Isti Pujihastuti
Jurusan Teknik Kimia PSD III Teknik, UNDIP Semarang Jl. Prof Sudarto SH, Pedalangan Tembalang, Semarang 50239

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PENGARUH NILAI KONSUMEN (CUSTOMER VALUE) TERHADAP KEPUTUSAN PEMBELIAN PRODUK DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (STUDI KASUS PADA PELANGGAN JANGKA PENDEK DAN JANGKA PANJANG KARTU PRABAYAR MENTARI, PT INDOSAT)

Jurnal LPPM : PARADIGMA Vol 8, No 01 (2007): PARADIGMA : Desember 2007
Publisher : Jurnal LPPM : PARADIGMA

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Abstract

Mentari’s description customer is the aimed of the research and followed by functional research to answered the research question, is customer value influence the buying decision? Is satisfaction customer moderated this relationship? Buy a product or services is a process and are influenced many factors. ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. Regression linear is used to this research model. The result is, there is not moderating variabel in this research because customer value and customer’s satisfaction are the significant factor to buying decision specially for short time and long time customer. So the customer’s satisfaction is not moderate variable in this relationship modeled. Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based-satisfaction, goal-based satisfaction, moderating variable, short time and long time customer.

ANALISIS RETURN SEKURITAS BERDASARKAN PERINGKAT RISIKO PORTOFOLIO INVESTASI

Jurnal LPPM : PARADIGMA Vol 9, No 01 (2008): PARADIGMA : Juli 2008
Publisher : Jurnal LPPM : PARADIGMA

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Abstract

There are some investment alternative’s in the world and the investors need to analize the risk and return. Reksa Dana (RD) or Mutual Fund is the one of investment alternative’s that is the portfolio investment. Portfolio is a combination of assets (underlying assets). Net Assets Value or Nilai Aktiva Bersih (NAB) is being used to value the performance of RD. The other tools are Treynor’s measure index, Jensen’s measure index and Sharpe’s measure index. And the raw performance, arithmetic mean are the empirical test of RD performance. We value the RD performance by this measure. We need statistical tool’s like Chi Square test to know the comparable and consistency of performance among the RD. Industrial NAB decrease 0,98% from 2005 to 2006. The investors should be know to analize the risk and return of investment, so there is not conflict about the realize investment especially Reksa Dana Century. Keywords: mutual fund, portfolio investment, Net Assets Value, risk and  return of investment.

CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN

Jurnal Fakultas Ekonomi : OPTIMAL Vol 1, No 2 (2007): OPTIMAL
Publisher : Jurnal Fakultas Ekonomi : OPTIMAL

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Abstract

Buy a product or services is a process and are influenced many factors. ext. customer’s satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model. Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level , customer achieve their goals and purposes to attach goal-based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations.  There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization  need to form the customer’s value because that is influence the customer’s satisfaction. And the next, customer’s satisfaction will influence the buying-decision.   Keywords: customer’s value, buying-process, attribute based satisfaction, consequences based- satisfaction, goal-based satisfaction.

TEKNOLOGI PENGAWETAN BUAH TOMAT DENGAN METODE FREEZE DRYING

METANA Volume 6 No. 01 April 2009
Publisher : METANA

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Abstract

  Abstract The laboratory equipments are important in elaboration of technologies in freeze drying, for research of the product quality, amelioration, moreover determination of transport properties. Our department has a laboratory vacuum freeze drying equipment. We can register all the data during the procedure. Its important to analyze this freeze drying procedure, because this is elementary for system designing. we have constructed the necessary measuring instruments, their arrangement. The automatitation of this process isnt a simple problem. The principal measured characteristics are mass of dried product, temperature of dried product layer, temperature of the heater, vacuum, freezing temperature. We can measure the dried products weight by a load cell, with the necessary accuracy.   Kata kunci : freeze drying, tomato  

PRINSIP PENULISAN KUESIONER PENELITIAN

Jurnal FAPERTA : CEFARS Vol 2, No 1 (2010): CEFARS
Publisher : Jurnal FAPERTA : CEFARS

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Abstract

Questionnaire as an instrument of research is relatively often applied specifically to social research such as behavioral research, marketing research, human resources and others. This article discusses the importance of questionnaire for survey research. Statements ​​or questions in the questionaire determine the success of the research related to the quality of the data, the primary data. The data quality depends on two things: the quality of the instrument and the quality of data collection techniques.        Fundamentally (basic principles), the researcher should build the concept of variable. And the abstract concept called constructs. The concept of varying value will be variable. The next stage, these variables should be operationalized and it was measure based on dimensions (indicators. This is where the researchers tested actually associated with theoretical insights in terms of concept development. Technically the researcher need to note the signs of making the statements ​​or questions, but the other required respondent’s understanding. Finally researchers need to control over the validity and reliability before the questionnaire distributed to the respondents.

ANALISIS LOYALITAS KONSUMEN BUNGA POTONG BERDASARKAN KUALITAS PRODUK DAN KEPUASAN KONSUMEN

Jurnal FAPERTA : CEFARS Vol 4, No 1 (2012): CEFARS
Publisher : Jurnal FAPERTA : CEFARS

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Abstract

There are increasing demand to cut flowers. Are there any customer’s loyalty? Loyalty is one attractive concept to be understand for business survival. The first aim of the research is to description about cut flowers consumer’s loyalty. And the second is to prove that product quality and customer’s  satisfaction are influence to cut flowers customer’s loyalty. A lot of indicator that  influence to customer’s loyalty but this research is restricted to two variables only. Validity and reliability test were done  for 30 responden and the result show that the instrument were valid and reliable.  By convenience sampling, the research instrument that are questionairs  was distributed to 100 respondens. Research has shown that two variables were statistic significantly influence to customer’s loyalty. This result based on regression analysis. Product quality and customer’s satisfaction are partially and simultaneous influence to customer’s loyalty. So to increase the customer’s loyalty,which is the main target of current marketing, the business  institution  need to increase the quality product and or the customer’s satisfaction. Descriptionally, there are three indicator that is lower performance: the first is demonstrater an immunity to the full of the competion; the second is durability of product; the third is the wants and the needs of customer’s satisfaction namely product price of cut flowers.

AUDIT KEPUASAN KERJA BERDASARKAN KEBUTUHAN KARYAWAN

Jurnal F. Ekonomi : JRAK Vol 2, No 02 (2011): JRAK
Publisher : Jurnal F. Ekonomi : JRAK

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Abstract

The effective human resources management must fulfill the purpose of the company and the need of theemployee. Work satisfactory is the effect of performance effectiveness and success of work. This research onlydiscusses about work satisfactory audit based on the effectiveness of employee’s need in Universitas Islam “45”Bekasi.Employee’s satisfactory can be measured by satisfactory survey, often called attitude survey. Mc.Clelland mentioned that there are three kinds of employee’s need, first is need for achievement, = n Ach, secondis need for affiliation, = n Af, and third is need for power, = n Pow.This research uses paradigm of quantitative research with descriptive-associative method whichemphasizes the examination of theories through the measurement of research of variables with number byanalyzing the data with statistic procedure. The researches with deductive approach to examine hypothesis.The variable of work satisfactory in Unisma is not maximal yet because the value in average has justreached 3.84 (the maximum score is 5), so that it can be asserted in percentage that the satisfactory of theemployee has been reached around 76.8%. The indicator of work safety reaches the highest score (4.40), whilethe indicator of salary and benefit reaches the lowest score (2.69). In variable of employee’s need, the averagevalue of employee’s need reaches 3.86, so that it can be asserted in percentage that the effectiveness ofemployee’s need has been reached about 77.2%. The highest score 4.3 is in the indicator of physical factor andwork condition and the lowest score is in the indicator of emotion and work situation (3.09). The need forachievement reaches the highest score among Mc. Clelland’s three needs, which is 4.02, whereas the need forpower and the need for affiliation each reaches 3.78 and 3.77.The variable of employee’s need, either need for achievement, need for power, or need for affiliation,can indicate the variety ofaudit variable of work satisfactory.Keywords: Management audit and human resources management

