Hatane Semuel
Program Manajemen Pemasaran, Fakultaas Ekonomi, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya

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Pengaruh Sistem Manajemen Mutu Iso Terhadap Kinerja Karyawan Melalui Budaya Kualitas Perusahaan (Studi Kasus PT. Otsuka Indonesia Malang) Semuel, Hatane; Zulkarnain, Joni
Jurnal Manajemen dan Kewirausahaan Vol 13, No 2 (2011): SEPTEMBER 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.898 KB) | DOI: 10.9744/jmk.13.2.162-176

Abstract

Research about the effect of the Quality Management System ISO upon employees performance through quality corporate culture can be seen from three dimensions. The three dimensions are ISO 9001 certification planning, corporate commitment and procedure implementation. With PT. Otsuka Indonesia Malang as the object and 110 randomly chosen employees as the respondent in collecting the data, this research found the result. According to the employees, ISO 9001 certification planning, corporate commitment, and procedure implementation have been running well. It also gives the significant positive effects upon quality corporate culture. Furthermore, the quality culture also gives the significant positive effects toward employees performance. However, employees still have perception that quality culture is not too strong because of the empowerment and involvement as well as quality improvement team work which have not run optimally.
ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK SHAMPOO MEREK “HEAD & SHOULDERS” Marthin, Johannes; Semuel, Hatane
Jurnal Manajemen Pemasaran Vol 2, No 2 (2007): OCTOBER 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.683 KB) | DOI: 10.9744/pemasaran.2.2.

Abstract

This research is to know level of brand loyalty of shampoo Head & Shoulders and pyramid of brand loyalty, which consist of switcher buyer, habitual buyer, satisfied buyer, liking of the brand, and committed buyer of shampoo Head & Shoulders. Result of this research up on 1200 respondents indicate that: (1) Shampoo Head & Shoulders have consumer which at most at committed buyer, that is 91.25%, so that concluded nicely. (2) Percentage of switcher buyer, habitual buyer, satisfied buyer, liking of the brand, and committed buyer of shampoo Head & Shoulders successively is 18.50%, 42.08%, 79.67%, 86.60%, and 91.25%, so that pyramid of brand loyalty is like inversed pyramid. This matter indication that brand of Head & Shoulders have strong brand equity. Abstract in Bahasa Indonesia: Penelitian ini bertujuan untuk mengetahui tingkat brand loyalty konsumen atas shampoo merek Head & Shoulders dan mengetahui susunan piramida loyalitas, yang meliputi switcher, habitual buyer, satisfied buyer, liking of the brand, dan committed buyer atas shampoo merek Head & Shoulders. Hasil penelitian atas 1200 orang pelanggan menunjukkan bahwa: (1) Shampoo merek Head & Shoulders mempunyai konsumen yang paling banyak pada tingkat committed buyer, yaitu 91,25%, sehingga disimpulkan bagus. (2) Prosentase switcher buyer, habitual buyer, satisfied buyer, liking of the brand, dan committed buyer atas shampoo merek Head & Shoulders berturut-turut adalah 18,50%, 42,08%, 79,67%, 86,60%, dan 91,25%, sehingga susunan piramida loyalitas adalah seperti piramida terbalik. Hal ini mengindikasikan bahwa merek Head & Shoulders memiliki brand equity yang kuat. Kata kunci: brand loyalty, switcher, habitual buyer, satisfied buyer, liking of the brand, committed buyer.
PENERAPAN TOTAL QUALITY MANAGEMENT SUATU EVALUASI MELALUI KARAKTERISTIK KERJA (Studi Kasus Pada Perusahaan Gula Candi Baru Sidoarjo) Semuel, Hatane
Jurnal Manajemen dan Kewirausahaan Vol 5, No 1 (2003): MARCH 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

