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PEMODELAN EKONOMETRIK GUNA PENGEMBANGAN DAYA SAING EKSPOR AGROINDUSTRI LEMAK DAN BUBUK KAKAO DI INDONESIA Munandar, Jono M.; Purwono, Joko; Nadirman, Nadhry
Jurnal Manajemen & Agribisnis Vol. 3 No. 1 (2006): Vol. 3 No. 1 Maret 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4913.912 KB) | DOI: 10.17358/jma.3.1.31-36

Abstract

As the country continues efforts  to liberate its market, Indonesias cocoa agroindustries now face a tough competition from industries of developed countries. Many of these industries had already felt the impact of their lack of competitiveness, causing them to lose their marketshare. The objective of this research is to analyze and identify the key determinants of cocoa agroidustry export competitiveness and build an econometric model. Furthermore this research also attempts to forecast the export competitiveness of Indonesian cocoa agroindustries. Results of econometric analysis showed that factors such as: exchange rate index, prices of related commodities, technological advances, per-capita income of Indonesia, and per-capita income of importing countries are factors influencing the export competitiveness of cocoa butter. While cocoa powder export competitiveness is influenced by exchange rate, interest rate, degree of trade liberalization, price of related goods, per-capita income of Indonesia, and per-capita income of importing countries. Furthermore it is forecasted that both commodities of the industry would expirience an increase of export competitiveness in the future.
ANALISIS PERSEPSI KONSUMEN DAN STRATEGI PEMASARAN BERAS ANALOG (ANALOG RICE) Rizki, Deviany Amanda; Munandar, Jono M.; Andrianto, M. Syaefudin
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.924 KB) | DOI: 10.29244/jmo.v4i2.12621

Abstract

Analog rice is artificial ricewhose material is not from paddy, but it is made from a variety of local flour (corn, sago and shorgum). As a new product, Rice Analog require appropriate marketing strategies through analysis of consumer perception. This research purposes are to develop a marketing strategy through identification Analog Rice segmentation, targeting and positioning based on consumer perception. The analytical method used were crosstabs analysis, cluster analysis and biplot analysis with 73 respondent. Crosstabs result indicated that consumer characteristics (age, marital status, education, income and expenses of month), associated with their impression and interested  to re-purchase. Cluster analysis was delivered into four market segments, the third target market are 31-40 years old, married, the level of income of IDR 4,500,001 to IDR 6,000,000. Biplot analysis deliver positioning for Analog Rice product therefore this rice offers ?health benefits?, ?nutritive ingredients?, and ?safe to consumed?.Keywords : Analog rice, consumer perceptions, marketing strategy, cluster analysis, biplot analysis.
ANALISIS BRAND EQUITY POCARI SWEAT DALAM PERSAINGAN INDUSTRI MINUMAN (STUDI KASUS: MAHASISWA DI BOGOR) Pratama, Fredie; Munandar, Jono M.
Jurnal Manajemen dan Organisasi Vol. 1 No. 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.436 KB) | DOI: 10.29244/jmo.v1i1.14147

Abstract

Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people?s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers? minds. The objective of this research is to analyze Pocari Sweat?s brand equity. It covers several elements: brand awareness, brand association, brand?s perceived quality and brand loyalty. In order to see the overall competition among isotonic drinks, this research also involves several other brands such as ProSweat, Mizone, Aqua, and Coca-Cola. This research is conducted in three universities in Bogor; Bogor Institute of Agriculture (Institut Pertanian Bogor), Pakuan University and Ibnu Khaldun University. The result shows that in the element of brand awareness, Pocari Sweat is the most memorized brand. The association of brand image in brand association element shows that Pocari Sweat has two brand images: safe for health and fresh taste to kill thirst. Analysis on perceived quality with biplot method shows that Pocari Sweat has several attributive characteristics namely benefit, safe for health, eliminates dehydration and recharge stamina. Meanwhile, analysis in brand loyalty shows that Pocari Sweat doesn?t have a strong brand loyalty yet.
SIMULATION OF COMPETITIVENESS POLICY FOR LOCAL SOYBEAN AT DOMESTIC MARKET Handayani, Dian; Bantacut, Tajuddin; Munandar, Jono M.; Budijanto, Slamet
Journal of Agroindustrial Technology Vol. 19 No. 1 (2009): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.083 KB)

Abstract

Soybean is a strategic commodity which is used as a raw material for food processing and consumed by most of Indonesian people. National demand cannot be covered by local production, due to imported one. This research indicated that soybean harvested area was influenced by local soybean real price, maize real price and last year harvested area. Soybean productivity was influenced by rainfall, maize real price and last year productivity. Local soybean price was influenced by soybean real price at producer level, imported soybean real price, quantity of imported soybean, productivity and last year soybean real price. Soybean real price at producer level was influenced by soybean production, imported soybean quantity, soybean consumption, BULOG monopoly and last year real price at producer level. Soybean import quantity was influenced by production and consumption. Imported soybean price was influenced by international price, exchange rates, import tariff, and last year import price. Combination policy of increase the soybean price and import tariff 20% would stimulate the producer to increase harvested area and production. Strategy to increase competitiveness and national soybean production are through productivity improvement and extended planting area programs. The priority to increase the production is to improve productivity and apply suitable technology. Extension of planting area to better region is conducted to increase cropping index. To anticipate trading liberalization negative effect to farmers? welfare, protection policy by the government is still needed to control international price fluctuation and to strengthen local soybean competitiveness. Keywords: Strategic commodity, productivity, real price, import quantity, soybean
Analisis Strategi Promosi Kredit Pemilikan Rumah (KPR) Sistem Konvensional Dan Syariah (Studi Kasus : BTN Dan BTN Syariah Kantor Cabang Solo) Najib, Mukhamad; Munandar, Jono M.; Setiyawati, Agustina
Tazkia Islamic Finance and Business Review Vol 3, No 1 (2008)
Publisher : Institute for Research and Community Empowerment (LPPM TAZKIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.205 KB)

Abstract

Residence is one of the primary needs for human being’s life, besides food, clothing, education, and healthy. Many of banks now, have started to offer a residence service product (Kredit Pemilikan Rumah, KPR). As one of the biggest bank in Indonesia, Bank Tabungan Negara (BTN) has an advantage as a pioneer to provide such KPR. To compete with other banks, KPR BTN (including BTN Konvensional and BTN Sharia branch offi ce Solo), as one of the branch unit of Central BTN, has to do strategic promotion effectively so that BTN can come up with their brand image and makes a strong position in market. The aims of this research are: (1). To learn about the promotion activity being used by BTN and BTN Sharia branch offi ce Solo; (2). To identify factors which develop a promotion strategy in BTN and BTN Sharia branch office Solo; (3). To analyze an alternative promotion strategy that might effective to be applied in both BTN and BTN Sharia branch Solo. This research used primary and secondary data. The primary data was collected through out interview and questionnaire while secondary data was obtained from company’s information, literature and electronic publication. In the process of data analysis, it will use factor analysis and Analytical Hierarchy Process using Expert Choice 2000 and Microsoft Excel.BTN and BTN Sharia branch offi ce Solo develop the KPR’s promotion with advertising, sales promotion, publicity and public relation, personal selling, marketing and direct selling. The results of this analysis clearly fi ng out that promotion strategy of BTN branch offi ce Solo is set by fi ve factors, such as market characteristic, facility and equipment, consumer’s characteristic, competition, and company’s Segmenting, Targeting, and Positioning (STP). While, the factors of promotion strategy in BTN Sharia branch office Solo consist of competition, promotion budget, consumer’s characteristic, human research and other marketing mix except promotion. The alternatives which can be pursued are BTN branch offi ces Solo have to increase the advertising activity as the main alternative strategy. The alternative strategy for BTN Sharia branch offi ce Solo is to increase the publicity and public relation as the main strategy alternative.Keywords: Residence Service Product (KPR), Promotion Strategy.
PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Kusumawardani, Ambar Rukmi Dyah; Munandar, Jono M.; Najib, Mukhamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Kusumawardani, Ambar Rukmi Dyah; Munandar, Jono M.; Najib, Mukhamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
Analisis Atribut Produk Pada Manajemen Mutu Proses Produksi Daging Sapi di RPH PT. Elders Indonesia, Bogor Hapidin, Asep; Basith, Abdul; Munandar, Jono M.
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 5, No 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.84

Abstract

This study aimed to identify and analyze product attributes that affect the quality management of the beef production process in PT. Elders Indonesia, as well as to evaluate the quality management system and food safety management system, and formulate alternative improvement strategies on product attributes that are in line with consumer desires and expectations. The research method used brainstorming to identify product attributes, QFD analysis to determine the specifications of consumer needs and desires, self-assessment for the assessment of the application of SMM and SMKP, HACCP for identification of hazards in the production process, and AHP for the formulation of alternative priority improvement strategies. The results of the study showed that there were 15 attributes that the consumers considered when buying beef in PT. Elders Indonesia. Meanwhile the elements of ISO 9001: 2008 quality management in the production and HACCP food safety management system as a whole have been fulfilled and have been applied well. Based on the identification of critical control points at the process stage, there are 4 critical control points that must be considered by PT. Elders Indonesia. AHP analysis results showed that fat thickness (0.457) is the main improvement priority that must be conducted by the company.Keywords: quality management, product attributes, beef, slaughterhousesAbstrak: Penelitian ini bertujuan mengidentifikasi dan menganalisis atribut-atribut produk yang berpengaruh pada manajemen mutu proses produksi daging sapi di RPH PT. Elders Indonesia, serta mengevaluasi sistem manajemen mutu dan sistem manajemen keamanan pangan, merumuskan alternatif strategi perbaikan pada atribut produk yang sesuai dengan keinginan dan harapan konsumen. Metode penelitian menggunakan brainstorming untuk identifikasi atribut produk, analisis QFD untuk menetapkan spesifikasi kebutuhan dan keinginan konsumen, self Assessment untuk penilaian penerapan SMM dan SMKP, HACCP untuk identifikasi bahaya pada proses produksi, AHP untuk perumusan alternatif strategi prioritas perbaikan. Hasil penelitian menunjukan bahwa yang menjadi pertimbangan konsumen dalam membeli daging sapi PT. Elders Indonesia sebanyak 15 atribut. Sementara itu unsur-unsur manajemen mutu ISO 9001:2008 pada bagian produksi dan sistem manajemen keamanan pangan HACCP secara keseluruhan telah dipenuhi dan telah diaplikasikan dengan baik. Berdasarkan identifikasi titik kendali kritis pada tahapan proses diperoleh empat titik kendali kritis yang harus diperhatikan oleh PT. Elders Indonesia. Hasil analisis AHP menunjukan bahwa ketebelan lemak (0,457) merupakan prioritas perbaikan utama yang harus dilakukan perusahaan.Kata kunci: atribut produk, manajemen mutu, daging sapi, rumah pemotongan hewan 
SIMULATION OF COMPETITIVENESS POLICY FOR LOCAL SOYBEAN AT DOMESTIC MARKET Handayani, Dian; Bantacut, Tajuddin; Munandar, Jono M.; Budijanto, Slamet
Jurnal Teknologi dan Industri Pangan Vol. 12 No. 1 (2001): Jurnal Teknologi dan Industri Pangan
Publisher : Departemen Ilmu dan Teknologi Pangan, IPB Indonesia bekerjasama dengan PATPI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Soybean is a strategic commodity which is used as a raw material for food processing and consumed by most of Indonesian people. National demand cannot be covered by local production, due to imported one. This research indicated that soybean harvested area was influenced by local soybean real price, maize real price and last year harvested area. Soybean productivity was influenced by rainfall, maize real price and last year productivity. Local soybean price was influenced by soybean real price at producer level, imported soybean real price, quantity of imported soybean, productivity and last year soybean real price. Soybean real price at producer level was influenced by soybean production, imported soybean quantity, soybean consumption, BULOG monopoly and last year real price at producer level. Soybean import quantity was influenced by production and consumption. Imported soybean price was influenced by international price, exchange rates, import tariff, and last year import price. Combination policy of increase the soybean price and import tariff 20% would stimulate the producer to increase harvested area and production. Strategy to increase competitiveness and national soybean production are through productivity improvement and extended planting area programs. The priority to increase the production is to improve productivity and apply suitable technology. Extension of planting area to better region is conducted to increase cropping index. To anticipate trading liberalization negative effect to farmers? welfare, protection policy by the government is still needed to control international price fluctuation and to strengthen local soybean competitiveness. Keywords: Strategic commodity, productivity, real price, import quantity, soybean
ANALISIS PREFERENSI PENGUNJUNG DAN POSITIONING PUSAT PERBELANJAAN MODERN DI KOTA BOGOR (STUDI KASUS: BOTANI SQUARE, EKALOKASARI PLAZA, BOGOR TRADE MALL, DAN PANGRANGO PLAZA) Munandar, Jono M.; Hermawan, Y.E.
Jurnal Manajemen Vol. 1 No. 1 (2009): Jurnal Manajemen, Agustus 2009
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.745 KB)

Abstract

The glowing of modern shopping center (MSC) development in Bogor City has caused competition between the promoters of MSC to seized on visitor?s heart.  It needs more attention of the MSC?s promoters to know about the visitor behavior. The purpose of this research is: (1) to identify the step of MSC?s visitor decision making in Bogor City, (2) to know about the preference of visitor for the attribute of MSC in Bogor City, (3) to know about the positioning of MSC in Bogor City, for the case study in Botani Square, Ekalokasari Plaza, Bogor Trade Mall and Pangrango Plaza. The data used in this research was in form of primary and secondary data. Data was analyzed by using descriptive analysis, importance performance analysis (IPA), and multidimensional scaling (MDS). The result of the data processing by using multidimensional scaling showed that each of MSC has each characteristic for position in perceptual map.  Furthermore, it was found in the perceptual map that there are three MSC which have close position each other; they are Botani Square, Ekalokasari Plaza, and Pangrango Plaza. That close position showed that Botani Square is the direct competitor of Ekalokasari Plaza and Pangrango Plaza. That perceptual map also showed that Ekalokasari Plaza has the best positioning strategy, because it has the most dominant nearness with two dimensions; namely: 1) supporting facility dimension and 2) completeness of tenant variation dimension.Kata kunci: Modern Shopping Center, Visitor Decision, Preferences, Positioning.