Gofar Ismail
Mahasiswa Jurusan Agribisnis

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ANALYSIS EFFICIENCY MARKETING SYSTEM OF FRESH LAYANG FISH (Decapterus russeli) ON PELABUHAN FISH AUCTION PLACE IN TEGAL CITY

MEDIAGRO Vol 4, No 2 (2008)
Publisher : MEDIAGRO

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Abstract

Marketing is an important aspect in running fishing business because it is an economic activity that influences the fluctuation of fishermen’s income. The production can be useless if the price is low, thus, marketing has to be good and efficient. This research is about the efficiency of the marketing system of fresh fish layang (Decapterus russeli) in the fish auction place. Specifically, this research is to know : 1) the marketing system of fresh fish layang in Tegal City. 2) the marketing margin of fresh fish layang in Tegal City. 3) the distribution flow of fresh fish layang in Tegal City. 4) the reason fishermen sell their products in the Fish Auction Place. The method use in this research is descriptive analysis method, The registration data and literature study. Based on the analysis, it  is known that the marketing system of fresh in the Fish Auction Place, seen from the marketing cost calculation, purchasing price, selling price and profit is < 1, which means efficient. And if seen from the marketing margin, the most efficient flow is channel 4 (the 4th channel). Meanwhile, the reason why fishermen sell their Fish Auction Place is because of the guarantee that their product will be sold. Fish is a product that is easily broken and rotten. Therefore, the guarantee that the product will be sold, can minimize loss risk for fisherman. Key word : Marketing Efficiency, Fresh Layang Fish, Fish Auction Place.

ANALISIS VEGETASI POHON DI HUTAN HUJAN TROPIK HARAPAN, JAMBI

BERITA BIOLOGI Vol 10, No 2 (2010)
Publisher : Research Center for Biology-Indonesian Institute of Sciences

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Abstract

Vegetation analysis of trees in Harapan Rainforest, PT.REKI, Jambi, was conducted on October-November 2009. Two 50m x 100m (0,5 ha) plots were established to obtain primary data for analysis. Plot one was made in the area of Medium Secondary Forest and plot two in the area of High Secondary Forest. Results shows that, the number of tree species were recorded from the two plots was 205 species from 550 individual trees with a total Basal Area (BA)= 64.75 m2. Plot one has 123 species from 284 individuals with BA = 10.82 m2 and Diversity Index (H)= -1.87. Bellucia axinanthera was recorded as the dominant species with Importance Value (IV)= 37.21%. Meanwhile, plot two has 126 species from 266 individuals with BA= 53.93 m2 and (H)= -1.97. Shorea acuminata was recorded as the dominant species with IV= 12.93%. Plot two (High Secunder Forest) has higher diversity of tree species than plot one (Medium Secunder Forest).The structure and composition of vegetation between plot one and plot two is different with similarity index for the two plots is only 21.46%.