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ANALISIS EKUITAS MEREK PRODUK WATERBASED FINISING IZYKOTE (KASUS DI KABUPATEN GIANYAR) Adianti, Adianti; Sukaatmadja, I Putu Gde; Jawas, Abdullah
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan

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The purpose of this research are to recognize the brand awareness, brand trust, brand satisfaction, brand loyalty, and brand equity from Izykotewaterbased finishing product so we can arrange promotion strategy for the future. To carry on the purpose of those research, the research has been conducted toward for 160 respondent that taken from Kabupaten Gianyar. This research is using Purposive Sampling method by choosing a better respondent to become research sampling. The data was collected by questioner list. The analysis data did by Structural Equation Modeling (SEM), and the data were processed by AMOS verse 6, and SPSS verse 15. The result of this research shows, that the brand awareness factors having positive and significant influence to the brand trust for 0.47, the brand awareness have positive influence to the brandsatisfaction for 0.42, the brand trust have positive influence to the brand loyalty for 0.30, the brand satisfaction have a positive influence to the brand loyalty for 0.40, and the variable having a directly effect on positive and significant to brand equity is customer loyalty that is 0.32. The implication of the research result are to expected the improve and increase of the working performance manager especially marketing department to takes opportunities, necessary target market, carrying handicraft worker loyalty, that can be create to brand equity. Beside that company need to keep in touch with every worker who have basic to believe or trust, having satisfaction, and loyalty to used  Izykotewaterbased finishing, that make Izykotemore stronger brand at Kabupaten Gianyar
PERILAKU KONSUMEN MENGKONSUMSI BERAS ORGANIK DIKOTA DENPASAR BERDASAR THEORY OF PLANNED BEHAVIOR Eka Putra, I Komang Trisna; Sukaatmadja, I Putu Gde; Kerti Yasa, Ni Nyoman
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.08. TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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Penelitian ini bertujuan untuk menguji model yang menyajikan efek dari sikap, norma subjektif, kontrol perilaku, dan niat beli terhadap perilaku membelian beras organik. Responden penelitian ini sebanyak 160 ibu rumah tangga yang pernah mengkonsumsi beras organik lebih dari duakali di Kota Denpasar. Instrumen pengumpulan data penelitian menggunakan kuesioner. Metode analisis menggunakan Structural Equqtion Modeling (SEM) dengan program AMOS. Variabel yang digunkan pada penelitian ini adalah sikap, norma subjektif, kontrol perilaku, niat dan perilaku. Hasil penelitian ini membuktikan bahwa sikap terhadap membeli beras organik, norma subjektif, dan kontrol perilaku secara signifikan memberikan efek positif bagi niat beli makanan organik. Niat beli beras organik secara signifikan memberikan efek positif bagi perilaku membeli beras organik. Kontrol perilaku memberikan efek positif ?dan signifikan untuk perilaku membeli beras organik. Lebih rendahnya nilai koefisien pengaruh langsung persepsi kontrol perilaku terhadap perilaku membeli beras organik karena adanya beberapa faktor seperti: harga, kemudahan, keamanan, dan kualitas.?
ANALISIS TINGKAT KEPUASAN KONSUMEN PASAR AGUNG DENPASAR widyanthi, ayu maha; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana Volume 02. No.02. Tahun 2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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ABSTRACT The purpose of this study was to determine: (1) the level of consumer satisfaction grand market, and (2) differences in the level of consumer satisfaction views of social demography. Determination of the sample using a two-stage sampling method of judgment, respondents 200 people, with the 22 indicators measured using a Likert scale. Data were analyzed with descriptive analysis, cross tables and Chi Square test. Results showed not all consumers are satisfied, judging from the number of levels of suitability value less than 100 persen. The big difference in satisfaction based on demographic characteristics. Improved by optimizing the satisfaction indicators have a low percentage of satisfaction levels. Based on demographic characteristics, preferential treatment to consumers, male, age more than 30 years, low levels of education, and work. The difference in behavior is not expected to reduce the behavior of previous behavior towards consumers who are already satisfied. Keywords: traditional market, revitalization of the market, customer satisfaction, socio-demographic characteristics, chi square analysis
ANALYSIS POSITIONING OF NOTEBOOK PRODUCED BY HEWLETT PACKARD (HP) IN BALI PROVINCE Sri Ariyani, Ni Wayan; Sukaatmadja, I Putu Gde; Rimbawan, Nym Dayuh
Majalah Ilmiah Teknologi Elektro Vol 8 No 2 (2009): (July - December) Majalah Ilmiah Teknologi Elektro
Publisher : Universitas Udayana

