transformational leadership on transactional leadership, while it was 12,3% dan 72,4% on variability of organizational citizenship behavior and attitude of subordinates respectively. 
EFEK MEREK DOMESTIK vs ASING DAN INFORMASI COUNTRY-OFORIGIN TERHADAP PERSEPSI DAN SIKAP KONSUMEN : Studi Perilaku Konsumen Pada Produk Susu Olahan Syahlani, Suci Paramitasari
Journal of Indonesian Economy and Business Vol 23, No 2 (2008): April
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.106 KB) | DOI: 10.22146/jieb.6343

Abstract

The aims of this research is to identify the effect of domestic and foreign branding towards consumer perceptions and attitudes, also country-of-origin (COO) information towards consumer attitudes. Product stimuli used in this research was processed milk product. This research was held by factorial design and paper and pencil experiments are used as experiment tool. Eighty (80) males and 80 females of Gadjah Mada University students are used as respondent and then classified into four experiment groups which were domestic branding-domestic COO, domestic branding-foreign COO, foreign branding-domestic COO and Foreign brandingforeign COO. The analysis method employed in the study was independent sample ttestdan regression analysis. The results indicated that effect of foreign branding, which was English branding, showed its positive effect better on consumer perceptions and attitudes of processed milk product. Consumer perception showed that foreign branded processed milk product had higher quality than domestic branded processed product. Positive attitudes consumer toward foreign branded processed milk product was higher than domestic branded processed milk product.Foreign COO showed higher positive consumer attitudes than domestic COO.Gender factor did not show its effect on consumer attitudes toward processed milk product’s brand. This research also showed that effect of foreign branding was higher than COO information on product evaluation.Keywords: Brand, country-of-Origin, perception, attitudes.
The Role of Involvement as a Moderating Variable in a Country of Origin Study Matoati, Rindang; Syahlani, Suci Paramitasari
Gadjah Mada International Journal of Business Vol 19, No 1 (2017): January- April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.176 KB) | DOI: 10.22146/gamaijb.22783

Abstract

The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject’s factorial designs. Data have been collected using a randomization method to reduce any bias in the group’s variations. This data were analyzed using a one-way and two-way ANOVA. The results indicate that there is no difference between the high and low points of a product’s perceived quality, based on its country of design. Conversely, a favorable country of manufacture results in a higher perceived quality for its products, than for those of a lower scoring country of manufacture. Furthermore, consumers’ involvement, as a moderating variable, limits the strength of the country of design and the perceived quality’s relationship as this relationship is found to be stronger in circumstances where the consumers’ involvement is greater than in the less involved group’s condition. However, consumers’ involvement does not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality.
CORRELATION ANALYSIS BETWEEN THE SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY OF VIVA GENERIK PHARMACY IN SEMARANG Monica, Eva; Dharmmesta, Basu Swastha; Syahlani, Suci Paramitasari
Jurnal Farmasi Sains dan Komunitas (Journal of Pharmaceutical Sciences and Community) Vol 14, No 2 (2017)
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.356 KB) | DOI: 10.24071/jpsc.142569

Abstract

Today, pharmacy service has become more developed along with the enhancement of society awareness of the importance of health. Therefore, as one of the health service facilities, pharmacy is required not only to give priority on product prices and varieties but also to provide qualified service for the patients. Viva Generik pharmacy as a new comer should have the ability to understand the situation and should have the competitive advantage. This study used a survey method. Data were collected with a purposive sampling method using the instrument of closed questionnaires. The questionnaires were tested for the validity and the reliability to 40 respondents who were the consumers of Viva Generik pharmacy. Questionnaires were given to 150 respondents, then were analyzed using qualitative descriptive statistics to identify the respondents’ characteristic. Quantitative analysis was used to identify the quality of the service and to see the correlation between service quality, satisfaction, and customer loyalty of Viva Generik pharmacy. As a result, Viva Generik pharmacy’s consumers tended to agree that the quality of service given by Viva Generik pharmacy was good. Simultaneously, service quality variables gave a positive impact to the customer satisfaction and the customer loyalty. It was just the tangible dimension that gave the significant impact on the customer satisfaction and customer loyalty. It was also disclosed that the customer satisfaction brought a significant impact on the customer loyalty to Viva Generik pharmacy.
PERAN PENAMBAHAN GAYA KEPEMIMPINAN TRANSFORMASIONAL PADA GAYA KEPEMIMPINAN TRANSAKSIONAL DALAM MEMPREDIKSI KINERJA, ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN SIKAP BAWAHAN TERHADAP ATASAN: STUDI EMPIRIS PADA PERUSAHAAN PETERNAKAN Mayasari, Desi; Syahlani, Suci Paramitasari
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 14 No 1 Juni 2010
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v14i1.1314

