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PENGARUH ATMOSFER KEDAI KOPI TERHADAP EMOSI DAN KEPUTUSAN PEMBELIAN ULANG Pramatatya, Vania; Najib, Mukhamad; Nurrochmat, Dodik Ridho
Jurnal Manajemen & Agribisnis Vol 12, No 2 (2015): Vol.12 No. 2, Juli 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB) | DOI: 10.17358/jma.12.2.126

Abstract

This research aims to identify the effect of coffeeshop atmospheric stimuli on repeat-purchase decisions through consumers? emotions in their minds. The object of this research took place in Rumah Kopi Ranin, a coffee shop in Bogor town with a unique atmosphere concept as one of their strategies in marketing of Indonesian?s specialty coffee and to welfare the Indonesian coffee farmers. This research was conducted to 166 patrons of Rumah Kopi Ranin by convenience sampling method. The data is processed by using a statistical method called PLS (Partial Least Squares) to test the hypothesis of the variables? influences such as atmospherics stimuli factors (exterior, layout, interior, sound, scent, temperature and human variables), emotions (Pleasure, Arousal, Dominance), and the repeat-purchase decisions. Findings indicate that interior and consumers? emotions influences consumer?s positive affect on repurchase decisions, especially the interior. While the human variable have a positive influence on consumers? emotions, which means patrons view the positive emotions from the atmosphere is very important in determining their repeat purchase decisions.Keyword: specialty coffee, coffee shop, consumers? emotions, repeat-purchase decisions, PLSABSTRAKPenelitian ini bertujuan untuk mengidentifikasi pengaruh stimulus atmosfer kedai kopi terhadap keputusan pembelian ulang melalui emosi di benak konsumen. Objek penelitian ini mengambil lokasi di Rumah Kopi Ranin, sebuah kedai kopi di Kota Bogor dengan konsep atmosfer yang unik sebagai salah satu strategi mereka dalam memasarkan kopi spesial Indonesia dan mensejahterakan petani kopi Indonesia. Penelitian ini dilakukan kepada 166 pengunjung Rumah Kopi Ranin dengan metode convenience sampling. Data diolah dengan menggunakan metode statistika yang disebut PLS (Partial Least Squares) untuk menguji hipotesis dari pengaruh variabel-variabel seperti faktor stimulus atmosfer (Eksterior, layout, interior, suara, aroma, temperatur, dan human variable), emosi (Pleasure, arousal, dominance), dan keputusan pembelian ulang. Temuan menunjukan bahwa interior dan emosi konsumen berpengaruh positif signifikan terhadap keputusan pembelian ulang, terutama interior. Sementara itu, human variable berpengaruh positif signifikan terhadap emosi yang berarti pengunjung memandang bahwa emosi positif dari atmosfer sangat penting dalam menentukan keputusan pembelian ulang mereka.  Kata kunci:  kopi spesial, kedai kopi, emosi konsumen, keputusan pembelian ulang, PLS
READER’S MOTIVATION AND BEHAVIOR TOWARD LECTURER’S DECISION IN CONSUMING MEDIA Ariani, Annestie; Sarma, Ma’mun; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol 15, No 3 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2017.015.03.05

Abstract

Today print media face serious problem. Technology advances in communication and information sector has caused online media grow rapidly replacing the function of print media. The growth of online media caused some print media industries change their product into the online version, even some of them stop producing. This study aims to see the influence of online media towards the consumption of print media from the consumers’ point of view. This study was conducted in Institut Pertanian Bogor with 92 lecturers as respondents. Proportional random sampling technique was used in this study. Structural Equation Model based on SMART Partial Least Square v2.0 with four latent variables which were reader’s motivation, behavior of reading print media, behavior of reading online media, and media consumption decision were used in this study to analyze the data. The result of the analysis showed that (1) reader’s motivation directly had significant effect on reader’s consumption decision, (2)reader’s motivation directly had significant effect on behavior of reading print media, (3 )reader’s motivation had significant effect on behavior of reading online media, and (4) behavior of reading print media had insignificant effect on the media consumption decision (5) behavior of reading online media had insignificant effect on the media consumption decision.
Strategi Produksi Pangan Organik Bernilai Tambah Tinggi yang Berbasis Petani Hubeis, Musa; Najib, Mukhamad; Widyastuti, Hardiana; Wijaya, Nur Hadi
Jurnal Ilmu Pertanian Indonesia Vol 18, No 3 (2013): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.691 KB)

Abstract

Food security is a system consists of availability, distribution, and consumption subsystems. Food availability subsystem functions in guaranting food supply, in terms of quantity, quality (certification), variability, and safety. The main problem in materializing security of organic food commodities are quantity and quality of organic food, particularly vegetables. In other words, the organic vegetable can affect farmer’s economic situation in different way depending on the adopted particular technolog. Therefore, the objectives of this study are (1) to describe the characteristics of organic vegetable products, (2) to identify internal and external factors related to the production of organic vegetables with a farmer-based high added value, and (3) to formulate a strategy of the production of organic vegetables with a farmer-based high added value (certified). Data were collected by purposive sampling and analyzed using matrix analysis tools of internal factor evaluation, external factor evaluation, internal external, and focus group discussion, as the basis for analyzing strengths, weaknesses, opportunities, and threats (SWOT), followed by quantitative strategic planning matrix (QSPM) to obtain the main alternative strategy for the development of organic vegetable with premium price. The study was carried out in Garut, West Java. This study confirmed 3 main strategic issues for the development of organic vegetables in the region, that is, market, organic vegetable production, and human resource. Keywords: farmers, food, organic vegetables production, premium price, strategy
INVESTMENT POTENTIAL AND THE EFFECT OF FINANCIAL RATIOS STOCK RETURN IN MINING SECTOR IN ENVIRONMENT PRO STOCK INDEX AND SHARIA Istianawati, Heni; Irwanto,, Abdul Kohar; Najib, Mukhamad
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : LIPI-Press

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Abstract

Investment is an investing activity on a company of aimed to obtain the return. One of the interesting investmentsfor investors is investing in the mining sector because of large amount of return obtained in a short time.Before choosing which stocks to be invested in the mining companies, investors need to look at the companyperformance to avoid the risk. The purposes of this study are to examine the investment potential and analyze theinfluence of financial ratios (CR, DER, EPS, ROE, TATO, ROA, PER, NPM) on stock returns in the mining sector.The object of this research is mining companies who are listed on index SRI-Kehati and Jakarta Islamic Index(JII) period 2010–2013 consistently. The method used was descriptive analysis to calculate Tobin‘s Q score tolook at potential investments. Panel data regression analysis was conducted to see the effect of financial ratios tostock return. The results show that PTBA and MEDC have high investment potential from 2010–2013. Becausethe company’s Tobin‘s Q score acquired above 1 for four consecutive years, while the explanatory variables havea positive and significant effect on stock returns is CR, EPS, ROA, and PER. PTBA is the highest average score ofCR, EPS, ROA, and PER compared to the other mining companies. Therefore, PTBA is the best choice of investmentfor investors, specifically in the mining sector.
PENGARUH FAKTOR LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU DI PASAR TRADISIONAL DAN MODERN (Studi Kasus: Pasar Anyar Bogor dan Giant Botani Square) Nuraini, Dewi; Najib, Mukhamad
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Vol 9, No 2 (2015)
Publisher : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan

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Abstract

The aims of this research are to compare characteristic differences of milk consumers in traditional and modern market, to analyze the influence of environmental factor (cultural, social class, individual, family and situation) on milk consumer buying decision in traditional and modern market, and to analyze the dominant sub-factors in influencing consumer to buy milk product in both market. This research was conducted in Pasar Anyar Bogor and Giant Hypermart Botani Square Bogor from February until April 2015. The data used was primary data collected through questionnaire and analyzed by using Structural Equation Modeling (SEM) through Partial Least Square (PLS) approach.The results show that individual factor and family factors emerge as environmental sub-factor which affect positively buying decision of milk product both in traditional and modern market. As a whole, the impact environmental factor on milk consumer buying decision is 72,6% in traditional market and 78% in modern market
STRATEGI PENGEMBANGAN KAWASAN AGROPOLITAN BERBASIS TANAMAN PANGAN DI KOTA PADANG (Agropolitan Development Strategy Based on Food Crops in Padang City) Martadona, Ilham; Purnamadewi, Yeti Lis; Najib, Mukhamad
TATALOKA Vol 16, No 4 (2014): Volume 16 Number 4, November 2014
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/tataloka.16.4.234-244

Abstract

The role of Agricultural sector isnt only to ensure food supplies but also as an income generating through export activities. Padang is potentially developed to modern agriculture due to vast number of agriculture land.  Base on regulation No.18 of 2004 on RPJP and Regulation No.9 of 2009 on RPJM, Padang is declared as Agropolitan area. The Agropolitan concept is expected to increase agriculture-based development, because the GDP share of agriculture is relatively small. This study aims are to  analyze a basic food crops, 2) to choose the region which will develop as agropolitan area base on availability of facilities and infrastructure in that region and 3) to formulate development strategies of agropolitan area. The analysis of LQ indicate rice crop as the basic commodity with the LQ greater than one. Skalogram analysis and diamond porter show that Sub District Kuranji is potentially developed as a growth center in the Agropolitan Area because it has the most complete facilities and infrastructure. In this research the development strategies are to develop agricultural infrastructure (sub terminal of agribusiness) and institutional strengthening of capital institution.
Strategi Produksi Pangan Organik Bernilai Tambah Tinggi yang Berbasis Petani Hubeis, Musa; Najib, Mukhamad; Widyastuti, Hardiana; Wijaya, Nur Hadi
Jurnal Ilmu Pertanian Indonesia Vol 18, No 3 (2013): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.691 KB)

Abstract

Food security is a system consists of availability, distribution, and consumption subsystems. Food availability subsystem functions in guaranting food supply, in terms of quantity, quality (certification), variability, and safety. The main problem in materializing security of organic food commodities are quantity and quality of organic food, particularly vegetables. In other words, the organic vegetable can affect farmer?s economic situation in different way depending on the adopted particular technolog. Therefore, the objectives of this study are (1) to describe the characteristics of organic vegetable products, (2) to identify internal and external factors related to the production of organic vegetables with a farmer-based high added value, and (3) to formulate a strategy of the production of organic vegetables with a farmer-based high added value (certified). Data were collected by purposive sampling and analyzed using matrix analysis tools of internal factor evaluation, external factor evaluation, internal external, and focus group discussion, as the basis for analyzing strengths, weaknesses, opportunities, and threats (SWOT), followed by quantitative strategic planning matrix (QSPM) to obtain the main alternative strategy for the development of organic vegetable with premium price. The study was carried out in Garut, West Java. This study confirmed 3 main strategic issues for the development of organic vegetables in the region, that is, market, organic vegetable production, and human resource.
PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL Najib, Mukhamad; Santoso, Dharmawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The objectives of this study are to 1) analyze effect of price consciousness,value consciousness, quality variation, trust and private label attitude on purchaseintention toward food private label, 2) identifies the differentiation of latent-variablesbetween hypermarket and minimarket. Descriptive analysis, covariance based SEM andMann Whitney test were used in data analysis. This research used 182 respondent andquota sampling method. The results show that 1) significantly quality variation andtrust has influence on private label attitude and private label atttitude has influence onpurchase intention, 2) the result of Mannn Whitney test show that trust variable, privatelabel attitude variable and purchase intention variable are perceived differently by thehypermarkets consumer and minimarkets consumer.Keywords: Mann Whitney, private label, purchase intention, SEMAbstrak. Penelitian ini bertujuan untuk 1) menganalisis pengaruh kesadaran harga,kesadaran nilai, keragaman mutu, trust dan private label attitude terhadap minat belipada food private label, 2) mengidentifikasi perbedaan variabel-variabel laten diantarakategori hypermarket dan minimarket. Analisis deksriptif, covariance base SEM danuji Mann Whitney digunakan untuk menganalisis data. Penelitian ini menggunakantotal responden sebanyak 182 orang. Metode penarikan contoh menggukan quotasampling. Hasil penelitian menunjukkan bahwa 1) keragaman mutu dan trustberpengaruh signifikan terhadap private label attitude dan private label attitudememiliki pengaruh yang signifikan terhadap minat beli; 2) Hasil uji Mann whitneymenunjukkan bahwa variabel trust, private label attitude dan minat beli dipersepsikanberbeda oleh konsumen hypermarket dan minimarket.Kata Kunci: Mann Whitney, private label, purchase intention, SEM
Analisis Strategi Promosi Kredit Pemilikan Rumah (KPR) Sistem Konvensional Dan Syariah (Studi Kasus : BTN Dan BTN Syariah Kantor Cabang Solo) Najib, Mukhamad; Munandar, Jono M.; Setiyawati, Agustina
Tazkia Islamic Finance and Business Review Vol 3, No 1 (2008)
Publisher : Institute for Research and Community Empowerment (LPPM TAZKIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.205 KB)

