Catur Sugiyanto
Faculty of Economics and Business Universitas Gadjah Mada

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BENEFITSEGMENTATION: Case of a National Banks Customers in Indonesia Yunianto, Ahnad; Sugiyanto, Catur
Gadjah Mada International Journal of Business Vol 5, No 3 (2003): September-December
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Fierce competition in Indonesian banking industry had forced banks to get closer to their customers in order to maintain their customer base. However, considering the banks limited resources and the market competition, raised question on which customers they should focus to serve. Benefit segmentation as one of the concept of market segmentation, provides a clear picture of which segment or type of customers the bank should focus. Undertaken in a national bank, this research was aimed to identify benefits desired by the customer in financial service; segments for the bank based on those benefits; and to identify whether there is a relationship between customers demographics and their desired benefits. Factor analysis with principal component method was used to extract 29 banking attributes to a set of factors that capable to capture the main features of the responses. Cluster analysis was then applied to the dataset to identify whether a bundle of benefit might be sought by a specific customer segment. The last, chi-square test was applied to identify whether there is any correlation between the cluster and the demographic variables. Five factors (main benefits) sought by the customers were found, namely:  safety-convenience; relational; banks features; cost; and promotional incentives. Based on those factors, the customers could be classified into four segments, service-oriented (38.41%), rate sensitive (16.85%), incentive seekers (13.30%), and safety-convenience (31.44%). A significant correlation between demographic characteristics (gender, age, education, income, monthly spending, occupation, and number of children) and desired customer benefits were found. Therefore, those demographic characteristics could be used to develop the customers profiles.
MODELING SUPPLY OF INDONESIAN COOKING OILS Sugiyanto, Catur
Journal of Indonesian Economy and Business Vol 17, No 1 (2002): January
Publisher : Journal of Indonesian Economy and Business

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Abstract

Estimasi model penawaran untuk komoditi tahunan (perennial crops) terbukti tidak mudah. Estimasi terhadap model penawaran untuk berbagai komoditi telah dilakukan, namun tidak menghasilkan kesimpulan yang konklusif. Dalam paper ini dipaparkan hasil estimasi model penawaran minyak kelapa sawit dan kelapa untuk kasus di Indonesia dengan menggunakan metode ECM dan PAM. Ternyata model PAM masih lebih baik. Jumlah observasi yang sedikit dan begitu banyaknya intervensi pemerintah di sektor kelapa sawit dan kelapa mungkin menyebabkan lemahnya model ECM.Key words: Supply, Perennial crops, ECM, PAM
PERMINTAAN BERAS DI INDONESIA: REVISITED Sugiyanto, Catur
Journal of Indonesian Economy and Business Vol 21, No 2 (2006): April
Publisher : Journal of Indonesian Economy and Business

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This paper examines the demand for rice in Indonesia. The data used are timeseries data, ranges between 1970 and 2003, and data from National Survey (SUSENAS)2003. We employ the Almost Ideal Demand System (AIDS) and its inverse to model theIndonesian demand for rice. We also estimate single equation, both ordinary and inversedemand models. Las but not least, the Error Correction Mechanism is used to model thedemand. However, the single (ordinary) equation model outperforms the others.The demand for rice in Indonesia has some regular behaviour, negative withrespect to price and positive in line with the income. However, the magnitudes of theparameters, the elasticity, have been changing. The elasticity with respect to income isdecreasing, indicates that rice is becoming an inferior goods. Family whose expendituresare lesser than 300,000 Rupiahs per month will increase their rice consumption inresponse to the increase in their income. The changes in the elasticity and the variabilityof the consumption in response to income make difficult to predict the total demand forrice.Keywords: Indonesia, rice, demand, AIDS/IAIDS
ANALISIS PERTUMBUHAN ENDOGEN: DAMPAK LIBERALISASI PERDAGANGAN DI SEKTOR INDUSTRI MANUFAKTUR INDONESIA, 1979-1997 Arief, M. Irsan; Sugiyanto, Catur
Journal of Indonesian Economy and Business Vol 18, No 2 (2003): April
Publisher : Journal of Indonesian Economy and Business

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Abstract

Trade liberalization in recent years has been part of important world agenda in anattempt to create an unlimited relationship. The endogenous growth literature provides persuasive support that stresses the importance of international trade levels for economic growth. This research uses endogenous growth approach to analyze the effect of international trade on manufacturing industry sector of Indonesia, and importantly to find out the impact in relation to trade liberalization in 1985.The panel data is used and the trade deregulation policy is captured by using dummy variable. A piecewise linear regression model is applied. Observation covers 26 manufacturing sectors between 1979 and 1997.In general, the results show that trade variables used to measure productivity growth rate have small effect on output growth. There is also a positive effect of export growth in one year time lag on productivity but it lesser than that of the imported input growth. We confirm that trade deregulation in 1985 contribute to the increase in productivity of the manufacturing sectors, especially the export oriented firms. Nevertheless, the relatively smaller effect of trade variables than production variables can be a sign of low productivity rate in international trade that is expected to lead the growth of Indonesian manufacturingindustry.Keywords: Trade liberalization, productivity, growth, Indonesian manufacturing industry.
INDONESIA’S DECENTRALIZATION POLICY FROM A LOCAL PERSPECTIVE: LESSONS FROM LOMBOK TENGAH Usui, Norio; Sugiyanto, Catur; Awaluddin, Awaluddin
Journal of Indonesian Economy and Business Vol 19, No 4 (2004): October
Publisher : Journal of Indonesian Economy and Business

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Abstract

Setelah beberapa dekade menganut system pemerintahan tersentralisasi, Indonesiamerubah system pemerintahan menjadi desentralisasi tahun 2001. Untuk mengidentifikasi berbagai kelemahan dalam kebijakan tersebut, paper ini menganalisis pengalaman 3 tahun pertama era desentralisasi di Lombok tengah, NTB. Lombok Tengah termasuk daerah yang miskin. Fokus analisis pada perencanaan pembangunan, anggaran, dan perubahan organisasi pemerintah daerah. Disamping banyaknya inovasi didaerah, praktek-praktek seperti masa sebelum desentralisasi masih ditemukan. Ketiadaan koordinasi dan keterkatian perencanaan pembangunan secara vertical dan horizontal merupakan masalah besar. Disamping itu, beberapa kegiatan pusat di daerah menyebakan berkurangnya inisiatif daerah. Pemerintah, pembuat kebijakan, harus memahami bahwa desentralisasi yang efektif memerlukan institusi yang secara aktif mengkoordinasi dan memberi peluang konsultasi antara berbagai level pemerintahan.Keywords: Desentralisasi, Inovasi Daerah, Perencanaan Pembangunan, Anggaran danOrganisasi Pemerintah Daerah, Lombok Tengah
STRATEGI PENYUSUNAN KOMODITAS UNGGULAN DAERAH Sugiyanto, Catur
Journal of Indonesian Economy and Business Vol 22, No 4 (2007): October
Publisher : Journal of Indonesian Economy and Business

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Abstract

This paper evalutes the determination of competitive products implemented by localgovernment. We use the five aspects of business feasibility and the Revealed ComparativeAdvantages (RCA) analysis. The five aspects include marketing, financial, technique andproduction, management and legal, and social and environmental aspects. The RCAmesures comparative advantages of a product in a region in compare to its competitorwithin the same province. The paper found the competitive product selection implementedby the local government are not always inline with the five aspects of business feasibilityand the RCA. The use of the 5 aspects can help the banking sector to finance thecompetitive products and the use of the RCA can increase the possibility of the sector tohelp solving the local economic problems.Keywords: Komoditi Unggulan, RCA, MFEP, Location Quotion, Jawa Tengah
PERMINTAAN GULA DI INDONESIA* Sugiyanto, Catur
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 8, No 2 (2007): JEP Desember 2007
Publisher : Universitas Muhammdaiyah Surakarta

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Abstract

This paper examines the Indonesian demand for sugar. The issue revive because of the high price of domestic sugar and the anomaly due to the domestic respon of the producer. Sugar is consumed directly by the household and indirectly through the processed food which use sugar as an ingredient. We use annual data from 1973 to 2002 and cross sectional data from SUSENAS 2003. The (short-run) estimate elasticity of demand for Sugar deacreasees and approaches to 0.46 while the long-run is small (0,02). Overall, the total demand for sugar increase due to the increasing number of population.
MODELING DEMAND FOR INDONESIAN COOKING OILS Sugiyanto, Catur
Journal of Indonesian Economy and Business Vol 16, No 3 (2001): July
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

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Abstract

Penentuan apakah fungsi permintaan ditulis sebagai kuantitas fungsi dari harga (an ordinary demand) atau harga fungsi dari kuantitas, terbalik (inverse demand), ditentukan oleh kenyataan empiris struktur pasar. Dalam artikel ini permintaan minyak goreng di Indonesia dituliskan secara terbalik. Permintaan minyak goreng diestimasi dalam suatu bundle minyak goreng yang terjadi atas minyak kelapa sawit, minyak kelapa, dan minyak goreng lainnya. Dari berbagai uji diagnostik ternyata fungsi permintaan minyak yang berupa persamaan tunggal lebih baik dibandingkan fungsi permintaan simultan dalam bentuk kebalikan dari Almost Ideal Demand System (Inverse AIDS). Dalam menganalisis dampak kebijakan terhadap kesejahteraan pelaku ekonomi, untuk kasus minyak goreng, sebaiknya dipergunakan kebalikan fungsi permintaan (inverse demand function).
BENEFITSEGMENTATION: Case of a National Banks Customers in Indonesia Yunianto, Ahnad; Sugiyanto, Catur
Gadjah Mada International Journal of Business Vol 5, No 3 (2003): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1721.648 KB) | DOI: 10.22146/gamaijb.5629

Abstract

Fierce competition in Indonesian banking industry had forced banks to get closer to their customers in order to maintain their customer base. However, considering the banks limited resources and the market competition, raised question on which customers they should focus to serve. Benefit segmentation as one of the concept of market segmentation, provides a clear picture of which segment or type of customers the bank should focus. Undertaken in a national bank, this research was aimed to identify benefits desired by the customer in financial service; segments for the bank based on those benefits; and to identify whether there is a relationship between customers demographics and their desired benefits. Factor analysis with principal component method was used to extract 29 banking attributes to a set of factors that capable to capture the main features of the responses. Cluster analysis was then applied to the dataset to identify whether a bundle of benefit might be sought by a specific customer segment. The last, chi-square test was applied to identify whether there is any correlation between the cluster and the demographic variables. Five factors (main benefits) sought by the customers were found, namely:  safety-convenience; relational; banks features; cost; and promotional incentives. Based on those factors, the customers could be classified into four segments, service-oriented (38.41%), rate sensitive (16.85%), incentive seekers (13.30%), and safety-convenience (31.44%). A significant correlation between demographic characteristics (gender, age, education, income, monthly spending, occupation, and number of children) and desired customer benefits were found. Therefore, those demographic characteristics could be used to develop the customers profiles.
PERMINTAAN GULA DI INDONESIA* Sugiyanto, Catur
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 8, No 2 (2007): JEP Desember 2007
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v8i2.1036

Abstract

This paper examines the Indonesian demand for sugar. The issue revive because of the high price of domestic sugar and the anomaly due to the domestic respon of the producer. Sugar is consumed directly by the household and indirectly through the processed food which use sugar as an ingredient. We use annual data from 1973 to 2002 and cross sectional data from SUSENAS 2003. The (short-run) estimate elasticity of demand for Sugar deacreasees and approaches to 0.46 while the long-run is small (0,02). Overall, the total demand for sugar increase due to the increasing number of population.