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Nowadays notebook is not a luxurious thing any more, but has been one of  the things that should be obligatorily owned by high school student, university student, and practitioners. The competition among the notebooks has been getting tight. The reason is that they have been produced with almost similar attributes, qualities, and design but different prices. This study aims at (1) identifying the similarity between the notebook produced by Hewlett Packard (hp) and those produced by its competitors such as, IBM, Sony, Acer and Toshiba, (2) identifying the consumers perception of the notebook produced by Hewlett Packard (hp) and of those produced by its competitors, (3) identifying what is the superiority of the notebook produced by Hewlett Packard (hp) compared with the superiority of those produced by its competitors, and (4) identifying what strategy is relevant in strengthening the positioning of the notebook produced by Hewlett Packard (hp). The samples were determined by purposive sampling, and the respondents employed totaled 100 spreading over Denpasar City. To achieve maximum result, Multi Dimensional Scaling (MDS) was applied as the instrument of analysis to identify the similarity among the notebooks and Correspondence Analysis (CA) was employed as the instrument of analysis to identify the superiority of each variable of every notebook. The result of the study show that the notebook produced by Hewlett Packard (hp) is perceived to resemble those produced by IBM, Sony, and Toshiba. This means that the notebook produced by Hewlett Packard (hp) competes against those produced by IBM, Sony, and Toshiba, and that it does not compete against that produced by Acer. The notebook produced by Hewlett Packard (hp) is superior in the variables of product varieties, post sales, distribution channels, and promotion. The notebook produced by IBM superior in the variable product quality, while that produced by Sony is superior in the variable of product  design, that produced by Toshiba is superior in the variable of  brand image, and that produced by Acer is superior in the variable of price. To strengthen the positioning of the notebook produced by Hewlett Packard (hp), the relevant strategy is perpetually differentiating the product, maintaining the superior variable by creating new varieties, continuously improving the post sales service to every customer, expanding the distribution channels to the regencies, and keeping increasing promotion.
Analisis Perbandingan Brand Equity Produk Obat Anti Nyamuk Oles Merek Autan Dengan Merek Soffel Di Kota Denpasar Armandhani, Herdian; Sukaatmadja, I Putu Gde
E-Jurnal Manajemen Universitas Udayana Vol 3, No 1 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Udayana

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This study aims to determine differences in brand equity as well as as its elements (brand awarenss, brand associations, brand perceived quality, and brand loyalty) between repellent product with brand Autan and Soffel. The data analysis technique used is different analysis technique t-test with paired samples. Based on this research, the research  that there is a difference between brand equity Autan with Soffel. Soffel brand equity is higher than Soffel. As a suggestion for the  Autan producer it is suggested to increase its product brand equity, especially in the value of brand associations, while suggestion for Soffel producer it is suggested pursuing a strategy to maintain and enchance its product brand equity value in order to give a significant difference with the brand equity of Autan repellent.   Keywords  : brand equity, brand awareness, brand association, brand perceived quality, and brand loyalty.
Pengaruh Sifat Materialisme dan Kecanduan Internet Terhadap Perilaku Pembelian Impulsif Secara Online Winatha, Regina Giovanna; Sukaatmadja, I Putu Gde
E-Jurnal Manajemen Universitas Udayana Vol 3, No 3 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Udayana

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This study was conducted to determine the influence of materialism and internet addiction on online impulse buying behavior. Number of samples of this study was 140 respondents who have been through certain criteria. Based on the regression analysis and Moderate Regression Analysis (MRA),each of materialism and internet addiction significantly has positive effect on online impulsive buying behavior, but materialism are not shown to act as a moderating the relationship between internet addiction and online impulse buying behavior. Online marketers in Indonesia are advised to shows more the benefits of the product by promoting the emotional element, so that consumers feel their ownership of the product will make it happier and look better. Marketers can use social media to spread information as well as interact with consumers, so that consumers can easily get information about existing products and promotions.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT BPR HOKI DI KABUPATEN TABANAN Dewi, Ratih Kusuma; Kerti Yasa, Ni Nyoman; Sukaatmadja, I Putu Gde
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.03.NO.05 TAHUN 2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

