Articles

Strategi Pemberian Fasilitas Kredit Modal Kerja kepada Pengusaha Industri Kecil Menengah Berorientasi Ekspor (Kasus di BNI Jakarta)

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

In the middle of 1997 Indonesia’s economic was destroyed by a long economy crisis which had influenced the US foreign currency (USD) against Rupiah (IDR). On the other side, Small and Medium Enterprises (SME) still survives and grows absorbing more than 35 million labors active in agriculture sectors. Up to this time, almost 60% of domestic earnings bruto comes from SME commerce and agriculture. SME is expected to expand, from what initially in the form of a small industry unit into a middle industry unit and hereinafter become a big industry unit. Along with the growth of entrepreneurs of SME, the number of absorbed labors also increased equal to 20% per year consisting of small industries 15,9% and middle industries 4,1%. The objective of this research is to analyze the characteristic and behavior of SME having effect on financial pattern, study constraints in giving working capital loan, determining financial pattern according to characteristics of SME, and also compile strategy for BNI in improving market compartment and facing competition in banking industry. Data analysis was done with methods of descriptive qualitative and analysis of strenghts, weaknesses, opportunities and threats (SWOT). According to the responses stated in the questionnaire by the clients of BNI, 84.5% expressed that working capital loan was  proper to SME’s, 82,5% expressed easy access to bank and there was relationship between bank and SME’s important. Meanwhile 77,5% expressed constraints in distribution and application of working capital loan from BNI.According to the analysis of chi square with db = 14, and expected result frequency (fh), working capital loan was proper to UKM with highly significant effect with chi square = 26,72, and easy access to bank influenced the distribution of working capital loan to UKM with highly significant effect with chi square = 25,48. There were constraint in distribution of working capital loan which was also highly significant with chi square = 28,55. The results of total and internal strategic factor score and strategic factor score of external with total score of IFAS = 2,55 and EFAS = 2,30 by matrix of IE indicates that BNI resides in condition of growth or of stability. The result of SWOT analysis, showed that there were alternative strategies to improve BNI performances, including : opening more center of SMEs credit (SKC) in and outside Java, cooperation with local government and upgrading services.   Key words: export, SME’s, strategic factor, working capital loan

Kelayakan dan Strategi Pengembangan Usaha Kelompok Pembudidaya Ikan Melalui Program Replika Skim Modal Kerja di Kelompok Tani Ikan Mekar Jaya Lido, Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

The working capital scheme is a program which provides integrated capital to enhance management capacity through assistance and training to lift the potential of aquaculture of household and small medium scale industries, to increase product quality and quantity and farmers’ welfare. The objectives of this study are (1) to identify the implementation of Mekar Jaya aquaculture as the working capital receivers, (2) to identify the realization of the working capital scheme, (3) to analyze the feasibility especially the benefit of Mekar Jaya aquaculture, and (4) to arrange the right strategy of the business development applied to aquaculture, both individual and group. The descriptive method was used to analyze and interpret the group profile, market prospective, and group finance related to fish woof.  The qualitative analysis was used to describe the management, technical and production aspects as well as marketing.  The quantitative analysis was used to study the feasibility of investment. As a receiver of the working capital scheme, Mekar Jaya aquaculture has implemented it well.  The analysis of the feasibility of investment showed that the break-even point (BEP) of Mekar Jaya group was 423 kg of fish per month, or Rp 3.172.500, while the actual sale was 1.352 kg or Rp 10.140.000.  This shows that the group has passed the BEP, and gained profit. The internal factor of 2.783, and the external matrix of 2.432 put the group performance in the Hold and Maintain position (quadrant V). Based on the Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix, some alternative strategies can be implemented by integrating internal and external environment, which are (1) managerial skills, (2) marketing, (3) partnership, and (4) finance.   Key words: aquaculture, BEP,  the feasibility of investment, the working capital

Kelayakan dan Strategi Pengembangan Usaha Silo jagung di Gapoktan Rido Manah Kecamatan Nagreg Kabupaten Bandung

