Sari Listyorini
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Published : 141 Documents
Articles

PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMFLEXI (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus) Evelina, Nela; Waloejo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.461 KB)

Abstract

Consumer purchasing behavior of a product is influenced by many factors. Each individual has different wish and desires. Product quality is a most factor to the purchasing decision, besides that there are many factors that influence to the purchasing behavior. The purpose at this research is to determine how much the influence of the grand image, product quality, price and promotion of the product TelkomFlexi card to the purchasing decision and also knowing variables that the most dominant influence to the purchasing decision of TelkomFlexi card product at Kudus area. The type of research that used is the type of explanatory research. A sample of 100 respondent was taken that consumers who use TelkomFlexi starter pack. Sampling with purposive techniques. Data analysis techniques using linear regression analysis and SPSS 16.0. Based on the results of the research, it can be concluded that (a) brand image has positive and significant impact on purchasing decision of TelkomFlexi starter pack, (b) there are positive impact and significant on quality variable of product, (c) there are positive impact and significant on price variable, (d) there are positive impact and significant on promotion variable to the purchasing decision of TelkomFlexi starter pack. The most impact variable is promotion variable. Hipotesis test show that there are impact of grand image, product quality, price and promotion to the purchasing decision of TelkomFlexi starter pack. Determination coefisien for variable grand image (X1), product quality (X2), price (X3), and promotion (X4) give 79,2% for purchasing decision at PT. TelkomFlexi and 20,8% influenced by another factors. The suggestion of this research is PT. TelkomFlexi better to increase grand image so that the consumer more knowing the product, low price, keep good quality and defend of product so that the consumers always interest to the products.
PENGARUH BAURAN RITEL TERHADAP LOYALITAS KONSUMEN DI SUPERMARKET SRI RATU PETERONGAN Wijayanto, Bebet; Prihartini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.829 KB)

Abstract

This research aims to investigate customer’s perception concerning retailing mix that has been done by Sri Ratu Peterongan Supermarket, its influence towards customer loyalty, and which variable influence customer loyalty the most. Population that was used is Sri Ratu Peterongan Supermarket’s customer who has SATU card. Number of sample is 100 people. Sampling technique that was used is nonprobability sampling. Sample was taken by purposive sampling method. Data which is obtained was analyzed qualitatively and quantitatively using validity and reliability test, crosstab analysis, correlation coefficient, simple linear regression, double linear regression, determination coefficient, t and F test with SPSS 18 for windows. Research results are retailing mix, consist of store location, merchandise, price, customer service, promotion, and store atmosfer, have positive influence towards customer loyalty, and customer service variabel has the biggest influence towards customer loyalty.
Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Setyawan, Bobby; Hidayat, Wahyu; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.641 KB)

Abstract

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian
PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS MEREK, MELALUI NILAI PELANGGAN SEBAGAI VARIABEL INTERVENING PADA YAMAHA VIXION CLUB INDONESIA CHAPTER SEMARANG Maharani, Intan Nur; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.266 KB)

Abstract

The purpose of this study is to determine the effect of brand community brand loyalty through customer value on the Yamaha Vixion Club Indonesia Chapter Semarang. Which is in this study were divided into three communities brand awareness variables together, rituals and traditions, and moral responsibility. This type of research is explanatory, with the technique of collecting data through questionnaires. The sampling technique used purposive sampling technique, the sample of 40 peoples who are members of the Yamaha Vixion Club Indonesia Chapter Semarang. The method of analysis used in this study is Part Analiyst. Based on the calculations show that there is a variable effect of collective consciousness, rituals and traditions, moral responsibility, and customer value significant positive effect on brand loyalty in the amount of 66.7%.Based on the analysis of pathways directly influences have a greater value than the indirect effect, it shows a member of the community with brand customer will immediately have a sense of loyalty to the brand without having to feel the value or benefits as a member of the community.
PENGARUH PELAYANAN FISKUS DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK (Studi Empiris terhadap Wajib Pajak di Semarang Tengah) Siregar, Yuli Anita; Saryadi, Saryadi; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.265 KB)

Abstract

ABSTRACT Tax payer compliance in paying tax need to realize the target of tax. Tax payer compliance can be affected by fiskus service and knowledge of taxation. In pra survey can be found the problem which there has been increasing the tax payers in Semarang Tengah, that followed by increasing the delinquent tax payers. The research problem is: are fiskus service and knowledge of taxation affect tax payer compliance? Meanwhile, the purpose of this research is to knowing the effect of fiskus service and knowledge of taxation toward tax payer compliance. Population of this research are the tax payers UMKM Semarang Tengah that counted 7.648. Sampling technique is purposive sampling, which counted 100 participants. Data collecting method use questionnaire with validity and reliability analysis. Data analysis method is multiple linear regression. The result show that fiskus service include good categories, knowledge of taxation include very good categories, tax payer compliance include very high categories. There is significant effect between fiskus service and knowledge of taxation toward tax payer compliance simultaneously about 39,4%. From the result, we can conclude that there are significant effect between fiskus service and knowledge of taxation toward tax payer compliance. This can be looked from t-counted value higher than t-table so hypothesis of this research is accepted. The suggestion of this research are KPP Pratama Semarang Tengah I must be uphold to the law of taxation and for the tax payers must be understanding lay od tax and realize how important to pay tax in time.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING STUDI PADA PENGGUNA PRODUK TOLAK ANGIN PT SIDOMUNCUL DI KELURAHAN TEMBALANG SEMARANG Eka, Noviasari Dewi; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.2 KB)

Abstract

This study aimed to determine the effect of corporate social responsibility, perceived quality and brand image to purchase decisions with the corporate image as an intervening variable. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling technique. The method of analysis used in this study is using a simple linear regression two – stage with SPSS for windows. The results shows that corporate social responsibility variables, perceived quality and brand image has a positive and significant effect (partial) to the corporate image of each 19,4%, 30.4% and 34,6%. Corporate image variable also has a positive and significant effect (partial) to the purchase decisions of 16, 9%.
THE INFFULENCE OF JOB SATISFACTON AND WORK DISCIPLINE TOWARDS WORK PERFORMANCE AT CV. JAYA MOTOR SEMARANG Legowo, Fajar Wali Haryo; Rodhiyah, Rodhiyah; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.146 KB)

Abstract

The success of an organization in achieving the objectives that have been set are determined by the quality of the people who work in it or that we call with top management, middle management, and line management as well as the usual non managerial we call with employees. In an organization or company, we often hear the term job satisfaction, work discipline in which both these factors is one of the causes of poor performance or deciding whether an employees work. The question in this research is whether there are effects of job satisfaction of Accomplishment Work, is there any influence of the discipline of work against the Working Achievements, as well as whether there are effects of job satisfaction and Work towards the Accomplishment of work Discipline. Type this research is explanatory research that is research that observing the relationship between variables and test the hypothesis that has been formulated. The technique of collecting data use sampling saturates ( census ) with the population is all the employees CV. Jaya Motor Semarang of 45 people. Test the validity of, using data analysis test reliabilities, linear regression simple, worship of idols, linear regression a coefficient determination, test t, test f, with the help of program SPSS for windows version 17. The result of the research is as follows: There is a significant positive influence between satisfaction work on work performance where t count as much as ( 10.972 ) > t a table ( 1,680 ), and there is a significant positive influence between discipline work on work performance where t count as much as ( 7.454 ) > t a table ( 1,680 ). There is a significant positive influence between satisfaction of work and discipline work on work performance where f count ( 70.579 ) > f a table ( 3.220 ). A coefficient determination to variable satisfaction work ( X1 ) and discipline work ( X2 ) accounts for as much as 77.1 % for the work performance while 22.9 % influenced by other factors. Based on the research inconclusive satisfaction of work and discipline work have leverage significantly to work performance so that hypothesis accepted. Means if satisfaction of work and discipline work offered better, then work performance will increase. While companies to set satisfaction work is more like to fit the purchasing power of consumers. Advice given to CV. Jaya Motor Semarang is in giving maximum service to consumers, should increase response will complaints, so can increase consumer confidence to business. Company can also provides opportunities to employees to in education and exercises about service the car, held by inside and outside country.
PENGARUH FITUR (FEATURES) DAN TARIF (FARE) TERHADAP LOYALITAS PELANGGAN KARTU INDOSAT PADA MAHASISWA ADMINISTRASI BISNIS ANGKATAN 2009 REGULER 1 DAN REGULER 2 FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO Jatmiko, Ibnu; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.379 KB)

