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SIKAP AFEKTIF IBU TERHADAP IKAN LAUT NYATA MENINGKATKAN APRESIASI ANAK MENGONSUMSI IKAN LAUT Waysima, .; Sumarwan, Ujang; Khomsan, Ali; Zakaria, Fransiska R
Jurnal Gizi dan Pangan Vol 5, No 3 (2010): November 2010
Publisher : Jurnal Gizi dan Pangan

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The relationship of mother’s attitude towards specific food consumption is known to influence children’s attitude and eating behavior. Fish consumption is critical towards children development, such as brain development and overall physical health. The objectives of this research were to elaborate the determinants of children’s appreciation for consuming fish or attitude towards consuming fish. This cross-sectional study was conducted in two different locations in Central Java in a coastal and in a non-coastal area. There are 248 students from the fifth and sixth grades of elementary schools participating as subjects, which is the same as that of their mothers. Observations and interviews were carried out using standardized questionnaires to describe the mother and children relationship that determined children’s appreciation for consuming fish by using path analysis. The results showed that location of residence namely coastal area, family collective eating pattern, mother’s affective attitude towards fish and mother’s higher education significantly improved children appreciation for consuming fish. However, cognitive attitude and conduct to make fish available in family menu did not contribute significantly to children appreciation for consuming fish. It can be concluded that even though mother understands the benefits of fish and makes fish available in family menu, when children unable to feel her preference towards fish, children will not appreciate to consume. Therefore, mother’s preference towards fish needs special considerations, since it positively influence children’s appreciation for consuming fish, which will contribute importantly to children’s well-being. Key words: Elementary  students,  attitude  toward  consuming  fish,  mother’s  affective                   attitude.
Analysis of the Ideal-Point Model of Attitude toward Orange Juice Products Sumarwan, Ujang
Media Gizi dan Keluarga Vol 25, No 1 (2001): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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The purpose of this study was to examine the consumers¡¦ attitudes toward orange juice products of two different brands. The organoleptic tests were conducted for collecting the data from respondents who were purposively selected in Bogor. The respondents were asked to evaluate six attributes of orange juice products on a 5 point scale, based on the Ideal-Point Model of Attitude. The results showed that of the six attributes, the orange content perceived to be the most important attribute. The Ideal-Point Attitude Model scores for BUAVITA brands were lowe than that of ABC Brands, indicating that respondents were more favorable toward BUAVITA dan ABC orange juice
An Analysis of Perceived Popularity, Quality, Price, and their Relationship with Several Brands of Fried Oil Sumarwan, Ujang
Media Gizi dan Keluarga Vol 24, No 1 (2000): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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he purpose of this study was to identify brands of fried oil consumed by consumers, to examine consumers¡¦ perceptions of brands¡¦ popularity, quality, and price, and to analyze the relationships among perceptions of brands¡¦ popularity, quality, price, and brands¡¦ consumption. Data were collected from 150 graduate students of IPB in March 2000. The results of the study showed three brands of fried oil: Bimoli, Filma, and Tropical were most likely to be consumed by respondents. Respondents perceived Bimoli as the most popular brands, followed by Filma, and Tropical. However, majority of respondents perceived Filma as the best quality of brands, followed by Bimoli and Tropical. The majority of respondents also perceived Filma as the most expensive brands, followed by Bimoli and Sunrice. The results also showed that perceived popularity of brands was not related to brand consumption. Respondents who perceived a certain brand as the most popular were not likely to buy and to consume that brand.
