Megawati Simanjuntak
Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor

Published : 53 Documents
Articles

¬SOSIAL EKONOMI DAN INDEKS MASSA TUBUH (IMT) PRIA DEWASA DALAM KAITANNYA DENGAN FAKTOR RISIKO PENYAKIT JANTUNG KORONER DI PERDESAAN DAN PERKOTAAN BOGOR-JAWA BARAT Marliyati, Sri Anna; Simanjuntak, Megawati; Kencana, Deni Surya
Jurnal Gizi dan Pangan Vol 5, No 1 (2010): Maret 2010
Publisher : Jurnal Gizi dan Pangan

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Abstract

            The objectives of this research was to study social economy and body mass index of men and it’s correlation with risk factor of coronary heart disease in rural and urban of Bogor, West Java. The amount of samples were 100 adult men aged 25-39 of years. Samples were devided into two categories of expense which as < Rp 500.000/capita/month (low income) and ³ Rp 500.000/cap/month,- (high income). Results of this study showed that using independent t-test there was a significant difference between low income and high income samples in rural area in the case of family size, education level, income per capita, total expenditure, nutritional knowledge score and HDL cholesterol level. In urban area, we found significance difference in the case of family size, education level, income per capita, total expenditure, total cholesterol level, LDL and HDL cholesterol level between low income and high income samples. Spearman rank correlation test in rural area showed significance correlation between education level, income per capita, total expenditure, and nutritional knowledge score with HDL cholesterol level. Income per capita and total expenditure correlated significantly with total cholesterol level and BMI correlated significantly with level of triglyceride. Meanwhile, in urban area we found significant correlation between education level, total expenditure, nutritional knowledge score, and BMI with total cholesterol level. Education level and nutritional knowledge score correlated significantly with LDL cholesterol level, and BMI correlated significantly with level of triglyceride.   Key Words :      Social economy, body mass index, risk factor of coronary heart desease
Analysis on Intention of Purchasing Organic Foods by The Undergraduate Students of IPB Using The Theory of Planned Behavior Approach Setiawati, Heppy; Hartoyo, Hartoyo; Simanjuntak, Megawati
Jurnal Manajemen & Agribisnis Vol 15, No 2 (2018): JMA Vol. 15 No. 2, July 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.15.2.198

Abstract

This study aims to identify factors that can increase the intention of buying organic foods and its implications in the design of organic food marketing strategy. The main model adopts Theory of Planned Behavior. Six variables were used in this study, namely, health awareness, environmental awareness, attitudes toward organic foods, subjective norms, perceptions of behavior control and organic food purchase intentions. The data to test the research model were collected from 140 respondents and were analyzed using statistical structural equation modeling method. The results of the study indicate that health awareness, environmental awareness, attitudes on organic foods, subjective norms and behavior control perceptions significantly influence the intention of buying organic foods. Furthermore, health awareness and environmental awareness have no significant effects on organic food purchase intention. The results of this study then become the basis in designing strategies to build a positive attitude on organic foods, subjective norms, and perceptions of consumer behavior control of organic foods that is by promoting organic foods through online or on certain events, creating new innovations so that the foods look attractive, and broadening market reach for organic food products to be more easily available.Keywords: purchase intention, organic food, SEM-LISREL, marketing strategic, Theory of Planned Behavior
Karakteristik Sosial Demografi dan Faktor Pendorong Peningkatan Kinerja Kader Posyandu Simanjuntak, Megawati
JWEM (Jurnal Wira Ekonomi Mikroskil) Vol 2, No 1 (2012): Volume 2 Nomor 1 Tahun 2012
Publisher : Pusat Penelitian & Pengabdian pada Masyarakat (P3m) STIE Mikroskil

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Abstract

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers. The aims of this research were to analyze the level of performance of posyandu cadres, and to analyze the factors that influence performance. Research conducted in Ciherang village with 30 samples that was selected using random sampling. Most of the cadres including productive age, junior secondary education, medium families size, and has been married to a third have children under five. The average of job length was 9 years old, had attended training related to posyandu, a cadres motivation is the desire to help the community. Average cadres incentives was Rp20,000 per person per month with the support of family and community leaders. The result showed that most of cadres’ performance can be categorized high. The higher the incentives and the more participation of cadres in training at least once influenced significantly for the improving of cadres’ performance. Keywords : Posyandu, Social Demography, Performance, Cadres
KEPUASAN KERJA KADER POSYANDU DI DESA CIHERANG KECAMATAN DRAMAGA Simanjuntak, Megawati; Amanah, Siti; Tjitropranoto, Prabowo; Harijati, Sri
Jurnal Penyuluhan Vol 9, No 1 (2013): Jurnal Penyuluhan
Publisher : Program Pascasarjana Ilmu Penyuluhan Pembangunan, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/penyuluhan.v9i1.9857