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The development of BPR especially in Bali province really promising. Industry of BPR takes a very important role in economic sector, especially in supporting micro and medium business development. The tighter competition among those BPR, themselves the service should be done more optimally, so that the company is able to win the competition. The purpose of this study was to determine the effect of service?s quality toward customer satisfaction and loyalty at PT BPR Hoki at Tabanan regency. The number of respondent on this research is defined 150 respondents. Respondents were selected by purposive sampling method. The data processed and analyze by Structural Equation Modeling (SEM) and AMOS software. Statistical analysis showed that service quality, customer satisfaction, and loyalty has a positive and significant relationship.
PERAN SIKAP DALAM MEMEDIASI PENGARUH PENGETAHUAN TENTANG LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PENDINGIN UDARA MEREK LG DI DENPASAR Putri, Putu Tara Ayu Paramita; Sukaatmadja, I Putu Gde; Suprapti, Ni Wayan Sri
E-Jurnal Manajemen Universitas Udayana Vol 4, No 3 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Udayana

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The issue of the environment is now a public concern. Marketers today do green marketing by creating green products to attract consumers. The purpose of this study was to determine the role of environmental concern in mediating the effect of environmental knowledge on the purchase intention of green product in the electronics products LG brand air conditioners in the city of Denpasar. Sample size of 100 people, with a non-probability sampling method, especially incidental and purposive sampling using PLS analysis (Partial Least Square). The results of this study show the data analyzed environmental knowledge has a positive and significant effect either on the attitudes toward environmental and green purchase intention. Attitudes toward environmental has significant partially mediate the effect of environmental knowledge of the green purchase intention.
STRATEGI PENGEMBANGAN PASAR TRADISIONAL BERBASIS KEARIFAN LOKAL UNTUK MENGENTASKAN KEMISKINAN DI BALI Sukaatmadja, I Putu Gde; Kerti Yasa, Ni Nyoman; Rahyuda, Henny; Widagda, I G. A. Ngr Jaya
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan

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The aim of this research is to formulate development strategy of traditional market based on local wisdom to alleviate poverty. This study was taken in Bali Province. The sample determined by nonproportionate random sampling. The samples were 18 heads of traditional market in Bali. The data processed by SWOT analysis with Internal External Matrix (IE Matrix). The result shows that the opportunities consists of income percapita, inflation growth, traditional market revitalisation policy, stabilisation, social awareness, communityappreciation, communiy taste changes, and adoption of information technology, the threats were the existenceof modern market and population growth. The future strengths are product diversify, local productdifferentiation, product quality, merchandise layout, price flexibility, and strategy location. Whereas, theweaknesses are parking area availabilitry, transaction process, promotion, cooperation with tourism industry,market cleanliness, public facilitity availability, and consumer services. Based on the SWOT analysis, businessposition of traditional market are in cell-1 which is further become the basis for development strategy, i.e.“Growth and Maintenance Strategy”
PERCEPTION OF JUSTICE, POST SERVICE RECOVERY SATISFACTION, INTENTION TO REVISIT AND WOM RECOMMENDATIONS OF FOREIGN TOURISTS VISITING BALI Sudiarta, I Nyoman; Sri Suprapti, Ni Wayan; Sukaatmadja, I Putu Gde
E-Journal of Tourism Vol. 01 No. 01 Juli 2014
Publisher : Doctoral Program in Tourism Udayana University

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This study aimed to determine the effect of perceptions of distributive, procedural and interactional justice on post-service recovery satisfaction and post-service recovery satisfaction effect on the intention to revisit and WOM recommendations of foreign tourists to Bali. The respondents of this study were foreign tourists who visited Bali and ever experienced complaint. The number of eligible samples was 100 respondents. The questionnaire was given to tourists visiting tourist attractions of Tanah Lot, Kintamani and Besakih. Data were analyzed using multivariate statistical analysis, namely structural equation modeling (SEM). The results of this study indicated that the perception of distributive justice, procedural and interactional had a positive and significant effect on the post-service recovery satisfaction of foreign tourists who visited Bali. The study also found a positive and significant effect of post-service recovery satisfaction on the intention to revisit and the intention of recommending positive WOM of foreign tourists who visited Bali.