Analysis of Fisbein Multiattribute on Product of Chocolate Sandwich Cookies Sumarwan, Ujang
Media Gizi dan Keluarga Vol 24, No 2 (2000): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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The purpose of this study was to examine the consumers’ attitudes toward chocolate sandwich biscuits of two different brands. The organoleptic tests were conducted for collecting the data from 85 respondents who were purposively selected in Bogor. The respondents were asked to evaluate six atributes of the products on a 5 point scale, based on Multiatribute Fishbein of the Attitude-Toward-Object Model. The results showed that the six atributes of the product were evaluated to be important. The Fishbein attitude score for OREO brand was higher than that of RODEO brand, indicating that respondents were more favorable toward (more positive attitude) OREO than RODEO.Keywords: consumer, attitudes
The Evaluation Study of Prosperous Family Savings and Prosperous Family Business Credit in Soppeng Regency Amrullah, A; Sumarwan, Ujang; Kuntjoro, Sri Utami; Khomsan, Ali
Media Gizi dan Keluarga Vol 24, No 1 (2000): Jurnal Media Gizi dan Keluarga
Publisher : Media Gizi dan Keluarga

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The proposed study was to know implementation of Prosperous Family Savings (Takesra) and Prosperous Family Business Credit (Kukesra). This study was conducted in Soppeng Regency, South Sulawesi Province. The total sample was 76 women accepting Takesra and Kukesra. Takesra/Kukesra implementation processes involve inputs, process and output. The outputs of Takesra were: 1) active depositors were 26,32 % and passive depositors were 73,68 %. 2) The balance of Takesra declines from Rp. 101.435.435 to Rp. 99.777.131. The outputs of Kukesra were: 1) amount of groups accepting Kukesra increases from 140 groups to 163 groups. 2) amount of Kukesra fund rises from Rp. 210.740.000 to Rp. 281.460.000. 3) amount of groups behind in their credit payments declined from 75 groups to 64 groups. 4) amount of Kukesra outstanding declined from Rp. 58.984.493 to Rp. 55.876.084. 5) Paired Samples t Test showed that income after receiving Kukesra was different than before. The Spearman¡¦s Correlation Analysis showed that knowledge about Takesra/ Kukesra was related to attitude of participant. The Chi-Square Analysis showed that attitude of participant was related to being active of Takesra. Pearson¡¦s Correlation Analysis showed that amount of Kukesra was related to the increase income.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMSI KOPI DAN ANALISIS PEMETAAN BEBERAPA MEREK KOPI DAN IMPLIKASINYA PADA PEMASARAN KOPI Wahyudian, Wahyudian; Sumarwan, Ujang; Hartoyo, Hartoyo
Jurnal Manajemen & Agribisnis Vol 1, No 1 (2004): Vol. 1 No. 1 Maret 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.1.1.33-41

Abstract

The purpose of thisstudy was to identify the influencing factors of consumer decision's process tobuy and consume coffe, and to analyze consumer perceptual by attributes.. Thedata were analyze from 190 respondents in Jakarta.Linear regresion and biplot were used to analyze the data. The results ofregression analyses showed that younger respondents aged between 18 to 25 yearsold had higher probability to consume coffee that that of older respondents.Respondents who perceived having some deseases also had lower probability toconsume coffee. Analyses of perceptual mapping showed that Nescafe and indocafewere located in the same quadrant, indicating that these two coffee brands werepereceived to be similar by respondents. Indocafe was also associated with theattribute of good smell and good packaging , whereas Nescafe was close relatedto the attributes of popularity in advertising in mass media.The results of thestudy suggested for marketing implications that coffee producers should makemarket penetration strategy by age and sex. Producers can produce coffee withother variant or coffee without caffeine, Sachet is still usable because itspractical, preserve the taste and the smell of the coffee.
KEY SUCCESS VALUES IN RELATIONSHIP MARKETING OF AGRICULTURE PRODUCTS Ahmady, Muchlis; Sumarwan, Ujang; Suharjo, Budi; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol 9, No 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values connecting between actors to guarantee the continuity of business and how the model linkage or relationship marketing that happens, is the main goal in this paper. The results showed, commitment and trust are the dominant two aspects that underlie the emergence of co-operation as well as the assurance of financial benefit. Another interesting fact revealed by this study is the relationship marketing that occurs not just based on the transactional aspects alone, but there is also a social aspect that binds relationships. This aspect even leads to another fundamental goal, namely the existence of convenience between the parties cooperate. Although both of these goals cannot always be achieved simultaneously due to the strata of different decision-making power, but in reality they complement the ongoing collaboration.Keywords: Commitment, Trust, Transactional and Social Marketing, Leisure
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMSI KOPI DAN ANALISIS PEMETAAN BEBERAPA MEREK KOPI DAN IMPLIKASINYA PADA PEMASARAN KOPI Wahyudian, Wahyudian; Sumarwan, Ujang; Hartoyo, Hartoyo
Jurnal Manajemen & Agribisnis Vol 1, No 1 (2004): Vol. 1 No. 1 Maret 2004
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The purpose of thisstudy was to identify the influencing factors of consumer decisions process tobuy and consume coffe, and to analyze consumer perceptual by attributes.. Thedata were analyze from 190 respondents in Jakarta.Linear regresion and biplot were used to analyze the data. The results ofregression analyses showed that younger respondents aged between 18 to 25 yearsold had higher probability to consume coffee that that of older respondents.Respondents who perceived having some deseases also had lower probability toconsume coffee. Analyses of perceptual mapping showed that Nescafe and indocafewere located in the same quadrant, indicating that these two coffee brands werepereceived to be similar by respondents. Indocafe was also associated with theattribute of good smell and good packaging , whereas Nescafe was close relatedto the attributes of popularity in advertising in mass media.The results of thestudy suggested for marketing implications that coffee producers should makemarket penetration strategy by age and sex. Producers can produce coffee withother variant or coffee without caffeine, Sachet is still usable because itspractical, preserve the taste and the smell of the coffee.
PERBANDINGAN DAYA SAING PRODUK GONDORUKEM DI PASAR INTERNASIONAL Fachrodji, Achmad; Sumarwan, Ujang; Suhendang, Endang; Harianto, Harianto
Jurnal Manajemen & Agribisnis Vol 6, No 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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A high value non-wood product which is currently highly demanded in the local and international market is the Gondorukem (Gondorukem), produced from heating the pine’s tree gum (Pinus merkusii Junk). The constraint that we deal with is the fluctuation Gondorukem’s price which is triggered by the behavior of the Chinese industrialist since China is the biggest producer of Gondorukem. This research is aimed to compare the Gondorukem’s competitive advantage point a view from the industry, enterprises and countries’ among China, Brazil and Indonesia. The study is not only about comparing the Pine forest as a natural resource and measuring its productivity per hectare, but also observing the productivity and efficiency of the workers in each country. The analysis of industrial competitiveness is measured by using RCA# index, and the production cost and profit margin ratio is used to measure competitiveness among the enterprises. It can be concluded that China has the largest area of sap-tapped pine forest and Brazil is the highest for its forest productivity and workers’ efficiency, however Indonesia has the highest ratio of production cost and profit margin among the other countries. In term of the value of RCA# during the year of observation 2001 up to 2008, China exceeded Indonesia and Brazil. It’s expected by this research that Indonesia will be able to intensify the currently sap-tapped areas and expand the production area (extensive efforts) by utilizing the pine forest outside Java. It’s also proposed to increase the production by working on research about pine tree which produces more sap, performing comparative study to Brazil and raising up the wage of the sap-tapped workers.
ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN DI BANDARA SOEKARNO-HATTA, SERTA IMPLIKASINYA TERHADAP STRATEGI PEMASARAN CITY CHECK-IN TERMINAL DI JAKARTA Heviandri, Reni; Sumarwan, Ujang; Retnaningsih, Retnaningsih
Jurnal Manajemen & Agribisnis Vol 6, No 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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The Purpose of this study are: (1) Market segmentation analysis  based on Demographic and  Psychographic, (2) Customer satisfaction analysis on services in Soekarno-Hatta Airport, (3) Customer perception analysis on services in CCT, and (4) Recommendation on CCT marketing strategy. The analysis was conducted using Descriptive analysis, Cluster, Cochran, CSI and IPA. Based on Customer Satisfaction Index (CSI) analysis of customer satisfaction in check-in services-which will be used as service indicator in CCT, yields satisfaction index value equal to 79.35% means that consumer has satisfied. Customer perception of product attributes in CCT services are: (1) clean and neat check-in service counter,  clean and neat check-in service counter, (2) convenient waiting room, (3) departure/arrival information, (4) neat and attractive staf outlook, (5) strategic location, (6) availability of public facilities (mushola, toilet, etc), (7) convenient access to CCT, (8) ease during check-in, (9) fast and save luggage service, (10) fast services, (12) courtesy, (13) professionalism, and (14) clear and accurate information.