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Corn silo business of Rido Manah Farmer Groups is one of 56 units of corn silo that was developed by the Department of Agriculture. This research aimed to (1) identify and analyze the feasibility of business development in corn silo of Rido Manah Farmer Groups, (2) identify the internal and external factors affecting business development in the corn silo of Rido Manah Farmer Groups, (3) determining the appropriate strategy of business development of corn silo at farmer group. Data collection method used was the primary and secondary data were conducted through literature search, documents and reports of related institutions. Analysis reveals that of average farm productivity of farmers obtained from Farmers Group was slightly higher (4.59 tons/ha) compared to non-member farmers group (4.29 tons/ha). Size of farm management efficiency could be viewed by using the coefficient of revenue and expense ratio (R/C). R/C Farmer Groups (1.82) as well as non members (1.71) was greater than one, this indicated whether or not affiliated with Farmer Groups, Corn farming remain efficient and profitable, because the reward obtained was still higher than the costs. Corn silo business of Rido Manah farmer groups had been well implemented. BEP was 1.646,38 tons/year; B/C ratio was 1.07; PBP was 2,78 years; NPV with Discount Factors (DF) 14% was Rp. 127.019.755,6 and IRR was 21%. Those values showed that the corn silo business managed by Rido Manah Farmer Group was feasible. Sensitivity analysis showed that investment in the business unit of corn silo was vulnerable to an increase and decrease in corn prices where the value of eligibility criteria was not feasible. The total value of internal strategic matrix 3.013,meaning that the business unit of Corn silo Rido Manah Gapoktan had this high internal factors and external strategic matrix in total of 3.019 showed the response given by the corn silo business of Rido Manah farmer groups to the external environment was high. The best strategic alternative analysis obtained 6 most effective strategic business performed by silo corn which link by (1) establishing partnerships, (2) increasing the role of managers, (3) developing of process of corn products, (4) active collaborating, (5) increasing the capacity of equipment and machinary, and (6) increasing production and productivity of corn farmers.   Key words: corn silo, farmer groups, feasibility, strategic business

Kajian Perilaku Konsumen terhadap Strategi Pemasaran Teh Herbal di Kota Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 2 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

The purpose of this study is to know the general behavior of the consumers of herbal tea in Bogor; In particular aims to: (1) Identify the internal factors that include a consumer culture and the psychological factors that influence the purchase decision process product herbal tea products by consumers, (2) Identify and analyze factors in the process of product purchase decisions by consumers herbal tea, (3) Identify the behavior of consumer product marketing strategy of herbal tea. This study was conducted at the outlets own by PT. Liza Herbal International (LHI), in the city of Bogor. The population in this study is everyone in Bogor that consume their herbal tea product. Sampling is done by accidental sampling method, namely the consumers of herbal tea that is found across the research area (outlets that sell products herbal tea production by Liza Herbal). From 23 outlets located in the city of Bogor, each outlet is taken five respondents; a total of 115 respondents. This study used descriptive methods and analytical analysis, especially principle component analysis. Based on the analysis of three major components obtained the most influence the purchase decision process of herbal tea are variable price, brand and variable of the womb. The mixture marketing strategy needed that can be done are (1) Maintain and improve the quality of herbal tea (2) The discounted price for a certain number of purchases, (3) Promotion and products through the exhibition website and (4) Service is ready and to ensure continuity between the availability of herbal tea. Development of product strategy marketing herbal tea that can be done with the company´s strategy is Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis as follows: SO strategy are (a) increase the productivity of marketing network and (b) improvement of service, strategy ST are (a) improve and maintain the quality of the resulting product, (b) increase cooperation and mutually beneficial partnership with the farmers plant and herbal industry similar, WO strategy are (a) the production costs by increasing efficiency, especially in the procurement of raw materials, (b) Diversification of products, and strategies WT are (a) increase production technology and quality with the standard of quality desired by the market, (b) improve the distribution channel.

Tingkat Kepuasan Pelanggan dan Strategi Pengembangan Usaha Jasa Salon Kecantikan Keraton di Tangerang

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 8, No 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Salon Kecantikan Keraton that was  established in 2007 is  required to improve services in order to compete in facing the competition of growing salon business. Since Salon Kecantikan Keraton was established, there is a number of customers decreased significantly, so the researcher is trying to conduct a study  in order to increase the number of customers and increase the  profitability of the Salon Keraton. The methods used in this research are descriptive analysis, reliability and validity test, chi-square, cross tabulation, IPA, CSI and SWOT analysis. Customer characteristics of Salon Kecantikan Keraton majority are women aged 26-35 years worked as employees whose income of Rp1-3 million. In general,  customers  get information from the banner that is placed in front of the salon. Based on the relationship between customers and the level of performance characteristics can be concluded that female customers, especially those who are  over the age of 40 years and customers who have income above Rp8 million more sensitive and requires more attention to handle. Employee and entrepreneur are easier to understand and comprehend the type of care provided, the frequency of visits depends on the services during the first visit can lead to good impression on customers, sources of information with a banner that is placed in front of the Salon Kecantikan Keraton’s staff are very helpful in providing information the type of care and price of Salon Kecantikan Keraton. The main priority of repairs need to be done about strategic accelerate Salon Kecantikan Keraton performance repaired relevate with cost and benefit and Salon Kecantikan can achieve optimum goals and easy for implementation.

Policy Analysis of Sustainable Corporate Social Responsibility for Automotive Industry in Indomobil Group

Forum Pasca Sarjana Vol 34, No 1 (2011): Forum Pascasarjana
Publisher : Forum Pasca Sarjana

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Abstract

The Sustainability of Corporate Social Responsibility (CSR) policy among the firms within Indomobil Group have difference performance from stakeholders view.  PT Suzuki Indomobil Motor (PT SIM) have some sector that should be priority to be done like opportunity to work in PT SIM for local community and social disintegration between local community and PT SIM worker.  For PT Nissan Motors Indonesia (PT NMI) and PT Hino Motor Manufacturing Indonesia (PT HMMI) the sector that should be priority are impact of company existence to increasing of prices of goods and services for local community consumption, planting tree activity, increasing amount of small economic and financial institution.  The policy of CSR should be improvement CSR performance with keep increasing of business growth simultaneous.  The management of CSR activity of Indomobil Group have important role to support company performance as good corporate citizenship in area where company operated especially in factory location.  Positioning of company in stakeholders view is basic step to choose the kind of CSR policy.  To get sustainable CSR especially in automotive industry company should do mapping stakeholders needs and expectation that result priority of atributes.   Key words: CSR, sustainability,stakeholders, company

Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik di Wilayah Kota Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 1 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Organic rice is an agricultural product which uses the system of organic diversification, is good for our health because it has no dangerous chemicals compared to other rice, has a specific aroma, does not easily go bad, and is tasty.  Because of its high price, only people of the middle to upper classes can afford to buy it.  It is expensive because it is chemical free, healthy, does not contain pesticide and farmers do not use inorganic fertilizers to grow it. The general objective of this study is to understand why people in Bogor buy organic rice.  Specifically, this study is (1) to identify the factors influencing the consumers’  decision in purchasing organic rice, (2) to evaluate the decision process to consume organic rice, and (3) to analyze the consumers’  behavior in order to organize the producer’s  marketing strategy of organic rice.  The study was conducted at Lembaga Pertanian Sehat (LPS) in Bogor.  Accidental sampling was conducted by interviewing 50 selected respondents who are consumers of organic rice.  Primary and secondary data were obtained through related literature and interviewing respondents through questionnaires.  The method of study used was the descriptive and quantitative analysis, using the Principal Component Analysis (PCA).  The data processing and analysis were conducted by using Microsoft Excel (tabulation, matrix correlation and Minitab V.10).  Consumers purchase organic rice through identification of needs, information search, alternative evaluation, buying process, and behavior after purchase.  If a respondent frequently purchases organic rice, he may not go through the process mentioned above.  Their need is health, the motivation to buy is the reasonable price, the stage of information search is usually through friends at work, neighbors, and self-initiative, in the alternative stage, the primary consideration is taste, in the buying stage it is the supply at home, and the nearness of location to buy it.  The average expenditure of organic rice is Rp 100,000-Rp 125,000 for four persons in a family. Six main variables influencing the purchase of organic rice are the quality, promotion, price, influence of friends and families.  The qualitative marketing strategy developed by producers covered products, price, promotion, and location. The marketing strategies were (1) product, (2) price, (3) promotion, and (4) location.   Key words: consumer’s preference, marketing strategy, organic rice, PCA

Prospek Ekonomi dan Strategi Pengembangan Kapas Rami Sebagai Bahan Baku Alternatif Industri Tekstil Skala Usaha Kecil (Kasus Koppontren Darussalam, Garut - Jawa Barat)

