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Journal : Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen

Analisis Positioning Dan Brand Awareness Terhadap Keputusan Pembelian Handphone Blackberry Pada Mahasiswa Fakultas Ekonomi Ugm Zuraida, Lukia; Novitasari, Dwi
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 1 No 2 (2014): Jurnal Riset Manajemen Juli 2014
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

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Abstract

This research analyzed positioning and brand awareness on decision to purchase Blackberry handphone. The research done in 2013 using 100 students of economic faculties, UGM. The analytical method used was multiple regression. The results showed that a significant differences between positioning with purchasing decisions as indicated by the significance value below 0.005 and brand awareness with purchasing decisions have significance value below 0.000. This suggests that the higher positioning and brand awareness will be increased purchasing decisions.
Pengaruh Kepemimpinan Transformasional, Komitmen Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan (Studi pada Puskesmas Kalibawang, Kabupaten Kulon Progo) Novitasari, Dwi; Fidiastuti, Fidiastuti
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 5 No 1 (2018): Jurnal Riset Manajemen Januari 2018
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

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Abstract

The purpose of this study is to examine the effect of transformational leadership, organizational commitment, and job satisfaction on employee performance at Puskesmas Kalibawang, Kulon Progo. This research is a causal associative with quantitative approach. The data obtained by primary data using questionnaire method. Hypothesis testing in this reasearch are multiple linear regression analysis, F-test and T-test used to examined research model and determine the effect of independent variables to the dependent variable. The results showed a positive and significant effect of transformational leadership, organizationalcommitment, and job satisfaction on employee performance (sig. 0,000 < 0.05). T-test showed no effect of transformational leadership on employee performance (sig. 0,844 > 0,05). Organizational commitment has positive and significant effect on employee performance (sig. 0,011 < 0,05) and job satisfaction also havepositive and significant effect to employee performance (sig. 0,032 < 0,05).