Ratna Deli Sari
Lampung University

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EFEKTIVITAS GAYA KEPEMIMPINAN PIMPINAN TERHADAP TINGKAT KESIAPAN KARYAWAN DALAM BEKERJA Sari, Ratna Deli
JURNAL PERSPEKTIF BISNIS Vol 1, No 2 (2013)
Publisher : JURNAL PERSPEKTIF BISNIS

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Abstract

A leader must be able to precisely direct individual goals to organizational goals. Leadership Style is one aspect of leadership in optimizing the ability of natural resources, financial and human resources to achieve organizational goals. The most appropriate leadership style will depend on the function of the leader, subordinates and the situation. Leadership effectiveness can be achieved if the leadership style can adjust to the level of development of the subordinate to the existing situation.In this study, the tool used is a situational leadership style that conveyed by Hersey and Blanchard. Situational leadership model, it can measure the extent of the effectiveness of leadership styles used by the leadership. The method used is descriptive survey. Data obtained, using questionnaires, interviews, and other internal data that is needed.The results of these studies indicate that leadership style and development level of subordinates are not on the same level, still has not been effective results. Thus, it can be concluded that the effectiveness of leadership style that is used is still low, amounting to 57%. With these results it is, the level of employee satisfaction is low there is a leadership shown by the percentage by 56%. Keyword: leader, subordinates, situational leadership, Leadership effectiveness
Pelaksanaan Personal Selling Dalam Pengaruhnya Terhadap Keputusan Pembelian Polis Asuransi Suparwo, Adi; Riana, Dwiza; Sari, Ratna Deli
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 1, No 2 (2017): Jurnal Ecodemica
Publisher : LPPM Universitas BSI

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Abstract

ABSTRAKIndustri asuransi merupakan salah satu industri yang perkembanganya sangat ditentukan oleh upaya perusahaan dalam memasarkan produknya di masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh personal selling terhadap keputusan pembelian polis asuransi produk Hario Siaga PT. MNC Life Assurance Cabang Bandung. Dalam penelitian ini menggunakan metode penelitian deskriptif dan verifikatif. Penelitian ini dilakukan pada nasabah produk Hario Siaga PT. MNC Life Assurance Cabang Bandung dengan jumlah sampel yang berjumlah 80 orang. Teknik sampling yang digunakan adalah metode nonprobability sampling dengan teknik sampel insidental. Analisis statistik data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana. Penelitian menunjukan bahwa variabel personal seliing berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini menandakan bahwa semakin baik personal selling yang dilakukan perusahaan mampu meningkatkan keputusan pembelian konsumen. Kata kunci : Personal Selling, Keputusan Pembelian, Polis Asuransi ABSTRACTInsurance industry is one of the industries whose development is determined by the companys efforts in marketing its products in the community. The purpose of this study is to determine the effect of personal selling on the decision to purchase insurance policy products Hario Siaga PT. MNC Life Assurance Branch Bandung. In this research use descriptive research method and verifikatif. This research was conducted on customer product of Hario Siaga PT. MNC Life Assurance Branch Bandung with the number of samples totaling 80 people. Sampling technique used is nonprobability sampling method with incidental sample technique. Statistical analysis of data used in this study is a simple linear regression analysis. Research shows that the personal variable seliing have a positive and significant effect on the purchasing decision. This indicates that the better personal selling made the company able to improve consumer purchasing decisions. Keywords : Personal Selling, Buying Decision, Insurance Policy