NYOMAN PARINING
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana

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Faktor-Faktor yang Mempengaruhi Frekuensi Pelanggan Berbelanja Produk Fresh Food di Tiara Dewata Denpasar SILALAHI, NOVITA A. P.; DARMAWAN, DWI P.; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.1, No.2, Oktober 2012
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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ABSTRACT Factors Affecting the Frequency of Shopping Customers Fresh Food Products at Tiara Dewata Denpasar The experiment aimed to determine the factors that affect the frequency of customer shopping fresh food products at Tiara Dewata, to find a significant difference between customers who frequently shop and rarely go shopping, to determine what factors most influence the differences in the frequency of customers who frequently shop and rarely buy fresh food products Tiara Dewata. Selection of study sites deliberate. Data analysis method used in this research is the analysis Discriminant were processed using SPSS 13 software for windows. The results showed that there are three variables that affect the frequency of customer shopping fresh food products is support facilities, promotion, and comfort. There are significant differences (real) between groups often shop with a rare group shopping. The difference is that groups often shop has a good assessment of the three variables that affect the frequency of shopping for customers, while the group who rarely shopped have a poor assessment of the three variables that affect the frequency of customer shopping. It can be seen from the above group average values ??are often higher than the average value of the group rarely smaller. The most influential factors are frequency differences shopping facilities to support customers. Keyword: frequency of customer shopping, fresh food products
Model Manajemen Sumberdaya Komunikasi untuk Penyuluhan Pertanian dalam Pelaksanaan Sistem Pertanian Terintegrasi di Provinsi Bali Oka Suardi, I Dewa Putu; Parining, Nyoman; Sukewijaya, I Made
JURNAL MANAJEMEN AGRIBISNIS Vol. 3 - No. 1 - Mei 2015
Publisher : JURNAL MANAJEMEN AGRIBISNIS

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Communication resource for extension of integrated agricultural systems program which includes: facilitators agents, farmers, messages, methods, and facilities/infrastructure is not well maintained premises. Communication effectiveness of integrated farming systems program is only characterized by a change in the attitude of the farmers participating in the program, while other indicators such as knowledge, skills, and actions do not characterize the effectiveness of communication. The success of the integrated farming systems program is only characterized by the creation of jobs and the development of farming intensification and extensification.The objectives of this research are: (1) analyze the relationship management of communication resources for extension with successful integrated farming systems and (2) designing a communications resource management model for extension of integrated farming system. To achieve these objectives, the study was conducted with survey design combined with the correlation approach. Determining the location of the study and determination of respondents using purposive, whereas data analysis using Structural Equation Modelling approach (SEM).The results showed: (1) communications resource for extension in the integrated farming system has not been managed in accordance with management functions and this is associated with less successful programs of integrated farming systems; (2) resource management model of communication for extension of integrated farming system is a structured scheme of action in managing communication resources in accordance with management functions
Strategi Pemasaran Pupuk Organik PT Biotek Indonesia Hijau Untuk meningkatkan Kinerja Perusahaan SUKMAYANTI, LUH PUTU DEWI; SUSRUSA, KETUT BUDI; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Marketing Strategies of Organic Fertilizers at PT Biotek Indonesia Hijau to improve the Performance of the Company This study aimed at identifying and determining the internal environment (strengths and weaknesses) and the external environment (opportunities and threats), the position of the business and marketing strategies that should be implemented by PT BIH based on the current position of the company. The method of analysis used in this study was the analysis of the corporate environment, which consists of a matrix of IFE (Internal Factor Evaluation), EFE matrix analysis (External Factor Evaluation), and analysis of the BCG matrix (Boston Consulting Group). The results of the analysis of the IFE matrix was that PT BIH had a score of 2.50. The results of the analysis of EFE matrix was that PT BIH had a score of 3.15. BCG matrix analysis through the analysis of market growth rate and relative market share, it is known that in 2013 Biobali had a growth rate of 2.30% and the market value of the relative market share of 2.40%. PT BIH position was in the cell of Cash Cows. This means that companies with a market share is relatively large and at the same time only operate at a low market or not grow. Based on the position of the company, it can be produced alternative strategies that should be applied to the company, the product development strategy Product Development Strategy and Concentric diversification strategy.   Keywords: Marketing Strategy, Organic Fertilizer, IFE, EFE, BCG.
