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Hetty Karunia Tunjungsari
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PENGARUH MANAJEMEN SALURAN PEMASARAN TERHADAP PENGETAHUAN KONSUMEN BISNIS PT. SARI HUSADA, TbK. CABANG BANDUNG Hetty Karunia Tunjungsari
Jurnal Manajemen. Volume 11, Nomor 2, Tahun 2007
Publisher : Jurnal Manajemen.

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Abstract

A research at PT Sari Husada, Tbk. Bandung Branch Office was done to find the influence of channel management practice (selection, motivation, evaluation,modification) on consumers knowledge (selection process, motivation process, evaluation process, and modification process). A sampel of 50 gynaechologists and nurses (bidan) were taken to fill in the researchs questionnaires. From the hypothesis test it was found that HO is accepted, that is, there is no significan influence of channel management practice (motivation) on consumers knowledge. That means that the relationship between channel management ... practice (motivation) and consumers knowledge is not strong enough. From this research regression equations can not be derived to represent a research model, because whether in general or. individually there are no significant influence of channel management practice on consumers knowledge.
PENGUJIAN LUCK PRIMING DAN BELIEF IN SUPERSTITIONS DALAM PEMBENTUKAN KESEDIAAN MEMBELI KEMBALI PRODUK SETELAH TERJADI KEGAGALAN PRODUK Adi Zakaria Afiff; Hetty Karunia Tunjungsari
Jurnal Manajemen. Volume 17, Nomor 1, Tahun 2013
Publisher : Jurnal Manajemen.

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Abstract

This study explain how the use of luck priming in print advertising which occurred in Indonesia recently has an effect on how consumers with believe insuperstition develops their product evaluation, especially when they are experiencing product failure. We expand previous study on the relationship of consumers believe in superstition and product failure by further examining their repurchase intention of the product using 2x2 factorial experimental design. The findings confirmed that luck priming and belief in superstition have significant influence on consumers satisfaction, which shown as greater consumers dissatisfaction on product with luck priming for those with weak belief in superstition. However, our hypotheses in the influence of luck priming and belief in superstition on repurchase intention was also statistically supported. This evidence reinforce previous studies on belief in superstition as a chronic belief which stays in mind of a consumer.