Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro

Published : 83 Documents
Articles

ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN Pribadiyanto, Nur; Mudiantono, Mudiantono; Tri S., Utami
STUDI MANAJEMEN DAN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRAKSI Tujuan utama dari penelitian ini adalah untuk menganalisis peranan kualitas perencanaan pemasaran dan sistem organisasi yang berpengaruh terhadap orientasi pasar, menganalisis pengaruh orientasi pasar terhadap kualitas layanan, dan menganalisis pengaruh kualitas layanan terhadap kinerja perusahaan. Oleh karena itu model penelitian yang dikembangkan dalam penelitian ini terdiri dari lima variabel, yaitu : peranan kualitas perencanaan pemasaran, sistem organisasi, orientasi pasar, kualitas layanan, dan kinerja perusahaan. Analisis data terhadap 115 responden, karyawan level supervisor di lingkungan PT. ( Persero ) Pelabuhan Indonesia III Cabang Wilayah Jawa Tengah (Tanjung Emas, Terminal Petikemas Semarang, Pelabuhan Tegal, dan Pelabuhan Tanjung Intan Cilacap ) diuji dengan alat analisis Structural Equation Modelling (SEM) dalam program AMOS 4.01. Hasil analisis data menunjukan bahwa semua hipotesis dalam penelitian ini dapat dibuktikan. Hasil analisis data menunjukan bahwa kualitas perencanaan pemasaran dan sistem organisasi berpengaruh secara signifikan terhadap orientasi pasar. Hasil analisis data juga menunjukan bahwa orientasi pasar berpengaruh positif terhadap kualitas layanan. Penelitian ini juga memperlihatkan bahwa kualitas layanan berpengaruh positif terhadap kinerja perusahaan. Penelitian ini menghubungkan hasil penelitian dengan implikasi teoritis dan implikasi manajerial. Keterbatasan dan agenda penelitian mendatang dijadikan acuan bagi para peneliti selanjutnya di waktu yang akan datang.   Kata Kunci :perencanaan pemasaran; sistem organisasi; orientasi pasar
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI PO SUMBER ALAM (Studi kasus pada penumpang bus Sumber Alam jurusan Yogyakarta-Jakarta) Atsatalada, Nanda; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the declining number of consumers and some complaints received by the PO Sumber Alam in the period January 2011 - March 2012 which indicated the decline of consumer satisfaction in PO Sumber Alam. By looking at existing problems, this study aimed to analyze the influence of the service quality consisting of physical evidence, reliability, responsiveness, assurance, and empathy for their impact on consumer satisfaction and consumer loyalty of PO Sumber Alam. Sample in this study are 100 people passanger on PO Sumber Alam Yogyakarta-Jakarta and the reverse direction. The question is given by using a questionnaire consisting of closed and open questions. Respondents answers were then analyzed by 2-stage regression using SPSS program for Windows. Based on the analysis conducted, it was concluded that the physical evidence, responsiveness, and empathy has a positive and significant impact on customer satisfaction. While the assurance negative effect on customer satisfaction, and reliability no significant effect on customer satisfaction. Then the customer satisfaction has a positive and significant impact on consumer loyalty. The results of this study is expected to be used as information for PO Sumber Alam and further research.
ANALISIS PENGARUH KREDIBILITAS CELEBRITY ENDORSER DAN DAYA TARIK IKLAN TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE SABUN MANDI PADAT LIFEBUOY DI SEMARANG Mugiono, Kharis; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Lifebuoy has always been a market leader in the toiletries industry in the category of solid soap. Nonetheless, brand value (performance brand) Lifebuoy decline, even elements of brand value (performance brand) as brand share, brand TOM and TOM ad also decreased. It can be assumed the declining strength of the brand in the minds of consumers (brand awareness) and of course will affect consumer attitudes toward the brand (brand attitude) Lifebuoy whether consumers will come back or not. In building a brand (brand awareness), the first step that must be done is the brand should be introduced first to the consumers, so that consumers can be aware of the brand, well-known brand, and ultimately a strong brand can attach minds of consumers (Ridwansyah, 2002) . One way to do that is through advertising with celebrity endorser credibility and appeal of advertising. The purpose of this study to analyze the influence of credibility of celebrity endorser and attractiveness advertising of brand awareness and its effect to brand attitude of Lifebuoy bar soap in Semarang. Sample in this study is 120 respondens who know Lifebuoy advertising. Method used is Purposive Sampling with distributes questionnaire to respondens. This study use quantitive analysis is validity and reliability test, the classical assumption test, multiple linear regression analysis, dan goodness of fit test. Based on the result of regression analysis indicate that credibility of celebrity endorser (X1) and attractiveness advertising (X2) have a positive influence and significant to brand awareness (Y1) of Lifebuoy bar soap with a regression coefficient value of 0,554 and 0,304. While the brand awareness (Y1) have a positive influence and significant to brand attitude (Y2) of Lifebuoy bar soap with a regression coefficient value of 0,791.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC DI RAHARJO MOTOR, JEPARA Kurniawan, Tomi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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This research was based a decrease in sales of Suzuki Matic motorcycles in the period 2011-2012 in Raharjo Motor. Raharjo Motor has been doing marketing efforts to attract consumers. This study aimed to determine the effect of three variables, they are product quality, service quality and location to purchasing decision at Raharjo Motor.The research was conducted at Raharjo Motor. In this research, the data was collected by tools such as questionnaires given to 100 respondents, in order to determine respondent’s responses to each variable. The analysis used in this research includes validity test, reliability test, classic assumption test (normality test, multicolinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). From the results of regression analysis can be known that variables of product quality, service quality, and location have positive effect on purchasing decisions when buying at Raharjo Motor in which product quality is the most influential variable on purchasing decisions, followed by service quality and, location.
“ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen KOPIKITA Semarang).” Wulandari, Nur; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how big the influence of product quality, service quality, andlocation to consumer satisfaction on KOPIKITA. The problem that facing by KOPIKITA isconsumer’s satisfaction which decreasing, as seen from a lot of complain received from customer.And this research also aims to analyze the most dominant factors that influence on consumersatisfaction of KOPIKITA.Population of this research are consumers of KOPIKITA. Samples were taken of 100respondents by using non-probability sampling technique with purposive sampling approach. Datawas collected by using a survery method through quetionnaires which were filled out byconsumers. Then, the obtained data were analyzed using multiple regression analysis. Thisanalysis includes: validity test,reliability test, classic assumption test, multiple regression analysis,hypothesis testing through the t test and F test, and coefficient of determination analysis (R²).From the analysis result, the indicators in this study are valid and reliables. The mostdominant factor that influence on consumer satisfaction is product quality follow the servicequality, and the last is location. Then though the F Test can be seen that the independent variablesfeasible to test the dependent variable. The result of Adjusted R Square is 55%, it means thatindependent variable can explain about 45% of dependent variable.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN KEKUATAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE HANDPHONE NOKIA ( Studi Kasus pada Mahasiswa dan Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semaran Aji Nugroho, Septiyo; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Nokia mobile phone as one of the products in Indonesia at first to be a market leader mobile product. Increasing number of mobile products that appear in Indonesia makes the level of competition in mobile products is high, making the level of product sales decreased Nokia. The problem in this research are : advertising effect  to brand awareness Nokia mobile phone, the power of celebrity endorser effect to brand awareness Nokia mobile phone, brand awareness has effect brand attitude Nokia mobile phone           This research involves 100 college student as its respondent using accidental sampling method. Analyzes it with double-regression linear analysis (t-test and f-test) by SPSS software.           The result of regression test shows that advertising has no positive effect to brand awareness, the power of celebrity endorser has positive effect to brand awareness. Brand awareness has no positive effect to brand attitude. The result of F-test show that advertising, the power of celebrity endorser together has positive effect to brand awareness 
ANALISIS PERBEDAAN RESPON SIKAP AUDIENCE ATAS STRATEGI PROMOSI PRODUCT PLACEMENT DALAM FILM HABIBIE & AINUN Dastiana, Cynthia Dastiana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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The  research  was  motivated  by  the  phenomenon  of  the  development  of  promotionalstrategies in product placement in movies, which aims to analyze whether there is any difference in audience response toward product placement promotion strategies in Habibie & Ainun Movie with many different backgrounds.The sample used in this study is the population living in the area of Semarang City and the age category, who have already watched Habibie & Ainun Movie, 17-20 years old, 21-24 yearsold, and above 25 years old. The sampling method which used in this study is quota sampling and the method for collecting data is questionnaire that distributed to 90 respondents. Processing of thedata is using descriptive analysis, the reliability test, validity, and one way ANOVA.The results of the analysis and discussion in this study state that, (1) there is no difference in audience response between male and female respondents, (2) there is differences in audienceresponse on the attention factors with the age category 17-20 years to 21-24 years, (3) there is no difference in audience response among respondents who chose one of the group of movie viewersfrequency, (4) there is no difference in audience response among respondents who chose one of the types of the most popular movie genres to be watched
ANALISIS PENGARUH STRES KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PERUSAHAAN DAERAH BANK PERKREDITAN RAKYAT BKK KABUPATEN DEMAK Rochmanasari, Dina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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An established company in general has several purposes, such as to obtain the maximum profit in which the banking company can be seen from the side of the rentability. To achieve this requires some resources, particularly human resources. They are the ones who will market the products of the company to achieve the ultimate goal. A number of people organized in one organization or company to achieve certain objectives requires a systematic and structured order set out in the form  of  organizational  structure.  