In the present, management has transformed radically from traditional change into Total Quality Management (TQM) which stresses on organizational excellences such as reliability, responsiveness, assurance, competency and human resources. This research is an evaluation of TQM application held by a sugar factory, Candi Baru Sidoarjo through its program namely Gugus Kendali Mutu (GKM It is program of TQM at which it serves as an approach to endeavor its workers to have perception at different stages about different qualities. In addition, this is based on an analysis of job satisfaction of the workers, which is focused on woek charecteristics such as skill variation, job description, autonomy and feedback. From the results, it is concluded that human recources (workers), equipments or instruments being used as well as available period of time has positive relationship, especially between job satisfaction and skill variation. Other indicators, such as work flow and work result which are evaluated by the workers themselves as well as by their co-workers, have positive relationship between job satisfaction and job description. Furthermore, cooperation among workers within the same division having different levels of position has positive relationship between job satisfaction and job significance. In general, GKM implication in endeavoring the workers has positive impact towards worker satisfaction in sugar factory like Candi Baru Sidoarjo. Abstract in Bahasa Indonesia : Manajemen mengalami transformasi yang cukup radikal, yaitu perubahan dari model tradisional bergeser kepada Total Quality Management (TQM) yang menuntut keunggulan organisasi seperti kecepatan, daya tanggap, kelincahan, pembelajaran, dan kompetensi karyawan. Penilitian ini merupakan suatu evaluasi penerapan program TQM yang dijalankan oleh Pabrik Gula (PG) Candi Baru Sidoarjo melalui Gugus Kendali Mutu (GKM), yang merupa-kan suatu pendekatan dalam mewujudkan pemberdayaan karyawan, yang pada tingkat berbeda memiliki persepsi tentang mutu berbeda. Penelitian mengacu pada pengukuran kepuasan kerja karyawan yang difokuskan pada karakteristik kerja, meliputi variasi ketrampilan, identifikasi tugas, signifikansi tugas, otonomi dan umpan balik. Hasil penelitian menyimpulkan bahwa berdasarkan ukuran kepuasan terhadap indikator-indikator; menyadari sumberdaya yang dimiliki dan yang digunakan, perlengkapan dan peralatan serta materi yang tersedia, batas waktu yang diberikan, maka terdapat hubungan positip antara kepuasan kerja dengan variasi ketrampilan. Untuk indikator-indikator; cara dan hasil kerja yang dinilai diri sendiri maupun penilaian rekan kerja, maka terdapat hubungan positip antara kepuasan kerja dengan identifikasi tugas. Untuk indikator-indikator; kerjasama karyawan dalam maupun antar bagian, antara karyawan bawahan dan atasan, maka terdapat hubungan positip antara kepuasan kerja dengan signifikasi tugas. Secara umum penerapan GKM dalam memberdayakan karyawan mempunyai dampak positip terhadap kepuasan karyawan PG Candi Baru. Kata kunci: Karakteristik Kerja, GKM.
PENGARUH KEBUTUHAN TERHADAP MOTIF PENGGUNAAN KARTU DEBET BANK CENTRAL ASIA (BCA) DI KALANGAN MAHASISWA AKTIF FAKULTAS EKONOMI UNIVERSITAS KRISTEN PETRA SURABAYA Semuel, Hatane
Jurnal Manajemen dan Kewirausahaan Vol 5, No 2 (2003): SEPTEMBER 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This research is conducted to the students of class 1999, 2000, and 2001 of Economics Faculty of Petra Christian University. This research focuses on cognitive and affective motive of those subjects in using BCA´s debit card, assuming that consumers tend to use objective and subjective factors in considering to purchase certain product. The result of this research shows that achievement needs, power needs, and affiliation needs simultaneously influence the motive of the subjects in using BCA´s debit card, in which 46% of the influence can be explained by the model. Achievement needs have more dominant influence compared to power needs. Besides that, education factor (study duration) found to influence the cognitive motive, which is shown by the motive difference among class 1999, 2000, and 2001. Abstract in Bahasa Indonesia : Penelitian dilakukan terhadap mahasiswa Fakultas ekonomi Universitas Kristen PETRA Surabaya angkatan 1999, 2000, dan 2001. Fokus penelitian pada motif kognitif dan afektif dalam menggunakan produk kartu debet BCA, dengan asumsi bahwa konsumen dalam mempertimbangkan pembelian suatu produk lebih didasarkan pada faktor obyektif dan subyektif. Hasil penelitian mengungkapkan kebutuhan yang diukur melalui, achievement needs, power needs, affiliation needs ternyata secara serempak berpengaruh terhadap motif penggunaan kartu debet BCA di kalangan mahasiswa Fakultas Ekonomi Universitas Kristen PETRA Surabaya, dengan kemampuan 46% dapat dijelaskan dari dalam model. Achievement needs mempunyai pengaruh lebih dominan dibandingkan power needs. Selain itu faktor pendidikan (lama studi) mempunyai dampak terhadap motif kognitif, hal ini terungkap dari adanya perbedaan motif tersebut pada angkatan 1999 dengan angkatan 2000 maupun angkatan 2001. Kata kunci: motif, achievement, power, needs.
RESPONS LINGKUNGAN BERBELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA PADA TOKO SERBA ADA (TOSERBA) (Studi Kasus Carrefour Surabaya) Semuel, Hatane
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2005): SEPTEMBER 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This research discuss about the Shopping Environment Responses as Impulsive Buying stimuli in a study case on 200 consummers of Carrefour Surabaya. The shopping environment responses variables consist of are pleasure, arousal, and dominance (PAD). This study used shopping experience, that consists of hedonic shoping value, resources expenditure, and utilitarian shopping value, as the mediation variables. This study revealed that dominance variable had a positive effect on impulsive buying, and this study also revealed that resources expenditure as a shopping experience could be mediation variable between the shopping environment responses and the other shopping experience variables, and had a negative effect on impulsive buying. Abstract in Bahasa Indonesia : Penelitian pembelian tidak terencana pada toko serba ada (TOSERBA) dilihat dari respons pelanggan terhadap lingkungan berbelanja sebagai stimulus, suatu studi kasus pada 200 pelanggan Carrefour Surabaya. Variabel respons lingkungan belanja, yang terdiri dari pleasure, arousal, dan dominance (PAD). Penelitian ini menggunakan variabel pengalaman belanja hedonic shopping value, resources expenditure, dan utilitarian shopping value sebagai mediator respons lingkungan belanja terhadap pembelian tidak terencana. Hasil penelitian mengungkapkan bahwa; variabel respons lingkungan belanja dominance berpengaruh positip terhadap pembelian tidak terencana. Terungkap juga bahwa variabel pengalaman belanja resources expenditure merupakan variabel mediator antara respons lingkungan belanja dan variabel pengalaman belanja lainnya, serta berpengaruh negatip terhadap pembelian tidak terencana. Kata kunci: respons, lingkungan, belanja, pembelian.
DAMPAK RESPON EMOSI TERHADAP KECENDERUNGAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN ONLINE DENGAN SUMBERDAYA YANG DIKELUAKAN DAN ORIENTASI BELANJA SEBAGAI VARIABEL MEDIASI Semuel, Hatane
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2006): SEPTEMBER 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This research has an aim of examining the influence of emotional responses towards the impulsive buying behavior tendency from the online consumers, as a result of direct advertisement´s stimulus. Online Stimulus advertisement is formatted through a kind of audio-visual media format, picture animation, and picture text. The main purpose of this research is focused on the format shape of online medium, however, as a compare, brochures are usually used as one of offline mediums. The format of research use factorial experimental design with the online and offline medium as the factor. Besides, to evaluate indirect impacts of emotional response to the impulsive buying behavior tendency, it has used resources expenditure, recreation and convenience shopping oriented which are intervening variables. The results of this research shows that there are different of stimulus impacts between offline and online medium formats. It has been found that the format of online medium has stronger stimulus effect than the offline one. Although, online format medium has stronger stimulus total effect, but still the format of audio visual medium and text of picture has stronger effect than the form of picture animation. The other finding, The resources expenditures has a positive intervening between emotional responses towards recreation shopping oriented but has negative intervening towards convenience shopping oriented. This can be clearly seen on the format of audio visual and picture animation medium. The result of the same analysis has proven that convenience shopping oriented is a positive intervening between emotional response and impulsive buying behavior tendency but recreation shopping oriented has negative impact. Abstract in Bahasa Indonesia : Penelitian bertujuan untuk menguji dampak respon emosi terhadap kecenderungan perilaku pembelian impulsif konsumen online. Respon emosi dan kecenderungan perilaku pembelian impulsif ditimbulkan karena stimulus dari iklan online. Format media iklan online diformat dalam bentuk audio-visual, animasi gambar, dan teks gambar. Tujuan utama dari penelitian ini, lebih difokuskan pada format media online, namun digunakan media offline brosur sebagai pembanding stimulus media. Penelitian diformat dalam rancangan percobaan faktorial dengan menggunakan format media online dan offline sebagai faktor. Untuk menguji dampak tidak langsung respon emosi terhadap kecenderungan perilaku pembelian impulsif, digunakan sumberdaya yang dikeluarkan dan orientasi belanja konsumen sebagai mediasi. Hasil penelitian menunjukan bahwa terdapat perbedaan pengaruh stimulus antara format media offline dengan media online terhadap respon emosi dan kecenderungan perilaku pembelian impulsif. Ditemukan bahwa stimulus dari format media online memberikan dampak respon emosi dan kecenderungan perilaku pembelian impulsif yang lebih kuat. Dalam kelompok format media online ditemukan juga bahwa bentuk format audio-visual dan teks gambar mempunyai stimulus yang tidak berbeda secara statistik dan lebih kuat dibandingkan format animasi gambar. Hasil temuan lainya. menunjukan bahwa respon emosi mempunyai dampak positip secara langsung terhadap kecenderungan perilaku pembelian impulsif. Selain itu sumberdaya yang dikeluarkan dapat merupakan mediasi positip antara respon emosi dengan orientasi belanja rekreasi, dan negatip untuk orientasi belanja kenyamanan. Orientasi belanja kenyamanan merupakan mediasi positip antara sumberdaya yang dikeluarkan dengan kecenderungan perilaku pembelian impulsif, sedangkan orientasi belanja rekreasi merupakan mediasi negatip. Kata kunci:. pembelian online, pembelian impulsive, media online, orientasi belanja.
ANALISA PENGARUH TRANSACTION-SPECIFIC MODEL TERHADAP LOYALITAS KONSUMEN PADA INDUSTRI RESTORAN DI SURABAYA Tanggara, Alvin; Tanto, Amelia; Semuel, Hatane
Jurnal Hospitality dan Manajemen Jasa Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

