Harry Soesanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Published : 68 Documents
Articles

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKUITAS MEREK UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI KASUS PADA KEDAI KOPI DÔME DI SURABAYA) Setyaningsih, Rahmawati; Mangunwihardjo, Suyudi; Soesanto, Harry
STUDI MANAJEMEN DAN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Managing brand equity has become a major issue for the marketers and marketing researches for a several decades. In service industry, such as hospitality, company can encourage customer repatronage intention through high brand equity it has. The problem of this research is how to improve brand equity that affects repatronage intention. The reseacher has developed a model and four hypotheses that have been proposed in this research. The sampling technique used is purposive method. Sample  used in this research is 120 respondents in which the visitors of DOME coffee shops at Surabaya. The data analysis that is used in this research is Structural Equation Modelling (SEM) in AMOS 7.0 program. The result of SEM analysis has fullfiled the Goodness of Fit Index Criteria which are: chi square = 129,585; probability = 0,123; GFI = 0,887; AGFI = 0,846; CFI = 0,976; TLI = 0,971; RMSEA = 0,036 and CMIN/DF = 1,140. It has been discovered that there is only three out of four hypotheses are accepted. Here are the result of those four hypotheses: 1. Country of origin perception has positive and significant effect on brand equity, 2. Sales promotion has positive and significant effect on brand equity, 3. Physical environment does not have any effect on brand equity, and 4. Brand equity has positive and significant effect on   repatronage intention. Keywords :   Country of origin perception; sales promotion; physical environment; brand equity; repatronage intention; coffee shops
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT JALAN DI RUMAH SAKIT KARIADI SEMARANG Supriyanto, Yuda; Soesanto, Harry
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The services sector, especially health services experienced significant growth and has good prospects. This condition makes the competition become more progressively tight. Every hospital should be able to use a variety of ways in order to attract patients through the quality of service. Society tends to demand fast and better healthcare service. Many hospital are aware of it, so they have to achieve that customer satisfaction in a variety of strategies to retain customers. The aim of this research is to analyze the effect of quality of service, price and facilities to the satisfaction of outpatients. This research was based by the number of outpatient‘s complaints are decreased at Kariadis Hospital, and to know the influence of quality of service, price and facilities to the satisfaction of outpatients at Kariadi’s Hospital. The population in this research were outpatients of Kariadi’s Hospital. The number of samples used in this research are 100 people. Data was collected through questionnaire by purposive sampling technique. Data analysis technique used is multiple linear regression analysis to determine the influence of the variable quality of services, price and facilities to the satisfaction of outpatients at Kariadi’s Hospital. The analysis showed that the variable quality of service, price and facilities have a significant positive effect on customer satisfaction variables, both individually and together. The amount of Adjusted R Square is 0.836. This means that 83.6% variation in customer satisfaction can be explained by the three independent variables of service quality, price, and facilities. While the rest can be explained by other variables outside of the study.
PENGARUH RENDAHNYA TINGKAT KEPUASAN KONSUMEN, HARGA, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PERPINDAHAN MEREK PONSEL SONY ERICSSON KE PONSEL CHINA (Studi Pada Siswa Siswi SMA IBU KARTINI Kota Semarang) Akbar Wibawanto, Rindiet; Soesanto, Harry
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the development of business area, recently has peeped out a symptom, where companies supplied many variances of product at the same industry. The competitiveness of products between producers might lead to customer’s brand switching. One of the way to maintain the current customers is by improving the customer’s satisfaction. At this time there are many cheaper products but having competitive design and facilities. Promotion through advertisement or other media by using celebrity endorser can also become fascination point to influence the customers in brand switching, through image, their appearance, words, etc. The purpose of this study to analyze the effect of low levels of customer satisfaction, pricing, and celebrity endorser of the brand switching decisionsThe method of data collection used a questionnaire with the sampling technique used purposive sampling technique. The method of analysis used in this study were multiple linear regression analysis, using SPSS program. The analysis showed low levels of consumer satisfaction has a positive effect on brand switching decision. The price of making a positive influence on brand switching. Celebrity endorser positive effect on brand switching. These results indicate that the company should be able to create products consumers desire compliance, lower prices than competitors, and the selection of right brand ambassador because of the low levels of customer satisfaction, pricing and celebrity endorser brand shown to affect migration decisions.
THE EFFECTS OF PRODUCT QUALITY, SERVICE QUALITY AND ATTRIBUTES RELATED TO SERVICE AS BRAND SWITCHING ANTICIPATION AND THEIR IMPLICATION ON CUSTOMERS’ SATISFACTION Hidayat, Arief; Soesanto, Harry; Mahfudz, Mahfudz
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

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Abstract

Utilization of clean sources of SWRO products, tank water, and groundwater which are processed by themselves into clean water become an indication of brand switching by a company in Nizam Zachman Ocean Fisheries Port area. Research literature conducted by researchers based on re-purchase decisions led researchers to develop five empirical hypotheses, namely service quality, attribute related to services, product quality, brand switching and customer satisfaction. Data on observed variables were obtained through an interview with a questionnaire to 108 at clean water customer of Indonesian Fisheries Public Company (Perum Perikanan Indonesia) within Ocean Fisheries Port of Nizam Zachman Jakarta and tested by using AMOS statistic software 21. The test result showed that Brand Switching is statistically proven to be influenced by Product Quality, Service Quality and Attributes Related To Service and Customers’ Satisfaction statistically proven to be influenced just by Service Quality while product quality and Brand Switching are not statistically proven influenced on Customer Satisfaction.
STUDI MENGENAI BRAND LOYALTY DALAM MENINGKATKAN BRAND EQUITY KARTU PRABAYAR GSM PT. INDOSAT KOTA SEMARANG Hasanah, Emy Yatul; Mudiantono, Mudiantono; Soesanto, Harry
JURNAL BISNIS STRATEGI Vol 17, No 2 (2008): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.685 KB) | DOI: 10.14710/jbs.17.2.177-196

Abstract

Mobile phone industry is experiencing rapid growth in the last two decades, both in the developed countries or developing. In any mobile phone has changed the map of the telecommunications industry drastically. Various brands appear and compete closely. This raises the question "How Brand Image, Service Quality, Perceived Value into the very important for companies to establish and Brand Loyalty in the end to the increase in the Brand Equity", as in the theory and various journals and also whether there are PT in the telecommunications industry. Indosat is a problem that you want to be inspected in this research.Model studies indicate the existence of 4 (four) hypothetical. -Hypothetical hypothetical example is the brand image have a positive influence on brand loyalty (hypothetical 1), service quality has a positive influence on brand loyalty (hypothetical 2), the perceived value of a positive brand loyalty (hypothetical 3), brand loyalty and positive effect on brand equity (hypothetical 4).Sampling technique in this research carried out by purposively sampling method. This was taken with a sampling technique based on the specific considerations, where the sample is selected with the requirements that have deemed essential features that are relevant to the research. The number of respondents as the sample is determined in this research is 130GSM card customer PT. Indosat. The process of analysis of research carried out on data obtained from 130 respondents. Results of data analysis will be kausalitas explain the relationship between variables that are developed in this research model. The proposed model can be accepted after the assumptions have been met and that is normalitas standardized Residual Covariance <1.96. While the value Determinant of Covariance Matrixnya 102,358.Eksogen measurement model and endogen was tested by using analysis konfirmatori. Measurement model is further analyzed with Structural Equation Model (SEM) to test the model kausalitas relationship between the variables that affect and be affected by brand image, service quality, perceived value, brand loyalty and brand equity meet the Goodness of Fit chi square = 197437 ; probability = 0206; GFI = 0874; AGFI = 0840; cfi = 0995; TLI = 0994; RMSEA = 0026; CMIN / DF = 1085. Based on the results of data analysis can be concluded that the model can be accepted.
STUDI TENTANG SOCIAL MEDIA MARKETING dan BRAND AWARENESS,WORD OF MOUTH TERHADAP MINAT BELI PRODUK MOMMILK(Studi pada pengguna Instagram,mahasiswa Universitas Diponegoro) Fadhila, Nida; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to prove the influence of social media  marketing especially Instagram users towards the formation Word Of Mouth and Brand awareness,and also relationship between Brand awareness and word of mouth to create Intention to buy.non-probability sampling is used   for sample taking and data were collected from 120 respondent which were selected using criteria of judgment that should have  university students  uses social media instagram and knows account instagram @ mommilk _ semarang. This research using Structural Equation Model and the method of analysis the maximum likelihood with program amos 2.0The result found that social media marketing influence positively on brand awareness and word of mouth. social media marketing most influential against word of mouth ,and also both word of mouth brand awareness do influence positively to formation of intention to buy.
ANALISIS PENGARUH LANGSUNG KUALITAS PELAYANAN, PERSEPSI NILAI PELANGGAN TERHADAP WORD OF MOUTH SERTA PENGARUH TIDAK LANGSUNG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Pada RS Marzuki Mahdi Bogor) Perdana, M. Rizky Putra; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to analyze the influence of service quality and perceived value of the Word of Mouth by using customer satisfaction as a mediator variable (intervening) case study on service users of Marzuki Mahdi Hospital in Bogor. Service quality is a process that subjectively experienced by the customer, where the activities of production and consumption take place at the same time. Perceived value is the monetary value which is thought and is also a set of economic benefits, functional and psychological expected by the customer on a particular market offer. Customer satisfaction as the overall attitude towards the goods or services after the goods are consumed. Word of Mouth is a process of communication in the form of good recommendations provision either individually or in groups to a product or service that aims to provide information personally.Non-probability sampling is used for sample taking. Data were collected from 100 respondents which were selected using criteria of judgment that should have used the services of Marzuki Mahdi Hospital Bogor. Analysis method used a Likelihood Maximum Test with version 20.0 AMOS program.The result showed that the service quality and perceived value influence positively on Word of Mouth using customer satisfaction either as a mediator or not. While the service quality has the most impact on customer satisfaction followed by customer satisfaction on word of mouth, and perceived value on customer satisfaction.
ANALISIS PENGARUH LIFESTYLE, KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP CUSTOMER VALUE UNTUK MENINGKATKAN MINAT BELI KONSUMEN PADA APARTEMEN DI SEMARANG (Studi Pada Mg.Suites Apartemen, Star Apartemen dan The Parama Graha Apartemen di Kota Semarang ) Aria Dewi, Astarina; Soesanto, Harry
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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The problem in this research is still a lot of people of semarang and outside of semarang choose to buy a house than with the apartment .This research aims to test the power of lifestyle quality of services and perceived value to customer value to improve consumer purchasing interest in an apartment in semarang (study in the mg.suites apartment , apartment star and parama graha apartment). This study using three independent variable is lifestyle , the quality of services and perceived value , variable interest then buy the consumer as an independent variable variable variable customer value as of intervening.A method of this research technique using probability sample that is random sampling and clusters of sampling to sample as many as 121 of respondents in the middle class and over who had bought an apartment in semarang .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel.The results show significant  and positive effect lifestyle to customer value, significant and positive effect service quality to customer value, significant and positive effect perceived value to customer value, and then significant and positive effect customer value to purchase intention.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA RUMAH KECANTIKAN SIFRA DI PATI Resti, Devi; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Marketing is growing rapidly and understand consumer behavior become one of the success strategies in marketing the product. Produce a product that consumers want will streamline marketing activities, through understanding consumer behavior will be obtained information on how consumers develop a number of alternatives in the interest of using the services again. This information will be the focus of marketing activities for product design, pricing, promotion mix, distribution to the service system in accordance with the consumer through  the behavior shown. The aim in this study was to analyze the influence of the perception of price and quality of service to customer satisfaction and to analyze the influence of the perception of price, service quality and customer satisfaction on buying interest again. The population in this study is the beauty of the service users home Sifra in Pati, with a total sample of 75 respondents. The sampling technique is acidental Sampling. The type of data used are primary data with questionnaires and secondary data with literature. The analytical tool used is the path analisys. Results from this study are: the perception of price and service quality effect on customer satisfaction, perception of price, quality of service and customer satisfaction influence on buying interest again. Customer satisfaction is an intervening variable between perceptions influence the price and quality of service to re buying interest.
ANALISIS PENGARUH ATRIBUT TABUNGAN, MUTU TABUNGAN DAN PROMOSI PENJUALAN TERHADAP CITRA PERUSAHAAN DALAM MENINGKATKAN MINAT MENABUNG NASABAH TABUNGAN (Studi kasus pada Bank Jateng cabang kordinator Semarang) Pratiwi, Dani; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze how much influence the product attribute, product quality and sales promotions to customers interest in saving Bank Jateng Cabang Kordinator Semarang. This study also aims to analyze whether the variable image of the company is able to mediate variable product attribute, product quality and sales promotion of the interests of saving.The population used in this study are active customers who are conducting transactions at Bank Jateng Cabang Kordinator Semarang. Samples in this study of 100 respondents and the technique used is the technique of Non-probability sampling with accidental sampling approach (sampling by coincidence).From the analysis, the indicators in this study is valid and the variables are valid. The results showed that the variables attribute products, product quality and sales promotion has positive effect on the companys image. Then, the image variable positive effect on the companys interest in the customer Savings Bank Jateng Cabang Kordinator  Semarang.