Abstract

Posyandu is one of the community participation approach in health sector that is managed by cadres, with the main problem arises is the declining number of visits of mothers of infants and toddlers.The aimed of this research were to analyze the level of job satisfaction of posyandu cadres, and to analyze the factors that influence job satisfaction.Research conducted in Ciherang village with 30 samples that was selected using random sampling. The result showed that most of cadre?s job satisfaction can be categorized high, despite the visit of mother and toddlers tended to decline. It means that the decline was more due to the factor of the target or the mothers themselves, not the factor of posyandu organizers. The higher the incentives received by the cadres and the more participation of cadres in training influenced significantly for the improving of cadre?s job satisfaction. In term of the strategies to increase the job satisfaction, in general, all the items associated with the work of posyandu cadres should be retained or categorized low priority, in other words there is no necessary to increase the job satisfaction posyandu cadres.Keywords : Posyandu, Job Satisfaction, Cadre
THE EFFECT OF MARKETING MIX ON “KPR XTRA BEBAS” DECISION MAKING IN BANK X REGIONAL I Arthur, Kevin Michael; Asmara, Alla; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 4, No 1 (2019): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol 3, No 1 (2018): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
The Entrepreneurial Potential among Undergraduate Students Simanjuntak, Megawati; Awwaliyah, Irma; Hayati, Hayati; Artanto, Rico J.
Jurnal Bisnis dan Manajemen Vol 17, No 2 (2016)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v17i2.29

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Entrepreneurship plays a vital role in the economic development of any country and it can be linked to economic growth of any nations. The research aimed to identify formal education’s role and self-concept among undergraduate students and its influence towards their entrepreneurial potential. In accomplish the purpose, an online questionnaire was administered to 456 students of Bogor Agricultural University, Indonesia. The collected data was analyzed by multiple regression model. The results revealed that self-concept was positively influence the entrepreneurial potential. The universities can strengthen student self-concept by instilling the values of entrepreneurship and training to shape a good self-concept.
KARAKTERISTIK DEMOGRAFI, SOSIAL, DAN EKONOMI KELUARGA PENERIMA PROGRAM KELUARGA HARAPAN (PKH) Simanjuntak, Megawati
Jurnal Ilmu Keluarga & Konsumen Vol 3, No 2 (2010): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2010.3.2.101

Abstract

Cash Conditional Transfer (PKH) is one of governments efforts to reduce poverty and improve the quality of human resources in poor communities through the provision of conditional subsidies. The purpose of this study were to identify characteristics of demographic, social, and economic of PKH families recipients and to analyze the differences of economic characteristics between pre and during families get PKH funds. This study applied a combination of cross-sectional and retrospective designs. Data collection located in eight villages in Dramaga District, Bogor Regency from March to December 2009. The sample was the wife from the families who received PKH as many as 150 people determined randomly by systematic methods. Statistical analyses were descriptive and paired t-test. Characteristics of demographic, social and economics of samples concluded from this study were the largest percentage of families ranged from five to six family member from nuclear families, as well as head of family and wife age ranged from 30 to 49 years. Their education levels were only up to primary school with head of family worked as laborers, while most wives did not work. Most family heads and wives both literacy in reading and writing Latin alphabet. Family total revenue increased significantly 1.3 fold during received PKH fund. Categories poverty did not change for the families who received PKH, but the ownership of electronic devices increased. Head of family has the largest and significant contribution to the total revenue of the family. The average expenditure per month for food and non-food respectively 70,1% and 29,9%. Significant increase for debt nearly twice as families received PKH fund. Ability to pay debt with assets owned, increased by obtaining PKH fund.
KONTRIBUSI EKONOMI DAN PERAN GANDA PEREMPUAN SERTA PENGARUHNYA TERHADAP KESEJAHTERAAN SUBJEKTIF Puspitawati, Herien; Simanjuntak, Megawati; Hayati, Latifatul
Jurnal Ilmu Keluarga & Konsumen Vol 5, No 1 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2012.5.1.11

Abstract

 This research aimed to analyze the contribution of economic, double burden, and well-being of women factory labor family. This research involved 60 families that were selected purposively. Families that involved in this research were complete families whose the wife worked as factory labor. Data was collected through interview by using questionnaire. Economic contribution was measured by proportion of wife income toward family income. Double burden was measured by total number of roles and frequency of each role. Subjective well-being was measured by wife satisfaction of their life. Data was analyzed by descriptive statistic, Pearson correlation, and multiple regression. The results showed that average women’s economic contribution were 51,0 percent and double burden were categorized as moderate. Subjective well-being generally grouped as moderate. Wife’s education and balancing work and family strategy were positively correlated with subjective well-being. Subjective well-being was influenced by wife’s education and balancing work-family strategy. 
FAKTOR-FAKTOR PENENTU PENGAMBILAN KEPUTUSAN PEMILIHAN MAYOR MAHASISWA S1 TAHUN AKADEMIK 2005/2006 Simanjuntak, Megawati; Johan, Irni Rahmayani
Jurnal Ilmu Keluarga & Konsumen Vol 1, No 1 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk/2008.1.1.97

Abstract

In determining major choosing, students as consumers were influenced by internal and external factors. The aimed of this research was to study the determinant factors in decision making of undergraduate students academicyear 2005/2006. The research was conducted in Bogor Agricultural University (IPB) Dramaga, Bogor since May to November 2006 by using one time cross sectional study. Sampling technique used was stratified random sampling with 331 samples. Data were collected by using questionnaire as a guide. Most of samples had determined their major since they entered IPB. Alumni job prospect was the first information they looked when read major’s information. For most samples, open house and promotion activities in Graduate Square influenced their major decision making. In addition, self interest (66.6%) and alumni job prospect (53.2%) influenced major decision making. This time, most samples (61.9%) had first major choosing and according to them the major suited their desire (74.0%). Logistic regression showed that samples with cumulative grade index &gt; 2.75 had opportunity 3.5 times to obtain major suited to their desire compare with samples with cumulative grade index &lt; 2.75. Major determine based on self interest had opportunity 1.467 times to obtain major suit to their desire compare with samples not based on self interest. The active seeking information samples had opportunity 1.489 times to obtain major suited their desire compare with passive seeking information samples.