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Pengaruh Faktor Kompetensi terhadap Kinerja Individu di Perusahaan Agroindustri Go Public Rizal, Yosef; Hubeis, Musa; Mangkuprawira, Sjafri mpiipb@indo.net.id; Maulana, Agus
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 8, No 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Tantangan perusahaan dalam menghadapi era globalisasi ditandai dengan terjadinya perdagangan bebas. Dalam penelitian ini dijelaskan strategi pwnwntuan kompetensi agar mampu menciptakan daya saing perusahaan melalui kinerja individu. Studi ini menjelaskan kompetensi untuk menciptakan kinerja individu agar perusahaan dapat tumbuh dan berkembang dengan menggunakan metode Structural Equation Modeling (SEM) untuk mengetahui faktor yang mempengaruhi kompetensi individu pada perusahaan agroindustri go public. Pengumpulan data stratified random sampling. Responden meliputi karyawan pada tingkatan general manager, manager, superintendent dan supervisor, Hasil penelitian menunjukan bahwa terdapat lima faktor yang mempengaruhi kompetensi, yaitu: komitmen, pemikiran konseptual, operasional, pencapaian hasil dan mempengaruhi. Agar pencapaian kinerja individu optimal di perusahaan agroindustri, maka perlu ditunjang karakteristik lainnya, yaitu: motivasi; kepuasan kerja dan keterikatan. Temuan dari penelitian ini diharapkan berguna dala penelitian kompetensi SDM khususnya di perusahaan agroindustri dalam proses penerimaan, penempatan, promosi dan pemberian kompensasi kepada karyawan secara adil dan efektif guna mendukung strategi perusahaan. Keyword: agroindustri; agroindustry; cometencies; kinerja individu; kompetensi; individual performance; human resource; sumber daya manusia
Pengaruh Faktor Kompetensi Terhadap Kinerja Individu di Perusahaan Agroindustri Go Public Rizal, Yosep; Hubeis, Musa; Mangkuprawira, Sjafri; Maulana, Agus
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 8, No 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Challenges facing companies in the era of globalization characterized by the occurrence of free trade. This study describes the competencies to create individual performance for the company to grow and to develop by using SEM to investigate the factors influencing the individual competencies at go public agroindustry. Data collection was performed according to the variables in this study by the number of 202 respondents in the sample with stratified random sampling. Respondents include employees at the level of general manager, manager, superintendent and supervisor. The results showed that there are five factors effecting competency, namely commitment, conceptual thinking, operational, achievement and influence. In order for optimal achievement of individual performance in the company´s agroindustry, it is to be supported other characteristics, namely motivation, job satisfaction and engagement. The findings from this study are expected to be useful in the assessment of competencies of human resources, especially in the agroindustry companies to be used in the process of recruitment, placement, promotion and compensation to employees in a fair, effective way to support the corporate strategy
STRATEGI PEMASARAN PRODUK SUSU NUTRISI ENTERAL KLINIKAL Sri Setiyanti, Ety; Maulana, Agus; Fahmi, Idqan
Jurnal Manajemen & Agribisnis Vol 6, No 2 (2009): Vol. 6 No. 2 Oktober 2009
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

