p-Index From 2015 - 2020
8.116
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi & Auditing Indonesia AGROLAND E-Jurnal Ekonomi Pembangunan Universitas Udayana ILMU KELAUTAN: Indonesian Journal of Marine Sciences ROTASI "JURNAL TEKNIK MESIN" JURNAL MASYARAKAT INFORMATIKA Jurnal Al-Manahij Jurnal Sains Materi Indonesia JURNAL KARYA TEKNIK SIPIL Jurnal Simetris El-HARAKAH : Jurnal Budaya Islam JDM (Jurnal Dinamika Manajemen) Journal of Business Strategy and Execution PREDIKSI Lentera Pendidikan EQUILIBRIUM Jurnal Berkala Ilmu Perpustakaan dan Informasi SAMUDERA Journal of Physical Education Health and Sport Journal of Indonesian Economy and Business Jurnal Teknik Pengairan Program Kreativitas Mahasiswa - Teknologi ULUMUNA EL-HIKMAH Prosiding Semnastek Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Gontor AGROTECH Science Journal Jurnal Studi Agama dan Masyarakat Jurnal Hukum IUS QUIA IUSTUM Fish Scientiae Jurnal Politik Profetik Jurnal Ilmiah Mahasiswa Kelautan Perikanan Unsyiah The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin SISTEMASI Telaah Bisnis Teras Jurnal Elementary: Jurnal Ilmiah Pendidikan Dasar Berkala Ilmu Perpustakaan dan Informasi AL-HUKAMA´ PRASASTI: Journal of Linguistics Jurnal Teknologi Kimia Unimal Jurnal CoreIT Al-Ta'dib Dinamika Ilmu IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Sebatik Master Bahasa Jurnal Riset Akuakultur ALQALAM Jurnal Ibn Abbas Jurnal POLIMESIN Jurnal Studi Ilmu-ilmu Al-Qur'an dan Hadis Jurnal Arajang Jurnal Dedikasi Pendidikan JOISIE (Journal Of Information Systems And Informatics Engineering) Journal of Mechanical Engineering and Mechatronics SI-MEN (Akuntansi dan Manajemen) STIES Industrial Engineering Journal (IEJ) Jurnal Sistem Teknik Industri AL-HIKMAH : Jurnal Theosofi dan Peradaban Islam Almufida Jurnal Karinov ADIL: Jurnal Hukum Jurnal Sains Riset Jurnal Paradigma (JP)
Articles

Found 2 Documents
Search
Journal : Jurnal Dinamika Manajemen

THE IMPACT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH WITH CUSTOMER SATISFACTION AS A INTERVENING VARIABLE Muhammad, Muhammad; Artanti, Yessy
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah  organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
The Impact of Experiential Marketing on Word of Mouth with Customer Satisfaction as a Intervening Variable Muhammad, Muhammad; Artanti, Yessy
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
Co-Authors -, Hadriansa Achmad Zulfikar, Achmad Adelia Shabrina Prameka Adriana Adriana Ali, Anwar Ali, Nurdin Alimuddin Alimuddin Alimuddin Laapo Amri Amri Amrullah Amrullah Andi Samsu Alam, Andi Samsu Anita Anita Anwar Anwar AR, Nasruddin Arfansyah Bebasa, Andi Muhammad Wahyu Arifin Arifin Bakhtiar Bakhtiar Bambang Lareno, Bambang Beta Noranita Bukhari Bukhari Cassany, Saluddin Al Chairun Nisa Dharma, Buyung Adi Djumlani, Achmad Edi Abdurachman Edi Rudi El Rahimi, Sayyid A. Endang Setya Ningsih, Endang Setya Fadilla, Meutia Fadlan, Muhammad Farhanuddin, Farhanuddin Fitriatun Najah, Fitriatun Gustiana Anwar Kambo, Gustiana Anwar Hadayani Hadayani Hadriansa, Hadriansa Hari Setijono, Hari Haris Setyaningrum, Haris Hasanah, Metri Hasniyati Gani, Hasniyati Herwan, Yusmira Himawan Himawan Hudori, Muhammad Ichsan Setiawan Imam Bakti Kusuma, Imam Bakti Indriani, Aida Ishak Ishak Iswardi, Iswardi Jabaliah, Jabaliah Jayadi Nas, Jayadi Jupri, Azhari Kadir, Jasman Isman Lalu Arif Risman Hakim, Lalu Arif Risman Leni Maulinda, Leni Leni, Maulinda Lidia, Nani Lidyawati, Lidyawati Luthfi Maharsa Maharani, Azizi Malasy, Teuku Sybran Mandosir, Otto Meutia, Sri Moh. Sholichin Muchlisin Z.A. Muhammad Ridwan MUHAMMAD ZAIRIN JUNIOR Muhammad, Sayuti Muhammmad, Rifai Siddiq Nabawi, Asrofi Shicas Nurdiassa, Annisa ODANG CARMAN Oktaviani, Vinnuri Paliyama, Yohana Paselle, Enos Putra, Reza Putra, Reza Putra, Reza Rahmi, Meliza Ramadhani, Siti Ratminto Ratminto, Ratminto Runi Asmaranto Saifuddin Saifuddin Simatupang, Julianto Siti Aisiah Siti Zahara Sofyan, Diana Khairani Sri Tudjono Sudarsana Arka Sukmawati Nur Endah Sulaiman Sulaiman Suprianto Suprianto Suyatman Suyatman Syamsul Bahri Syarifuddin Syarifuddin Syifaul Huzni Uftori Wasit, Uftori Ulla Ramadini, Ulla Warsito Utomo Wiraguna, Rayie Tariaranie Yessy Artanti Yuslidar, Cut Eli ZULKARNAIN ZULKARNAIN