Strategi Pemasaran Kopi Bubuk Lumbung Mas Kelurahan Beng Kecamatan Gianyar Kabupaten Gianyar MARYANA, I KADEK; USTRIYANA, NYOMAN GEDE; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Marketing Strategy of Lumbung Mas Coffee Powder Beng Village Gianyar District Gianyar Regency                This research is purpose to identify the key internal and external factors that influence the marketing of Lumbung Mas coffee powder and simultaneously formulating alternative strategies that can be selected by the company. This study uses IFAS matrix, EFAS matrix, IE matrix, and SWOT matrix to formulate alternative strategies. The results showed that internal environmental factors that influence is a good quality of coffee powder, product prices cheaper than competitors product, the company is still conducting independently with simple equipment, as well as a limited amount of capital company. While external environmental factors that affect the availability of sufficient raw materials, demand for the consumption of beverages like coffee, competition with similar companies, as well as the increasing number of product substitution. Alternative strategies that need to be done by the company is developing a marketing network, improve customer service quality, strengthen cooperation with government agencies, improving the quality of human resources through training, improving the promotion and advertising, set prices to face the competition, improve the use of technology, as well as suppress any the possibility of leakage of operating costs.  Keywords: coffee, marketing strategy, Lumbung Mas
Faktor-faktor yang Berperan dalam Keputusan Konsumen Mengkonsumsi Produk Susu Bubuk Dancow Instant Enriched di Kota Denpasar SARASWATI, LUH GEDE GITA; SUAMBA, I KETUT; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Factors that Plays Role in Consumer’s Decision of Consuming Dancow Instant Enriched Powdered Milk in Denpasar. The purpose of this study was to determine any factors that play a role in the consumers decision to consuming Dancow Instant Enriched milk powder , the role of indicators to variable, and the role of indicators of consumer’s decision to consume Dancow Instant Enriched milk powder in Denpasar. Data collection method used in this research is interview and documentation study. Method used is quantitative method, where variables are measured with an ordinal scale. The data is then processed using confirmatory factor analysis. Based on the results of this study concluded that the variables that have the largest share of the consumers decision is variable X4, X2 and X5. X6 has the lowest variable part of the consumers decision to consume Dancow Instant Enriched milk powder. Indicators of variables X1, X2, X3, X5, and X6 are equally important by 50%. indicator x43 has the biggest role value to variable X4 which is equal to 28.8%. Indicator x81 has the biggest role value to variable X8 which is equal to 42.2%. Indicators that have the biggest role to the consumers decision to consume Dancow Instant Enriched milk powder  is  indicator x43 with the role value 9.81%. Indicators that have the second biggest role value  is indicator x42 with 9.54%. The role value of  indicators x21 and x22 is equal to 9.18%. Keywords: consumer decision, factor analysis, Dancow Instant Enriched
Analisis Bauran Promosi Kopi Luwak di UD Cipta Lestari Desa Pujungan Kecamatan Pupuan Kabupaten Tabanan DEWI, NI PUTU WINDA PURNAMI; YUSUF, RIA PUSPA; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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  Abstract Analysis of Promotion Mix Kopi Luwak at UD Cipta Lestari Pujungan Village Subdistrict Pupuan Tabanan Coffee is a kind of beverage derived from the coffee bean processing plants. Coffee classified into the genus Coffea Rubiaceae family. There are three known types of coffee plants in Indonesia including arabic coffee, robusta coffee and coffee Liberika. One of the products processed coffee produced and considered to have a huge business potential in Indonesia even in the world is the civet coffee. Kopi Luwak coffee is produced from the fermentation process through the stomach mongoose or weasel that eats ripe coffee cherries are then removed in the form of feces. This study aims to determine the promotional mix of civet coffee conducted by UD. Cipta Lestari which includes advertising, personal selling, sales promotion, public relations, and direct sales as well as to determine what the obstacles faced by the company in the application of the promotional mix. Methods of data collection in this study using observation, interviews, documentation and literature. The method used is descriptive qualitative analysis. The results showed that the company has already carried out promotions through all the variables of the promotional mix includes advertising, personal selling, sales promotion, public relations, and direct marketing as well as the obstacles faced by companies in the application of the promotional mix namely obstacles on promotional costs and shortages of raw materials. Keywords: promotion mix, civet coffee, direct marketing
PEMILIHAN PRIORITAS STRATEGI PEMASARAN COKLAT OLAHAN BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (Studi Kasus di Perusahaan Magic Chocolate, Kabupaten Gianyar, Provinsi Bali) RETNONINGSIH, FITRIA; SURYAWARDANI, IGA OKA; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Analytical Hierarchy Process (AHP) Appliance on Choosing of Marketing Strategy Priority at Processed Chocolate (Case Study in Magic Chocolate, District Gianyar, Province Bali). Magic Chocolate is one of the home industries of processing cocoa in Bali with a venture business making chocolate as one of the refined products and seeks to grow its business through the marketing strategies appropriate. The purpose of this study was to determine the priority in the marketing strategy for the Magic Chocolate. Data collected by interviews and questionnaires. Data analysis methods that used in this research is using Analytical Hierarchy Process (AHP) with computer program Expert Choice. The study concluded that the priorities of business marketing strategy for the Magic Chocolate,  first is the raw material (0,214), and then is the processing technology (0,188) and the third is a variety of products and packaging (0,183). The priority criteria of business marketing strategy obtained by the competitive prices (0,313), followed by an increase in demand (0,293), employment and improve household incomes (0,203), quality of products (0,191). Keywords : marketing strategy, Analytical Hierarchy Process, Magic Chocolate.