Abstract

This study aims to measure the influence of transformational  leadership style on performance,  organizational citizenship behavior, and subordinates attitude toward the leader. The research design used in  this study is survey. Respondents of this research were 140 subordinates that worked in three companies in livestock industry that has international and national market share. Random sampling was use to determine the respondents based on employee list. Data was analyzed by  simple linear regression analysis and multiple linear regression analysis. The results of the analysis show that there is an increase explanation capability aplication of transformational  leadership addition on transactional leadership to performance, organizational citizenship behavior, subordinates attitude towards the each leader were 2,3%, 8,3%, and 70,4% respectively.  The results of this research lead to the conclusion that transformasional leadership addition gave stronger explanation of transactional leadership capability to predict  performance, organizational citizenship behavior, and subordinates attitude towards the leader. As many as 17.1% variability of performance could be explained by addition transformational leadership on transactional leadership, while it was 12,3% dan 72,4% on variability of organizational citizenship behavior and attitude of subordinates respectively. 
HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Muzayyanah, Mujtahidah Anggriani Ummul; Nurtini, Sudi; Widiati, Rini; Syahlani, Suci Paramitasari; Kusumastuti, Tri Anggraeni
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.392 KB) | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household?s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household?s members.
PENGARUH KEPRIBADIAN TERHADAP KINERJA KARYAWAN BERPENDIDIKAN TINGGI: ANALISIS PADA PERUSAHAAN PETERNAKAN DI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA Widyasari, Ratna; Syahlani, Suci Paramitasari; Santosa, Krishna Agung
KINERJA Vol 11, No 1 (2007): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1382

Abstract

The objective of this research is to identify the personal ity effect on job performance of high educational level staff in companies of livestock industry. Survey design was used in this study. Thirty respondents were selected by using purposive sampl ing method; those were the ones who worked in companies of l ivestock industry, had at least diploma degree and had working experience 3-15 years. Data was col lected by individual interviews. Jackson Personal ity Index was used to measure personal ity variable and Workplace Behavior Questionnaire for perceptual measurement of job performance. Data was analyzed by using regression analysis. The result shows that regression coefficient was 0,64, R2 33,40% and significance level was 0,014. This result indicates that personal ity affect positively and significantly in order to develop job performance. Therefore, personality aspect should be included in recruitment process of high educational level staff.Keywords : personality, job performance, livestock, poultry industry
FACTORS THAT AFFECTING THE PHARMACY LOYALTY ON THE PHARMACEUTICAL WHOLESALER Putri, Dianita Rifqia; Syahlani, Suci Paramitasari; Wahyono, Djoko
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 5, No 1
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.27

Abstract

The primary component for maintaining the long term sustainability of a company is customer loyalty. Many factorsaffect customer loyalty in the business-to-business relationship. This study aimed to determine the factors that affect the pharmacy loyalty to the pharmaceutical wholesaler.The study was obtained using questionnaire with 1-4 Likert scale. The sampling method was purposive sampling and the sample was 130 respondents. The questionnaire validaty was tested by factor analysis, while the reliability test was conducted usingCronbach’s Alpha. Data were analyzed using SEM-PLS (Structural Equation Modeling-Partial Least Square).The results showed that pharmaceutical wholesaler’s service quality had a positive effect on pharmacy satisfaction (p-value <0.001 and the path coefficient value = 0.566). Pharmacy satisfaction had a positive influence on pharmacy trust (p-value <0.001 andthe path coefficient value = 0.32), pharmacy commitment (p-value = 0.005 and the path coefficient value = 0.191), and pharmacyloyalty (p-value = 0.014 and the path coefficient value = 0.161). Pharmacy trust had a positiveinfluence on commitment pharmacy (p-value is 0.037 and the path coefficient value = 0.13) and a pharmacy loyalty toward the pharmaceutical wholesaler(p-value = 0.001 and the path coefficient value = 0.254). Commitment pharmacies had a positive effect on pharmacy loyalty (p-value= 0.034 and the path coefficient value = 0.134). To sum up, the most powerful factor among the three variables in influencingloyalty was pharmacy trust.Keywords: service quality, satisfaction, trust, commitment, loyalty