Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa Yogyakarta

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STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
Potensio Vol 19
Publisher : STIE YPPI Rembang

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Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the companys value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the companys products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty
Kontribusi Ilmu Manajemen dalam Pengembangan Customer Relationship Management (CRM) Lukitaningsih, Ambar
Jurnal Maksipreneur Vol 2, No 1 (2012)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.901 KB) | DOI: 10.30588/jmp.v2i1.78

Abstract

Often found, that not all companies or businesses offering a product that they sell to realize the importance of a service to consumers. This could happen due to the many aspects of customer satisfaction, or products sold is a superior product or a great demand by consumers, so companies do not have anxiety or fear of abandonment by consumers. This paper attempts to reveal how management science has contributed to the marketing management in this system of CRM (Customer Relationship Management), which can be used by businesses to determine how these measures or ways to serve consumers, so that consumers feel satisfied, even become loyal customers and this will positively impact the company’s survival. CRM (Customer Relationship Management) which is a customer relationship management company is required to conduct a business or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but even further customers can continue to purchase products and or services that companies offer, so that with the implementation of CRM, the company can serve customers well and maintain customer loyalty. With the CRM is an evidence that the effect of the development of management science now filed under social sciences is very strong, which was initially characterized by the approach of a strong math and engineering. Until now, the influence of the more powerful approach, although the contribution of other social sciences also increasing. The condition makes multisources management as a hybrid science becomes stronger and attracts many people to learn and even more so of great benefit. The tendency of the environment to be hyper-competitive economy, the role of science greater getting out of a variety of problems or crises.
Perkembangan Konsep Pemasaran: Implementasi dan Implikasinya Lukitaningsih, Ambar
Jurnal Maksipreneur Vol 3, No 1 (2013)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.748 KB) | DOI: 10.30588/jmp.v3i1.85

Abstract

Writing paper is conducted to reveal the development of the marketing concept, implementation and implications. The explanation begins with a description of the scope of marketing, a second discussion about the marketing concept and its development, followed by a discussion of the implementation of the marketing concept and concludes with managerial implications. The development of the original understanding of marketing is more focused issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities can be carried out by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. This process continues so that raises more and more marketing phenomenon. Phenomena are analyzed and presented by marketing experts, is then used as a reference in understanding the implementation of the marketing concept between the years 1960-1980’s. Changes have occurred with the theory of alternative marketing concept proposed by Fullerton (1988) and Houston (1986). In terms of the marketing concept, which originally seated over the company as the first and last of a series of business activities, changed completely to the consumer as the beginning and end of the company’s activities. The development of the role of marketing revealed by Webster (1992) provides the latest alternative marketing concept that acts as an organizational network. Logical consequence all company activities should be directed to the consumer, given the conditions of competition has increased, but in doing its work, the company should be prosecuted execute better than its competitors in order eventually to provide customer satisfaction and this is the purpose of the company.
KEPUTUSAN PEMBELIAN BERBASIS BRAND IMAGE DAN KUALITAS PELAYANAN DITINJAU DARI PERSPEKTIF DESAIN Solikhah, Puji; Lukitaningsih, Ambar
UPAJIWA DEWANTARA Vol 1, No 2 (2017): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This study aims to: 1) Determine the influence of brand image and service quality on purchasing decisions 2) Knowing the interaction effect of the design to the purchasing decision. This research was conducted at the Art Shop Borobudur Silver in Magelang, populations are consumers who buy at Borobudur Silver Art Shop Magelang, sampling used purposive sampling technique. The analytical tool used Patial Least Square (PLS), the SEM-based variance, with software SmartPLS 3.0. The results showed that: 1) Brand Image (X1) positive and significant impact on the purchase decision (Y) in the Art Shop Borobudur Silver Magelang proved the value P.Sig (0.000). 2) Quality of Service (X2) positive and significant impact on the Purchase decision (Y) in the Art Shop Magelang Borobudur Silver proved the value P.Sig (0000) .3) Brand Image (X1) and Quality of Service (X2) positive and significant impact on the purchase decision (Y) in the Art Shop Borobudur Silver Magelang proved the value P.Sig (0000). 4) Design (Z) does not moderate the effect of Brand Image (X1) of the Purchase Decision (Y) at the Art Shop Borobudur Silver, Magelang. This can be seen from P Values 0834 (> 0.05) and the coefficient parameters -0016 (Tstatistik0.194 <Ttabel 1661).Keywords: brand image, quality of service, design, purchasing decisions
PENGARUH GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA DINAS KESEHATAN KOTA YOGYAKARTA Triyono, Triyono; Suparyadi, Suparyadi; Lukitaningsih, Ambar
UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 1 (2017): UPAJIWA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Prodi Magister Manajemen FE-UST

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Abstract

This research aims to know the influence between leadership style and compensation towards the performance of Yogyakarta Health Department. It used sensus method. Surveillance officers are the population also sample in this research amount to 45 people. The instrument used questionaire with likert scale and analyse tool used double regresion with T test and F test through significance of 0.05. The result can be concluded that (1) there is a significant positive effect on the Performance Leadership Style of Surveillance office at the Health department Yogyakarta with significant t> t table (2.755> 1.679), the value of β of 0.333 (2) there is a significant positive effect on the Performance Compensation of Surveillance office at the Health department Yogyakarta. with significant t> t table (2.440> 1.679), the value of β of 0.300. (3) there is a significant effect positive leadership style and Compensation for Performance of Surveillance office at the Health department Yogyakarta with significant the F count> F table (15.671> 2.84), the value of R² 0.534. Keywords: Compensation, Leadership Style, Performance
PERKEMBANGAN KONSEP PEMASARAN: IMPLEMENTASI DAN IMPLIKASINYA Lukitaningsih, Ambar
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 14, No 1 (2014): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The development of the original understanding of marketing is more focused on the issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities also can be done by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. The process thus continues to bring more and more marketing phenomenon. But reality shows that although many businesses are aware of the importance of customer satisfaction, but still few of them are running customer service program is good and right. Program satisfying the customer is still limited and largely ceremonial slogan. They are more likely to hunt for new customers and ignore existing customers. This phenomenon can be seen in the allocation of marketing costs are largely devoted to the promotion and only a small portion devoted to retaining customers. Keywords: Marketing Concepts, Implementation, Implications.
PENGARUH LOKASI DAN HARGA TERHADAP KEPUTUSAN MEMILIH INDRALOKA HOMESTAY SERTA DAMPAKNYA TERHADAP LOYALITAS Lukitaningsih, Ambar
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 18, No 4 (2018): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to determine the Influence of Price and Location on buying decision of Indraloka Homestay and its impact on Loyalty. This research is done by quantitative method. The study population included all guests who had stayed at Indraloka Homestay with 80 respondents. The unit of analysis of this study are individuals who understand the substance of research obtained as a sample by using purposive sampling technique. expected data obtained will be relevant to the research problem. The analytical tool used Smart Partial Least Square (SmartPLS). The results showed that the variable price and location have a significant influence on Purchase Decision, Price has a significant influence on Customer Loyalty, Location has no significant effect on Customer Loyalty, Purchase Decision has a significant influence on Customer Loyalty.Keywords: price, location, buying decision, loyalty
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
potensio Vol 19, No 01 (2013): Volume 19 Nomor 1 Juli 2013
Publisher : potensio

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Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the company's value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the company's products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty