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Journal : MEDIAGRO

ANALISIS PEMASARAN KUBIS (Brassica oleracea L. var. cagitata L) DI SUB TERMINAL AGRIBISNIS (STA) JETIS KABUPATEN SEMARANG Istanto, Istanto; Roessali, Wiludjeng; Setiadi, Agus
MEDIAGRO Vol 12, No 2 (2016)
Publisher : MEDIAGRO

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The purpose of this study was to determine the marketing system and the number of marketing channels cabbage in Jetis STA Semarang District. This research method is descriptive qualitative by using primary and secondary data. Collecting data in this study by observation, interviews and questionnaires. The research location is in Jetis STA Semarang District. The number of respondents as 58 people consisting of five wholesalers respondents, and 3 employees STA Jetis respondents with method purposive. While 5 farmer respondents, 10 merchant middleman respondents, 15 merchants collector respondents, 15 retailers respondents, and 5 consumers respondents with a method Accidental sampling. The results showed that the cabbage marketing system that is in STA Jetis is conventional marketing systems, is marketing system that gives full discretion to each marketing agencies and agricultural producers to run each their business. The cabbage marketing channels in STA Jetis consists of seven patterns of marketing channels as follows: (1) Farmer - Traders Village - Collector - Wholesalers - Retailers - Consumer, (2) Farmers - Collector - Wholesalers - Retailers - Consumer , (3) Farmer - Traders Village - Wholesalers - Retailers - Consumer, (4) Farmer - Wholesalers - Collector - Retailers - Consumer (5) Farmer - Collector - Consumer (6) Farmer - Traders Village - Collector - Retailers - Consumer, and (7) Farmers - Collector - Consumer.   Keywords: Cabbage, channel marketing, marketing system.
Business Analysis Of Broiler Chicken Farm With Partnership System In Limbangan Kendal District Istanto, Istanto; Supardi, Suprapti; Wahyuningsih, Sri
MEDIAGRO Vol 6, No 2 (2010)
Publisher : MEDIAGRO

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This study entitled " Business Analysis of Broiler Chicken FarmWith Partnership System In Limbangan Kendal District." This study aims toknow how the pattern - pattern of broiler partnership in District Limbanganand how much it costs, revenues, earnings, and profits from farming ofbroiler chickens with partnerships system and feasibility level of businessfarm with partnerships system that can later be used as a reference for thepeople doing business broiler chicken Farm. To know the pattern - patternof broiler partnership in District Limbangan using analysis methodsapproach the existing partnership and to know the feasibility level ofbusiness farm using gross benefit cost ratio (gross B/C), BEP andproductivity costs. Determining the location of this study purposively withthe reasons in the two villages was the most total population of broilers(broiler) are farmed by people in the Region District Limbangan order toproperly represent the village which has a smaller population. For samplingrespondents was conducted using census (census sampling). About 25farmers from a total of 25 farmers that can later be represented inLimbangan Kendal District. The results showed that PIR partnership patternused by breeders because it is very beneficial because these patterns is thecore company as foster father that supplies sapronak, coaching in businessmanagement to marketing. Average area of cage 850.72 m2 with chickenpopulations 7240 tail derived income of Rp. 21,841,960, - and an averageprofit of Rp. 17.365.713,-. Viewed from the BEP business farm of broilerchickens has a value of 8.375 which means that in a population of 8.375farmers benefited and suffered no losses. While the productivity of capitalobtained a value of 13.12% / season, this value is high than the capitalinterest 0,208 /month, so in terms of capital productivity of broiler chickensworth conducting.Keywords: Analysis, Business farm of Broiler Chickens, Feasibility,Partnership.
ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG Pratiwi, Arinda Afif; Hastuti, Dewi; Istanto, Istanto
MEDIAGRO Vol 14, No 01 (2018)
Publisher : MEDIAGRO

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The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords:  Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency