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Journal : MEDIAKOM

STRATEGI KOMUNIKASI POLITIK MELALUI MEDIA SOSIAL YOUTUBE DALAM MENINGKATKAN ELEKTABILITAS AHOK Setiawan, Iwan
MEDIAKOM Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Program Magister Ilmu Komunikasi

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Abstract

In this study, researchers wanted to delve into the strategy of political communication which is run through social media in this regard youtube for the career development and the political influence of a politician in pursuit of political office in this country. Youtube chosen than others, due to social media is social media youtube video so there are similarities with the television media, but the cost to use the youtube media is much cheaper than when a politician uses television. And although it costs much cheaper, but the effects of a viral youtube as a part of social media is very significant. This is because youtube easily distributed to the public in very large numbers and across borders.            Youtube effectiveness in reaching audiences seemed destined to politicians who quite phenomenal figure in this country with the program of work and controversy that makes the figure Ahok the center of attention for many people across the country. It is interesting for researchers to dig deeper into the communications strategy in the run of a Ahok in improving his elektability especially in local elections in 2017 DKI this via youtube.Keywords: Political communication, social media, Youtube, DKI election, Elektability
Co-Authors Abdussamad . Achmad Fuad Achmad Hidayatno Adi Septian Putra Atmaja, Adi Septian Putra Adian Fatchur Rochim Aditya Bakti Priahutama Afrilianto, muhammad Agung Nugroho Agus Sukarto Wismogroho, Agus Sukarto Ahmad Asmedi, Ahmad Ahmad Shafi Mukhaitir Ahmad Thoriq, Ahmad ahmad yani Akbar, Padillah Al-Anshory, Umair Alfa Pradipta, Alfa Ambarwati, Levia Hasvi Andreas Handojo Andrey Wicaksono, Andrey Andrian Kristianto Andrie Al Kausar Angkasa, Syahreza S. Anita Yuliyanti Anne Charina Ardyono Priyadi Ariani, Nofi Risa Arif Satria Arifudin Idrus Aris Sugianto, Aris Aris Triwiyatno Arrasyid, Riko Arsyahadij, Miftahuddin Aryati, Yosephine Vania Prima Ashari, Ayu Aisyah At., Mulyadi Atiek Iriany Azis Wisnu Widhi Nugraha, Azis Wisnu Azis Wisnu Widhi Nugraha, Azis Wisnu Widhi B Devina Puspasari bagja waluya, bagja Basari, M. Aziz Bobby Rachmat Saefudin, Bobby Rachmat Budi Setiyono Camalin, Maudia Colin R Trainor Darjat Darjat Darmanto Darmanto David Setiawan, David Dede Rohmat Dede Sugandi Dian Agista Dian Masita Dewi Dianto, Ryan Dista Yoel Tadeus Djedi S. Widarto, Djedi S. Dwi Lesmana Eddy Gaffar Zulkarnain, Eddy Gaffar Eduward Tigor Elly Rasmikayati, Elly Endang Bidayani, Endang Ernowo Ernowo Fadlin Idrus Fajar Wisnu Aribowo Faruk, Mujaddid Feti Fahmimroah, Feti Fifi Swandari Franklin Franklin Friska, Yuliana H, Puput Wahyu Habibi, Muhammad Irfan Hariri, Azka Harlina, Raesa Harsono Harsono Haryadi Permana Hastuti - Sekolah Tinggi Ilmu Kesehatan Nasional Surakarta, Diah Dwi Hastuti, Diah Dwi Hendri Donnel Heni Kusdarwati Hepi Hapsari Hill. Gendoet Hartono Imam Santoso Indira, Diah Insani, Fitrah Rahmah Irkham, Irkham Ismawati, Heny Isnan Fauzan Akrom Ivan Aris Panoyo, Ivan Aris Juliana, Venti Jusagemal Aria EL Justinus Andjarwirawan Kausar, Andrie Al Keith Martin Kukuh Priyangga Laras Dwi Kawuri Lili Somantri Lintjewas, Lediyantje Lisye Setiagustina Luwandi Suhartono M Charlotte Benstead Maria Teodora Ping, Maria Teodora Martina Nainggolan Mauridhi Hery Purnomo Mochammad Facta Moetamar Moetamar Muhammad Fairuz Luthfa Muhammad Farchani Rosyid Muhammad Fathul Faris Muhammad Riyadi Muhammad Supono Kurniawan Munawar Agus Riyadi Mutia Dewi Yuniati Noor Yudhi Noviyanto, Alfian Nugroho, Muhammad Arief Nur Syamsiyah Nurul Taufiqu Rochman Paundralingga, Angsoka Yorintha Phil J Benstead Prabowo Tjitropranoto Pradana, Byan Bagas Pradana, Muhammad Ivan Prasetyo, Agus Budi Prestian Rindho S. Raf Drijvers Rahmawati, Dyana Rano Gusman Namara raudatul jannah Rika Arliza, Rika Riva Amrulloh Rizkiyana, Shella Rizky Mulya Sampurno Roron Wicaksono Hadi Saputri, Inderi Mira Saryanti, Dwi Setiyawidi Setiyawidi, Setiyawidi Sigit Purwanto Silalahi, Indra Pribady Sinaga, Bosker SIska Rasiska, SIska Sorikhi Sorikhi, Sorikhi Sri Fatimah Sri Indarto SUDARSONO SUDARSONO Sudjadi Sudjadi SUHARYANTO SUHARYANTO Sukmandaru Prihatmoko Sumardi Sumardi Sumardjo Sumardjo Supriatin, Hj. Ukilah Sururie, Ramdani Wahyu Surya Wisnurahutama Suryani . Syafri Kamsul Arif Taniady, Vicky Tarya J Sugarda Tejo Sukmadi Teuku Winnetou Thinni Nurul Rochmah Thoyyibah, Ita Tri Bagus Susilo Tri Wiyoko Trias Andromeda Tunjung Dwi Madyanto urai salam Uu Nurul Huda, Uu Nurul Wahyudi Wahyudi Wahyuni, Lies widya astuti Wisnu Ari Adi Yoga Handoko Agustin, Yoga Handoko Yuli Christyono Yulia Yulia Yuslinar, Asep Yusuf Dewantoro, Yusuf Zabib Bashori