Co-Authors - Kirbrandoko, - . Kirbrandoko . Waysima ., Hartoyo A Amrullah Achmad Fachrodji Achmad Fahrudin Adi, Fajar ADITYA NUGRAHA Agus Maulana Agustinus Hariadi DJoko Purwanto Aji Hermawan Alamsyah, Zeffry Ali Khomsan Amru Sahmono Boang Manalu Amzul Rifin Andi Oktoriyana, Andi Apupianti, Isma Nurhikmah Arief Daryanto Arif Imam Suroso Arya H. Dharmawan Asep Saefuddin Atika Hermanda, Atika Atilah, Siti Bagus Putu Yudhia Kurniawan Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin Chrysanthini, Bebby Darjono, Agus Heru Darmin Ahmad Pella Diah Arum Savitri Dodik Ridho Nurrochma, Dodik Ridho Dwi Anindita E. Eko Ananto Edza Rinaldi Endang Suhendang Enny Kristiani Eny Palupi, Eny Erdiasa Nursaman Etriya Etriya Euis Sunarti Eva Z. Yusuf Fajri, Lisha Luthfiana Fathiyah Fathiyah Fitrahdini Fitrahdini Fransiska R Zakaria Gustia Nur Aria Mahardikawati Hanisa Rahmina Fitriyana Hari Wijayanto Harianto Harianto Hartoyo Hartoyo Hasan, Judianto Hasim Ashari Heny K Daryanto Herien Puspitawati Herry Purnomo Idqan Fahmi Ignatius Suksmadi Ikeu Tanziha Imam Teguh Saptono Inna Kurnia Hidayat Ira Agustina, Ira Irni Rahmayani Johan Istiqlaliyah Muflikhati Kirbrandoko Kirbrandoko Kristianingsih, - Lestari, Vici Lucyta Lilik Noor Yuliati MD Djamaludin Megalia, - Megawati Simanjuntak Moh. Djemdjem Djamaludin Muchlis Ahmady Mughoffar, Muslih Muh. Darmin Ahmad Pella Mukhammad Najib, Mukhammad Mutammam Mutammam, Mutammam Netti Tinaprilla Noor, Lilik Noviandi, Aldi Nurjaman Nurjaman, Nurjaman Panca Wiputra, Panca Purnomohadi, Eri R. Rudy Irawan Rachmat Agustian, Rachmat Rahmah, Khairunnisa Reni Heviandri Reni Sanjaya, Reni Retnaningsih Retnaningsih Reza, Fakhri Riandarini, Reni Heviandri Rita Nurmalina Rokhani Hasbullah Roza, Yeni Dilla S. Berto Fready Siahaan, S. Berto Fready Sahara, - Sajuthi, Tiara Putri Samudro, Andreas Sandryas Alief Kurniasanti Sarifa Marwa, Sarifa Setiadi Djohar Sinta Wardani Slamet Riyadi Soesilo Hadimartono, Soesilo Sri Bawono Sri Utami Kuntjoro Subhan, . Syamsul Maarif Tartiani, Yuni Astuti Tri Tb. Nur Ahmad Maulana Tinaprilla, Netty Tinaprillia, Netti WAHONO, JOHANNES W Wahyudian Wahyudian Wardhani, Widya Wasito Wasito Waysima Waysima WIJANARKO, BAMBANG DWI Yudha, Yudy Prakasa Yurita Yurita Yusuf, Eva Z Yusuf, Eva Z Zifwen Zifwen