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Journal : Jurnal ECODEMICA

Pelaksanaan Personal Selling Dalam Pengaruhnya Terhadap Keputusan Pembelian Polis Asuransi Suparwo, Adi; Riana, Dwiza; Sari, Ratna Deli
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 1, No 2 (2017): Jurnal Ecodemica
Publisher : LPPM Universitas BSI

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Abstract

ABSTRAKIndustri asuransi merupakan salah satu industri yang perkembanganya sangat ditentukan oleh upaya perusahaan dalam memasarkan produknya di masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh personal selling terhadap keputusan pembelian polis asuransi produk Hario Siaga PT. MNC Life Assurance Cabang Bandung. Dalam penelitian ini menggunakan metode penelitian deskriptif dan verifikatif. Penelitian ini dilakukan pada nasabah produk Hario Siaga PT. MNC Life Assurance Cabang Bandung dengan jumlah sampel yang berjumlah 80 orang. Teknik sampling yang digunakan adalah metode nonprobability sampling dengan teknik sampel insidental. Analisis statistik data yang digunakan dalam penelitian ini adalah analisis regresi linier sederhana. Penelitian menunjukan bahwa variabel personal seliing berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini menandakan bahwa semakin baik personal selling yang dilakukan perusahaan mampu meningkatkan keputusan pembelian konsumen. Kata kunci : Personal Selling, Keputusan Pembelian, Polis Asuransi ABSTRACTInsurance industry is one of the industries whose development is determined by the companys efforts in marketing its products in the community. The purpose of this study is to determine the effect of personal selling on the decision to purchase insurance policy products Hario Siaga PT. MNC Life Assurance Branch Bandung. In this research use descriptive research method and verifikatif. This research was conducted on customer product of Hario Siaga PT. MNC Life Assurance Branch Bandung with the number of samples totaling 80 people. Sampling technique used is nonprobability sampling method with incidental sample technique. Statistical analysis of data used in this study is a simple linear regression analysis. Research shows that the personal variable seliing have a positive and significant effect on the purchasing decision. This indicates that the better personal selling made the company able to improve consumer purchasing decisions. Keywords : Personal Selling, Buying Decision, Insurance Policy
TELAAH HUBUNGAN CITRA MEREK, KUALITAS PRODUK DAN KEPUTUSAN PEMBELIAN KONSUMEN Roisah, Riris; Riana, Dwiza
Jurnal Ecodemica Vol 4, No 1 (2016): JURNAL ECODEMICA
Publisher : LPPM Universitas BSI

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Abstract

Abstract - In this study independent variable that used are brand image and the quality of product, while dependent variable is purchasing decision This study aims to know the description and the influence between brand image variable and the quality of product toward purchasing decision. The research method use is quantitative by using statistic analysis. Whereas the research design used in this study are descriptive and verificative method. Sample of the study is 99 respondent by using purposive sampling technicque. The analysis method used are multiple linear regression analysis, determination test, t-test, and F-test, the perception of brand image and the quality of product are proven significantly influence purchasing decision. It means that brand image and the quality of product influence purchasing decision simultaneously with the contribution is 43,3%; R2= 0,433; F(3,1359)= 36,688; p >0,01. In the test of partially, only the quality of product variable that has positive effect and significant with the value of t (3,1359)=6,766; p > 0,05, it means that the quality of product influences positive and significantly toward purchasing decision partially; while for brand image from the result of t-test is obtained the value of t result (1,985)= 0,0567; p < 0,05. Keywords : Brand Image, Quality of Product, Purchasing Decision. Abstrak - Dalam penelitian ini variabel independen yang digunakan adalah citra merek dan kualitas produk, sedangkan variabel dependennya adalah keputusan pembelian. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran dan pengaruh antara variabel citra merek dan kualitas produk terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan analisis statistik. Sedangkan desain penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Sampel yang digunakan sebanyak 99 responden dengan penggunaan teknik purpose sampling. Metode analisis yang digunakan adalah analisis regresi liner berganda, uji determinasi, uji-t dan uji f. Berdasarkan hasil penelitian Melalui uji regresi liner berganda, persepsi citra merek dan kualitas produk terbukti sangat signifikan mempengaruhi keputusan pembelian dengan kontribusi sebesar 43,3 %; R2 = 0,433; F (3,1359) = 36,688; p <0,01. Artinya citra merek dan kualitas produk secara bersamaan mempengaruhi keputusan pembelian. Dalam pengujian secara parsial hanya variabel kualitas produk yang memiliki pengaruh positif dan signifikan t (3,1359)= 6,766; p > 0,05, artinya kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian secara parsial, sedangakan untuk citra merek dari hasil uji t didapatkan hasil t (1,985)= 0,0567; p < 0,05.
ANALISIS PERBANDINGAN PENERIMAAN PKB SEBELUM DAN SESUDAH PENERAPAN TARIF PROGRESIF DAN PENGARUHNYA TERHADAP PENERIMAAN BBNKB (STUDI PADA KANTOR CABANG PELAYANAN DISPENDA PROVINSI WILAYAH KOTA BANDUNG II KAWALUYAAN Nurdin, Sahidillah; Riana, Dwiza
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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Abstract

ABSTRACTThis research was meant to find out motor vehicle tax revenue before and after progressive rates, whether there are differences motor vehicle tax revenue before and after the implementation of progressive rates, and influences motor vehicle tax revenue against the import duty receipts BBNKB. A method of research use is a method of comparative and descriptive analytical with the method approach case study. Analysis tool used is the t-test statistics parametris and simple regression test with scale ratio measurement. Hypothesis testing using the test average and difference test t. The research results shows that receipt of motor vehicle tax before the application of progressive rates up and down experience acceptance, motor vehicle tax revenues after the application of progressive rates are having an increasing trend on average, acceptance of progressive rates that there is a significant difference between motor vehicle tax revenues before and  after the  application  of  progressive  rates,  testing  of  the  influence  of  motor vehicle  tax revenues against the acceptance of the customs behind the name of a motor vehicle that is a motor vehicle tax revenues significantly to acceptance influential of the BBNKB Keywords : motor vehicle tax revenue, progressive rates, BBNKB of revenues.