Lutfi Aris Sasongko
Staf Pengajar Fakultas Pertanian Universitas Wahid Hasyim

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CONSUMERS PREFERENCE TOWARDS WATERMELON IN SEMARANG

MEDIAGRO Vol 4, No 2 (2008)
Publisher : MEDIAGRO

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Consumer buy product and service to fulfill their needs. Need is natural, while pretension is unnatural need. The objective of this research is to find out the consumers preference towards watermelon in Semarang, the factors that influence the consumers in choosing watermelons in Semarang, the alternative fruit that replace watermelon, and kinds of watermelons mostly sold in Semarang. Research method used is descriptive method, the technique of location and respondents sampling use purposive sampling with the locations are on three main markets in Semarang and there are 90 respondents. Kind of data and data resources used are primary and secondary data by interviews and questionnaires as the data collection method. The primary and secondary data in this research are analyzed with tabulation and percentage analysis technique. This research has been conducted on July  – August 2008. The result of this research shows that watermelon has not become the most preferred fruit for Semarang consumers, in choosing watermelon, the consumers have preferences in the taste and seedless. However, the alternative fruit chosen by the consumers is orange. And, preferred watermelon in Semarang is as follows: weight of 2 – 4 kg, red fleshed, and seedless. Keywords: consumer, preference, watermelon

Perilaku Beberapa Klaster Masyarakat Di Sekitar Sungai Tuk Terhadap Air Limbah Domestik

MEDIAGRO Vol 7, No 1 (2011)
Publisher : MEDIAGRO

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Water is the most precious natural material. Water quality is strongly influenced by the social environment such as population density and social density. Tuk River is one of the Kali Garang River tributary that crossed markets and residential areas that have the potential for contamination by domestic waste. Region through which the river, these include the Sampangan Village and Bendan Ngisor Village Gajahmungkur District. The focus of this research is the behavior of a few clusters of communities around the Tuk River related domestic waste water disposal in terms of aspects of knowledge, attitude and action. Primary data were collected by conducting interviews using the questionnaire tool. Secondary data in the form of a general description of the Tuk River and statistical data obtained from relevant agencies. The populations in this study were residents in the Bendan Ngisor Village and Sampangan Village. The design of the study sample was selected proportionally based on location of residence. The numbers of samples taken from each cluster of residence and selected purposively. Selected sample is the sample that living near the Tuk River and dispose of domestic waste water into the Tuk River. The data have been collected were analyzed by analysis of frequency tables, cross tabulation and simple correlation analysis. The results showed that the behavior of middle settlement cluster of respondents to domestic waste water on aspects of knowledge and attitude better than any other settlement clusters. However, in action aspect, respondents in small settlement cluster better than the other two clusters of settlements. The level of education has a fairly good correlation in the attitudes of respondents, but still less correlated to the knowledge and actions in respondent’s domestic waste water disposal into the river bodies. The fact that encountered in the field, indicating that the action of respondents in addition to dispose of domestic waste water is influenced by the knowledge and attitudes are also influenced by the existing drainage system in the neighborhood. Keywords: Tuk River, domestic waste water

Consumer Preferences Of Soybean Processed Commodities In Semarang City

MEDIAGRO Vol 6, No 2 (2010)
Publisher : MEDIAGRO

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Health is influenced by the quality of consumed food every day. Sothat people become healthy, strength, and have normal growth, consumedfood have to fulfill fundamental element which required by body (nutrition& calorie), consist of protein, fat, carbohydrate, vitamin, and mineral. Oneof its alternative is to consume food which contain legume like soy,because soy have complete content element of nutrition. Tofu and mouldedsoya bean is made food type of soy. This research aim to to know : ( 1) Dotofu and moulded soya bean become the most choosen food in Semarangcity; ( 2) To know factors influencing consumer in chosening tofu andmoulded soya bean and ( 3) To know the alternative for tofu and mouldedsoya bean. Basic method that is used is descriptive method analysis andenforcement method that is used is method of survey. Method intake of areasampel and responder is purposive sampling. used data in the form ofprimary data and sekunder collected through interview with kuesioner,record-keeping, documentation and observation in the form of photo.Responder characteristic of tofu and moulded soya bean is woman agebetween 41 until 45 year, with merried status. Most work of responder isemploying at other sector and level education of responder is ElementarySchool. Earnings from most responder is Rp 1.000.000,- up to Rp.1.500.000, with amount of responsibility counted 3 up to 4 people. Budgetfor food is Rp. 250.000,- up to Rp. 300.000,- each month. Tofu andmoulded soya bean become most taken food because its price and itsalternative is egg. Pursuant to appetite to tofu and of moulded soya beanconsumer like to medium size of white tahu and wrapped plastic tempe withmedium size, consumer the get information about tahu and tempe as foodwhich good to consumed from environment. Tofu and moulded soya bean isthe most consumed food with storey level often in a week, and consumerexpressed their satisfaction. The most favourite type of processing tofu isfried tofu and moulded soya bean processing favourite is fried moulded soyabean.