Tujuan penelitian ini adalah menganalisis faktor-faktor yang mempengaruhikonsumsi susu nutrisi enteral klinikal pada orang dewasa, Menganalisapengetahuan dan persepsi para dokter/ahli gizi terhadap susu nutrisi enteralklinikal dan merumuskan strategi yang dapat diterapkan dalam memasarkan produk.Thesis ini juga menguji bagaimana pengaruh para pakar dalam mempengaruhi orangdewasa dalam mengkonsumsi susu nutrisi enteral klinikal. Penelitian inidilakukan di lima rumah sakit di Jakarta selama bulanFebruari 2009. Total sampel 111 responden orang dewasa dan 61 pakar (dokter danahli gizi). Data dianalisa menggunakan model logit. Hasil yang didapatkanmengindikasikan bahwa faktor yang mempengaruhi responden untuk mengkonsumsiproduk susu nutrisi enteral klinikal adalah pengaruh dokter/ahli gizi, latarbelakang pendidikan, pengeluaran bulanan dan faktor ketersediaan produk. Merekalebih memilih membeli produk dalam kemasan soft pack atau dus daripada kemasankaleng dan sebagian besar adalah usia 36-55 tahun. Faktor yang mendorong pakarmenyarankan produk tersebut adalah harga, kelengkapan kandungan gizi, masakadaluarsa yang panjang, ketersediaan produk dan kejelasan informasi nilai gizidan lainnya di kemasannya. Saat ini target strategi pemasaran mengutamakanpromosi melalui pendekatan kepada tenaga medis profesional oleh staf delegasimedis dari perusahaan. Target utama adalah dokter dan ahli gizi karena merekamempunyai kekuatan dalam mempengaruhi pasiennya. Strategi kedua adalahmemperkuat penyediaan produk di pasar dan sistim pendistribusian yangbaik. 
STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI Premordia, Inda; Maulana, Agus; Dewi, Febriantina
Jurnal Manajemen & Agribisnis Vol 5, No 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses;  (2) whether usage imagery intensifies this relationship; and (3) what strategies are best to designer label ads communication effectiveness on fashion magazine. 40 female consumers of fashion magazine and designer label were recruited to participate voluntarily in the study. Methodologically, participants were required to answers a series of questions after being exposed a stimuli of pictures. Influence variables evaluated in the model included: Imagery responses (Quantity, Vividness, Ease); Emotion as mediator; Advertising liking; Purchase intention; and Individual Characteristics. Consist of two study, study 1 of this thesis served as a pre-test to build the experimental material. Whereas, study 2 served as an experimental study that addresses the current focus of this thesis. Analyzed with series of Manova, results indicated that when presented independently of usage imagery, embodied user imagery can enhance consumer’s hedonic impressions and affect purchase intention. Usage imagery however failed to prove any influences. When presented together, such combinations of brand imagery as embodied user imagery and usage imagery as well as static user imagery and usage imagery didn’t bring the consumer to greater hedonic impressions and purchase intention. The findings could be used to predict purchase intention of designer label’s product. Retailers and marketers of designer labels or interested researchers could use the model based on consumer attitude and behavioral intentions.
STRATEGI PENGEMBANGAN KEMITRAAN TERNAK AYAM BROILER PT. XYZ Hanum, Latifa; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol 8, No 2 (2011): Vol. 8 No. 2 Oktober 2011
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The objectives of this research are to (1) analyze profit and BEP of plasma farmers (2) analyze internal and external strategic factors that influence development of broiler partnership in PT. XYZ, (3) formulate the alternative strategies of broiler partnership in PT. XYZ, (4) formulate selected priority strategy to develop broiler partnership in PT. XYZ. This research uses descriptive method based on case study on broiler partnership in PT. XYZ. Based on BEP analysis, BEP (production) of plasma farmers is in the range 79,91%-86,58% from chick-in capacity, and BEP (price) is in the range of Rp 11.684 – Rp 12.191 per chicken on market price. PT. XYZ partnership’s position in IE matric was second quadrant (grow and builds). The results of SWOT analysis are: a) vertical integration strategy through feedmill, breeding and chicken slaughterhouse, b) improving production capacity through capacity building of plasma farmers, c) improvement in bio-security aspects of maintenance, and d) improving the quality of technical staff and improving supervision. The priority strategy from QSPM analysis is improving production capacity through capacity building of plasma farmers. The strategy to improve production capacity can be done by maximize or add their capacity, and add the new plasma farmers.   Keywords: Broiler Partnership, Internal Environment, External Environment, Internal-external, Improvement Priority
Strategi Pengelolaan Generasi Y di Industri Perbankan Luntungan, Irving IP; Hubeis, Aida Vitayala S; Sunarti, Euis; Maulana, Agus
Jurnal Manajemen Teknologi Vol 13, No 2 (2014)
Publisher : SBM ITB

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Abstract

Abstrak. Prinsip tata kelola perusahaan (good corporate governance/GCG) menjadi salah satu pilar yang disyaratkan oleh Bank Indonesia dalam arsitektur perbankan Indonesia. Pada pendekatan ini, titik beratnya adalah pada upaya peningkatan kapabilitas Bankir. Permasalahan baru muncul dengan masuknya Generasi Y sebagai sebuah angkatan kerja baru. Kajian pustaka memerkenalkan generasi ini sebagai generasi yang memiliki tingkat pendidikan yang paling tinggi serta memiliki potensi yang besar namun generasi ini meminta perlakuan khusus. Penelitian ini bertujuan untuk memahami keberadaan Generasi Y sebagai sebuah angkatan kerja baru dalam industri Perbankan dan menghasilkan sebuah strategi yang dapat digunakan oleh divisi sumber daya manusia dalam mengelola generasi ini. Penelitian menggunakan pendekatan diskusi kelompok terarah (focus group discussion/FGD) untuk memahami generasi ini. Tema yang dihasilkan dalam FGD dikonfirmasikan dengan metode confirmatory factor analysis. Survei pakar dengan metode proses jaringan analisis (analytical network process/ANP) dilakukan untuk mengetahui prioritas faktor Generasi Y dan prioritas strategi dengan pendekatan analisa benefit, opportunity, cost dan risk (BOCR). Hasil studi memberikan inferensi pentingnya faktor inherent Generasi Y dan perlunya pelibatan pihak eksternal dalam pengelolaan Generasi Y. Rekomendasi lain yang dihasilkan adalah pentingnya sikap proaktif dari Perbankan untuk mendekati Generasi Y sedini mungkin untuk memastikan ketertarikan generasi ini pada industri Perbankan.Kata kunci: generasi y, kepemimpinan, pengelolaan, perbankan, strategiAbstract. Good corporate governance (GCG) as mandated in Bank Indonesiass banking architecture, highlighting the importance of human resource to serve as catalyst to achieve business goals. New challenge arises by the coming of Generation Y into the workforce. Literature described this generation as the most educated and potential yet at the same time highlighting the need to address specific concern and preferences as hygiene factors for this generation. The research aims to dissect and portrays this phenomena and further presenting strategy to manage this Generation. Focus group discussion (FGD) use to deepen the understanding of the generation and further confirmed using confirmatory factor analysis (CFA). Expert survey conducted and related-factors are prioritized using analytical network process (ANP) by incorporating the benefit, opportunity, cost and risk (BOCR) analysis. The result of the study highlighting the importance of Gen Y factor and external involvement in developing engagement strategies. The research also presents the importance of bank to start early engagement by building employer branding approach to enact and attract Gen Y into industry.Keywords: banking, generation y, leadership, managing, strategy,
STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Setyadi, Ign. Anung; Hartoyo, Hartoyo; Maulana, Agus; Muntasib, E.K.S Harini
Jurnal Manajemen & Agribisnis Vol 9, No 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks
PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR Ingkadijaya, Rahmat; Sanim, Bunasor; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol 4, No 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

The purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother  were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same.
KEY SUCCESS VALUES IN RELATIONSHIP MARKETING OF AGRICULTURE PRODUCTS Ahmady, Muchlis; Sumarwan, Ujang; Suharjo, Budi; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol 9, No 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values connecting between actors to guarantee the continuity of business and how the model linkage or relationship marketing that happens, is the main goal in this paper. The results showed, commitment and trust are the dominant two aspects that underlie the emergence of co-operation as well as the assurance of financial benefit. Another interesting fact revealed by this study is the relationship marketing that occurs not just based on the transactional aspects alone, but there is also a social aspect that binds relationships. This aspect even leads to another fundamental goal, namely the existence of convenience between the parties cooperate. Although both of these goals cannot always be achieved simultaneously due to the strata of different decision-making power, but in reality they complement the ongoing collaboration.Keywords: Commitment, Trust, Transactional and Social Marketing, Leisure
FORMULASI STRATEGI PENINGKATAN PRODUKSI DOMBA CV MITRA TANI FARM, CIAMPEA, BOGOR Sholehana, Amalia; Syarief, Rizal; Maulana, Agus
Jurnal Manajemen & Agribisnis Vol 9, No 2 (2012): Vol. 9 No. 2, Juli 2012
Publisher : Graduate Program of Management and Business Bogor Agricultural University

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Abstract

ABSTRACTThis research was conducted to formulate to increase the sheep production at CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. The research was conducted using descriptive analysis by analyzing the problem experienced by CV. MitraTani Farm. Primary data and secondary data were gathered at this research. The research was also conducted using several analytical methods such as value chain mapping, internal factor evaluation (IFE) and external factor evaluation (EFE) matrix, SWOT and quantitative strategic planning matrix (QSPM). Based on the value chain analysis, the current production of sheep at CV MT farm is highly depending on the supply from its partners and internal farmers. According to the IFE and EFE results, the differences of each weighted values were respectively 2,120 and 0,686 so the position of the company in the SWOT matrix was situated at Quadrant I. Therefore the company needs to use a growth strategy. The QSPM sequenced the strategy priority as follow (1) increasing the number of lambs, (2) developing the management, (3) strengthening the capital and ownership, (4) improving the quality through technology. The result of the gross profit margin calculation, if the sheep‘s selling is increased up to 1000 sheep per month then the possible annual profit that can be earned by CV MT farm is 40,34% of the total production.Keywords: MT Farm, sheep production, strategies, SWOT, QSPM, gross profit marginABSTRAKPenelitian ini dilakukan untuk memformulasikan strategi peningkatan produksi domba di CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. Pendekatan penelitian yang diterapkan adalah analisis deskriptif yang dilakukan dengan mempelajari permasalahan dari objek yang diteliti. Data yang dikumpulkan dalam penelitian ini adalah data primer dan data sekunder. Penelitian dilakukan menggunakan alat analisis berupa pemetaan rantai nilai,  matriks IFE (Internal Factor Evaluation) dan EFE (External Factor Evaluation), SWOT, dan QSPM (Quantitative Strategic Planning Matrix). Hasil analisis rantai nilai diketahui bahwa produksi domba di CV MT farm saat ini sangat tergantung dari pasokan mitra dan petani internal. Hasil IFE dan EFE diperoleh selisih nilai tertimbang masing-masing sebesar 2,120 dan 0,686 maka diperoleh posisi perusahaan dalam matrik SWOT berada pada kuadran I. Oleh karena itu, perusahaan disarankan untuk menggunakan strategi pertumbuhan. Urutan prioritas strategi berdasarkan QSPM adalah (1) meningkatkan jumlah bakalan, (2) pengembangan manajemen, (3) memperkuat modal dan kepemilikan, (4) meningkatkan kualitas melalui teknologi. Hasil perhitungan gross profit margin diketahui keuntungan yang diperoleh CV MT farm setiap tahunnya jika meningkatkan penjualan domba mencapai 1000 ekor/bulan adalah sebesar 40,34% dari total produksi. Kata kunci: MT Farm, produksi domba, strategi, SWOT, QSPM, gross profit margin