Penelitian ini dilakukan untuk mengetahui kepuasan konsumen dilihat dari dimensi transaction specific model, yaitu ketanggapan, kualitas produk, harga, dan desain fisik serta pengaruhnya terhadap loyalitas konsumen pada industri restoran di Surabaya yang dikhususkan pada kategori restoran keluarga dengan mengambil sampel sebanyak 200 responden. Penelitian ini merupakan penelitian kuantitatif deskriptif dan kausal yang menggunakan teknik Structural Equation Modelling (SEM) dan sistem Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kepuasan konsumen dilihat dari ketanggapan kualitas produk, harga dan desain fisik memberikan pengaruh signifikan terhadap loyalitas konsumen.
ANALISAH PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN HERBS SPA Yunita, Melinda; Semuel, Hatane
Jurnal Hospitality dan Manajemen Jasa Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

Industri spa saat ini sangat berkembang pesat sehingga menyebabkan persaingan antar spa semakin ketat. Hal ini membuat setiap spa berlomba-lomba untuk memberikan pelayanan yang terbaik. Oleh karena itu, setiap spa harus memiliki strategi pemasaran yang baik untuk membedakannya dengan spa yang lain. Salah satu strategi marketing adalah experiential marketing. Dengan menggunakan analisa regresi linier berganda. Hasil dari analisa regresi linier berganda, menunjukan bahwa sense dan act berpengaruh positif dan signifikan, think dan relate berpengaruh positif namun tidak signifikan, sedangkan feel berpengaruh negatif dan tidak signifikan
CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN Semuel, Hatane; Wijaya, Elianto
Jurnal Manajemen Pemasaran Vol 3, No 1 (2008): APRIL 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.554 KB) | DOI: 10.9744/pemasaran.3.1.pp. 35-54

Abstract

This research is done to find out the implementation of Corporate Social Responsibility (CSR) towards purchase intention in some restaurants in Surabaya by using corporate image as an intervening variable. There are 105 respondents who become the customers of some restaurants implementing CSR. CSR is viewed from triple bottom line dimensions, which are economic dimension, social dimension, and environmental dimension. The research shows that Corporate Social Responsibility (CSR) has direct influence on purchase intention as well as corporate impage; whereas corporate image has influenced directly on purchase intention. In this case corporate image serves as an intervening variable between Corporate Social Responsibility and purchase intention.
BRAND EXPERIENCE, BRAND COMMITMENT, DAN BRAND LOYALTY PENGGUNA APPLE IPHONE DI SURABAYA Semuel, Hatane; Putra, Reynaldi Susanto
Jurnal Manajemen Pemasaran Vol 12, No 2 (2018): OKTOBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.202 KB) | DOI: 10.9744/pemasaran.12.2.69-76

Abstract

The development of technology in the era of globalization more rapidly, that causing high competition between companies. Smartphone companies generally strive to maintain survival, gain optimal profit and strengthen the brand in the minds of consumers. To achieve these objectives then the products produced company must be useful, quality and innovative. This research objective to analyze the impact of brand experience – commitment to brand loyalty to Apple IPhone users in Surabaya. This study was carried out by distributing questionnaires to 100 respondents on Apple IPhone users in Surabaya. This type of research uses descriptive causal using data management from SPSS and SmartPLS. The results of this study indicate that the direct influence of brand experience on brand loyalty has no significant effect, while indirect influence on brand experience on brand loyalty through affective commitment has a significant influence