PERKEMBANGAN UBI JALAR DAN PELUANG PENGEMBANGANNYA UNTUK MENDUKUNG PROGRAM PERCEPATAN DIVERSIFIKASI KONSUMSI PANGAN DI JAWA TENGAH

MEDIAGRO Vol 5, No 1 (2009)
Publisher : MEDIAGRO

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Ubi jalar merupakan komoditas sumber karbohidrat utama, setelah padi, singkong, terigu dan jagung.  Tulisan ini bertujuan untuk mengungkapkan perkembangan luas panen, produksi dan  produktivitas ubi jalar. Berdasarkan data BPS tahun 2002 ±  2007 peluang pengembangan ubi jalar  untuk mendukung program diversifikasi konsumsi pangan di Jawa Tengah masih cukup terbuka terutama melalui intensifikasi. Upaya intensifikasi dapat dilakukan untuk meningkatkan produksi ubi jalar adalah melalui intensifikasi yaitu melalui penggunaan benih unggul, perbaikan pengelolaan usahatani ubi jalar dengan penggunaan pupuk berimbang dosis, waktu dan cara yang tepat sesuai dengan kondisi dan sifat kimia tanah setempat.

DAYA TERIMA KONSUMEN PADA PRODUK OLAHAN PANGAN TERSUBSTITUSI TEPUNG BERBASIS SUMBERDAYA LOKAL

MEDIAGRO Vol 4, No 1 (2008)
Publisher : MEDIAGRO

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Consume degree of many food processed product decreased because of society purchase decreasing. In economic recovery (2002-2005), rice and corn consume decreased while sweet potato and cassava consume increased. The research was meant to know consumer acceptance on food processed product which substituted with local resource base flour, and to identify proponent and opponent in consume them. The descriptive method was done, with purposive sampling, while selected research area was on Magelang Regent (rural area) and Semarang City (urban area). Sample research design was quota sampling method. The data collections were done with documentation, interview, questioner and product testing. The data analyze used descriptive statistic and Friedman test on significant degree (α = 0.05). The result indicated that consumer acceptance on food processed product which substituted with local resource base flour was good. And it was the key factor of food product diversification acceleration. So  it should be pushed with socialization, demonstration and exhibition. Food processed product diversification acceleration and local resource base flour development should be done to fulfill supply aspect on the market. Keywords : local resource base flour, consumer acceptance

PROFIL USAHA RUMAH JAMUR GEMAH RIPAH DESA BUMIREJO KECAMATAN KALIANGRIK KABUPATEN MAGELANG - JAWA TENGAH Profile of Gemah Ripah Mushroom Farm In Bumirejo Village, Kaliangkrik District, Magelang Regent, Province of Central Java

