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Journal : International Journal of Local Economic Governance

Designing a Model of Tourism Village by Augmenting Language and Tourism Awareness as an Attempt to Increase Local Economy in Batu

e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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Abstract

As one of the efforts to awaken the local economy of Batu, this study offers a model of language and tourism awareness-based-tourism village that is establishing a tourism community that actively supports the government tourism programs. On the basis of the need analysis of the local people, a material for learning English for tourism and a model of tourism village were set up in the first year of the study. The programs in the second year of the study focus on the development and implementation of the tourism community. This community works on increasing communication skills and tourism awareness among the community consisting of a group of tourism awareness, the youths and businessmen. A visit and training plan in the form of Focus Group Discussion (FGD) has already been implemented in the four villages in Batu namely Punten, Tulungrejo, Sumberejo and Pandanrejo. This community is established to increase the local people income which is expected to influence the global income of the village. The results show that the four villages agree with the idea of training and building a tourism community in Batu.Keywords: developing a model of tourism village, communication skill awareness, tourism awareness, local economy, Batu city

Designing Community Sustainable Development Through Language and Tourism Awareness in Kota Wisata Batu

e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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Abstract

Tourism is one of the largest and fastest growing economic sectors in the world and has a considerable role to play in delivering sustainable development in many countries. Over the last fifty years, tourism has become one of the largest economic sectors globally, accounting for some 9% of the world’s GDP and over 200 million jobs. Tourist movements towards developing and least developed countries are growing faster than in the developed world, accounting now for almost 50% of total international tourist arrivals. Many developing countries do have assets of enormous value to the tourism sector, such as culture, art, landscape, wildlife, and climate. They are very well positioned to develop tourism as a key sector contributing to economic growth. The development of tourism in Indonesia has given significant contribution toward national economic growth. These dynamics have turned tourism into a key driver for socio-‎economic progress. Tourism is one of the many external forces influencing the direction and options for local sustainable development. One of the interesting phenomena is focusing on the concept of Local Tourism Village: a village exploring the local tourism potentials and culture in Kota Wisata Batu (KWB), East Java, Indonesia. This research offers a design or model of Local Tourism Village which is equipped with the awareness of tourism and also language to enrich local human resources. This is in line with sustainable development to simultaneously achieve three objectives, namely: (1) to increase local social welfare; (2) to get greater and more equitably distributed local economic wealth; and (3) to enhance the integrity of local ecosystems (UN Conference on Environment and Development). The design is based on the analysis of local tourism potentials, the analysis of human resources to promote tourisms, and the need survey of English as an international language to support tourism promotions. This model requires the joint of local government, society, and education practitioners to establish autonomous learning condition. The model works on giving training on English for Tourisms presented on a module and practiced in series of tourism activities.Keywords: Local tourism village, Sustainable development, English for Tourisms, Kota Wisata Batu

Kudus and Its Sweet Soya Sauces Stories in Mediating Multiculturalism Learning

e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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Abstract

Multicultural reality of Indonesian society has encouraged many conflicts. Many people have tried to create a multicultural atmosphere. The scholars, politicians, and security forces attempted in their respective fields there are theoretical, ideal, and practical. This approach of simple ethnography research at Kudus reveals the unique role of these sweet soya sauces or ketchups. That is, it is not just being a condiment for flavoring the Kudus people dishes, but also already act as multicultural learning media. The good cooperation between the two ethnic groups, the Chinese as the owner of ketchup industries and their Javanese workers, clients, and customers have shown that these Ketchups has become one of the unifying elements that are commonly depicted always in a conflict; and  the latest event clashes between Chinese and pribumi at Kudus was in 1984. Thus, by looking at the Ketchups roles, this research shown that the ketchup industries in Kudus have melted the tongue and heart of Kudus people (China-Native) taste in a delicious thickened of ketchup liquid that always served at home, food-stalls, hotels, and restaurants.Keywords: Sweet Soya Sauces , Ketchup,  Media, Multiculturalism Learning, Kudus