Abstract

Residence is one of the primary needs for human being’s life, besides food, clothing, education, and healthy. Many of banks now, have started to offer a residence service product (Kredit Pemilikan Rumah, KPR). As one of the biggest bank in Indonesia, Bank Tabungan Negara (BTN) has an advantage as a pioneer to provide such KPR. To compete with other banks, KPR BTN (including BTN Konvensional and BTN Sharia branch offi ce Solo), as one of the branch unit of Central BTN, has to do strategic promotion effectively so that BTN can come up with their brand image and makes a strong position in market. The aims of this research are: (1). To learn about the promotion activity being used by BTN and BTN Sharia branch offi ce Solo; (2). To identify factors which develop a promotion strategy in BTN and BTN Sharia branch office Solo; (3). To analyze an alternative promotion strategy that might effective to be applied in both BTN and BTN Sharia branch Solo. This research used primary and secondary data. The primary data was collected through out interview and questionnaire while secondary data was obtained from company’s information, literature and electronic publication. In the process of data analysis, it will use factor analysis and Analytical Hierarchy Process using Expert Choice 2000 and Microsoft Excel.BTN and BTN Sharia branch offi ce Solo develop the KPR’s promotion with advertising, sales promotion, publicity and public relation, personal selling, marketing and direct selling. The results of this analysis clearly fi ng out that promotion strategy of BTN branch offi ce Solo is set by fi ve factors, such as market characteristic, facility and equipment, consumer’s characteristic, competition, and company’s Segmenting, Targeting, and Positioning (STP). While, the factors of promotion strategy in BTN Sharia branch office Solo consist of competition, promotion budget, consumer’s characteristic, human research and other marketing mix except promotion. The alternatives which can be pursued are BTN branch offi ces Solo have to increase the advertising activity as the main alternative strategy. The alternative strategy for BTN Sharia branch offi ce Solo is to increase the publicity and public relation as the main strategy alternative.Keywords: Residence Service Product (KPR), Promotion Strategy.
Analisis Konsumen Berpindah Merek (BrandSwitcher) Pada Bank Syariah Dan Bank Konvensional (Studi Kasus Pada Nasabah Di Wilayah Darmaga Bogor) Najib, Mukhamad
Tazkia Islamic Finance and Business Review Vol 4, No 1 (2009)
Publisher : Institute for Research and Community Empowerment (LPPM TAZKIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.682 KB)

Abstract

Dalam situasi hypercompetition seperti saat ini, dimana konsumen dibanjiri oleh berbagai alternatif produk yang menarik, perubahan perilaku membeli akan mempermudah konsumen berpindah ke produk atau merek lainnya. Hal ini dapat terjadi pada nasabah bank di Indonesia. Munculnya perbankan syariah dengan pertumbuhan yang begitu cepat merupakan fenomena yang menggambarkan terjadinya perpindahan merek pada konsumen, dalam hal ini nasabah bank Penelitian dilakukan untuk menganalisis prilaku perpindahan merek pada nasabah bank di wilayah Darmaga. Pengambilan data primer melalui pengambilan sampel dilakukan secara purposive. Sementara analisa dilakukan secara deskriptif. Di wilayah demaga ada empat buah bank umum, yaitu Bank Negara Indonesia (BNI)46, Bank Rakyat Indonesia (BRI), Bank Muammalat Indonesia (BMI) dan Bank Syariah Mandiri. Hasil penelitian menunjukkan BNI46 merupakan bank yang memiliki brand awareness paling tinggi diantara bank yang ada di Darmaga. Konsumen berpindah merek tidak hanya terjadi pada bank konvensional, tetapi juga bank syariah. Hal ini berarti bank syariah maupun bank konvensional berpotensi memiliki pelanggan yang tidak loyal. BNI46 memiliki konsumen yang paling tidak loyal bila dibanding dengan BRI, BSM dan BMI. Jika dibandingkan sesama bank syariah, maka BMI memiliki konsumen yang paling loyal. Faktor yang memiliki pengaruh paling tinggi terhadap konsumen dalam melakukan perpindahan merek adalah factor internal dan diiukti oleh faktor eksternal. Sementara faktor kekecewaan terhadap bank sebelumnya merupakan faktor yang paling kecil pengaruhnya terhadap konsumen dalam melakukan perpindahan merek.Keywords: Brand Awareness, Perpindahan Merek, Loyalitas