Syaiko Rosyidi
STIE YPPI REMBANG

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Analisis Pengaruh Brand, Country of Design dan Country of Assembly Pada Persepsi Kualitas dan Niat Beli Rosyidi, Syaiko
Potensio Vol 11, No 1 (2009): Potensio
Publisher : STIE YPPI Rembang

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Abstract Penelitian ini merupakan penelitian eksperimen dengan tujuan untuk menguji pengaruh brand, country of design dan country of assembly pada persepsi kualitas dan niat beli. Responden dalam penelitian ini adalah mahasiswa Magister Sains Fakultas Ekonomi dan Bisnis Universitas Gadjah Mada, dengan jumlah sampel adalah 128. Hasil penelitian eksperimen menunjukkan bahwa: secara signifikan persepsi kualitas pada brand, country of design dan country of assembly yang dipersepsikan tinggi lebih tinggi daripada persepsi kualitas pada brand, country of design dan country of assembly yang dipersepsikan rendah.; secara signifikan niat beli pada merek brand, country of design dan country of assembly yang dipersepsikan tinggi lebih tinggi daripada niat beli pada brand, country of design dan country of assembly yang dipersepsikan rendah; secara signifikan persepsi kualitas pada brand rendah, country of design dan country of assembly.yang dipersepsikan tinggi lebih tinggi daripada persepsi kualitas pada brand, country of design dan country of assembly. yang dipersepsikan rendah.; dan secara signifikan niat beli pada merek brand rendah, country of design dan country of assembly yang dipersepsikan tinggi lebih tinggi daripada niat beli pada brand, country of design dan country of assembly yang dipersepsikan rendah.
FAKTOR-FAKTOR YANG MEMPENGARUHI DAYA SAING UMKM DI KABUPATEN REMBANG SARI, DIAN ANITA; Rosyidi, Syaiko
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

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The role of UMKM to the economic development of a region is very important, as well as with Rembang regency. Strengthening the competitiveness of UMKM become strategic effort in winning the competition between UMKM in a region. Therefore, finding the factors that affect the competitiveness of UMKM become necessary for the development of UMKM.The purpose of this study is to determine the factors that affect UMKM in Rembang. Competitiveness factors are measured using product advantages, human resources, and product marketing using IT. The sample in this research is the leading sector of UMKM in Rembang such as Batik Lasem, Processed Fish, and Furniture. Sampling method using purposive sampling with the number of research respondents is 100 respondents. Data collection techniques with interviews, observations, and questionnaires. Data analysis method by conducting instrument test (validity test and reliability test), data analysis technique (multiple linear regression test, test of determination, and t-test).Validity and reliability test is done with 30 respondents which are all valid and reliable results. Result of t-test proves that independent variable consisting of product superiority, human resources, and product marketing by using IT have a significant positive effect to competitiveness of UMKM. In F test, get result of significance value smaller than 0,05. This proves that simultaneously the independent variables affect the dependent variable. Determination test proves that product superiority, human resources, and marketing of products using IT affect the competitiveness of 56%, while the rest is influenced by factors outside the independent variable in this study.  Keywords: UMKM, Competitiveness, Featured Products
PENGARUH STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DAN TEKNOLOGI INFORMASI TERHADAP PERILAKU WORD OF MOUTH (Studi Pada Klaster Batik Tulis Lasem di Rembang) Rosyidi, Syaiko
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

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The purpose of this study was to examine the role of Customer Relationship Management (CRM) and Information Technology (IT) on the behavior of Word of Mouth (WOM) consumers Batik Tulis Lasem in Rembang Regency. The phenomenon of collaborative CRM strategy with the use of IT has become the trend of an increasingly competitive strategy and economical. The research location is on a cluster Batik Tulis Lasem which includes the District of Lasem and the District Pancur using survey method, the type of the data subject and the data source is primary with a questionnaire instrument by using purposive sampling of 140 respondents and involve 52 businesses Batik Tulis Lasem. Research data will be analyzed using multiple linear regression analysis.The results showed that both independent variables CRM (X1) and TI (X2) has positive and significant effect on the behavior of WOM (Y) consumers Batik Tulis Lasem.Keywords: Customer Relationship Management, Information Technology, and Word of Mouth.
Analisis Pengaruh Brand, Country of Design dan Country of Assembly Pada Persepsi Kualitas dan Niat Beli Rosyidi, Syaiko
potensio Vol 11, No 01 (2009): Volume 11 Nomor 1 Juli 2009
Publisher : potensio

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Abstract

Penelitian ini merupakan penelitian eksperimen dengan tujuanuntuk menguji pengaruh brand, country of design dan countryof assembly pada persepsi kualitas dan niat beli. Respondendalam penelitian ini adalah mahasiswa Magister SainsFakultas Ekonomi dan Bisnis Universitas Gadjah Mada,dengan jumlah sampel adalah 128. Hasil penelitianeksperimen menunjukkan bahwa: secara signifikan persepsikualitas pada brand, country of design dan country ofassembly yang dipersepsikan tinggi lebih tinggi daripadapersepsi kualitas pada brand, country of design dan countryof assembly yang dipersepsikan rendah.; secara signifikanniat beli pada merek brand, country of design dan country ofassembly yang dipersepsikan tinggi lebih tinggi daripada niatbeli pada brand, country of design dan country of assemblyyang dipersepsikan rendah; secara signifikan persepsikualitas pada brand rendah, country of design dan countryof assembly.yang dipersepsikan tinggi lebih tinggi daripadapersepsi kualitas pada brand, country of design dan countryof assembly. yang dipersepsikan rendah.; dan secarasignifikan niat beli pada merek brand rendah, country ofdesign dan country of assembly yang dipersepsikan tinggilebih tinggi daripada niat beli pada brand, country of designdan country of assembly yang dipersepsikan rendah.
PENGARUH POSTUR MOTIVASI, KEBIJAKAN PAJAK, PEMAHAMAN WAJIB PAJAK, KUALITAS LAYANAN DAN PENERAPAN SISTEM ADMINISTRASI PERPAJAKAN MODERN TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI (Studi Kasus pada KP2KP Kabupaten Rembang) Maharani, Fitri Cahyaning; Rosyidi, Syaiko
JAB (Jurnal Akuntansi & Bisnis) Vol 3, No 01 (2017): Vol. 3, No. 01 JUNI 2017
Publisher : JAB (Jurnal Akuntansi & Bisnis)

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The purpose of this research is to explain the influence of motivation posture, tax policy, understanding of taxpayers, service quality, and the application of a modern tax administration system to individual taxpayer compliance. The sampling technique uses purposive sampling. Data collection techniques using survey methods with questionnaires on 125 respondents. The results showed that; Motivational posture and the application of modern tax administration systems have no significant positive effect on individual taxpayer compliance, while tax policies, taxpayer understanding and service quality have a significant positive effect on individual taxpayer compliance. The result of the determination test shows that the adjusted R square coefficient is 0.558, it means that the dependent variable can be explained by an independent variable of 55.8%, and the remaining 44.2% is explained by other factors outside the research model.Keywords: Motivation posture, tax policy, taxpayer understanding, service quality, application of modern tax administration systems and individual taxpayer compliance.
Pengaruh Implementasi Corporate Social Responbility (CSR) terhadap Citra Perusahaan (Studi pada PT PJB UBJ O & M PLTU Rembang) Riyanto, Imam Dwi Riyanto Dwi; Rosyidi, Syaiko; Suprapto, Rifqi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang

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This study aims to prove the influence of CSR program implementation of economic, environmental and social dimension either partially or simultaneously to PT PJB UBJ O & M PLTU Rembang. The sample in this research is ring society 1 PT PJB UBJ O & M PLTU Rembang Leran Village, Trahan, Jurangjero and Pangkalan which amounted to 160 people. Sampling using simple random sampling method and test using multiple linear regression analysis. The results of this study indicate that the economic dimension, environmental dimension and social dimension either partially or simultaneously have a significant positive effect on company image of PT PJB UBJ O & M PLTU Rembang. The result of determination test shows that the economic dimension variable, environmental dimension and social dimension able to explain the dependent variable (corporate image) is 63,9%. While the rest of 37.1% is explained by other causes outside the model not examined in this study. Keywords: CSR, Economics, Environment, Social, Corporate Image
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CARBON EMISSION DISCLOSURES DI INDONESIA (Studi Empiris pada Perusahaan Manufaktur dan Jasa Transportasi yang Terdaftar di Bursa Efek Indonesia) Ma?sum, Muhammad Ali; Rosyidi, Syaiko
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang

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This study aims to prove the influence of industry type, size (company size), profitability, leverage and environmental performance on disclosure of carbon emissions in companies in Indonesia. The research population is all manufacturing companies and transportation services listed on the Indonesia Stock Exchange in 2010-2014. The sample method uses purposive sampling and obtained eight companies that fit the criteria, so that 40 observations were obtained as research samples. The data analysis technique uses multiple linear regression analysis and broad measurement of carbon emission disclosures using a checklist based on the information request sheet provided by CDP (Carbon Disclosure Project).The results of the study show that environmental size and performance have a positive effect on the disclosure of carbon emissions in manufacturing companies and transportation services in Indonesia. While the type of company, profitability and leverage have no significant effect on the disclosure of carbon emissions in manufacturing companies and transportation services in Indonesia. With adjusted R2 0.369, it indicates that there are other factors outside the model that can affect the level of carbon emissions disclosure.
EKSPLORASI PEMBELAJARAN ORGANISASI MENGGUNAKAN FRAMEWORK 4I (INTUITING, INTERPRETING, INTERGRATING DAN INSTITUTIONALIZING) Studi Kasus pada UMKM Batik Tulis Lasem di Kabupaten Rembang Rosyidi, Syaiko; Sunarto, Sunarto
BBM (Buletin Bisnis & Manajemen) Vol 5, No 2 (2019): Vol. 5 No. 2 Agustus 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang

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MSMEs have a significant role in the economy in Indonesia. Micro, Small and MediumEnterprises (MSMEs), is one of the leading driving forces in economic development (LPPI and BI,2015). In Indonesia itself, the existence of small industries is very important in saving the nationaleconomy. In Indonesia MSMEs have become an important part of the economic system. MSMEsare also able to create considerable employment opportunities for domestic workers, so it is veryhelpful in reducing the number of unemployed.This study aims to examine organizational learning with the 4I framework (intuiting,interpreting, integrating and institutionalizing) that is applied and carried out by Batik Tulis LasemMSMEs in Rembang District based on the business scale of small business groups and mediumbusiness groups. As well as examining the factors that become obstacles and driving the success oforganizational learning in Batik Tulis Lasem MSMEs in Rembang District.The results of the study show that: 1) The intuitive factors of individual SMEs in Batik aretriggered by their level of experience, and subjective perceptions that lead to leaps of success. 2)The learning of organizational interpreting from Lasem Batik Entrepreneurs is mostly obtainedfrom the feedback of interaction with stakeholders. 3) Integrating learning of the Batik Tulis LasemMSMEs organization that is more sharing among fellow batik entrepreneurs, enriching theirinsights and knowledge, so that it becomes an awareness and shared learning that with a solidcommunity (Cluster) Batik Tulis Lasem MSME can enhance mutual competitiveness. 4) Institalizingorganizational learning in the form of a joint commitment to maintain handmade batik that isloaded with designs that contain artistic and philosophical values as well as ancestral culturalreflections that have high economic values that are preserved in clusters and instill in generationsthat occur by individuals and groups in organizations that include systems, structures, procedures,and strategies with a framework of cultural wisdom and values.