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Pengaruh Sumber Daya Finansial, Aset Tidak Berwujud dan Keunggulan Bersaing yang Berimplikasi Terhadap Kinerja Usaha Mikro, Kecil dan Menengah di Lombok NTB Fauzi, Ahmad; Suharjo, Budi; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.2.151-158

Abstract

The research analyzes the financial resources, intangible assets (innovation capital, human capital, and customer capital), competitive advantage and financial performance, also analyzing its effect and analyzing business feasibility from the point view of Net Present Value (NPV), Profitability Index (PI), Payback Period (PP) and Internal Rate of Return (IRR) on cow commodities, corn and seaweed (PIJAR). The method used is qualitative and quantitative, the respondent are choose by purposive sampling with the criteria of SME which conduct their business on cow commodities, corn and seaweed at Lombok NTB Region. This research is using the Partial Least Square (PLS) analysis which is a statistical method on varian basis. The research results obtained by the Financial Resource Capacity has well sufficient capacity of (3.29), Intangible Asset have well sufficient capacity of (3.86), well good for Competitive Strategy Excellence Cost of (3.92) and quite good Financial Performance. The influence among variables on the seaweed commodities : (1) Financial Resource does not affect the financial performance and price competitive competition, so the financial resources capacity is well good, although its not yet able to contribute on the financial performance; (2) Innovation capital affect on financial performances but do not affect on competitive strategy; human capital affect on the financial performance and competitive strategy; customer capital affect on the financial performance and competitive strategy; and (3) The business feasibility for PIJAR commodities are very well based on the view point of NPV, PP, PI and IRR.
Kajian Manajemen Mutu Perspektif Six Sigma pada Perusahaan Elsari Brownies dan Bakery Bogor Rizki, Muhammad; Limbong, Wiliam Halomoan; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Quality Controlling (QC) has close relationship with technique and fabrication operational activities that aimed to monitor process and mitigate undesired result on quality series level that relevant to achieve economically outcome. QC was purposed to gain high quality product and homogenous that acceptable by the consumer and competitive with similar producer both at domestic and foreign level. Six sigma project management is one of a new breakthrough in solving organization problems and process management to support a company in increasing the product quality toward zero defects by means decreasing and preventing the same error.  The research’s objectives are to study application of quality management from six sigma perspectives in Elsari Brownies & Bakery Company, Bogor. In particular, the research’s objectives are : (1) to study quality management system that applied by the company, (2) to measure production performance using six sigma concept on the company and (3) to formulate company’s strategy in increasing the quality of product.  Data collection was carried out by direct observation on raw material supply process, production process and distribution, interview with company owner and head of production and also the consumer of Elsari Brownies & Bakery. The collected data are primary and secondary, that analyzed descriptively in order to give general description about controlling on production process that including on raw material supply, production process and the product. Furthermore, causal-effect diagram was used to describe significant relationship between effect and the cause. Causal factor was analyzed critically to determine the role on the effect. Causal effect diagram is powerful in determine the main factor that affect on quality fo final product. Quality management system in Elsari Brownies & Bakery Bogor was described as on raw material supply process, production process and product that selling to meet the quality standard. Six sigma project management with Define, Measure, Analyze, Improve and Control (DMAIC) method is possible to be implemented to improve production quality and quantity of brownies cake. The problem critical point (CTQ) in production process that can be identified is 3 (three) CTQ, namely ingredient, baking and cooling. After all, the problems level is measured and the causal was detected using the causal-effect diagram. Furthermore, the CTQ is improved, and controlling continuous implemented to maintain production quality and not repeated the error.  According to measurement result using six sigma project management, the management has shows performance improvement therefore need to be maintain and improving. The improvement steps are including Standard Operating Procedur (SOP), information management, tools, and human resources quality improvement and lay out.   Key words: analyzed critically, CTQ, QC, quality management systems, six sigma
Analisis Kepuasan Pelanggan Dalam Meningkatkan Kinerja Mutu Atribut Produk Mainan Edukatif (Studi Kasus: Produk ’Shofia Toys’) Usman, Yulita Veranda; Suharjo, Budi; Kadarisman, Darwin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 5, No 1 (2010): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Children love to play and want to know about anything in their surrounding.  They need to grow and educational toys can facilitate them. The aim of this study was to improve quality performance of product attributes of Shofia Toys by analyzing its customer satisfaction. Data analysis methods that used in this study were: focus group discussion (FGD) to identify educational toy attributes; top two boxes index to measure customer satisfaction level; and gap analysis, penalty-reward analysis and diagonal analysis to analyze influential factors of customers satisfaction.  CHAID analysis was used to determine which one of the product attributes to be the priority of improvement. There are 26 educational toy attributes that can be grouped into 6 quality dimensions of product, they are performance, reliability, aesthetics, conformance, durability, and serviceability.  Customer satisfaction level of Shofia Toys products is 62,5% and dissatisfaction level is 1,0%.  Based on the hierarchy of needs, all attributes are performance attributes, but their performance are not sufficient yet and have 19-47% of gaps between important and satisfaction level.  At this time, company can do an improvement for the attibutes that related to ability to increase creativity of children; precision; durability; and smoothness of wood product.  These are the priorities of quality performance improvement of Shofia Toys product attributes that can improve its customer satisfaction.   Key words: customer satisfaction, educational toy, product attributes, quality, Shofia Toys
Eliminasi Pengruh Iklim pada Komoditi Pertanian dalam Penelitian Jangka Panjang Suharjo, Budi
FORUM STATISTIKA DAN KOMPUTASI Vol 2, No 1 (1997)
Publisher : FORUM STATISTIKA DAN KOMPUTASI

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Abstract

Fluktuasi hasil tahunan yang diakibatkan oleh pengaruh iklim merupakan masalah yang sering dijumpai dalam penelitian jangka panjang pada bidang pertanian. Hal ini mempersulit upaya pengungkapan informasi seperti pangaruh faktor perlakuan, tendensi dan stabilitas hasil tanaman berkaitan dengan varietas dan taraf suatu faktor perlakuan. Penggunaan data relatif dan data baku memberikan suatu kemungkinan untuk mengeliminasi fluktuasi tahunan tersebut. DSisamping akan mempermudah penulusuran informasi yang diperlukan, metode ini juga dapat digunakan sebagai alternatif transformasi data pada analisis ragam untuk mendapatkan sebaran data yang memenuhi asumsi yang disyaratkan.Kata kunci : Fluktuasi tahunan, data relatif, data baku, stabilitas, tendensi hasil.
Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor Rusma, Jimmy; Hubeis, Musa; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty.  Because of its high price, only people of the middle to upper classes can afford to buy it.  It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice.  Specifically, this study is (1) to identify the factors influencing the consumers’  decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers’  behavior in order to organize the producer’s  marketing strategy of organic rice.  The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor.  Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice.  Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires.  The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA).  The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10).  Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase.  If a respondent frequently purchases organic rice, he may not go through the process mentioned above.  Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it.  The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families.  The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location.   Key words: consumer’s preference, marketing strategy, organic rice, PCA
Strategi Peningkatan Konsumsi Ikan di Kota Depok Jawa Barat Sokib, Nur; Palupi, Nurheni Sri; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 7, No 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Indonesia memiliki potensi ikan yang melimpah, tetapi tidak diikuti dengan tingkat konsumsi ikan dalam negeri yang tinggi. Dalam hal ini, perilaku, persepsi dan preferensi konsumen menjadi penting untuk diketahui. Tujuan penelitian ini menganalisis pola konsumsi ikan di masyarakat, menganalisis persepsi masyarakat terhadap produk ikan, mengidentifikasi preferensi masyarakat terhadap ikan dan menyusun strategi pengembangan peningkatan konsumsi ikan.  Metode dalam kajian menggunakan analisis deskriptif dan analisis logit. Responden dalam kajian berjumlah 120 responden anggota rumah tangga. Hasil kajian menunjukkan pola yang meningkat seiring dengan semakin bertambahnya usia. Pilihan konsumsi ikan dalam bentuk segar mengalami pergeseran menjadi bentuk olahan seiring dengan meningkatnya pendidikan konsumen. Preferensi masyarakat terhadap ikan secara umum menunjukkan pola preferensi yang homogen. Hasil analisis logit dan uji khi kuadrat menunjukkan bahwa hanya terdapat satu faktor yang paling dominan mempengaruhi konsumen untuk mengkonsumsi ikan, yakni usia. Strategi pengembangan produk yang perlu dilakukan adalah mendekatkan ikan segar yang bermutu baik kepada masyarakat dan pengembangan produk olahan ikan bakso ikan, nugget ikan dan ikan kaleng, pengenalan ragam produk olahan dengan media yang tepat, serta mendekatkan ikan kepada masyarakat dengan harga terjangkau
Can a Knowledge Sharing Platform without a Brand Community Platfrom contribute to the Brand Community Commitment? Sumarlin, Antonius Widyatma; Soehadi, Agus W; Suharjo, Budi; Daryanto, Heny K
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Abstract

Consumunity theory offers a view in which consumers can co-create the value in-use of the brand.  Given a platform, consumers share their tastes and buy preferences for the benefits of others adapting to their surrounding social values.  Many brand literatures address the platform as a brand community, yet there has not been any attempt to separate between the values of the brand community and the utilized spaces of knowledge sharing platform (KSP) because both platforms have been assumed to be embedded together in one platform.  The purpose of this quantitative research is to show that KSP by its distinct roles and functions other than the values of brand community can also contribute to the brand community commitment.  A sample of 600 respondents was collected with accidental sampling method at three various brand community events in Bogor and Jakarta, namely Kecap Bango Mania, Bogasari Baking Center and Ibu dan Balita of Frisian Flags.  The analytical method employed is structural equation analysis using structural equation modelling (SEM) as its tool to run the data. The result of this descriptive research shows that there is a good probability that brand community commitment can be influenced by the knowledge sharing platform alone.  This finding should be beneficial to the brand producer to consider KSP as an alternative means to have their employees involved in its activity to maintain the moral values of the brand. Keywords:  Knowledge Sharing Platform, Brand Community Commitment, Consumunity Theory, Consumer Culture Theory, Brand Community
Strategi Rantai Pasok Sayuran Organik Berbasis Petani di Kecamatan Pangalengan, Kabupaten Bandung Kipdiyah, Siti; Hubeis, Musa; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 8, No 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Healthy lifesyle with the slogan “Back to Nature” has become a new trend of the society. Directorate of Processing and Marketing, Ministry of Agriculture in Indonesia has initiated the program "Go Organic 2010" to improve the quality of life and the natural environment of Indonesia and to encourage the development of organic farming and sustainable competitiveness. Supply Chain Management (SCM) has represented overall management of agricultural activities which involved of processing, distribution, marketing, until the desired product to consumer. The Objectives of study included: (1) Identify the characteristics of the vegetables, the supply chain actors, and descriptive analysis of the environmental conditions in Pangalengan; (2) Identify internal and external factors; (3) The formulation of the strategy with the matrix SWOT; (4) Selection of priority strategy. The data was collected through purposive sampling technique which involving 10 respondents and 3 experts. The data used was primary and secondary data by direct interviews, questionnaires and literature study. Selection of strategic alternatives conducted using AHP. The result showed that the supply chain actors of vegetables in Pangalengan were seed suppliers, farmers, traders/collectors, the company, the seller/exporter, foreign markets, traditional market and retail/supermarket. The study showed that the safety of vegetables to consumer (score 0.336) was the main strength and the main weakness organic farming in Pangalengan was limited of financial (score 0.127). Futhermore, supporting of government was the major opportunity (score 0.127) and the major threat was uncertain of climate and weather which affected in production (score 0.144). Based on the formulation of strategic, the study obtained 7 strategy. The first and the second priority strategic related of the marketing, were expanding market/distribution to bussines partnerships (score 0.205) and researching of development in the organic vegetable’s market (score 0.180). The third alternative strategic was supporting of government (score 0.157) which retaled to supervision strategy. Moreover, the fourth and the fifth alternatives related to strategy of financial, were monitoring and overseeing prices (0.156) then strengthening of financial aspects (score 0.114). The sixth and the seventh alternatives related to production management strategy, were planning a better farming (0.107) and improving the quality, quantity and continuity of production (score 0.081).