MEDIAGRO Vol 1, No 2 (2005)
Publisher : MEDIAGRO

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The research explored oyster mushroom cultivation which was done by Gemah Ripah Mushroom Farm as middle-size agricultural business enterprise that located at Bumirejo Village, Kaliangkrik District, Magelang Regent, Province of Central Java.  The primary data was taken from case study of the cultivation, the secondary data was taken from Central Statistic Bureau and other related research. From the research could conclude : 1) technical aspect, cultivated area had appropriated with oyster mushroom habitat; 2) social aspect, Gemah Ripah Mushroom Farm could create employment for local community; 3) commercial aspect, oyster mushroom demand as one of high protein alternative vegetable was still increase; 4) financial aspect, counting with assume age of project was five years, getting income on the second month of first year, rate of interest was 16 % each year and reside value was zero.  Investment amount of Rp. 27,149,500 would give net B/C 1.462 with NPV Rp. 101,211,980.51 and IRR 143.797 %.  That investment would achieve payback period on 23rd month.  Operational cost each year Rp. 59,746,838.88 and cost each item Rp. 447.84.  Average income each month Rp. 8,620,000 and average product each month 1,580 kgs. SWOT analyze included : (1) Strength : the investment was enough for business development, entrepreneur skill on management was enough, production equipment was having appropriated design and function, production capacity was big enough, customer was loyal, Gemah Ripah led on white oyster mushroom market in M agelang; (2) Weakness : Gemah Ripah had not had own land yet (they still rent from land-owner), the management did not open new market actively, their research and development skill on white oyster mushroom cultivation still narrow; (3) Opportunity : the big opportunity to build new market (refer to increased demand each year, especially many distributor which agree to take trading contract), changing of consumer trend that consume more high protein vegetables; (4) Threat : increasing the amount of competitor which destroyed price market, increasing the price of fuel.Key words : oyster cultivation, SWOT analyze

KAJIAN TINGKAT ADOPSI TEKNOLOGI PADA PENGELOLAAN TANAMAN TERPADU (PTT) PADI SAWAH (Oryza sativa L) DI KECAMATAN BOJA KABUPATEN KENDAL

MEDIAGRO Vol 8, No 1 (2012)
Publisher : MEDIAGRO

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The improvements of rice production, which rice is the main food source for Indonesian people, have been carried out continuously; one of them is through the approach of Integrated Crop Management (ICM). ICM is not solely a technology or technology package but it is the approach of the production problem solution in a local region which applies appropriate technology and it is handpicked by farmers with the help of agricultural extension. The research was conducted to know how far the technology which has been introduced in the ICM are implemented or adopted by farmers viewed from the quality, speed and quantity. The introduced assembly technology is in form of new high-yielding varieties, high quality seed and labelled, increasing crop population through Jajar Legowo, balanced fertilizing, Crop Pests control through Integrated Pest Management approach, giving organic fertilizer, perfect cultivation, planting young seeds, planting 1-3 seeds per stick, intervallic watering, weeding with gasrok and proper harvesting after the harvest. The determination of sampling area is conducted purposively in Boja subdistrict, while the respondents sample are conducted in simple random sampling and obtained 70 farmers. Data analysis method which is used is the scoring based on the determiner component (impact point) while the level of adoption uses Likerts Summated Ratings (LRS) scaling method which are classified into three levels, namely the adoption of high, medium and low; with a low criterion (0,0 to 33,3 %), moderate (33,4 to 66,7%) and high (66,8 to 100%). The research results showed that the quality level of the technology adoption of integrated crop management of rice plant is categorized to moderate (60.61%), the adopted technology component is high-yielding varieties (72.38%), control of crop pests with integrated pest management approach (93.81%), proper soil management (97.14%), planting young seeds (70.71%), planting 1-3 seeds per stick (74.29%), intervallic irrigation (95.71%) and weeding with gasrok/hedgehog (88.98%) while other components are at medium and low categories. The speed and quantity of adoption are measured by the amount of farmers who adopted the ICM component, the analysis showed that the level of speed and quantity of the adoption is in the high category (76.48% and 75.73%). Based on these conditions, the elucidation of the technology which is summarized in the ICM still have to be carried out so that farmers can be more convinced to apply the ICM component. Keywords : adoption, ICM, rice plant

ANALISIS PENDAPATAN BUDIDAYA BANDENG KELURAHAN TUGUREJO KECAMATAN TUGU KOTA SEMARANG

MEDIAGRO Vol 8, No 1 (2012)
Publisher : MEDIAGRO

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This research aims to determine the cost of production, revenue and income milkfish cultivation, and the factors that effect the cultivation of milkfish income Tugurejo Village Tugu District Semarang City. The sampling technique used purposive sampling methods, sampling of respondent was conducted by a simple random sampling. The population saple was taken by 45 respondents farmers cultivating milkfish population residing in the village Tugurejo. Methods of data collection through interviews, records, observations dan questionnaires. The results income from milkfish cultivation is to use the difference between total revenue (TR) and total cost (TC). With the average number of explicit costs of Rp 6.231.245 per season and the average numver of milkfish cultivation receipts in a production process of Rp 9.096.948 per season. Then obtained the average land area of 2,69. Value of R/C milkfish cultivation farm in thevillage Tugurejo was 1,62. The analysis of data by multiple linear regression. It is known that the free variables of land area (X1), seeds (X2), production cost (X3), total production (X4), and the selling price (x5), has been associated with variable tied to the level of milkfish cultivation income (Y). coefficient of determination (R2) 0,986 states the ability of the modl established by the independent variables in explaining the diversity of the dependent variable is equal to 98,6 percent, while the remaining 1,4 percent is explained by other variables. The land area variable has a p-value 0,337 > 0,05, meaning there is no significant influence of the land area to the income of milkfish cultivation. The seed variable has p-value 0,123 > 0,05, meaning there is no significant effect of seed for milkfish cultivation income result. The cost variable of production has p-value 0,000 < 0,01, mean very significant. The amount production variable has p-value 0,000 < 0,01, mean very significant. The selling price variable has p-value 0,000 < 0,01, mean very significant. Keywords : income, milkfish cultivation

TINGKAT KETEPATAN ADOPSI PETANI TERHADAP SISTEM TANAM JAJAR LEGOWO PADA TANAMAN PADI SAWAH (Studi kasus di Desa Undaan Kidul, Kecamatan Undaan, Kabupaten Kudus)

MEDIAGRO Vol 8, No 2 (2012)
Publisher : MEDIAGRO

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Paddy is the raw material of rice, where rice is a basic need that is important. Faltering rice self-sufficiency should be sought immediately find a way out, including technology that can answer these problems. One form of technology in the agricultural sector is to improve farming methods and the use of improved seed. The way that to do by farmers to renew farming especially in Kudus is by adopting innovation Jajar Legowo cropping system which is an integrated development concept pioneered by Centers of Agricultural Technology Research (BPTP) in Central Java. The purpose of this study were to determine the accuracy level of the farmer’s adoption in Jajar Legowo cropping systems at Undaan District and to know the problems that occur in Jajar Legowo cropping systems at Undaan District. The village was used as research is Undaan Kidul village, as the village has adopted the Jajar Legowo cropping systems. Taking a sample of farmers conducted in purposive sampling (a total of 100 people who will serve as the respondents in this study). Accuracy level of innovation adoption Jajar Legowo cropping systems in all aspects of belonging to the right (89,75%). This means that most of the respondent farmers have applied as recommended from every aspect of the Jajar Legowo cropping systems in paddy plant. The problems that arise in the innovation adoption of Jajar Legowo cropping system is the aspect of inspection because the aspects of the examination requires special expertise and thoroughness of farmers to examine in detail the condition of their grain crops. Keywords: Jajar Legowo, Adoption, Paddy

ANALISIS USAHA BUDIDAYA DAN PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) DI KECAMATAN NGALIYAN KOTA SEMARANG

JURNAL AGRICA Vol 11, No 1 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

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The objective of this research is to find out the amount of costs, income, and revenue from the cultivation and marketing of white oyster mushroom. The purposive sampling method was used for area determination. The sampling of white oyster mushroom farmers as respondents was carried out by census. Snowball technique was used for marketing institutions. The total respondents in this research were 34, consisting of 15 farmers, 5 collecting merchants, 4 retailers, and 10 end consumers. The analysis used was the cost analysis, revenue and income, marketing margin, farmer’s share and marketing efficiency. The results of this research are: the production cost in one peroid is Rp. 8.006.500; while farmer’s income is Rp. 16,588,800 per peroid; and the revenue received by the farmers is Rp. 8,880,900 per peroid. There are three types of marketing channels: Marketing Channel I, farmers directly sell to the consumers; Marketing Channel II, farmers sell via retailers, and subsequently continued toend consumers; Marketing Channel III, farmers sell to collecting merchants, and subsequently continued to retailers and end consumers. In Marketing Channel I, the farmers have a share value of 100%. In Marketing Channel II, the margin value is Rp. 2.100/kg, the total profit gained is Rp. 1.276/kg, with farmer’s share is 87.27%. Meanwhile, on Marketing Channel III, the margin value is Rp. 3.700/kg, with a profit gained of Rp. 2.086/kg, and the farmer’s share is 77.58%. The efficiency level in collecting merchants is 9.8%, and retailers at 4.5%. For efficiency level, the marketing of oyster mushroom through those three marketing channels is already efficient. Keywords: White Oyster Mushroom, Marketing Channels, Farmer’s Share, Marketing Efficiency