Articles

Found 2 Documents
Search

STRATEGI HUMAS DALAM MENINGKATKAN REPUTASI SEKOLAH (Studi Kasus di SMA Negeri 1 Surakarta) Kurnia, Indhira Hari; Santoso, Djoko; Rahmanto, Andre Noevi
Jupe-Jurnal Pendidikan Ekonomi Vol 1, No 2 (2013): Jurnal Pendidikan Ekonomi (JUPE)
Publisher : Jupe-Jurnal Pendidikan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.82 KB)

Abstract

ABSTRAK Tujuan penelitian ini adalah (1). Untuk mengetahui strategi humas dalam meningkatkan reputasi sekolah. (2). Untuk mengetahui persepsi stakeholders (alumni sekolah dan orang tua murid) terhadap strategi humas dalam meningkatkan reputasi sekolah (3). Untuk mengetahui hambatan humas (4). Untuk mengetahui solusi yang digunakan humas. Penelitian deskriptif kualitatif dengan studi kasus dan teknik pengambilan sampel menggunakan purposive sampling dan snow ball sampling. Metode pengumpulan data adalah wawancara, observasi, dan dokumentasi. Teknik anali--sis data dengan analisis data model interaktif. Berdasarkan hasil penelitian, bahwa reputasi sekolah telah sesuai dengan visi sekolah. Meskipun ada dinamika yang mempengaruhi keadaan sekolah. Namun fluktuasi tersebut tidak berlangsung lama. Adanya kepercayaan dan kebanggaan stakeholders terhadap SMA Negeri 1 Surakarta. Membuktikan bahwa sekolah berada pada level yang memuaskan. Namun sarana prasarana, terdapat saran untuk meningkatkan sarana dan prasarana. Pihak sekolah yang diwakili oleh wakasek humas menyikapi saran dan kritik melalui peningkatan prestasi sekolah dengan pembinaan intensif serta peningkatkan sarana prasarana sesuai prioritas. Hambatan yang tidak berkaitan dengan sarana prasarana dari intern dan ekstern disikapi dengan bijak sesuai dengan peraturan yang berlaku. Kata kunci : Strategi, humas, reputasi, sekolah. ABSTRACT The aim of the research are (1). To investigate the strategy of public relations in aim increasing of the school reputation. (2). To find out the stakeholders perception (the school graduates and the parent of the student) about the strategy of public relations in improving the school reputation. (3). To investigate the public relations obstruction. (4). To know the efforts made in by the public relations. This research is qualitative research with descriptive approach and embedded case strategy and The sampling technique used Purposive Sampling and Snow Ball Sampling. The method to collected data used interview, observation, and documentation. While analyze used interactive model data analyze. Based on the finding, shows that the school reputation is suitable with the school vision. Although there are occasion that can influence the situation. But the fluctuation is not longer enough. Because the huge trust and proud the stakeholders toward the SMA Negeri 1 Surakarta. It prove that the school reputation on the satisfasion level. The infrastructure must be upgrade. The school representative, the deputy of public relations take an action to handle the opinion by improving the achievement with the intensive management and increasing the infrastructure by priority. The other obstruction handle by wisely according to the rules. Key word: Strategy, public relations, reputation, school.
PLATFORM MICROSITE : KONVERGENSI MEDIA PUBLIKASI KEMENTERIA N KEUANGAN RI DI ERA LITERASI DIGITAL Arifiyanto, Aditya; Utari, Prahastiwi; Rahmanto, Andre Noevi
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): Desember 2019
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.8.2.46-56

Abstract

The development of information technology in recent years has led to various types of information media platforms, including websites and social media. The use of mobile devices has also become a digital trend to access the internet, because this device can be taken anywhere and can be accessed the internet anytime we want. With the presence of technological developments can increase digital literacy in the community. Digital literacy in question is the ability of people to understand and use information from various digital sources. Through this article, the author wants to provide a general description of the Ministry of Finance of the Republic of Indonesia in innovating media convergence in the digital age. The results of this study found the fact that in adapting to the era of digital literacy, the KLI Bureau decided to create a new digital media using the Visual Communication approach for its content using a microsite platform to implement digital convergence media publishing strategies, and named Visual Kemenkeu (VK).