Adopsi Teknologi Budi Daya dan Strategi Pengembangan Perkebunan Karet Rakyat di Kecamatan Teweh Tengah Kabupaten Barito Utara Huda, Nurul; Suharjo, Budi; Suryani, Ani
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 8, No 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Although Indonesia has the largest rubber plantation in the world, the productivity is still very low. About 85% of the plantation belongs to the majority of farmers whose adoption level of cultivation technology is still low. This study aimed to determine the internal and external characteristics that greatly affect the level of farmers´ adoption of technology in rubber cultivation to come up with the formulation of development strategy in the management of rubber plantation in Teweh Tengah Sub-district, Barito Utara regency. Processing and data analysis was done by analysis of descriptive and inferential statistics using the percentage distribution tables, Chi-square statistical analysis, correspondence analysis and logit analysis. Descriptively, the technology adoption rate of rubber farmers was categorized as 54% low, 40% moderate and 6% high. A Chi-Square test showed a correlation between the level of adoption by gender, age, course/training, Information Seeking activities of cultivation technology, Extension Support, Farmer Group Support, and Government support. The analysis result of Logit Method of Stepwise showed that there were two characteristics of internal and external variables that influenced the adoption rate of rubber cultivation technology: Support of Farmer Groups and Activities of Seeking for Cultivation Technology Information. A strategy for the development of rubber plantation Management should be based on growth, strengthening and development of farmer groups. The support of farmer groups can foster the process of increasing the information and skills for farmers. Development strategy included establishment and institutional development. improvement and development of information for farmer groups.Key words: Logit Regression, Rubber Plantation, Technology Adoption, farmer group
Usaha Tani dan Tataniaga Kumis Kucing di Kampung Ciwaluh dan Kampung Lengkong, Kabupaten Bogor Sitorus, Friska; Suryani, Ani; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.13.1.10-18

Abstract

Farmer of cat's whisker medicinal plant is unable to rely on cultivation of this plant as main income. The study aims to understand the problems in the marketing of cat?s whiskers from plantations in Ciwaluh Village and Lengkong Village to the last marketing chain. The research methodology used is descriptive questionnaire, cost analysis of farming and marketing chain approach. The result of farm cost analysis per 1.000 m2 shows that farmers in Lengkong Village in the first year have not gained profit. The farmers receive it in the second to fifth year of Rp294.000 for fresh leaves and Rp774.000 for dried leaves.. While farmers Ciwaluh Village in the first year has been benefitedof Rp399,000 if it sells the dried leaves. In the 2nd to 5th year the farmers receive a profit of Rp294.000 for sales of fresh leaves and Rp1.494.000 for dried leaves. Based on the marketing chain margin approach shows that price differences at producer and consumer level are similar. Its worth 50.36% in Ciwaluh Village  and 58.36% in Lengkong Village. The profit margin of farmers is about 80%, the highest among thesesupply chain agents. The analysis shows that marketing channels are efficient but not beneficial to farmers, they have no power in determining the selling price and there is no market option. For that there must be assistance to cat?s whiskers farmers to improve marketing.