Abstract

Consumers loyalty affected by many factors, between features and fare. Based on problem in this research is decline of Indosat costumers amount at 2009 as much as 3,4 million costumers and Indosat’s strongest competiters not experiencing this. This research purpose to find out whether have influences between features and fare on consumers loyalty.This research used explanatory research type. Take 77 respondents as sample by saturated sample. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, determination coefficient, t test, and F test.Result this research show that features have positive influence and significant on consumers loyalty. Fare have positive influence and significant on consumers loyalty. Features and fare simultaneous have positive influences and significant on consumers loyalty.For headmaster of Indosat proposed to develop features on Indosat’s provider and establish affordable fare to keep consumers loyalty. Developing of features and establishing affordable fare be able to compete with the other provider. For next research need to research about factors be sides features and fare influences on consumers loyalty.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GRACIA SKIN CLINIC SEMARANG Fajria, Eka Safitri; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.986 KB)

Abstract

The purpose of this study is to determine the effect of service quality and value of customer loyalty through customer satisfaction as an intervening variable in Gracia Skin Clinic Semarang. The type of research is using explanatory research, the technique of collecting data through questionnaires. The sampling technique using purposive sampling and accidental sampling technique. The population was all patients of the Gracia Skin Clinic Semarang. While the sample of 100 respondents.The method of analysis used in this study is Part Analiyst or Path Analysis.Based on the descriptive analysis of 44% indicates that the variable quality of service  including both categories, 1% showed variable customer value category quite well, 21% indicated satisfaction variables including high enough category, and 23% showed loyalty variable category is quite high. Based on the calculations show that there is an influence of service quality, customer value variables, and variable customer satisfaction has positive and significant impact on the loyalty variable that is equal to 72,2%, while the remaining 27,8% is explained by other factors such as product quality, customer perception, promotion, brand image, and price. Based on the path analysis, the direct influence its value is greater than the indirect effect on the variables of service quality on loyalty. While the variable value customer loyalty, the indirect effect value is greater than the direct effect, up to variables of customer satisfaction to be intervening variables “amplifier” in relation to loyalty customer value variables.The Suggestions in this research is to improve the quality of service and hospitality to patients, pharmacies expand the space, creating an atmosphere of conducive to the consulting room, and repair procedures.
THE INVENTORY OF CAUSAL FACTORS CESSATION MEMBER OF “AKU” CARD ON ALFAMART HASANUDIN SEMARANG Hidayah, Arofani; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Jurnal Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.557 KB)