PERFORMANCE ALAT PENGUPAS KENTANG DALAM MENINGKATKAN PRODUKTIVITAS KERIPIK KENTANG PAKUWOJO DI WONOSOBO

PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2018: SEMINAR NASIONAL PENDIDIKAN SAINS DAN TEKNOLOGI
Publisher : Universitas Muhammadiyah Semarang

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Abstract

Potato crackers is one prime product of Wonosobo Regency, aside from carica and purwaceng.  One of potato crackers producers is UMKM Pakuwojo with brand of Pakuwojo. The demand of potato crackers is increasing form time to time. The problems faced by industry is peeling potato which done manually, so that need more time and labour. Therefore they need simple technology to increase their productivity, i.e. potato peeler machine. The machine is designed having capacity of  60 kg/hour, 150 rpm with power of 0,5 HP, equiped with water sprayer so the product has laready clean. The experiment to test the machine performance is used potato grade A and B. The result showed that in UMKM Paku Wojo, the machine performance is good having 150 rpm with capacity of 60 kg/hour. When it is operated for 50-60 minutes, the potato skin was  97,50% cleaned and losing weight of 1,5%. Keywords: potato peeler machine, performance, crackers

CUSTOMER VALUE SEBAGAI SUMBERDAYA INFORMASI BAGI PERUSAHAAN

Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 1 No 2 (2007): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Islam 45 Bekasi

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Abstract

Buy a product or services is a process and are influenced many factors. ext customers satisfaction. The concept of customer satisfaction suggests strong relationship to customer value in a hierarchical model Starting at the bottom of the hierarchy, customer learn to think about products and performances attribute. When purchasing and using a product, they learn concequence experiences, reflected in value in use and possession value, that is the next level up in the hierarchy. The top level, customer achieve their goals and purposes to attach goal- based satisfaction. Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations. There are many information in a organization. Customer value is one of this information that is used to marketing decisition making. An organization need to form the customer’s value because that is influence the customer’s satisfaction. And the next, customer’s satisfaction will influence the buying-decision.

Efikasi Formula Insektisida Berbahan Aktif Propoxure Dan Malathion Terhadap Vektor Penyakit DBD

METANA Vol 14, No 1 (2018): Juni 2018
Publisher : Universitas Diponegoro

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Abstract

Beberapa formula insektisida tidak efektif untuk membasmi vektor penyakit Demam berdarah dengue sehingga digunakan formula kombinasi beberapa insektisida golongan organofosfat dan karbamat yang terbukti memenuhi standar Komisi Pestisida Indonesia. Penelitian ini bertujuan untuk  menguji efikasi formulasi campuran golongan organofosfat dan karbamat terhadap vektor DBD Aedes aegypti strain Semarang. Formulasi insektisida yang digunakan mempunyai komposisi propoxure 17 %, Malathion 3 %, agrisol 13 %, DBS 7 %, Xyline 55 %, dan additive 5 % (% berat). Uji efikasi (uji LD 50)dilakukan dengan menggunakan hewan uji nyamuk Aedes aegypti strain kota Semarang. Sebelum digunakan uji efikasi, formula insektisida cair diencerkan  10 kali dengan pelarut adthiner. Uji efikasi menunjukkan bahwa semua hewan uji tersebut 90% mati pada dosis 0,250 cc/L sehingga disimpulkan bahwa dosis yang terbaik untuk digunakan pada foging adalah 0,250  cc/ L.  Effication Test Of Insecticide Formula With Active Ingredient Of Propoxure And Malathion To DBD Disease Vector Several insecticide formulae have not been effective to eridicate the vector of dengue fever disease therefore the combination some insecticide of organophosphate and carbamate has been proved to match with Indonesian Pesticide Commision. The present work was aimed to do the effication test of  insecticide formulation of organophosphate and carbamate on vector of DBD. Insecticide formulation were consisted of 17 % propoxure, 3 % Malathion, 13 % agrisol, 7 % DBS, 55 % Xyline, and 5 % additive (% weight). Effication test (LD 50)use mosquitoes of Aedes aegypti Semarang strain. Prior the test the insecticide formulation was diluted 10 times with adthiner solvent. Effication test showed that 90%  mosquitoes was killed at dose of formulation 0,250 cc/L. Therefore it is conclused that 0,250 cc/L of insecticide formulation was recommed for Aedes aegypti fogging.