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Communication Behavior Based on Gender Reponsive in Primary School Arif, Ernita; S Hubeis, Aida Vitayala; Sugihen, Basita Ginting; Purnaningsih, Ninuk; Saleh, Amiruddin
Jurnal KMP (Jurnal Komunikasi Pembangunan) Vol 12, No 1 (2014): Februari 2014
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jurnalkmp.12.1.%p

In addition to poor communication, the teacher is still differentiate between male and female students. If the communication behavior of the teacher in the learning process is not gender responsive, it will affect the successful of the learning process. Gender responsive teacher communication behavior will improve the quality of learning. The objective of this research were to analyze the communication behavior of male and female teacher in urban and rural areas. The research was conducted in the city of Padang and Padang Pariaman District began in August to December 2013. Total sample of 200 people consisting of 100 male and 100 female were scattered in cities and in villages.Data analysis using Spearman rank, Chi Sguare correlation. The research results showed that verbal communication behaviors that include snarl words, purr words, degrading words, confirmation, taboos and euphemisms including the high category is spoken by male and female the teacher in both urban and rural, communication behavior nonverbal such as tone of voice, facial expression, eye contact, proximity, and the average time high.Keywords: teacher, communication behavior, verbal and nonverbal, gender responsive

Community and Social Communication Approaches on Development of Water Supply System Purnaningsih, Ninuk
Sodality: Jurnal Sosiologi Pedesaan Vol 3, No 3 (2009)
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/sodality.v3i3.5857

The government of Indonesia is obliged to provide continuous supply of drinking water in good quality to the people so that they can live well and productive. Under the framework of local autonomy regime, all physical development efforts, including sufficing drinking water, done at local level must be the responsibility of the local government together with civil society. Therefore, local community is expected to actively involve in the formulation of drinking water development program. Community-based and social communication approaches oriented toward local empowerment are chosen as primary strategy to achieve the development of water supply system. Social communication approach occurs in the form of social advocacy in the policy-making processes so that the policy becomes more sensitive to the needs of the local people. It is expected that by doing so the policy will be supportive to the need of local people. This article is to analyze the development of drinking water supply systems managed by government and NGOs as well as with local people. Some of them are not sustainable in terms of its policy processes continuity. The study reveals that such situation occurs due to less participation or support of local citizens and inappropriate local government policy supporting toward the program. This paper intends to elaborate more on the topics of community and social communication approaches relating to the development of water supply system.

Pendekatan Komunitas dan Komunikasi Sosial pada Pengembangan Sistem Penyediaan Air Minum (SPAM) (Community and Social Communication Approaches on Development of Water Supply System) Purnaningsih, Ninuk
Jurnal Sodality Vol 3, No 3 (2009)
Publisher : Departemen SKPM FEMA IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar

The government of Indonesia is obliged to provide continuous supply of drinking water in good quality to the people so that they can live well and productive. Under the framework of local autonomy regime, all physical development efforts, including sufficing drinking water, done at local level must be the responsibility of the local government together with civil society. Therefore, local community is expected to actively involve in the formulation of drinking water development program. Community-based and social communication approaches oriented toward local empowerment are chosen as primary strategy to achieve the development of water supply system. Social communication approach occurs in the form of social advocacy in the policy-making processes so that the policy becomes more sensitive to the needs of the local people. It is expected that by doing so the policy will be supportive to the need of local people. This article is to analyze the development of drinking water supply systems managed by government and NGOs as well as with local people. Some of them are not sustainable in terms of its policy processes continuity. The study reveals that such situation occurs due to less participation or support of local citizens and inappropriate local government policy supporting toward the program. This paper intends to elaborate more on the topics of community and social communication approaches relating to the development of water supply system.

Model Pengembangan Kelembagaan Kemitraan dan Pemasaran Temulawak di Kota Semarang Purnaningsih, Ninuk
Jurnal Sodality Vol 2, No 3 (2008)
Publisher : Departemen SKPM FEMA IPB

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Produk biofarmaka, yang salah satunya berasal dari tumbuhan, sangat berpotensi dalam pengembangan Industri Obat Tradisional (IOT) dan kosmetika di Indonesia. Penggunaan tumbuhan oleh IOT dimulai dengan memanfaatkan tumbuhan yang diperoleh dari hutan alam (hasil kegiatan ekstraktif) dan produk budidaya. Sebagai produk budidaya, sumber biofarmaka ini teknik budidayanya belum tertata dengan baik. Fakta ini memberikan peluang besar sekaligus tantangan untuk peningkatan sumbangan produksi dan produk olahan tanaman obat hasil budidaya. Kebutuhan akan biofarmaka untuk industri dalam negeri semakin meningkat dari tahun ke tahun. Pada tahun 2000 mencapai 6.813 ton, meningkat di tahun 2001 menjadi 7.170 ton, dan pada tahun 2002 peningkatan mencapai 8.104 ton. Peningkatan kebutuhan bahan baku ini berjalan seiring dengan meningkatnya jumlah industri jamu, farmasi dan kosmetika. Pada tahun 2000 kebutuhan tanaman temulawak (yang merupakan tanaman rimpang terbesar ke-3 setelah tanaman lempuyang dan jahe) untuk 5 (lima) industri jamu terbesar mencapai 38.600 kg/bulan atau 463.200 kg/tahun. Perkiraan WHO sekitar 14-28% dari 250 ribu jenis tumbuhan di dunia yang berpotensi untuk dikembangkan menjadi bahan obat tradisional. Strategi pengembangan agribisnis biofarmaka dapat mengambil bentuk pada pola-pola penumbuhan dan penguatan kelembagaan berbasis pada komunitas lokal/petani, utamanya bagi produk biofarmaka yang telah lazim dibudidayakan oleh masyarakat setempat, seperti temulawak, jahe dan sebagainya. Berbagai pola pengembangan agribisnis biofarmaka dapat dilakukan, umpamanya melalui pola kemitraan (partnership) yang mengintegrasikannya dengan perusahaan jamu skala besar (nasional) atau dengan kelembagaan sosial dan ekonomi lainnya. Peluang demand pasar bahan obat-obatan yang terus terbuka, diiringi dengan semakin banyaknya perusahaan yang masuk ke bidang pengolahan obat-obatan dan kosmetik berbahan baku biofarmaka, memberikan keadaan yang kondusif bagi perusahaan agribisnis biofarmaka atau petani biofarmaka untuk dapat meningkatkan pendapatan rumahtangganya. Kecamatan Tembalang dan Banyumanik merupakan dua kecamatan penghasil Temulawak khususnya dan rimpang umumnya di Kota Semarang. Tulisan ini bertujuan untuk: (1) menganalisis model pemasaran dan kelembagaan dalam memberdayakan petani temulawak yang telah ada di Kota Semarang, (2) mendeskripsikan tahapan kegiatan pengembangan dan pemberdayaan infrastruktur sosial ekonomi penopang kegiatan agribisnis temulawak yang telah ada dan dibutuhkan dalam membangun model pemasaran temulawak di Kota Semarang, dan (3) menganalisis jejaring usaha agribisnis temulawak di tingkat lokal-regional yang ideal dapat dilakukan oleh petani temulawak di Kota Semarang. Tulisan ini merupakan sebagian analisis yang didasarkan pada data penelitian lapangan tentang Model Kemitraan dan Pemasaran Terpadu Biofarmaka di Kota Semarang Propinsi Jawa Tengah, yang dilakukan pada akhir tahun 2006

Strategi Kemitraan Agribisnis Berkelanjutan Purnaningsih, Ninuk
Jurnal Sodality Vol 1, No 3 (2007)
Publisher : Departemen SKPM FEMA IPB