Abstract

Network minimarket like Alfamart which engaged in franchising race to realizing an benefit minimarket. One strategy that has been done Alfamart procurement card is a AKU card of membership. AKU card intended as a form of marketing activity that seeks to spread information, affect / remind the target market of the company and its products to be willing to accept, purchase and loyalty to the products offered by Alfamart. Based on this formulation of the problem in this research is still visible deterioration member holder I significantly. This study aims to determine the factors that influence a customers decision to quit as a member of the Mini Alfamart I Hasanudin Semarang and to determine which factors are more dominant in influencing the customers decision to quit as a member of the Mini Alfamart I Hasanudin Semarang. This type of research is descriptive research by using primary data and secondary data. The data was collected using data collection instruments such as guiding question for obtaining data from the company, while to obtain data from 57 respondents using a questionnaire. The sampling technique used was purposive sampling. Furthermore, the data obtained from the field processed in tabular form to facilitate the processing and subsequent analysis. Data analysis method used is descriptive analytic. From these results it can be concluded that of the seven factors that cause the holder ceases to be a member  because first accidentally moved as many as 14 people or 24.56%, both as a competitor interest as many as 13 people or 22.81%, the third since the issue of service as many as 12 people or 21.05%, fourth due to customer dissatisfaction by 7 people or 12.28%, the fifth since the price as much as 6 people or 10.53%, the sixth since the quality of the product as much as 3 or 5.26% and the seventh since location as much as 2 or 3.51%. 7 Among the most dominant factor to cause the respondent ceased to be a member of AKU Alfamart Hasanudin Semarang is inadvertently changed factor as many as 14 people or 24.56%. Advice that can be given in this study is the company should continue to pay attention to the exterior display that influence consumers to buy. As the installation of banners discount / promo should be placed strategically so that more consumers can see them. Attempting to add back the diversity of products / goods are sold so that consumers easily get the products / items that they want. Rotating merchandise, product layout, and not to just focus on stagnan product or item. Providing training to the cashier about how intensive calculation engine operation, so as not to hinder the process of the transaction and cause queues.
Co-Authors Adi Prakosa Agus Hermani Agus Hermani Seno Agus Hidayat Apong Utami Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Ari Pradhanawati Ariani Puspita Dewi Arif Kurniawan Arif Rakhman Aris Setiawan Djody Arisa Kristitanti, Arisa Arofani Hidayah Audi Surya Krissabda Bagus Jarot Kurniawan, Bagus Jarot Bebet Wijayanto Bill Ovid Panjaitan Bobby Setyawan Bulan Prabawani Bunga Bintang Maharani, Bunga Bintang Cikita Amalia Kalista Citra Aprilliani Putri, Citra Aprilliani Deddy Setiawan Denny Saputra Dessy Amelia Fristiana Dwi Oktaviana Sari, Dwi Oktaviana Dwi Susilowati Eka Safitri Fajria Eka Trinia Widiyanti Eustolia Ratih Novriana Evan Rathomy, Evan Fajar Wali Haryo Legowo Fevri Setya Nugroho, Fevri Setya Firman Aji Sasongko, Firman Aji Handoyo Djoko Waloejo Handoyo Djoko Waluyo Hari Susanta Nugraha Harry Christian Barus Heppy Widya Antika Ibnu Jatmiko Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Intan Nur Maharani Ismi Nabila Krestiawan Wibowo Santoso Kunti Nuron Nabila, Kunti Nuron Maria Dewi Ratnasari Maya Anggaeni, Maya Missfala Rahmatina, Missfala Mreta Azizah Larasrini Muhammad Dwi Ari Susanto Muhammad Fadhli Dzil Akbar, Muhammad Fadhli Dzil Muhammad Ivan Aliyan Muhammad Wahyu Ali Naili Farida Nandha Meta K. D. Nawazirul Lubis Nela Evelina Noor Fajar Rizky Nugrahanto, Noor Fajar Rizky Noviasari Dewi Eka Nurlan Oktafiani Siregar, Nurlan Oktafiani Nurul Ami Widiyasari, Nurul Ami Nurul Ayuningtyas Padma Triscahyaning Wibawa Pritta Aprilia Hapsari, Pritta Aprilia Puspa Yudha Utama Raden Ayu Widaningsih Rahemas Pamesti Rendha Novenda Rika Estika Putri, Rika Estika Rikhi Dimas Al Habsyi, Rikhi Dimas Rizky Priyanto, Rizky Rodhiyah Rodhiyah Sandy Salsabila Khaerunissa, Sandy Salsabila Sarah Basbeth, Sarah Saryadi Saryadi Setyaji Herlambang Shandra Kusuma Dewi Sofa Marwati Sri Suryoko Sulistiowati Sulistiowati Wahyu Hidayat Widiartanto Widiartanto Yuli Anita Siregar Yuniar Indah Suhartini, Yuniar Indah Yuniar Silvia Silaen Yusuf Atstsaqifi