Penelitian dilakukan untuk mengetahui kegiatan
sales promotion terutama sampai sejauh mana
pengaruh biaya sales promotion terhadap hasil
penjualan perusahaan. Berdasarkan hasil
perhitungan pengelolaan dan penganalisaan data
yang dilakukan, diperoleh hasil untuk koefisien
korelasi sebesar 0,98 hal ini menunjukan adanya
hubungan yang kuat dan positif antara sales
promotion dengan hasil penjualan dan untuk
koefisien determinasi diperoleh hasil t
ttabel (24.5 > 6.314), hal ini menunjukan bahwa
sales promotion berpengaruh secara signifikan
terhadap hasil penjualan dan untuk perhitungan
regresi diperoleh hasil Y = 7861512.779 +18.339x
yang memiliki arti adanya hubungan yang
fungsional antara sales promotion (X) dengan
hasil penjualan (Y) , dimana setiappeningkatan
satu satuan X yang dianggap konstan. Melalui
analisa regresi korelasi bahwa tingkat volume
penjualan yang diperoleh perusahaan tidak
selalu mengalami peningkatan namun ada
kalanya mengalami penurunan.
Dari kegiatan sales promotion yang
telah dilakukan perusahaan mampu
mempertahankan dan meningkatkan kualitas
tenaga penjualnya, dan diharapkan perusahaan
dapat melakukan penjualan dan pemasaran
secara lebih baik, dan memberikan pengaruh
yang cukup besar bagi manajemen untuk
mencapai tingkat efisiensi yang diharapkan.
This research has purposes in order that Kerya Bhakti Hospital will be able to know the situation of service competition of The Hospital at present and in the future, to know its strengths and weaknesses, and to know the accurate maeketing strategies.
The research method used by the author is SWOT analysis, namely by mapping the Hospitalâs strenghts weaknesses, opportunities, and threats. The mapping was made in questionnaire directed towar some experts the Hospital has. Their answers were used in SWOT matrix, IFE matrix, EFE matrix and IE matrix. Based on available data, it can be obtained internal strategy factor: 2,808, whereas external strategy factor: 2,727.
By combining total score at each matrix (IFE and EFE), Karya Bhakti Hospital in the state of stability/growth. The strategy at this state, that should be selected is conducting guidance.
From the analysis result, it can be concluded that Karya Bhakti Hospital shoul utilize concentration strategy in care of horizontal integration by conducting addition or increase of service facilities and creating product the other hospitals do not have.
Key words: SWOT analysis; Marketing strategy
The purpose of this research is to analyze how far the effect which implemented by the company in marketing and communication of the product to consumer. This analysis was doing to know consumer who have consumed additive on grade of knowledge and additive consumption in every refueling . Research is done by using Multi Correspondent Analysis (MCA) , a technique of multidimensional scale for qualitative scale data in marketing research. Correspondent analysis could give the information of characteristic from every selection attribute which shown by two dimension map.
Result have shown based on analysis from the both of promotion data in personal selling and direct marketing, have a different type because on personal selling have strong effect in every attribute where the average number of index value is 68,8% and direct marketing has strong effect in every attribute, where the average number of index value is 66,6%.
Keywords : Knowledge grade, usage
The purpose of matrix IE (Internal-External) model is to formulate the company strategy for corporate level to more detail. The result of research indicates that company position is in quadrant V at Matrix IE, that means in the âgrowth and being stableâ position. The EFASâ score is 2,422 and the increasing in market demand is the biggest opportunity factor to achieve by the company. The IFASâ score is 2.719 with inventory control system as a dominant factor (score: 0.452). Thereby the strategy for the company level that can be extended is âdefending and developing strategyâ to increase the volume of sales and companyâs profit...
Keywords: Marketing strategy, Distribution network.
Hedging is enterprise or entrepreneurâs step to minimize loss as result of exchange rate fluctuation. There are two implemented hedging techniques, namely Forward Contract Hedging Technique and Money Market Hedging Technique. The goal of this research is to find out how far the utilizing of the two hedging techniques will be able to minimize loss degree as result of exchange rate fluctuation compared with using non-hedging techniques (open position), thereafter comparing which of the two hedging techniques has lower cost. Analysis outcome indicates that the enterprise that does not make use of hedging techniques (open position) to ward foreign currency produces loss risk of exchange rate fluctuation for the enterprise.