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Penerapan pola kemitraan agribisnis bertujuan untuk mengatasi masalah-masalah keterbatasan modal dan teknologi bagi petani kecil, peningkatan mutu produk, dan masalah pemasaran. Namun pada kenyataannya penerapan kemitraan tersebut sering menghadapi masalah, baik yang bersumber dari petani mitra maupun dari pihak perusahaan yang menyebabkan kemitraan yang dibangun tidak dapat berkelanjutan. Melihat potensi dan tantangan penerapan pola kemitraan sebagai suatu inovasi dalam peningkatan kinerja petani kecil, maka penting menganalisis faktor-faktor yang mempengaruhinya penerapan pola kemitraan agribisnis dan merumuskan strategi kemitraan yang berkelanjutan. Penelitian ini menggunakan metode studi kasus di lima perusahaan agribisnis dan satu koperasi yang menerapkan pola kemitraan agribisnis di Jawa Barat: Bogor, Cianjur, Bandung, dan Garut. Populasi penelitian adalah petani di sekitar perusahaan dan koperasi, dengan unit analisis rumahtangga tani. Sejak akhir tahun 90 hingga sekarang (2006) bisnis sayuran menjadi semakin banyak diminati oleh masyarakat. Namun dari banyak perusahaan agribisnis di Jawa Barat yang mencoba menerapkan pola kemitraan agribisnis dengan petani sekitar hanya beberapa perusahaan saja yang mampu bertahan. Secara umum petani berhenti bermitra karena beberapa alasan. Adapun terkait dengan strategi penerapan pola kemitraan agribisnis antara petani dan perusahaan, koperasi dan pedagang pengumpul tersebut, sebaiknya dilakukan dengan berbagai cara. Dalam rangka mencapai mutu produk sesuai kebutuhan konsumen, spesialisasi kegiatan untuk efisiensi, dan wadah kerjasama pemerintah dan swasta dalam penyelenggaraan penyuluhan pertanian.

FACTORS RELATED TO THE ADOPTION OF VEGETABLE AGRIBUSINESS JOINT VENTURE IN WEST JAVA Purnaningsih, Ninuk; Ginting, Basita; Slamet, Margono; Saefuddin, Asep; Padmowihardjo, Soedijanto
Jurnal Penyuluhan Vol 2, No 2 (2006): Jurnal Penyuluhan
Publisher : IPB

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The objectives of this research was: to understand the farmers decision-making process in accepting the agribusiness joint venture company, to explore the factors relating to the farmers decision-making, and to analyze changes in farmer companies’s performances and a co-operative in Bogor, Cianjur, Bandung, and Garut. The population of the study was 285 farmers. The dissemination of Farmers decision to get involve in joint venture companies occurred through farmers to farmers interaction, and through their familyties. Some encouraging factor that affected farmers to joint the joint venture companies were guaranteed marketing, supply of seeds, manure, and pesticide, high vegetable productivity, extensiion agent’s technical assistance, and following other farmers.

STRATEGI PENCITRAAN PERUSAHAAN AGRIBISNIS MELALUI MEDIA VIRTUAL Yusuf, Rinaldy; Purnaningsih, Ninuk
Jurnal Sodality Vol 4, No 3 (2010)
Publisher : Departemen SKPM FEMA IPB

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This study is about the effectiveness of agribusiness corporate brand image strategy which doing by PT. Plantera on virtual media and related factors. This study use quantitative approach with survey method and supported by qualitative data. Respondent is people who already visited Plantera Fruit Paradise Ngebruk’s fan page on Facebook and then decided to came to the Plantera. This study focused on relation between respondent’s social economic characteristics (gender, age, level education, and level income), public perception about the corporate, and corporate brand image strategy on Facebook Fan Page with the effectiveness itself. Based on result, from four social economic characteristics on respondent (gender, age, level education, level income) only level education, level income, and age of respondent that have relation with the effectiveness of corporate brand image strategy on Facebook Fan Page.. The conclusion of this study is the corporate brand image strategy which doing by PT. Plantera is well done and had an effective result on it’s implementation.

Benefit of Farmer Involvement in Agribusiness Partnership of Vegetable’s commodities in West Java Purnaningsih, Ninuk; Sugihen, Basita G.
Jurnal Penyuluhan Vol 4, No 2 (2008): Jurnal Penyuluhan
Publisher : IPB

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The main problems for vegetable farmers are low technology and intensive use of pesticide, therefore farmers cannot produce vegetables with good quality continually. By applying agribusiness partnership it is expected the farmers would be able to overcome the limitation of technology and capital for small farmers attainment a good quality of vegetables, and problem of marketing. This study was aimed to analyze benefit involvement of farmers in agribusiness partnership. Collective case study method was used in five agribusiness companies and one co-operation which applying partnership of agribusiness in West Java: i.e. Bogor, Cianjur, Bandung, and Garut. The population are farmers around company and co-operation, the unit of analysis is farmers household counted of the 285 farmers. Involvement of farmers in partnership has effect on the improvement of farmers income, the use of technology (production and handling), appropriate pesticide use use, labor absorption, and capital usage. Involvement of farmers in partnership also has effect on continuity of farmers business.

Strategi Kemitraan Agribisnis Berkelanjutan Purnaningsih, Ninuk
Sodality: Jurnal Sosiologi Pedesaan Vol 1, No 3 (2007)
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/sodality.v1i3.5899

Penerapan pola kemitraan agribisnis bertujuan untuk mengatasi masalah-masalah keterbatasan modal dan teknologi bagi petani kecil, peningkatan mutu produk, dan masalah pemasaran. Namun pada kenyataannya penerapan kemitraan tersebut sering menghadapi masalah, baik yang bersumber dari petani mitra maupun dari pihak perusahaan yang menyebabkan kemitraan yang dibangun tidak dapat berkelanjutan. Melihat potensi dan tantangan penerapan pola kemitraan sebagai suatu inovasi dalam peningkatan kinerja petani kecil, maka penting menganalisis faktor-faktor yang mempengaruhinya penerapan pola kemitraan agribisnis dan merumuskan strategi kemitraan yang berkelanjutan. Penelitian ini menggunakan metode studi kasus di lima perusahaan agribisnis dan satu koperasi yang menerapkan pola kemitraan agribisnis di Jawa Barat: Bogor, Cianjur, Bandung, dan Garut. Populasi penelitian adalah petani di sekitar perusahaan dan koperasi, dengan unit analisis rumahtangga tani. Sejak akhir tahun 90 hingga sekarang (2006) bisnis sayuran menjadi semakin banyak diminati oleh masyarakat. Namun dari banyak perusahaan agribisnis di Jawa Barat yang mencoba menerapkan pola kemitraan agribisnis dengan petani sekitar hanya beberapa perusahaan saja yang mampu bertahan. Secara umum petani berhenti bermitra karena beberapa alasan. Adapun terkait dengan strategi penerapan pola kemitraan agribisnis antara petani dan perusahaan, koperasi dan pedagang pengumpul tersebut, sebaiknya dilakukan dengan berbagai cara. Dalam rangka mencapai mutu produk sesuai kebutuhan konsumen, spesialisasi kegiatan untuk efisiensi, dan wadah kerjasama pemerintah dan swasta dalam penyelenggaraan penyuluhan pertanian.

STRATEGI PENCITRAAN PERUSAHAAN AGRIBISNIS MELALUI MEDIA VIRTUAL Yusuf, Rinaldy; Purnaningsih, Ninuk
Sodality: Jurnal Sosiologi Pedesaan Vol 4, No 3 (2010)
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/sodality.v4i3.5838

This study is about the effectiveness of agribusiness corporate brand image strategy which doing by PT. Plantera on virtual media and related factors. This study use quantitative approach with survey method and supported by qualitative data. Respondent is people who already visited Plantera Fruit Paradise Ngebruk?s fan page on Facebook and then decided to came to the Plantera. This study focused on relation between respondent?s social economic characteristics (gender, age, level education, and level income), public perception about the corporate, and corporate brand image strategy on Facebook Fan Page with the effectiveness itself. Based on result, from four social economic characteristics on respondent (gender, age, level education, level income) only level education, level income, and age of respondent that have relation with the effectiveness of corporate brand image strategy on Facebook Fan Page.. The conclusion of this study is the corporate brand image strategy which doing by PT. Plantera is well done and had an effective result on it?s implementation.

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