Amalia Nuril Hidayati
IAIN Tulungagung

Published : 2 Documents
Articles

Found 2 Documents
Search

ANALISIS KEPUTUSAN PENGUSAHA MUSLIM DALAM MELAKUKAN PEMBIAYAAN PADA BANK SYARI’AH DI TULUNGAGUNG Hidayati, Amalia Nuril
Dinamika Vol 13, No 2 (2013): DINAMIKA PENELITIAN
Publisher : Dinamika

Show Abstract | Original Source | Check in Google Scholar

Abstract

ABTRACTThe establisment of bank mu’amalah Indonesia is 1991is the triges of growing syari’ah bank in Indonesia.  Of course each syariah bank has interesting product to stimulate client, so it is important to be discussed about factors influenced customers to choose syari’ah bank.  The study aimed to analize knowledge factors, motivation, group concering and bank exceting towards moslem businessman choose syari’ah bank in Tulungagung.  The research finding stated that three factors, why moslem businessman choosed syari’ah, namely; knowlwdge factors, motivation, and bank located.Kata Kunci: Analisis Keputusan, Pengusaha Muslim, Bank Syari’ah.
PENGARUH FAKTORMARKETING MIX DAN FAKTOR SYARIAH TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH Hidayati, Amalia Nuril
Perisai : Islamic Banking and Finance Journal Vol 1, No 1 (2016): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Original Source | Check in Google Scholar | Full PDF (310.769 KB)

Abstract

This study aims to determine the effect of variable marketing mix consisting of product (X1), price (X2), location (X3), and promotion (X4) and the variable sharia (X5) against the decision to become customers of BMT Sahara Tulungagung. The sample in this study was 100 respondents customers financing . Data processing techniques of customer savings and customer data analysis using multiple linear regression with F test and t test. As for testing the instrument using validity, reliability test and classical assumption. The results showed that simultaneous product variable (X1), price (X2), location (X3), promotion (X4) and variable sharia (X5) significantly influence the decision to become customers of BMT Sahara Tulungagung (Y). While based on the t test calculation only partially known that the price variable (X2) and promotion (X4) which have a significant effect on the dependent variable.