Keywords : Hedging; Forward Contract Hedging; Money Market Hedging
This research was conducted to compile information needed by firm to adapt to market demand, as an effort in order that being keep survive and grow in the competition environment of soft drink business that was counted high enough. By regression and correlation analysis could be know that the attribute of temulawak beverage product consumers like was at the price of 500-800 rupiah, no soda taste, and packed with inflated bottle. The factor of price affected consumers loyalty degree. Whereas the influence of taste factor and package size and shape was relatively low significant.
Keywords : Cost Accounting; Package Determining; Consumersâ Loyalty.
Increasing market demand potential to a product and the fact that just few firms makes use of such market, itâs required accurate marketing strategy in marketing products. Based on SWOT and position of competition analysis, a firm can determine how to expand market potential, how to build product image, and how to broaden distribution network, developing of production, and developing of human resources quality
BRI unit Bogor is a state bank moving in banking retail business . The tendency of queue by customers particularly post banking-liquidation in Indonesia has caused BRI facing the problem of tellers service. Based on the statistical process control (SPC) there were mistakes caused by human error instead by machine. These mistake were due to the service that was out of the statistical control that resulted in the service time varieties especially on peak days or at the and of every week activities
Tougher competition market nowadays has made market participants race and compete to be able to servive in business due to the amount of similar business participans in Bogor. The competition can be assumed as a âwar of movementâ. In all cases, success is determined by how does the company anticipate the market and respose the change of consumersâ need and behaviour.
Because of the tough competiton as mentioned above, the companies will find it difficult to increase the amount of customers. The customers will evaluate their consumption until they feel that they have sense of satisfaction or not. There are many products of high quality and plus value offered by competitors, so itâs difficult to fetch competitorsâ market segment. Doing various of efforts to maintain market with better services to raise customersâ loyalty is the better alternative.
The purpose of this research is to find out (1) the services implemented by the company; (2) the current condition of the companyâs services; (3) the correlation between services and customersâ loyalty; (4) the companyâs strategy to get customersâ loyalty.
The result of this study shows that the influence of services to customersâ loyalty has a good perception. From the analysis of the effect of services to the customersâ loyalty, it can be found out that function Y = 36,2019 + 0,2857 X. The result of correlation coefficient analysis shows r = 0,2260; it means that there is positive and significant correlation. Significance test to the two sides yields t-count (2,5427) > t-table (1660); it means Ho stating that there is no correlation between services and customersâ loyalty is rejected and Ha stating that there is correlation between services and customersâ loyalty is accepted. The result of determination coefficient analysis shows that the services contribute 5,11% in influencing customersâ loyalty and the rest, that is 94,89%, is influenced by the other factors.
Cellular telephone as a communication tool that is easy to use and attractive is more and more widely circulated among the people. Consumers have many alternatives in determining the type of phone that will be used. In that case, comsumersâ behaviour plays an important role because purchasing decision depends on it. Consumers may respond to the effect which changes their mind in determining purchasing decision in the last minutes. Consumersâ behaviour is influenced by cultural factors, personal factors (individual characteristics), and psychological factors. Most of them are the factors which can not be controlled, but marketers must be taken into account.
This research is a study about the factors influencing consumersâ purchasing decision on Blachberry products, those are individual characteristics and psychological factors. This research aims to find out the influence of individual characteristics to consumersâ purchasing decision on Blackberry products, to examine the influence of psychological factors to consumersâ purchasing decision on Blackberry products, to know the influence of individual characteristics and psychological factors to consumersâ purchasing decision on Blackberry products, and to determine the dominant factors affecting between individual characteristics and psychological factors. To answer the purpose of this study, itâs used multiple linear regression test, including simultaneous partial test and classic assumtion test. Sampling was done by using Slovin technique to as many as 100 respondents.
The results show that both of the independent variables simultaneously have partial positive and significant influence onBlackberry purchasing decision. Lifestyle factors have positif, significant, and dominant effect towards purchasing decision. This can occur due to a shift in the use of Blackberry which was originally intended for business but currently shifting toward lifestyle. Adjusted to R-square value of 0,458 or 45,8%, this figure shows that the individual characterstic variable (X1) and psichological factors (X2) contribute to the purchasing decision on Blackberry Cellular Phones. The rest affected by other factors is not examined. Based on classic assumtion test, it indicates that Ho is received, that means the residual data are normally distributed, with the result that it meet normality assumtion.