Articles

ANALISIS TRANSMISI HARGA TANDAN BUAH SEGAR (TBS) DARI PABRIK KELAPA SAWIT (PKS) Ke PETANI SWADAYA DI KELURAHAN SOREK SATU KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Tety, Ermi; Maharani, Evy; Setiawan, Muhammad
PEKBIS ( Jurnal Pendidikan Ekonomi Dan Bisnis ) Vol 4, No 01 (2011)
Publisher : PEKBIS ( Jurnal Pendidikan Ekonomi Dan Bisnis )

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The purpose of this research is to investigate marketing channels, marketingmargins of TBS oil palm and to know the part that received by farmers, thecorrelation or relationship between the prices of oil palm paid by PKS withthe prices received by swadaya farmers, as well as the effect of price changesof oil palm at PKS standard with the price of swadaya farmers standard atSorek Satu District, Pangkalan Kuras Subdistrict. This study was conducted fromAugust 2010 to January 2011. The method that the researcher used was surveymethod. The Sampling of the research was 32 swadaya farmers with the ageof palm trees between 10-15 years done by purposive sampling, whereas for tradersand PKS done by snow ball. Based on the results of one marketing channels inSorek Satu and the average of marketing margins of time series data for theyear 2010 was Rp. 245,25, while the share of farmers is 87%. The correlationvalue of the price from swadaya farmers standard with the price PKS standardwas 0.976 and the price transmission based on the coefficient regression valueof b1 was 0,884.
STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Maharani, Evy; Edwina, Susy; Kusumawaty, Yeni
IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia ) Vol 1, No 01 (2010)
Publisher : IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia )

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The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
STRATEGI PEMASARAN GULA SEMUT DI KABUPATEN ROKAN HULU PROVINSI RIAU Maharani, Evy; Kusumawaty, Yeni
IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia ) Vol 2, No 01 (2010)
Publisher : IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia )

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Currently, granulated palm sugar (palm suiker) with local name “gula semut” becameknown and generally produced for export market and partly for domestic food industry.Great market prospects for granulated palm sugar can not be utilized by communitybecause majority of producers make solid (molded) palm sugar. In the district of RokanHulu, granulated palm sugar is only produced by one producer. This research is a casestudy of granulated palm sugar producer with the aims to study: (1) marketing strategyof granulated palm sugar; (2) external and internal marketing factors, and (3) alternativemarketing strategy. Analysis of qualitative description is to describe the marketing ofgranulated palm sugar in the form of marketing mix (product, price, promotion anddistribution). A quantitative analysis carried out to develop a marketing strategy withSWOT analysis. Conclusions of research: (1) product strategy of granulated palm sugaris applied through packaging attributes of halal label, barcode, license, product benefits,and area of origin; (2) the price of the sugar is Rp 30,000 per kg which is considered tooexpensive; (3) promotion strategy is still limited on personal selling by word of mouth;(4) strategy is direct distribution to consumers, and (5) recommended strategy is tomaintain the label and the brand and introduce product to general public, encourageproducers not to make wine to maintain continuity of the sugar production, set priceaccording to production costs while considering purchasing power, maintain healthstandard, and do continuous promotional activities.
PEMASARAN GULA KELAPA DI KABUPATEN INDRAGIRI HILIR MELALUI PENDEKATAN STRUKTUR, PERILAKU & PENAMPILAN PASAR Maharani, Evy; Edwina, Susy; Kusumawaty, Yeni
IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia ) Vol 2, No 1 (2011)
Publisher : IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia )

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This research is aimed to analyze the marketing of coconut sugar based on the structure,conduct and performance of the market. This research is carried out in Indragiri HilirRegency by using survey method over the number of 32 samples. The samples are takenbay snowball sampling start with the sugar makers. The results of this research show thatmarket structure is likely to be monopsony, where trader middle man traders are moredominant while sugar makers are price taker. There are three marketing channels in thisresearch area. From market performance criteria it shows that the first channel is moreprofitable since the costs are much lower and more efficient compare to channel 2 and 3.Keywords: structure, coconut sugar, performance, margin.
ANALISIS SALURAN PEMASARAN DAN TRANSMISI HARGA TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PADA PETANI SWADAYA DI DESA SARI GALUH KECAMATAN TAPUN KABUPATEN KAMPAR Tety, Ermi; Maharani, Evy; Deswita, Selviana
PEKBIS ( Jurnal Pendidikan Ekonomi Dan Bisnis ) Vol 5, No 1 (2013)
Publisher : PEKBIS ( Jurnal Pendidikan Ekonomi Dan Bisnis )