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 6, No 2 (2011): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

The textile industry has a role in the non-oil export of Indonesia. Cotton is the main raw material of textile and products of textile (TPT) in Indonesia. Ninety-nine percent of the domestic needs of cotton is imported from Australia, America and China. The Pondok Pesantren Darussalam Co-operation (Koppontren) has been one of the developers of rami fiber since 1998. The objectives of this study is to assess the description of rami fiber, the economic prospect and its development strategy, as well as to identify internal and external factors influencing its production strategy as the alternative raw material of the textile industry, in order to decrease dependency on import, which has become very high and difficult to obtain. The methods of analysis used were a technical survey using questionnaire, a descriptive analysis, a ratio analysis, and the Strengths, Weaknesses, Opportunities and Threats (SWOT) qualitative analysis. From the descriptive analysis it has been found that (1) the raw material of rami cotton has some advantages, such as resistant to bacteria and fungi, better water absorption, a stronger pull, and better social economic impact; (2) The ratio analysis of the financial report is based on (a) the liquidity rate, covering the Current Ratio (CR) of 1.57, the Quick Asset Ratio (QAR) of 1.41, and the Net Working Capital (NWC) of 0.58; (b) the Solvability Ratio, covering Debt to Asset Ratio (DAR) of 0.08, and the Equity Multiplier of 1.09; (c) the Activity Ratio, covering the Inventory Turn Over (ITO) of 26.7, and the Total Asset Turn Over (TATO) of 0.49; (d) the Profitability Ratio, covering the Profit Margin (PM) of 0.08, the Return on Asset (ROA) of 0.04, and the Return on Equity (ROE) of 0.04; (3) The SWOT qualitative analysis showed the following internal and external factors: (1) Strengths (S): good financial performance and adequate raw material; (2) Weaknesses (W): weak manpower, old production equipment, and simple management; (3) Opportunities (O): availability of market share, product development and government policy; (4) Threats (T): no SNI standard, business competition and low price of imported rami cotton. The analysis resulted in an alternative strategy, such as a combination of (1) “SO”: good financial performance because this has created profit, and availability of raw material for adequate production; (2) “ST”: deciding production cost, and increasing quality of rami cotton; (3) “WO”: development of manpower through training, improvement of production technology, and effectiveness of managerial system in running the business; (4) “WT”: business strategy by focusing on certain grades of products, developing a wider partnership with others, and investing production equipment.

Kelayakan dan Strategi Pengembangan Usaha Industri Kecil Tahu Di Kabupaten Kuningan, Jawa Barat

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 7, No 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Kuningan District where agriculture is the inhabitant main livelihood, has the potential for agro based industry sectors. One of Small Industries (SI) which sustain to grow since the 1960´s in the Kuningan District is Tofu industry. The purpose of this study were to analyze business performance, to analyze the needs and feasibility of business development and to formulate a strategy in business development of Tofu SI. Data collection methods used were field surveys and in-depth interviews with related experts. Information obtained from the District Government and KOPTI. Data processing technique was using Friedman test and the AHP. Feasibility analysis of business development  of tofu small industry obtained NPV of Rp395.696.655, IRR of 38,72%, B/C ratio of 3.10, PBP of 1.19 years and BEP value of 260.304 units. All these criteria show that further business development  is feasible. Tofu business development strategy based on AHP analysis covers aspects of product manufacturing processes, waste management and business financing. Priority strategies to improve the quality of products is by training human resources such as scheduling techniques relating in utilization of raw materials, raw material selection, division of work, techniques for preparing SOP and also supervision and quality control of products. Priority strategies for waste water treatment efforts is the training of waste water treatment into biogas, producing nata de soya and biofilter. While the priority strategies in the business financing is working capital loans from supplier cooperatives which is the KOPTI

Strategi dan Kelayakan Pengembangan Lembaga Intermediasi untuk Meningkatkan Daya Saing Usaha Kecil dan Menengah di Indonesia

