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Journal : Jurnal Studi Agama dan Masyarakat

IMPLIKASI ISLAM UNTUK PESAN IKLAN: KONTEKS TIMUR TENGAH Ramadini, Ulla; Najah, Fitriatun; Muhammad, Muhammad
Jurnal Studi Agama dan Masyarakat Vol 5, No 2 (2011): Jurnal Studi Agama dan Masyarakat
Publisher : LP2M IAIN Palangka Raya

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Abstract

 Islam is the great religion and develops among the consumers all over the world. There is an evidence that the religious beliefs influence the consumers’ behaviors and responses toward the message of the advertisement. The objective of the article is to present a framework in managerial decision making related to Islamic values toward the implication of illustrated advertisement in the context of Middle East. The recommendation is provided for international advertisement to develop the messages for the segmentation of Muslim consumers. 
Co-Authors -, Hadriansa Achmad Zulfikar, Achmad Adelia Shabrina Prameka Adriana Adriana Ali, Anwar Ali, Nurdin Alimuddin Alimuddin Alimuddin Laapo Amri Amri Amrullah Amrullah Andi Samsu Alam, Andi Samsu Anita Anita Anwar Anwar AR, Nasruddin Arfansyah Bebasa, Andi Muhammad Wahyu Arifin Arifin Bahruddin Bahruddin Bakhtiar Bakhtiar Bambang Lareno, Bambang Beta Noranita Bukhari Bukhari Cassany, Saluddin Al Chairun Nisa Chuah T. G. Dharma, Buyung Adi Djumlani, Achmad Edi Abdurachman Edi Rudi El Rahimi, Sayyid A. Endang Setya Ningsih, Endang Setya Fadilla, Meutia Fadlan, Muhammad Farhanuddin, Farhanuddin Fitriatun Najah, Fitriatun Gustiana Anwar Kambo, Gustiana Anwar Hadayani Hadayani Hadriansa, Hadriansa Hari Setijono, Hari Haris Setyaningrum, Haris Hasanah, Metri Hasniyati Gani, Hasniyati Herwan, Yusmira Himawan Himawan Hudori, Muhammad Ichsan Setiawan Imam Bakti Kusuma, Imam Bakti Indriani, Aida Irdoni Irdoni Ishak Ishak Iswardi, Iswardi Jabaliah, Jabaliah Jayadi Nas, Jayadi Jupri, Azhari Kadir, Jasman Isman Lalu Arif Risman Hakim, Lalu Arif Risman Leni Maulinda, Leni Leni, Maulinda Lidia, Nani Lidyawati, Lidyawati Luthfi Maharsa Maharani, Azizi Malasy, Teuku Sybran Mandosir, Otto Meutia, Sri Moh. Sholichin Muchlisin Z.A. Muhammad Ridwan MUHAMMAD ZAIRIN JUNIOR Muhammad, Sayuti Muhammmad, Rifai Siddiq Nabawi, Asrofi Shicas Nurdiassa, Annisa ODANG CARMAN Oktaviani, Vinnuri Paliyama, Yohana Paselle, Enos Putra, Reza Putra, Reza Putra, Reza Rahmi, Meliza Ramadhani, Siti Ratminto Ratminto, Ratminto Robiah Yunus Runi Asmaranto Saifuddin Saifuddin Simatupang, Julianto Siti Aisiah Siti Zahara Sofyan, Diana Khairani Sri Tudjono Suaraya A. R. Sudarsana Arka Sukmawati Nur Endah Sulaiman Sulaiman Suprianto Suprianto Suyatman Suyatman Syamsul Bahri Syarifuddin Syarifuddin Syifaul Huzni Thomas S. Y. Choong Uftori Wasit, Uftori Ulla Ramadini, Ulla Warsito Utomo Wiraguna, Rayie Tariaranie Yessy Artanti Yuslidar, Cut Eli ZULKARNAIN ZULKARNAIN