Profil Tenaga Kerja Industri Kerajinan Batok Kelapa pada Perusahaan Eka Lestari Mandiri di Desa Abang, Kecamatan Abang, Kabupaten Karangasem PERMANA, I PUTU AGUNG SATRIA; SARJANA, I DEWA GD. RAKA; PARINING, NYOMAN
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Profile of Labour Coconut Shell Handicraft Industry by Eka Lestari Mandiri Company in Abang Village, Abang District, Karangasem Regency This study aimed to determine the profile of the workforce in coconut shell crafts industry Eka Lestari Mandiri viewed from the aspect of demography, economic aspects, technical aspects, reason for working as a craftsman and barriers to work. The method used is the method of direct interviews with 30 respondents were chosen deliberately. The analysis used is descriptive analysis. The results show is based on the characteristics of demography, most artisans are in the productive age group were entirely female with marital status 50% were married on average have a dependent child as much as a child. Education level only finished elementary school. Based on the characteristics of the economic aspect, there is a wage level of the smallest wage of Rp. 1,000.00 per unit and the total of Rp. 100,000.00 per unit with an average working hours from 3.0 hours to 5.1 hours per day in which the work as a craftsman is a side job has been working for more than five years. Based on the characteristics of the technical aspects, raw material preparation requires a total time of 45 minutes, on average the manufacture of products takes 15 minutes to 16 hours to finish takes a total of 45 minutes. The main reason respondents worked as craftsmen coconut seen from an internal factor is to fill the spare time while external factors are the work can be done at home craftsmen. Barriers experienced by respondents of students present in the manufacture of technical products and for the respondents craft housewife for religious activities led to a reduced pengerjaaan products that have an impact on the income of the respondents. Keywords: profile, craftman, coconut shell
Bauran Pemasaran Lulur di UD. Sekar Jagat Denpasar PUTRA, ANAK AGUNG MADE MULYADI; PARINING, NYOMAN; YUDARI, I DEWA AYU SRI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Marketing Mix Scrub in UD. Sekar Jagat Denpasar Scrub is a type of traditional cosmetics are made from materials crumb fruits and spices that are beneficial to maintain the beauty and smoothness. The materials that can be used as a scrub is yam, avocado, papaya, turmeric, cloves, sandalwood, cocoa, coffee, tea leaves, carrots, fruits and other spices. One company that manufactures scrub is UD. Sekar Jagat.Study aims to determine the marketing mix at UD. Sekar Jagat which includes product, price, distribution, promotion and as well know the constraints faced by the company in implementing the marketing mix. Marketing mix variables include herbal products yam, strawberries, avocado, sandalwood, tea leaves, carrot, coffee, milk, chocolate, carrot, coconut oil, cream, papaya and coconut honey. Setting the selling price based on the retail price and wholesale price. Distribution of products using two channels namely producers to consumers and producers to small traders to consumers. There are two media promotion at Sekar Jagat product that is a direct product promotion and sales. Constraints faced by UD. Sekar Jagat is the price of raw materials depends on the nature and the harvest, the constraints on the distribution of transport media and promotional constraints no promtion online. Advice can be given that farmers collectors add to inventories of raw materials, distribution expanded into tourism sites such as souvenirs Bali. Keywords: marketing mix,cosmetics, producers,consumers.
Strategi Pemasaran untuk Meningkatkan Penjualan Pupuk Organik (Studi Kasus pada Simantri 174 Gapoktan Dharma Pertiwi Kelurahan Lukluk, Kecamatan Mengwi, Kabupaten Badung) PRANITI, NI LUH GEDE WULAN ADI; PARINING, NYOMAN; PUTRA, I GEDE SETIAWAN ADI
E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Abstract Marketing Strategies to Increase Sales Organic Fertilizer (Case Study on 174 Simantri Gapoktan Dharma Pertiwi LuklukVillage, District Mengwi, Badung ) The marketing strategy is a form of plan that decompose in the field of marketing. To obtain optimal results, marketing strategies have a board scope in the field of marketing include the strategy in the face of competition, pricing strategy, product strategy, service strategy.This study aims to determine the general strategy alternative strategies for marketing organic fertilizer at 174 SimantriGapoktan Dharma Pertiwi. This study was conducted in July 2015 held at 174 SimantriGapoktan Dharma Pertiwi Lukluk Village, District Mengwi, Badung. The analytical method used in this research is the analysis of the corporate environment that consists of a matrix of IFAS (Internal Strategic Factors) and matrix analysis EFAS (External Strategic Factors), matrix IE (internal external), and SWOT matrix. Analysis of IE matrix based on the score matrix IFAS and matrix EFAS to obtain the position of the business of Simantri 174 Gapoktan Dharma Pertiwi in internal conditions are very strong and the response effort organic fertilizer is to external factors that it faces is high. Swot matrix analysis resulted in several alternative strategies, strategy ST three generate alternative strategies, WO strategy resulted in four alternative strategiesand strategies WT produce three alternative strategies. Keywords :marketing strategy, organic fertilizer, analytical method