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 7, No 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Due to the rapid growth of the global business, the establishment of Small and Medium Enterprises (SMEs) which has highly competitiveness is necessary to be conducted. One of several important factors that influence the building of the SMEs mentioned above is the ability of innovation and technological capabilities, where the SMEs due to lack of access to technology. One of the reason why the SMEs do not have the updated technology is because they do not have the access to the Research and Development (R&D) Institutions which create the updated and the appropriate technology. In this instance, the SMEs is solely as the users of technology. In this concept of innovation systems, it is attempted to build an institution which has its role and function, as an intermediate actor between the R & D institutions and the SMEs.  This research was chosen one LI, that is the Technology Incubator Center (BIT) at Puspitek Serpong, which aims (1) to identify the characteristic and conditions of BIT, (2) to identify the factors that influence the successes of BIT as LI, (3) to formulate a strategy and feasibility of developing BIT.  Matrix IFE, EFE, IE, SWOT, and QSPM were used for processing and data analyses. Factors that influenced the successes of BIT performance were the number of human resources, fund availability and financial services, infrastructure, networking, appropriate services and serious/strong commitment for tutoring and helping tenants (SMEs). Based on analysis of functional feasibility, BIT has fulfill the requirement as a good organization, as an intermediary institution and as a business incubator. Based on the determination of QSPM matrix, there were three main strategies to be implemented to BIT are: (1) To increase the utilization and the use of existing human resources to enlarge  the number and to enhance the competitiveness of assisted SMEs; (2) To maintain and to enhance the quality and the quantity of technology services for SMEs assisted, via utilization technology produced by R & D institutions; (3) To maintain and to enhance the quality and the quantity of market access services to acquire bigger share of  market for assisted SMEs´s  products

Co-Authors - Adelita - Aslichan, - - Rohayati, - . Aslichan ., Indupurnahayu Agus Heri Purnomo, Agus Heri Agus Maulana Aida Vitayala S. Hubeis Aji Hermawan Amiruddin Saleh Andrian Andrian Annisa Milana Ano Juhana Arfian Muslim Arief Daryanto Arif Satria Ariharti, Mira Astuti Aris Munandar Aris Wijayanto Budi Purwanto Budi Suharjo Darwin Kadarisman DEDDY MUCHTADI Deden Taufik Komara, Deden Taufik Delmayuni, Asri destama, afrian Djuara P. Lubis E. Srivishnu Herlambang Eko Ruddy Cahyadi Elvirysma T. Nainggolan Endang Gumbira Said Eriyatno Eriyatno Euis Sunarti FRANSISKA RUNGKAT ZAKARIA Giyatmi Giyatmi Gunadi Sindhuwinata Hardiana Widyastuti Hari Wijayanto Hartoyo Hartoyo Herien Puspitawati I Nyoman Suisnaya Idqan Fahmi Ignatius Jeffrey Ika Yuliasari Illah Sailah IMAN SANTOSO Indaryanto, Adrid Indupurnahayu, Indupurnahayu Intan Zania Irwondy, Irvian Syahbani Jimmy Rusma Komar Sumantadinata Lanny Syamsir M. Joko Affandi M. Syamsul Maarif Masrukin Masrukin, Masrukin Mayasari, Yiyis Muhammad Syamsun Mukhamad Najib Nindatu, Peinina Ireine Nora H. Pandjaitan Nora Herdiana Pandjaitan Nunung Nurhayati Nur Hadi Wijaya Nurheni Sri Palupi Nurmala Katrina Pandjaitan Nurul Dwi Prihutami, Nurul Dwi Panca Dewi Setyarini Partogi S. Samosir Parulian Hutagaol Poppy Novita Pasaribu Pudji Muljono Putri, Revina Devitani Rachmayanti, Dewi Radhian, Wahyu Fikri Rilus Kinseng Rini Andriani Sadikin Kuswanto Santoso Budi Widiarto Sapta Raharja Sarwititi Sarwoprasodjo Setiadi Djohar Setyawati, Dian Setyo Susilo Singmin Johanes Lo Siti Amanah Siti Kipdiyah Sjafri Mangkuprawira Sjafri mpiipb@indo.net.id Mangkuprawira Suharyono Suharyono Sumardjito, Herry Sundoro, Bagus Yudo Suratni Suratni Suryahadi Suryahadi Sutowo, Irpan Ripa’i Tatik Yuniarti Vera Nora Indra Astuti, Vera Nora Indra Wine Widiana Wisman Indra Angkasa Yosef Rizal Yosep Rizal Yudha Iman Sulistya ZULKARNAIN ZULKARNAIN