Denny Saputra
English Education Study Program, Languages and Arts Education Department, Teacher Training and Education Faculty of Tanjungpura University, Pontianak

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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASE DECISION OF NIKE SPORTS SHOES (Case Study On S1 FISIP UNDIP Students) Saputra, Denny; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Jurnal Ilmu Administrasi Bisnis

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Abstract

Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.
A STUDY ON TEACHING LISTENING THROUGH EASY ENGLISH “BASIC ENGLISH FOR SPEAKERS OF ALL LANGUAGES” RECORDING Saputra, Denny; Salam, Urai; Novita, Dewi
Jurnal Pendidikan dan Pembelajaran Vol 3, No 10 (2014): Oktober 2014
Publisher : Jurnal Pendidikan dan Pembelajaran

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Abstract: The objective of this research is to know whether teaching listening through Easy English “Basic English for Speakers of All Languages” recording to 7th grade students of MTs. Darul Khairat Pontianak in academic year 2013/2014 is effective or not. The research was conducted using Pre-Experimental Design form without control group. The data were collected through test and analyzed using t-test formula. The sample was class 7A in MTs. Darul Khairat that consisted of 26 students which was taken using Simple-Random Sampling. This research was conducted from 6th March to 10th April 2014. Students’ pre-test mean score is 58.84 and students’ post-test mean score is 70.96. The result of t-test (10.12) is bigger than t-table (2.060). Moreover, the calculation of effect size of the treatment is 1.98 and classified as high. In conclusion, this research proved that teaching listening through Easy English “Basic English for Speakers of All Languages” recording is effective. Keywords: Easy English recording, Teaching Listening Abstrak: Tujuan penelitian ini adalah untuk mengetahui apakah mengajar listening melalui rekaman Easy English “Basic English for Speakers off All Languages” pada siswa kelas 7 MTs. Darul Khairat tahun ajaran 2013/2014 efektif atau tidak. Penelitian dilakukan dengan Desain Pre-Eksperimental tanpa kelompok terkontrol. Data dikumpulkan melalui tes dan dianalisa dengan rumus uji t. Sampel penelitian adalah kelas 7A di MTs. Darul Khairat Pontianak yang terdiri dari 26 siswa yang diambil dengan Pengambilan Sampel Acak-Sederhana. Penelitian ini dilakukan dari 6 Maret sampai 10 April 2014. Nilai tes rata-rata siswa sebelum menerima treatment 58,84 dan sesudah menerima treatment 70,96. Hasil dari uji t (10,12) lebih besar dari table t (2,060). Penghitungan ukuran tingkat pengaruh dari treatment adalah 1,98 dan dikategorikan tinggi. Kesimpulannya, penelitian ini membuktikan bahwa mengajar listening melalui rekaman Easy English “Basic English for Speakers of All Languages” efektif. Kata Kunci: rekaman Easy English, Mengajar Listening
ANALISA EFEKTIFITAS PROMOSI TERHADAP KEPUTUSAN KONSUMEN PADA MEMBELI SEMEN BARURAJA DI KELURAHAN SEKIP JAYA KECAMATAN KEMUNING PALEMBANG Marnisah, Luis; Saputra, Denny; Rosni, Azra’ie K
Jurnal Ekonomi Global Masa Kini Vol 7, No 3
Publisher : Jurnal Ekonomi Global Masa Kini

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Abstract

In order to obtain information to determine the influence of promotion mix to the consumer’s decision to buy cement Balfour in the village Sekip Jaya subdistrict Kemuning Palembang, the population in this study are all people who lived in the village Sekip jaya subdistrict Kemuning Palembang while the sample used is random sampling where from random sampling the obtained 100 respondents, the question in this study using three indicators, namely promotion mix of advertising, sales promotion, and public relations. The method used is the method of test validity, reliability testing, regression, hypothesis testing, and test normalization. Bassed on research on the promotional mix towards the consumer’s decision to buy cement Balfour in Sub Sekip Jaya Subdistrict Kemuning Palembang by using the above it can be concluded that the promotion mix influence consumer’s decision to buy cement Balfour in Sub Sekip Jaya subdistrict Kemuning Palembang and indicators promotion mix greatest influence decisions purchase is advertising.Keyword: Promotion Mix Influence On Purchasing Decisions
Rancang Bangun Mesin Penghancur Buah Kelapa Sawit Kapasitas 50 Kg/Jam Husman, Husman; Sugiyanto, Sugiyanto; Saputra, Denny; Rosmansyah, Ridho; Zulhelmi, Zulhelmi
Manutech : Jurnal Teknologi Manufaktur Vol 8 No 02 (2016): Manutech : Jurnal Teknologi Manufaktur
Publisher : Politeknik Manufaktur Negeri Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.226 KB) | DOI: 10.33504/manutech.v8i02.15

Abstract

Perusahaan kelapa sawit biasanya terdiri dari perkebunan dan pabrik pengolahan kelapa sawit.Selain dihasilkan dari perkebunan mereka sendiri, mereka juga membeli kelapa sawit, CPO, dan kernel(inti sawit) dari para petani atau pabrik pengolahan lain. Hasil perkebunan kelapa sawit dari para petanidijual kepada pengepul, kemudian pengepul menjual kelapa sawit ke pabrik pengolahan. Menurut parapengepul harga jual kelapa sawit dari pengepul ke pabrik terbilang murah walaupun kelapa sawittersebut berkualitas baik. Mereka berpikir untuk mengolah sendiri kelapa sawit tersebut, tetapi hargamesin pengolahan kelapa sawit tidak bisa terjangkau oleh mereka. Melalui penelitian ini akan dibuatkanmesin penghancur buah kelapa sawit kapasitas 50 kg/jam, yang diharapkan dapat digunakan oleh parapetani kelapa sawit dalam hal peningkatan nilai jual hasil perkebunan. Metode yang dilakukan untukmenyelesaikan permasalahan ini adalah dimulai dengan penyusunan daftar kebutuhan produk yangdiperlukan, pembuatan dan pemilihan konsep, perancangan komponen, pembuatan detail gambarteknik, pembuatan dan perakitan dan uji fungsi alat. Hasil uji coba mesin penghancur buah kelapa sawitdengan kapasitas 50 kg/jam dapat mencacah buah kelapa sawit dengan berat jenis cacahan0.8245kg/liter.