This  is  meant  to  guarantee  a  positive  interaction  with  one another. In addition the work can run in accordance with their job description and not to mention the hierarchy is known who leads and who is led. It is therefore expected that all obstacles in the company like stress of work can be overcome and the leadership functions are able to run, so that the performance of employees will go on well.The purpose of this study is to find out the effect of work stress and leadership style on the employee’s performance of PD. BPR BKK Demak regency. The number of population in the study is as many as 102 people and the number of samples is as many as 78 people. While the analysis tool used is multiple regression.After the data are collected, the process of scoring, validity, reliability test, assumptions test, and then the final stage is the multiple regression test. From the results of hypothesis testing can beconcluded that the work stress variables (X1) has positive effect and it is significant on theemployee’s performance (Y). Similarly to the leadership style variable (X2) has a positive and significant impact on the employee’s performance (Y)
STUDI MENGENAI BRAND LOYALTY DALAM MENINGKATKAN BRAND EQUITY KARTU PRABAYAR GSM PT. INDOSAT KOTA SEMARANG Hasanah, Emy Yatul; Mudiantono, Mudiantono; Soesanto, Harry
JURNAL BISNIS STRATEGI Vol 17, No 2 (2008): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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Mobile phone industry is experiencing rapid growth in the last two decades, both in the developed countries or developing. In any mobile phone has changed the map of the telecommunications industry drastically. Various brands appear and compete closely. This raises the question "How Brand Image, Service Quality, Perceived Value into the very important for companies to establish and Brand Loyalty in the end to the increase in the Brand Equity", as in the theory and various journals and also whether there are PT in the telecommunications industry. Indosat is a problem that you want to be inspected in this research.Model studies indicate the existence of 4 (four) hypothetical. -Hypothetical hypothetical example is the brand image have a positive influence on brand loyalty (hypothetical 1), service quality has a positive influence on brand loyalty (hypothetical 2), the perceived value of a positive brand loyalty (hypothetical 3), brand loyalty and positive effect on brand equity (hypothetical 4).Sampling technique in this research carried out by purposively sampling method. This was taken with a sampling technique based on the specific considerations, where the sample is selected with the requirements that have deemed essential features that are relevant to the research. The number of respondents as the sample is determined in this research is 130GSM card customer PT. Indosat. The process of analysis of research carried out on data obtained from 130 respondents. Results of data analysis will be kausalitas explain the relationship between variables that are developed in this research model. The proposed model can be accepted after the assumptions have been met and that is normalitas standardized Residual Covariance <1.96. While the value Determinant of Covariance Matrixnya 102,358.Eksogen measurement model and endogen was tested by using analysis konfirmatori. Measurement model is further analyzed with Structural Equation Model (SEM) to test the model kausalitas relationship between the variables that affect and be affected by brand image, service quality, perceived value, brand loyalty and brand equity meet the Goodness of Fit chi square = 197437 ; probability = 0206; GFI = 0874; AGFI = 0840; cfi = 0995; TLI = 0994; RMSEA = 0026; CMIN / DF = 1085. Based on the results of data analysis can be concluded that the model can be accepted.
ANALISIS PENGARUH IKLAN DAN KREDIBILITAS ENDORSER TERHADAP KESADARAN MEREK UNTUK MENINGKATKAN SIKAP TERHADAP MEREK PRODUK MINUMAN BERSODA MEREK FANTA Satrya, Danar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to analyze the effects arising from the advertisement and endorser credibility on brand awareness and its impact on brand attitude of the product brand FANTA soda. The variables used in this study is an advertisement and endorser credibility as an independent variable, then the brand awareness as a latent variable and brand attitude as the dependent variable.The samples in this study were 96 respondents are S1 Diponegoro University student who never consume soft drinks brand FANTA. The method used was purposive sampling by distributing questionnaires to the respondents. This study uses quantitative analysis that test reliability and validity test, the classical assumption test, goodness of fit test and multiple linear regression analysis.Based on the results of two-stage regression analysis in this study shows that ad (X1) and the credibility of the endorser (X2) significant effect on brand awareness (Y1) FANTA brand soft drinks products with regression coefficient of 0.226 and 0.305. While brand awareness (Y1) significantly influence the brand attitude (Y2) FANTA brand soft drinks products with regression coefficient of 0.501