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The purpose of this research is to find out and analyze: channels and marketingmargins of TBS as well as palm oil prices received by Swadaya Farmers; thecorrelation or relationship between the price of oil palm paid PKS with the pricereceived by swadaya farmers and the effect of price (price transmission elasticity)from oil palm at PKS with the price recevied by swadaya farmers at sari galuhvillage, tapung district, kampar subdistrict. This research was conducted from March2012 to August 2012. The method that the reasearch used was survey method. Thesample take used by purposive sampling. The sampling of the reaserch was 42swadaya farmers with the age of palm trees between 8-12 years, whereas fortraders and pks used by method snowball sampling by following marketing chanel.The results of this research show only one market by channel from swadaya farmerstbs, from farmer to traders than to PKS and marketing margins used the periodictime series data from January to December 2011 Rp. 223,12. The price thatreceived by farmer is 85,05%. The correlation value of the price from swadayafarmers with the price PKS was 0,983. The value of the elasticity of pricetransmission between the price received from swadaya farmers and the price of oilpalm by PKS was 0,085.Keywords: Marketing channels, margins, price transmission, swadaya farmers.
KAJIAN KERAGAAN KARAKTERISTIK DAN TINGKAT PENGETAHUAN PETANI TENTANG SISTEM INTEGRASI SAPI DAN KELAPA SAWIT (SISKA) DI KECAMATAN PANGKALAN LESUNG, KABUPATEN PELALAWAN Edwina, Susy; Maharani, Evy
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 11, No 1 (2014): September 2014
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jsepa.11.1.14160.110-117

Abstract

Cattle development through regional integration system of oil palm plantations has a great opportunity to be developed. The idea of integration of beef  cattle  breeding  business  can  overcome  the  problem  of  land  scarcity. application of SISKA by Group Maju Bersama in the village of Bukit Harapan Siak  has  reached  the  stage  of  independence,  but  the  number  of  farmers  who have applied SISKA very limited. This is because the success of SISKA not only determined by the technology and the support of natural resources, but also by farmer characteristics. This study aims to determine the internal and external characteristics of farmers who implement systems integration; and the level of their  knowledge  of  SISKA.  This  study  uses  a  survey  to  determine  Farmers Group Patient nrimo purposive. The qualitative descriptive data analysis using ordinal scale is Likert Scale. The results show the performance of the internal characteristics of farmers by age 90.91 % are in the productive age farmers had high school education or equivalent 63.64 %, with an average tenure of 3 ha, number of dependents on average 4 persons, the average farm experience 18  years,  kekosmopolitan  including  high  category  seen  from  the  number  of resources with a score of  4.18, searching for information with a score of 4.18 and  4.45  the  motivation  for  information.  The  external  characteristics  of farmers as a whole are in the category of being seen from the intensity of the extension  with  a  score  of  4.12,  the  accuracy  of  the  channel  extension  with  a score  of  3.80,  the  number  of  resources  of  3.23,  the  price  of  the  means  of production with a score of 3, the availability of low production with a score of 1,86,  the  environmental  carrying  capacity  score  of  3.95.  The  results  of  the study indicate the level of their knowledge of SISKA including high category.
Optimalisasi Usaha Agroindustri Tahu di Kota Pekanbaru Sarifudin, Akhmad; Bakce, Djaimi; Maharani, Evy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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  The purpose of this study to analyze the right combination of products for tofu agroindustry businesses in order to achieve optimal conditions and analyze the allocation of resources owned by tofu agro-businesses to achieve optimal conditions. The data used in this study are primary and secondary data. This research method using a sensus method. The analytical method used are the optimization analysis and sensitivity analysis using the model of Linear Programming. These results indicate that in order to achieve optimal conditions, tofu agroindustry businesses in Pekanbaru City must produce the large tofu and the little tofu as much 339,242.1 units and 0 unit. From that total production is obtained profit per month of IDR 77,971,390. Resources that become active resource that is tofu acid resource, while other resources are passive or excess resources.   Keywords: Tofu, Combination of Products, Resources
Analisis Perilaku Kerja Petani Sayur di Kelurahan Maharatu Kecamatan Marpoyan Damai Kota Pekanbaru Agsriyani, Dwi; Edwina, Susy; Maharani, Evy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this research was to determine the effect of individual variables, organizational variables and psychology variables working for farmers. The author took hypothesized that individual, organizational and psychology variables simultaneously or partially have a positive and significant effect on the behavior of farmers in sub Maharatu. The research method is used descriptive an quantitative methods of statistical analysis using linier regression. The data used primary and secondary. Researchers used 70 vegetables farmers in the sample. The study’s results shows that the individual, organizational and psychology variables simultaneously and partially have a slight positive and significant influence on the behavior of vegetable growers working in Maharatu Village, Marpoyan Damai Subdistrict, Pekanbaru City. Of the coefficient of determination is known that the contribution of the influence of individual, organizational and psychology variables of the work to 58,2 % while the remaining 41,7 % is influenced by other variables not included in this models.   Keywords : Individual, organizational, psychology, working behavior  
Strategi Pemasaran Keripik Nenas di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar Dewi, Puspita Sari; Maharani, Evy; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this research is to knowing the marketing channel of pineapple chips, to analyze marketing efficiency of pineapple chips, to analyze marketing mix of  pineapple chips and to identify aspects of strengths, weaknesses, opportunities and threats and formulate strategies that can be applied in development agroindustry pineapple chips. The analityc method used in this research is survey method with sample 12 craftsmen. The reseach result shows there are two marketing channels pineapple chips are directly and indirectly. Marketing efficiency at direct and indirect marketing channel there is the same in the plastic 250gr packaging. Product strategies with respect to product attributes, branding, gift packaging, labeling and product support services. Pricing strategies based on cost and competition. Distribution strategies are directly to consumers, through retailers and wholesalers. Promotion strategies are personal selling, sales promotion and direct marketing. Pineapple chips marketing strategy are participation in training in order to development business, increase production, cooperation with the government to finding alternative problems solutions and utilizing media promotion. Keywords : Agroindustry, marketing mix, marketing strategy
The Role Of Women in The Work Forcecoffee Farming in Huta Ginjang Village Muara Distric Regency Of North Tapanuli Silaban, Sartono; Tarumun, Suardi; Maharani, Evy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The research on the role of women in the workforce of coffee farming in Huta Ginjang village, Muara District, Regency of  North Tapanuli have been  done. The purpose of this study was to see how big the influence of social and economic factors on womens labor pouring in every stage of coffee farming jobs such as maintnance, harvesting and post-harvest. The method used in this study is  survey method and simple regression analysis. Data and information collected in this study using primary  and secondary data. Secondary data is data obtained from government agencies and the information obtained in the field while the primary data obtained directly from respondents by conducting interviews using a questionnaire tool. To see the outpouring of female labor in coffee farming is done through a multiple regression analysis with  indicator used is hours of work, days of work, and labor standards. Furthermore  analyzed using multiple linear regression analysis to see the impact of social  and economic factors in the outpouring of coffe farming workers whether significant  or effect is not significant. The results showed that the work of women involved in farming coffee  work  with father  and children. However, the greatest percentage of time  provided by Mother  at 55,50 percent, followed by Father 34,75 percent and  smallest given by children at 9,75 percent. Social factors remained influence but not significant  on female labor force coffee farming  means that just under 7,8 percent. Economic factors  significant influence on coffee farming, meaning that the influence of economic factors above 67,7 percent in coffee farming.   Keyword : Workforce, Farming, Women, Economic, Social.